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PODCAST

How Fitting: design a slow fashion business that fits

Alison Hoenes | women"s apparel patternmaker

How Fitting® is the podcast for slow fashion designers who want to create clothing and grow a business that fits their customer, lifestyle, and values. In biweekly episodes, hear how relatable fashion entrepreneurs (the kind who run their businesses from kitchen tables and cutting tables, not boardroom tables) navigate the fashion industry with integrity and define success based on their own principles. In each conversation, host Alison Hoenes (a freelance women’s apparel patternmaker) explores the

arts fashion & beauty

All Episodes

1:00:20

Consistency or Newness: What It Takes To Get To A...

How Fitting: design a slow fashion business that fits ·

2025/10/21

Newness builds excitement, but consistency builds trust. Which one will get your brand to a decade in business? Erin Gray Morton just celebrated ten years of her gold-filled jewelry and premium tee shirt line erin gray. The brand has grown to being stocked in over 800 boutiques. To get there, Erin and her team have prioritized relationships while figuring out how to make each wholesale show feel new with basics products that are more timeless than trendy.In episode 125, hear the ways erin gray

en-US

57:53

Listening to Your Body in Entrepreneurship and...

How Fitting: design a slow fashion business that fits ·

2025/10/07

In an industry obsessed with outward appearances, what if we made decisions by listening to our body and not just looking at it? If clothing choices came from a place of self-awareness, how would that change the way we design products and run fashion businesses? Victoria Lister approaches her work from this perspective. In episode 124, she shares what made her start listening to her body and what that has meant for her underwear and lounge brand Hummingbird Pie.Victoria is the founder and

en-US

55:16

The Time And Resilience It Takes To Launch A Fashion...

How Fitting: design a slow fashion business that fits ·

2025/09/23

We talk about how timeless fashion lets us build sustainable wardrobes. What if the benefits of timelessness weren’t confined to our customers’ closets? Today’s guest, Gabriela Garcia Olivo, found that her timeless designs helped her build a more sustainable business. Her story is one of resilience, refinement, and reflection. In episode 123, she shares her perspective on what it takes and why it is worth it to build a fashion brand.Gabriela Garcia Olivo is the founder and creative director of

en-US

1:05:41

Becoming a Designer of Supply Chains with Emily...

How Fitting: design a slow fashion business that fits ·

2025/09/09

Emily Harris started out as a designer of clothes, but recently, she says she’s become more of a designer of supply chains. Over the fifteen years since starting her brand Mrs. Emily, Emily has produced her signature elastic-waist skirts in different ways – sewing them herself to order, working with a seamstress to stock a retail location, and now working with a fair trade mill and sewing studio to produce inventory. Her product has gotten even more beautifully simple, but the logistics have gotten

en-US

55:23

Cutting Curves, Not Cutting Corners with Michelle...

How Fitting: design a slow fashion business that fits ·

2025/08/26

Michelle Dwight has a notebook of what she calls weird and wonderful ideas. These ideas become convertible dresses and swimwear for curvy women. She started her brand, Aulieude, as a young designer wanting stylish, sustainable fashion. As her business has grown, she’s learned to apply her creativity to her business and not just her designs. As she’s grown too, she’s decided what things are and are not worth compromising.In episode 121, hear how the Aulieude customer has grown up as Michelle has,

en-US

55:10

Why Handwoven Fabrics Are More Relevant And Easier...

How Fitting: design a slow fashion business that fits ·

2025/08/12

In today’s world, technology has woven its way into nearly every aspect of our lives and work. The fashion industry is always looking for ways to make things faster and automate work that always used to be done by humans – but not Jackie. She’s been working with hand weavers in Bangladesh for over three decades and is more passionate about the future of fair trade, hand-crafted fabrics than ever. Jackie teaches designers how to design their own handwoven fabrics and helps them get their textiles

en-US

56:53

Recreating the Luxury & Legacy of Vintage Textiles...

How Fitting: design a slow fashion business that fits ·

2025/06/17

Luxury doesn’t always look like designer clothes, high heels, and a “dream” fashion job in NYC. Sometimes it looks more like quiet morning moments getting ready for a big day, hand-stitched embroidery on a vintage table linen, and barefoot commutes to a home office in a Spanish apartment. Christine Lindebak has always appreciated these small details. With her bridal loungewear brand, Lindy Lindy, she has leaned into these details even more. Each piece is crafted using vintage textiles that share a

en-US

1:02:59

Designing A Life & Business You Love (Even Through...

How Fitting: design a slow fashion business that fits ·

2025/06/03

Rose and Doug Phillips asked: “how can we spend every day, together, doing what we love?” Their answer was Conscious Clothing. For two decades they built their business on this premise - even building the gorgeous, sun-filled Michigan studio where their team of ten designs and makes each piece of organic and natural fiber clothing. Things haven’t always been dreamy, though. As the brand grew, work started to creep into the weekends. The pandemic hit. Then Doug lost his life and business partner

en-US

1:02:57

Taking Smart Risks For The Family Business with Gina...

How Fitting: design a slow fashion business that fits ·

2025/05/20

Work smarter, not harder. That is what the high achieving women who wear Luxeire’s technical tailored button-ups are doing and what mother-daughter co-founders Gina Kuyers and Margot Adams do in their business as well. (Okay, sometimes they are working smart and hard). In just five years, they’ve grown the brand to 7 figures. They’re self-funding the business and the growth hasn’t come without risks. They’ve learned to experiment quickly and have found what investments pay off for them and which

en-US

58:59

The Benefits of Retail Experimentation and...

How Fitting: design a slow fashion business that fits ·

2025/05/06

If you’ve ever dreamed of having your products in stores but are hesitant to dip your toes into retail because of high overhead, lower wholesale margins, or lack of retail experience, Elizabeth Solomeina has a solution. In episode 116, Elizabeth shares her refreshingly different approach to retail. Her multi-city retail space and press showroom, Flying Solo, is designed just for independent designers to grow their brands and community. It is a collaborative retail space where designers get to

en-US

50:31

Fit Based on Faith, Values, and Vocation (i.e....

How Fitting: design a slow fashion business that fits ·

2025/04/22

When your brand focuses on a specific body shape, creating clothes that fit is fairly easy. But what if you are designing for specific psychographics instead of demographics? What does fit look like then? Heidi Keil is the founder of Humble Hearts Clergy Apparel. She designs clothes for female pastors and chaplains – which is super niched on both faith values and vocation, not necessarily body type. Manufacturing clothes and a business that fits has been a prayer-filled journey for Heidi, but she

en-US

53:44

How This Designer Changed Her Business To Better Care...

How Fitting: design a slow fashion business that fits ·

2025/04/08

What would you be willing to do to better serve your customers and mission? Paloma Soledad, a three-time stage IV cancer survivor and founder of LuxCare, is making some big changes in her business to help women going through medical treatments feel more like themselves and less like a patient. In episode 114, she tells the careful details and entrepreneurial journey that has gone into creating LuxCare’s stylish and medically accessible clothing.Paloma Soledad is a fashion designer and three-time

en-US

1:00:02

How To Build Trust With Customers As a New Brand With...

How Fitting: design a slow fashion business that fits ·

2025/03/25

We’ve all been burned by an online clothing purchase that didn’t live up to its promised fit and quality. It is no wonder that women who don’t fit standard-size charts are hesitant to purchase from a new brand online. This is the challenge that AAM The Label CEO and founder Neha Samdaria has overcome within her brand that designs for pear-shaped women with fuller hips and thighs. In episode 113, Neha shares exactly what she did to build trust with her customers and factory, keep return rates super

en-US

1:00:57

How Made In the USA Clothing Connects Craft and...

How Fitting: design a slow fashion business that fits ·

2025/03/11

What if clothes not only reflected the beauty and personality of the wearer, but brought together the skills, people, and livelihoods of a whole community? This is why Kristina Collins is passionate about producing her brand of jackets and sweaters in the USA as locally as possible. In episode 112, hear how she has focused her creativity and her sourcing to connect the community around her. This priority brings challenges, but also many opportunities to her fashion business. Kristina shares her

en-US

54:22

This Brand Has Strong Opinions About Style and...

How Fitting: design a slow fashion business that fits ·

2025/02/25

More and more in today’s fashion industry, women are the ones in charge and designing for themselves instead of for some unrealistic societal ideal. Kimberly Becker is doing this and going a step further for women’s rights with her brand K. Becker. In episode 111, hear how politics, feminism, and sustainability guide her work and how she’s using fashion to give back to causes that support women across the globe.Kimberly started this journey as a Textile Major at RISD. After graduating, she

en-US

59:32

Orchestrating Change in Concert Attire For Classical...

How Fitting: design a slow fashion business that fits ·

2025/02/11

Classical music is rooted in rich history, formality, and tradition - but does the musicians’ concert attire still have to be? Blackstrad founder and professional flutist Mercedes Smith thinks it is time for a change of pace in performance wardrobes. In episode 110, hear how she is designing new concert black attire that resonates with the individuality of modern musicians while keeping the harmony of a unified ensemble.Mercedes Smith has served as the Principal Flutist of the Utah Symphony

en-US

1:02:16

Questions To Ask Your Fabric Supplier To Ensure...

How Fitting: design a slow fashion business that fits ·

2025/01/28

Sourcing fabrics that fit their design, values, and budget is one of the biggest challenges designers face in making their designs a reality. It is such a relief when you can find a fabric supplier you can count on to grow your business. In episode 109, meet Thomas Oviedo, the Sales Manager at Carr Textile. In our conversation, he breaks down Carr’s fabric offerings, printing services, and rigorous quality testing process. Thomas also shares a list of questions to ask fabric suppliers to determine

en-US

52:07

The Adventures Of Outdoor Apparel Entrepreneurship...

How Fitting: design a slow fashion business that fits ·

2025/01/14

Which is the bigger adventure: alpine skiing or starting a fashion brand? For Alta Reina founder Suzi Zook, they each provide their own set of thrills and challenges. In episode 108, Suzi tells of the peaks and valleys of starting her outdoor apparel brand made to fit tall women. From navigating sustainable sourcing of performance fabrics to overcoming pre-production self-doubt, Suzi is gearing up (in fun colors) for the long run.Suzi Zook is the engine behind Alta Reina, a clothing brand

en-US

00:52:46

With Aging and Fashion Business, The Only Constant Is...

How Fitting: design a slow fashion business that fits ·

2024/11/19

With age, comes wisdom - and also change. Women 50+ years old are often overlooked by the fashion industry, but Birdie & Claire founder Julie Corwin celebrates style at every age. As these women go through transitions in their lives and bodies, Julie’s business has changed as well. In episode 107, Julie shares how her brand has stayed flexible and draws inspiration from the experience of women who have come before her.Julie is the founder and owner of Birdie & Claire, an independent

en-US

54:59

How Customer Conversations Become Actionable and...

How Fitting: design a slow fashion business that fits ·

2024/11/05

In episode 106, Erin shares how conversations have shaped their brand and how she turns those insights into empathetic action. It was after decades in the industry at big-name brands like Nike, Converse, and Nordstrom that Erin and her co-founder realized just how hard it is for plus-size women to find clothes that fit after an elevator conversation with a co-worker. That conversation sparked others that began Erin and Yi’s entrepreneurial journey as the founders of See ROSE Go. Accomplished

en-US

125 results

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