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PODCAST

Test. Optimize. Scale.

Digital Niche Agency

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

business marketing

All Episodes

48:48

T.O.S. EP #201 "A true pioneer in investor...

Test. Optimize. Scale. ·

2025/05/30

My guest this week is Gene Massey. Gene Massey is the Chairman/CEO of MediaShares.com, a consulting firm that helps companies prepare their offerings for Crowdfunding platforms and brokerages. Using Regulation CF and Regulation A+, companies can raise capital from even non-accredited investors while simultaneously building recognition for its products and services andaccumulate thousands of users and followers. MediaShares specialises in introducing companies to attorneys, marketing firms,

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46:06

T.O.S. EP #200 "Whose lives are we changing today?" ...

Test. Optimize. Scale. ·

2025/05/23

My guest this week is Tim Martinez. Tim is known for being a true catalyst for change. As a sought-after thought leader and mentor, he has dedicated his career to helping the world’s visionaries redefine what is possible. His transformative insights and no-limits mindset have aligned him with the top CEOs, executives, entertainers and global changemakers who are ready to step into their next level of success. With a track record that spans continents and industries, Tim specializes in empowering

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44:29

Test. Optimize. Scale. #198 "Obsessed founders break...

Test. Optimize. Scale. ·

2025/05/02

My guest this week is Adam Spector. The founder and CEO of Chore, a back office operations partner for founders handling HR, finance, compliance, and equity so startups can stay focused on what sets them apart. He is also the host of the Entrepreneurial Excellence podcast, where he dives deep with multi time founders to unpack the decisions, hires, and strategies that drive breakout success. As General Partner at the Autopilot Fund, Adam has invested in over 200 startups, 14 of which became

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40:37

Test. Optimize. Scale. #197 "The work you put in...

Test. Optimize. Scale. ·

2025/04/25

My guest this week is Steven Schneider. The Co-Founder and CEO of TrioSEO, where he helps SaaS and B2B brands drive high-intent organic traffic with 100% human-written content. His team specializes in bottom-of-the-funnel blogs, sales pages, and SEO strategies that directly connect businesses with ideal customers. Before launching TrioSEO, Steven scaled a portfolio of 40 blogs to 7-figures in just three years using pure SEO, without relying on paid ads or social media. Today, Steven is teaming up

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45:53

Test. Optimize. Scale. #196 “Fail fast. Learn...

Test. Optimize. Scale. ·

2025/04/18

My guest this week is Chris Van Dusen, a Senior Partner at Solyco Capital, a vertically integrated PE/VC firm providing capital and operational support to late-stage startups and growth companies. With over $20M in marketing leadership experience, he helped drive a $75M exit as Chief Growth Officer at Balanced Health Botanicals and has worked across high-growth sectors from CBD to CPG and spirits. Chris also co-founded Surf City Still Works, raising $3.7M and scaling it into a 25,000 sq ft

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Test. Optimize. Scale. #195 "Sustainable growth...

Test. Optimize. Scale. ·

2025/04/11

My guest this week is Peter Voss. A pioneering innovator and serial entrepreneur whose life's mission is bringing human-level AI to the world. After growing an ERP software company to a successful IPO, he co-coined the term "AGI" (Artificial General Intelligence) in 2002 and developed a revolutionary cognitive architecture that differs fundamentally from today's mainstream AI approaches. Currently, Peter leads a major initiative leveraging his "Aigo – Chatbot with a Brain" technology, which serves

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40:42

Test. Optimize. Scale. #194 "Brand loyalty fuels...

Test. Optimize. Scale. ·

2025/04/04

My guest this week is Christopher Treloar, The Chief Executive Officer and Principal Accounting Officer of PLNTBurger. Chris has spent his career exclusively in restaurant operations. With a strong background in multi-unit operations management, team development, and systems innovation, Chris is a visionary leader who has consistently driven success in the food service industry. His dedication to excellence, data-driven decision-making, and people-focused approach make him a standout CEO in the

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53:12

Test. Optimize. Scale. #193 "You can’t scale from 1...

Test. Optimize. Scale. ·

2025/03/28

My guest this week is Andrew Barrow! Andrew built his first website at just 12 years old, getting an early start in ad tech back in the late ’90s. Since then, he’s led major digital campaigns for brands like Verizon and The CW and driven key partnerships at companies including Penske Media Corporation and MediaMath. Today, as Founder and President of Revenue Arc, Andrew combines data-driven insights, emerging technology, and a collaborative approach to help brands and agencies grow—without the

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54:58

Test. Optimize. Scale. Episode #192 “The foundation...

Test. Optimize. Scale. ·

2025/03/21

My guest this week is Tom Winter, the Chief Growth Officer and Co-founder of SEOwind, an AI-powered writing tool that creates content that actually ranks on Google and drives organic traffic. With nearly a decade of experience as Co-founder at DevSkiller where he helped corporations like Tata Consultancy Services and General Motors streamline tech recruitment, Tom combines technical expertise with a no-nonsense marketing approach. His experience extends to roles as Managing Partner at GetFound.pl,

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49:21

Test. Optimize. Scale. Episode #191 “Vision Guides...

Test. Optimize. Scale. ·

2025/03/14

My guest this week is Christian Ray Flores. A high-performance coach, entrepreneur, international recording artist, and philanthropist with a story that spans continents and industries. From a childhood as a refugee in Chile to becoming a pop star in Eastern Europe, launching award-winning media ventures, and leading global philanthropy—his journey is a masterclass in resilience, reinvention, and impact. With a master’s in economics and fluency in four languages, Christian has built and advised

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43:19

Test. Optimize. Scale. Episode #190 “The act of...

Test. Optimize. Scale. ·

2025/03/07

My guest this week is Andrew Geisel. The Co-Founder and Head of Growth at Citizens, a hospitality brand redefining the modern café experience. With a deep passion for coffee and community, Andrew sharpened his expertise at one of Australia’s premier coffee brands before channeling his skills into building Citizens into a fast-growing, investor-backed business. His background in architecture, construction, and commercial real estate gives him a unique edge in developing standout café spaces that

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50:55

Test. Optimize. Scale. EP #189 "Turn your customers...

Test. Optimize. Scale. ·

2025/02/25

This week on Test. Optimize. Scale. My guest is Darren Marble, a pioneering force in democratizing investment opportunities through media and technology. As the Executive Producer of Going Public®, he's revolutionizing how viewers engage with business television – creating the first show where audiences can invest in featured companies while watching in real-time. The groundbreaking series is set to launch its third season exclusively on 𝕏 in Spring 2025. Darren is also the CEO of Issuance, a

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Test. Optimize. Scale. Episode #188 "You have to have...

Test. Optimize. Scale. ·

2025/02/14

My guest this week is Tom Blair, a seasoned entrepreneur and corporate executive with extensive experience in AI, enterprise software, and business development across Asia, Europe, and the Americas. As the Founder of iClerk, he is pioneering AI-driven automation to streamline repetitive and economically costly tasks. Previously, he co-founded Performance Livestock Analytics, Inc., leveraging data science to improve agricultural efficiency before its acquisition by Zoetis Inc. He also served as

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47:29

Test. Optimize. Scale. Episode #187 "Understand What...

Test. Optimize. Scale. ·

2025/02/07

My guest this week is Jeff Carlton, a Certified Business & Executive Coach with FocalPoint who brings an extraordinary blend of military leadership and business expertise to the coaching world. With over 30 years as a military officer and fighter pilot, Jeff has navigated both the skies and complex organizational challenges. His background includes serving as a USAF Inspector General, where he mastered the intricacies of compliance and auditing systems. Jeff's unique perspective combines his

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49:20

Test. Optimize. Scale. Episode #186 “Understand What...

Test. Optimize. Scale. ·

2025/02/01

My guest this week is Simon Penson. Having started his career in journalism, he quickly became captivated by the power of audience building across all platforms. His expertise grew to encompass digital marketing, business leadership, strategy, and growth. His natural enthusiasm for innovation led him to establish, grow, and successfully sell two digital businesses, while continuing to pursue opportunities aligned with emerging consumer behavior trends. Throughout his journey, he gained valuable

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54:06

Test. Optimize. Scale. Episode #185 “Be Creative with...

Test. Optimize. Scale. ·

2025/01/24

My guest this week is Jenny Kassan, Jenny is an attorney, coach, and ecosystem builder focused on capital access for underrepresented entrepreneurs. Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from UC Berkeley. She is the author of Raise Capital on Your Own Terms: How to Fund Your Business without selling Your Soul. Jenny co-founded the Sustainable Economies Law Center, the Force for Good Fund, and Opportunity Main Street. Socials and website

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52:59

Test. Optimize. Scale. Episode #184 “Go out there and...

Test. Optimize. Scale. ·

2025/01/10

My guest this week is Eddie Tobler, a seasoned expert in corporate governance and shareholder relations with over 15 years of industry experience. Currently serving as the Managing General Partner at West Coast Stock Transfer Corp, Eddie has established himself as a trusted advisor in the Community and Regional Banking sector, particularly specializing in guiding banks through public market transitions and M&A processes. Prior to his current role, Eddie spent a decade as the Director of Shareholder

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52:02

Test. Optimize. Scale. Episode #183 “There's Less...

Test. Optimize. Scale. ·

2025/01/04

My guest this week is Karl Dakin. Karl is a seasoned entrepreneur and capital strategist with over four decades of experience in transforming innovative ideas into thriving businesses. As the founder of Dakin Capital LLC and an adjunct professor at the University of Denver's Daniels College of Business, Karl has pioneered the "Motivated Money Method," a unique approach to capital raising that focuses on aligning investor goals with entrepreneurial visions. His expertise spans multiple industries,

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58:43

Test. Optimize. Scale. Episode #182 “Why are people...

Test. Optimize. Scale. ·

2024/12/20

My guest is Brian Belley, Brian is the Vice President of Product at KingsCrowd and a prolific angel investor who has backed over 220 private startups through equity crowdfunding and private syndicates. As the founder of Crowdwise.org and VentureWallet.co (acquired by KingsCrowd in 2021), Brian has established himself as a leading voice in the democratization of private investing. Beyond his investing activities, Brian serves on the Board of Directors for the Crowdfunding Professional Association and

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57:30

Test. Optimize. Scale. Episode #181 “I was proud we...

Test. Optimize. Scale. ·

2024/12/09

My guest is Ryan Schwartz, Ryan is a life-long storyteller with a passion for products that enrich the lives of consumers. Previously, Ryan brought his collaborative spirit to film production as a writer/producer/director and lead a full-service interactive marketing agency specializing in web designs, branded creative content, viral marketing, and print/marketing collateral. Today, Ryan brings his voice and passion to RYCA’s mission to improve lives through better oral care. Leading with gratitude

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217 results

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