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PODCAST

Chat CPG | Food + Wellness

Chat CPG - Food Edition

Overwhelmed, stressed, unfulfilled or dealing with health issues? Chat CPG Food + More brings together leading wellness brands, expert insights, and powerful personal transformation stories to help listeners thrive—physically, mentally, and emotionally. Each episode explores the intersection of health, innovation, and entrepreneurship, diving deep into the journeys of industry leaders and wellness brand experts. Empowering listeners to break through limitations, live with purpose, and discover the

business entrepreneurship

All Episodes

00:53:31

Devin Powell of Pulp & Press - How to Gain...

Chat CPG | Food + Wellness ·

2024/07/11

Today we chat with Devin Powell, the Director of Retail at Pulp & Press. Devin has true grit, persistence, emotional intelligence and charisma, so we can see why he's been so successful in CPG! In this episode we discuss strategies for gaining distribution in the US & what that process looks like in reality, what to include in your deck to convince buyers of your imminent success, why listening and knowing your audience is so important, and how marketing, especially digital, can impact

en-us

00:47:14

Karin Samelson & Alison Smith of UMAI Marketing - How...

Chat CPG | Food + Wellness ·

2024/06/27

Today we sit down with UMAI Marketing founders, Karin Samelson and Alison Smith. These two have a background in fashion (!) as well as CPG marketing, and have combined forces to create a boutique marketing agency that helps brands to grow two-fold in the digital space and with brand development. In this episode we discuss strategies for organic and paid social media growth, how brands can authentically connect with their community to make a true impact on sales numbers, how to test ad

en-us

00:41:25

Michael Marquez - What (in-store) Buyers Want to...

Chat CPG | Food + Wellness ·

2024/06/14

Today, we're accompanied by Michael Marquez, previously the Center Store Specialist at Kroger Division: King Soopers in the Rocky Mountain region, and currently the District Manager @ Associated Wholesale Grocers. Michael has an impressive background in sales & management, and helped to determine planogram outcomes and in-store display decisions at King Soopers. In this episode we discuss: how to get in-store displays, how to become a favorite vendor, and how to implement quality over

en-us

00:46:27

Julianna Abdallah Choi - How to Sucessfully...

Chat CPG | Food + Wellness ·

2024/06/06

Today, we're joined by Julianna Abdallah Choi, the owner of Prep Creative, a boutique culinary and creative studio that specializes in recipe development, food and product photography, and brand identity consulting. Julianna is a recipe developer, holistic marketing strategist, content advisor and perfectionist at everything. Seriously, guys you have got to check out her photos @ ⁠Prep Creative⁠. In this episode we discuss: transitioning from employee to business owner, when and how you can

en-us

00:40:14

Michelle Opel Bernhard - On How to Successfully...

Chat CPG | Food + Wellness ·

2024/05/30

Today, we're joined by Michelle Opel Bernard. Michelle is a results-oriented natural/organic CPG professional; passionate about growing emerging brands through strategy, innovation and data. She also has an incredible weight-loss story that led her to her career in CPG and is a certified health coach helping others improve their health and wellness. In this episode we discuss: what you can reasonably expect from your 3rd party merchandiser, what tools young brands can access to succeed in

en-us

00:00:34

This is Chat CPG - the Food Edition

Chat CPG | Food + Wellness ·

2024/05/28

A brief description of what you can expect from Chat CPG. We want to bring our community together -- sharing with others how to garner more success and feel inspired by those who've accomplished their professional and personal goals. To connect with CHAT CPG Food Edition ⁠click HERE⁠ To connect with Elizabeth (Liz) Mulherin ⁠click HERE To connect with Meghan Sumser ⁠click HERE⁠ This episode is brought to you by ⁠Shelf Love⁠: Shelf Love is a boutique merchnadising and demo company that

en-us

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