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PODCAST

Craft Beer Professionals

Craft Beer Professionals

Craft Beer Professionals is a national network dedicated to the growth and betterment of the craft beer industry. CBP unifies and elevates the industry through educational content, peer to peer dialogue, and unique community events. Educational sessions, interviews, and panel conversations that dive into critical topics in the craft beer industry. [Stay up to date with CBP] www.CraftBeerProfessionals.org

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All Episodes

00:46:10

Marketing Rules for Every Beverage Product You Sell

Craft Beer Professionals ·

2025/11/19

We know that you know beer! But what if you’re adding additional product categories? This presentation aims to give you a solid understanding of the rules and regulations around the advertising and marketing of all your brands, alcoholic beer as well as non-alc, spirits and hemp-derived beverage products.Key Objectives:Know what is considered an advertisement and the “Golden Rule” to avoid most TTB/FTC concerns.Advertising alcoholic beverage brands and what rules/regulations you are required to

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00:26:05

How to Prepare for CBP Connects New Orleans

Craft Beer Professionals ·

2025/11/18

CBP Connects New Orleans is almost here, happening December 8–10. Join us for a conversation with some of our event speakers and partners to hear what you can expect, why you should attend, and how it can help you reach your goals.14 interactive sessions, 3 nightly receptions (Urban South, Parleaux, and Abita), a trade show, and countless opportunities to connect with industry decision makers.This conversations features:Dawn Kirchner (Full Circle Brewgarden)Derek Smith (Small Batch Standard)Hailey

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00:58:07

Streamlining Your Brewery: Lessons from Lawson’s...

Craft Beer Professionals ·

2025/11/17

Breweries are under pressure—tight margins, unpredictable production, and old ways of managing inventory, compliance, and procurement that just aren’t cutting it anymore. In this session, we’ll explore how mid-sized breweries can reclaim efficiency and stay competitive using smarter systems, without needing an enterprise IT team.You’ll hear from Lawson’s Finest Liquids, a regional brewery navigating this transformation firsthand, alongside their technology partners. Together, we’ll break down how

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01:00:27

Would You Do It Again? Stories and Takeaways

Craft Beer Professionals ·

2025/11/15

Every big decision comes with lessons, some you are glad you learned and others you wish you could have avoided. In this panel, brewery owners and managers share the moves they have made, from expansions to new revenue streams to tough calls that changed the direction of their business. Hear what worked, what did not, and what they would do differently so you can make smarter moves in your own business.This conversation features:-Ben Acord (Mucho Aloha Brewhouse)-Mike Garcia (Loose Screw Beer

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00:21:29

5 Reasons Not To Miss CBP Connects New Orleans

Craft Beer Professionals ·

2025/11/13

CBP Connects New Orleans is almost here, happening December 8–10. Join us for a conversation with some of our event speakers and partners to hear what you can expect, why you should attend, and how it can help you reach your goals.14 interactive sessions, 3 nightly receptions (Urban South, Parleaux, and Abita), a trade show, and countless opportunities to connect with industry decision makers.This conversations features:Brittany Waiss (KettleHouse Brewing)Eric Jensen (Parleaux Beer Lab)Pulkit K

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00:45:29

The Brewery Talent Crisis: What to Know and What to Do

Craft Beer Professionals ·

2025/11/12

We are experiencing an unprecedented talent crisis in the US. We are producing more jobs than we have workers to fill them, companies are now competing for talent across all industries – not just within their own. Engagement is at its lowest in almost 10 years and the expectations among Millennials and GenZ have created the long overdue awakening about what leaders need to do to build engaged and productive teams. See the compelling statistics and learn how, as a leader, you can realize the ROI of

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01:00:15

Brewery Expansion: Golden Ticket or Achilles' Heel?

Craft Beer Professionals ·

2025/11/10

Business is consistent, staff is solid, cash flow is more than adequate, and I have a great idea/opportunity for another tap room….so should I do it?"This feels like the ultimate question for the brewing industry right now, since a significant number of closings seem to be happening on the heels of a major expansion. So what are the best metrics to use when weighing this question (or) any type of major expansion?We pulled together a panel of industry veterans with different backgrounds to see

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00:29:59

Staff Education For Customer Service

Craft Beer Professionals ·

2025/11/08

Your service staff is tasked with presenting your beers to customers in your taproom or brewpub, which makes each of them ad hoc members of your sales staff. They might be great bartenders or servers, but if they came to you from a restaurant or other hospitality background, they might not know much about beer, and we all know how quickly beer misinformation can spread.Brewery owners are sometimes reluctant to invest time and money in a staff education program, fearing they’ll have to watch that

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00:27:28

How to Thrive in Chaos: Revenue vs. Profit Strategies...

Craft Beer Professionals ·

2025/11/05

Running a craft brewery today isn’t easy—markets are unpredictable, costs are rising, and competition is fierce. The real question is, how do you not just survive, but thrive in all this chaos?Join us as we tackle the biggest challenges facing craft breweries today—rising raw material and packaging costs, fierce competition, and unpredictable pricing and demand. We’ll break down revenue vs. profit and show you how Ollie can help transform your passion into a profitable, sustainable business. By the

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00:54:38

Beer Excise Tax Across the Country: Tax Obligations...

Craft Beer Professionals ·

2025/11/03

For better or worse, the U.S. beer market is built on top of a sea of excise taxes, which every successful and compliant brewer must learn to navigate. As your brewery grows and enters more state markets, your overall excise tax burden only increases, adding to the confusion and risk of missing something. And, of course, each state has unique rules for how they apply and administer their excise tax systems. Understanding the ins and outs of this burden, from your federal liabilities to the rules of

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01:00:19

Sell Smarter, Not Harder: How to Drive Growth Without...

Craft Beer Professionals ·

2025/11/01

Hiring a whole sales team isn’t always realistic, but that doesn’t mean your growth has to stall. This session explores how independent beverage brands can scale sales using lean, digital-first strategies that replace manual processes with intelligent systems. You’ll learn how to blend brand storytelling, targeted marketing, and smart automation to boost both retail and wholesale revenue. Whether you’re self-distributing, working with a wholesaler, or selling direct-to-consumer, you’ll walk away

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00:56:28

What to Know Before You Buy or Sell a Brewery

Craft Beer Professionals ·

2025/10/29

There’s a lot of consolidation in the brewing industry right now. And, there are a lot of people looking to make an exit. We tell clients that, right now, it’s probably cheaper to buy a brewery than to start one. Whether you’re buying or selling there’re thing you need to think about and protections you need to have. From transaction structure to warranties to owner financing to employee issues, there’s a lot to think about. In this presentation we’ll give you best practices for evaluating and

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00:28:58

What the Hemp? Adding THC Beverages to the Menu

Craft Beer Professionals ·

2025/10/27

In this session we will dive into the world of hemp beverages, exploring the state of the industry, market trends, technical details, and, most importantly, giving you ample time to ask questions! Topics covered will include formulation considerations, production SOPs, navigating the regulatory landscape, and understanding what consumers want in a THC drink.Attendees will leave the session with checklists to get you from formulation to launch, a rough outline of COGS and ROI modeling, and samples to

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00:45:07

Destructive Forces on Stainless Steel Explained

Craft Beer Professionals ·

2025/10/25

This presentation explains the various scenarios in which stainless steel equipment can be damaged and how to avoid damaging the equipment by understanding the cause effects. We will also discuss various field examples and how the equipment can be protected and repaired, if necessary.Born and raised in Cologne, Germany, Dirk graduated in Cologne with a degree in business administration. After working for a BASF subsidiary, he joined the Loeffler family business, where he worked in sales, technical

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01:01:04

Crafting Talent on a Pint Sized Budget

Craft Beer Professionals ·

2025/10/22

In an industry driven by grassroots grit, passion, and what at times feels like flying by the seat of your pants, professional development often takes a backseat to production schedules and tight budgets. But staying competitive and keeping your staff inspired doesn’t require expensive conferences or high-ticket programs. This session explores how breweries of all sizes—especially small and independent operations—can embrace professional growth on a shoestring budget.We’ll dive into practical,

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01:04:29

Intentional Growth: How to Expand Without Losing Control

Craft Beer Professionals ·

2025/10/18

In today’s challenging beverage landscape, most breweries aren’t chasing overnight success as the next big regional or national player. Instead, growth comes from intentional moves that fit the business. In this panel, you’ll hear from owners who have expanded by adding kitchens, stepping away from distribution, and building private event programs — all without losing control. The right next step might not be bigger, just better for your business.This conversation features:Brian Quinn (Atomic Clock

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00:55:07

Benchmarking and Profit Mapping for Breweries

Craft Beer Professionals ·

2025/10/15

Uncover where your brewery truly makes money by identifying key profit drivers across products, customers, and channels. In this session, you’ll learn how to benchmark your financial performance against industry standards, spot areas for improvement, and make data-driven decisions that lead to stronger margins and sustainable profitability.Panelists: Dan Reineke (Loma Brewing Company)Jake Lohse (Presidential Brewing Company)Sara Watson (Vacancy Brewing)Moderator: Kary Shumway (Beer Business

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00:40:47

Profit Driven Taproom Marketing - Proven 10X Programs

Craft Beer Professionals ·

2025/10/11

A full taproom is a happy taproom, but gone are the days of “If you brew it, they will come.” We need new ideas and strategies. We need profitable marketing programs that are proven to put butts on barstools and make money!This session is for micro to mid-size brewery owners, GMs, marketing managers and head janitors (because you do all these jobs) who want to implement 10X+ ROI marketing strategies at their breweries. We will look at the most profitable membership programs, proven ways to drive

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00:49:26

Beer's Better Half: Rethinking Your Food Game

Craft Beer Professionals ·

2025/10/08

Your beer may bring them in, but your food might be what keeps them around (and spending more). Join MarginEdge and two innovative breweries for a conversation on how to turn your food program from a necessity into a revenue-driving asset. From menu design and cost tracking to staffing, pricing, and guest experience, we’ll explore what’s working, what’s not, and what’s next.Panelists: Chris Pal-Freeman (Breakway Brewing),Jason Green (Wilding Brands)Moderator: Andre Elam (MarginEdge)Join us in person

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01:03:18

Innovative Ways to Drive Taproom Traffic

Craft Beer Professionals ·

2025/10/01

We’re all trying to get more guests in our taprooms. This session dives into creative, real-world tactics breweries are using right now to increase foot traffic and build consistent taproom momentum. We’ll look at smart event ideas, unexpected partnerships, local outreach, and simple tools that are often overlooked. It’s all about finding innovative ways to stay visible, relevant, and busy.Panelists: Adrian Pawliszko (Kegshoe/Sippo)Ryan Hetzer (Frothy Beard Brewing Company)Victoria Howell (MoMac

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