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PODCAST

Test. Optimize. Scale.

Digital Niche Agency

Listen as industry leaders and pioneers share their insights and experiences of growing their businesses to scale using marketing. Find out what to test, what to optimize, and when to scale as they speak with Jason Fishman, SVP Digital Strategy, DNA - Digital Niche Agency.

business marketing

All Episodes

40:59

Ep. 207 – Charles Kropke: Why Every Launch Needs...

Test. Optimize. Scale. ·

2025/07/11

From Emmy-winning documentaries to rebuilding a 102-year-old schooner, Charles Kropke reveals how passion + Reg CF are powering a new wave of entrepreneurial growth. Discover what founders should TEST, how to OPTIMIZE broken models, and when to SCALE. Kropke, CEO of Windjammer, shares lessons from restoring legacy cruise brands and leading successful crowdfunding campaigns. Whether you're running a Reg A+, Reg D, or Reg CF raise, his stories are packed with insights for scaling brands with loyal

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44:18

T.O.S Podcast EP #206: “Lead with value, not...

Test. Optimize. Scale. ·

2025/07/03

This week’s guest is Michael Schreiber. Michael is a serial entrepreneur and accomplished C-suite executive with decades of leadership experience across media, sports, and entertainment. He is the founder and CEO of Playfly Sports, now a thriving organization of over 1,000 people, and was a founding executive at Hulu in 2007, helping to pioneer the streaming revolution. Michael has held senior roles at top companies including Comcast and NBCUniversal, where he led sports league relations and oversaw

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49:46

T.O.S Podcast EP #205: “Your Purpose Is Your Vision.”...

Test. Optimize. Scale. ·

2025/06/27

This week’s guest is Daniel Kooman, founder of UnveilTV and director/producer at Unveil Studios. With 18+ years of experience, Daniel creates original content for global platforms like BBC and ABC. He’s passionate about storytelling that inspires real-world impact through films, series, and documentaries. Alongside his brothers, he produces high-quality, purpose-driven stories that bring brands and missions to life. Socials and Website: https://www.linkedin.com/in/danielkooman/

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48:04

Podcast EP 204: “Use your experience to build...

Test. Optimize. Scale. ·

2025/06/23

This week’s guest is Devin Melnyk. With over 25 years of hands-on experience in the cannabis industry and eight years steering operations in Canada’s legal market, Devin Melnyk brings unmatched expertise and insight to HiNote AI. As a key player in building Pure Sunfarms, one of Canada’s premier cannabis cultivators, Devin has a proven track record of scaling high-impact brands and navigating regulatory landscapes. At HiNote AI, he’s on a mission to revolutionize the cannabis experience. Under his

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55:29

T.O.S. EP #203 “What did we get right? What did we...

Test. Optimize. Scale. ·

2025/06/13

This week’s guest is Kevin Drolet, a business strategist, storyteller, and advocate focused on accelerating impact-driven innovation. He’s the Founder of Climate Hive, a collective of experts dedicated to supporting tech companies with the tools they need to scale, from marketing strategy and business development to fractional C-suite support. Kevin works alongside innovators across sectors like renewable energy, sustainable agriculture, green building, and electrified transportation to: Build

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46:05

T.O.S. EP #202 "Building a greener tomorrow while...

Test. Optimize. Scale. ·

2025/06/06

My guest this week is Matthew Mead. Mattie Mead is a Sun Valley, Idaho based entrepreneur who has a passion for reenvisioning the materials used in construction and beyond. In 2016, he was a TEDx speaker on the topic of "Building a Better World." As the CEO and Founder of Hempitecture, he is dedicated to seeing the use of sustainable, healthy building materials in our built environment. His work with Hempitecture awarded him a spot on the 2020 Forbes "30 under 30" list, alongside his cofounder

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48:48

T.O.S. EP #201 "A true pioneer in investor...

Test. Optimize. Scale. ·

2025/05/30

My guest this week is Gene Massey. Gene Massey is the Chairman/CEO of MediaShares.com, a consulting firm that helps companies prepare their offerings for Crowdfunding platforms and brokerages. Using Regulation CF and Regulation A+, companies can raise capital from even non-accredited investors while simultaneously building recognition for its products and services andaccumulate thousands of users and followers. MediaShares specialises in introducing companies to attorneys, marketing firms,

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46:06

T.O.S. EP #200 "Whose lives are we changing today?" ...

Test. Optimize. Scale. ·

2025/05/23

My guest this week is Tim Martinez. Tim is known for being a true catalyst for change. As a sought-after thought leader and mentor, he has dedicated his career to helping the world’s visionaries redefine what is possible. His transformative insights and no-limits mindset have aligned him with the top CEOs, executives, entertainers and global changemakers who are ready to step into their next level of success. With a track record that spans continents and industries, Tim specializes in empowering

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44:29

Test. Optimize. Scale. #198 "Obsessed founders break...

Test. Optimize. Scale. ·

2025/05/02

My guest this week is Adam Spector. The founder and CEO of Chore, a back office operations partner for founders handling HR, finance, compliance, and equity so startups can stay focused on what sets them apart. He is also the host of the Entrepreneurial Excellence podcast, where he dives deep with multi time founders to unpack the decisions, hires, and strategies that drive breakout success. As General Partner at the Autopilot Fund, Adam has invested in over 200 startups, 14 of which became

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40:37

Test. Optimize. Scale. #197 "The work you put in...

Test. Optimize. Scale. ·

2025/04/25

My guest this week is Steven Schneider. The Co-Founder and CEO of TrioSEO, where he helps SaaS and B2B brands drive high-intent organic traffic with 100% human-written content. His team specializes in bottom-of-the-funnel blogs, sales pages, and SEO strategies that directly connect businesses with ideal customers. Before launching TrioSEO, Steven scaled a portfolio of 40 blogs to 7-figures in just three years using pure SEO, without relying on paid ads or social media. Today, Steven is teaming up

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45:53

Test. Optimize. Scale. #196 “Fail fast. Learn...

Test. Optimize. Scale. ·

2025/04/18

My guest this week is Chris Van Dusen, a Senior Partner at Solyco Capital, a vertically integrated PE/VC firm providing capital and operational support to late-stage startups and growth companies. With over $20M in marketing leadership experience, he helped drive a $75M exit as Chief Growth Officer at Balanced Health Botanicals and has worked across high-growth sectors from CBD to CPG and spirits. Chris also co-founded Surf City Still Works, raising $3.7M and scaling it into a 25,000 sq ft

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Test. Optimize. Scale. #195 "Sustainable growth...

Test. Optimize. Scale. ·

2025/04/11

My guest this week is Peter Voss. A pioneering innovator and serial entrepreneur whose life's mission is bringing human-level AI to the world. After growing an ERP software company to a successful IPO, he co-coined the term "AGI" (Artificial General Intelligence) in 2002 and developed a revolutionary cognitive architecture that differs fundamentally from today's mainstream AI approaches. Currently, Peter leads a major initiative leveraging his "Aigo – Chatbot with a Brain" technology, which serves

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40:42

Test. Optimize. Scale. #194 "Brand loyalty fuels...

Test. Optimize. Scale. ·

2025/04/04

My guest this week is Christopher Treloar, The Chief Executive Officer and Principal Accounting Officer of PLNTBurger. Chris has spent his career exclusively in restaurant operations. With a strong background in multi-unit operations management, team development, and systems innovation, Chris is a visionary leader who has consistently driven success in the food service industry. His dedication to excellence, data-driven decision-making, and people-focused approach make him a standout CEO in the

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53:12

Test. Optimize. Scale. #193 "You can’t scale from 1...

Test. Optimize. Scale. ·

2025/03/28

My guest this week is Andrew Barrow! Andrew built his first website at just 12 years old, getting an early start in ad tech back in the late ’90s. Since then, he’s led major digital campaigns for brands like Verizon and The CW and driven key partnerships at companies including Penske Media Corporation and MediaMath. Today, as Founder and President of Revenue Arc, Andrew combines data-driven insights, emerging technology, and a collaborative approach to help brands and agencies grow—without the

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54:58

Test. Optimize. Scale. Episode #192 “The foundation...

Test. Optimize. Scale. ·

2025/03/21

My guest this week is Tom Winter, the Chief Growth Officer and Co-founder of SEOwind, an AI-powered writing tool that creates content that actually ranks on Google and drives organic traffic. With nearly a decade of experience as Co-founder at DevSkiller where he helped corporations like Tata Consultancy Services and General Motors streamline tech recruitment, Tom combines technical expertise with a no-nonsense marketing approach. His experience extends to roles as Managing Partner at GetFound.pl,

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49:21

Test. Optimize. Scale. Episode #191 “Vision Guides...

Test. Optimize. Scale. ·

2025/03/14

My guest this week is Christian Ray Flores. A high-performance coach, entrepreneur, international recording artist, and philanthropist with a story that spans continents and industries. From a childhood as a refugee in Chile to becoming a pop star in Eastern Europe, launching award-winning media ventures, and leading global philanthropy—his journey is a masterclass in resilience, reinvention, and impact. With a master’s in economics and fluency in four languages, Christian has built and advised

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43:19

Test. Optimize. Scale. Episode #190 “The act of...

Test. Optimize. Scale. ·

2025/03/07

My guest this week is Andrew Geisel. The Co-Founder and Head of Growth at Citizens, a hospitality brand redefining the modern café experience. With a deep passion for coffee and community, Andrew sharpened his expertise at one of Australia’s premier coffee brands before channeling his skills into building Citizens into a fast-growing, investor-backed business. His background in architecture, construction, and commercial real estate gives him a unique edge in developing standout café spaces that

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50:55

Test. Optimize. Scale. EP #189 "Turn your customers...

Test. Optimize. Scale. ·

2025/02/25

This week on Test. Optimize. Scale. My guest is Darren Marble, a pioneering force in democratizing investment opportunities through media and technology. As the Executive Producer of Going Public®, he's revolutionizing how viewers engage with business television – creating the first show where audiences can invest in featured companies while watching in real-time. The groundbreaking series is set to launch its third season exclusively on 𝕏 in Spring 2025. Darren is also the CEO of Issuance, a

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Test. Optimize. Scale. Episode #188 "You have to have...

Test. Optimize. Scale. ·

2025/02/14

My guest this week is Tom Blair, a seasoned entrepreneur and corporate executive with extensive experience in AI, enterprise software, and business development across Asia, Europe, and the Americas. As the Founder of iClerk, he is pioneering AI-driven automation to streamline repetitive and economically costly tasks. Previously, he co-founded Performance Livestock Analytics, Inc., leveraging data science to improve agricultural efficiency before its acquisition by Zoetis Inc. He also served as

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47:29

Test. Optimize. Scale. Episode #187 "Understand What...

Test. Optimize. Scale. ·

2025/02/07

My guest this week is Jeff Carlton, a Certified Business & Executive Coach with FocalPoint who brings an extraordinary blend of military leadership and business expertise to the coaching world. With over 30 years as a military officer and fighter pilot, Jeff has navigated both the skies and complex organizational challenges. His background includes serving as a USAF Inspector General, where he mastered the intricacies of compliance and auditing systems. Jeff's unique perspective combines his

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223 results

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