Life at Ten Tenths

36:44

The One Question That Prevents Real Estate Deals From...

Life at Ten Tenths ·

2026/08/03

Today's buyers and sellers aren't entering the same market they experienced a few years ago, and that's changing everything. In this episode, Garrett Frey and Matt Bonelli explore why asking one simple question can completely transform your client conversations. Learn how to uncover hidden expectations, reduce decision paralysis, navigate information overload, and create a smoother buying and selling experience through better upfront education. If you want more confident clients and fewer surprises

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25:46

Market Impact Reports Are the Free Throw of Your Real...

Life at Ten Tenths ·

2026/07/30

Free throws: the unglamorous, repeatable shot that anybody can practice and that the best players in the world drill every single day. The Market Impact Report is that to your real estate business and most agents are not putting in the reps.In this conversation, we unpack what an MIR actually is (a report that shows how the market has impacted someone's home value over time, not a comparative market analysis and not an estimate), the three-layer "lasagna" build (FHFA national and state data, MLS

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34:55

Don't Let One 'Unsubscribe' Kill 100 Referrals

Life at Ten Tenths ·

2026/07/27

Someone hits unsubscribe. Someone says "take me off your list." Someone tells you the postcards are "too much." And in that one moment, you rethink your whole marketing plan for a database of hundreds. One voice out of a hundred just canceled your strategy, and the ninety-nine people it was quietly working on never got a say.It can be really easy to fall into the trap of making marketing decisions off insufficient data. A few (or even just one) loud voice whether it be positive or negative can

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33:39

Chasing Success or Actually Living? (The Chicken or...

Life at Ten Tenths ·

2026/07/23

"I'll be happy when..." Ever thought to yourself, if I could just make ______ amount of money I will be happy? Or maybe, once I close ___ transactions I can relax? But then you find yourself moving the goal post out, letting that sense of satisfaction never materialize.In this conversation, we get into the chicken-or-egg question every real estate agent runs into eventually: does success come first, or does happiness?We unpack the all-or-nothing mindset that traps agents in "all in or all out"

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32:29

Why George Lucas Paid $250,000 to Cut the Credits...

Life at Ten Tenths ·

2026/07/20

In 1977, George Lucas released the original Star Wars without any of the standard opening production credits. No studio card, no director credit, no scroll of names. Just the words "A long time ago in a galaxy far, far away..." and straight into the story. Did you realize the Directors Guild actually fined him $250,000 for it? Lucas paid the fine. He cared more about the audience's experience than about who got named in front of it. We explore what it actually looks like to put the customer first in

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31:04

The Real Estate Agent Awarded $48 Million (And What...

Life at Ten Tenths ·

2026/07/16

Another epic session with Matt Bonelli and Garrett Frey.

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32:03

Rethinking How Agents Charge: Flat Fees, Upfront...

Life at Ten Tenths ·

2026/07/13

You do the work, carry all the risk, and hope you get paid at closing. This episode breaks down fee models that change that.Join Matt and Garrett for a conversation as they explore what charging looks like outside the standard commission box: flat fees for your marketing and expertise, upfront money on overpriced listings, risk-shifting out clauses, and why more money options actually take pressure off the money conversation. Ideas to react to, not rules to follow, and they want to hear your take.→

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27:45

One Thing to Never Automate in Your Real Estate...

Life at Ten Tenths ·

2026/07/09

You've been told to build systems. You've been told to automate. You've been told the agents who scale are the ones who don't do everything manually. All of that is true. And there is one thing you should never, ever put on autopilot. And if you're doing it right now, you're not building your business. You're quietly wearing it down.In this conversation, we get into the one category of client touch that has to stay personal, no matter how big your database gets.This is about doing the right things

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33:22

Do You Have to Buy Real Estate Leads to Survive? (The...

Life at Ten Tenths ·

2026/07/06

Google launched a real estate product pairing listings with buyer's agents. Every platform is pitching you their pipeline. Underneath all of it is the same message: pay to play, or fall behind. We don't buy it. And when you see the actual math, you might not either.In this conversation, we get into what buying real estate leads actually costs, when it can work, and why it's almost never the answer people think it is. We unpack the video that started this whole conversation (a strong take that agents

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31:46

The "Wet Blanket" Listings That Are Killing Your Real...

Life at Ten Tenths ·

2026/07/02

"Wet Blanket" might not immediately bring an idea to mind, but we would argue once you hear our definition at least one listing or client will come to mind immediately.In this conversation, we get into the "wet blanket" listings that quietly wreck your business, your energy, and your life. One of the beautiful things of this business is that you get to choose who you work with. You don't have to take every listing, The ones you say no to make room for the ones you were meant to serve. It comes down

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34:57

The Dunning-Kruger Effect in Real Estate: Why Smart...

Life at Ten Tenths ·

2026/06/29

You're sitting at the listing appointment. Your seller has run their home through Zillow, asked ChatGPT what it's worth, talked to a neighbor who sold last year, and read a Facebook post that confirmed everything they already believed. They walk in fully confident. And you have about ten minutes to work with that.In this conversation, we get into the Dunning-Kruger Effect and what it actually looks like in a real estate transaction. We unpack "Mount Stupid" and "The Valley of Despair" (the two

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29:00

Stop Selling Houses. Start Coaching Clients.

Life at Ten Tenths ·

2026/06/25

The term coach has been widely misused over the last few decades. More often than not, what some might call a coach is truly an accountability partner. But if you can tap into what it means to be a true coach, it can transform your client relationships into something that endures time.In this conversation, we unpack the difference between a coach and an accountability partner and more importantly, how being a coach to your clients can dramatically (positively) impact your overall business.There is a

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25:32

Why Your Listing Isn't Selling (And the $100 Bill...

Life at Ten Tenths ·

2026/06/22

If you have a listing sitting on the market right now, and the price is right, the location is right, the comps support it, and it still isn't moving, this episode is for you. There's something else going on, and most agents are missing it. In this conversation, we get into the $100 bill analogy that explains why buyers keep picking the house down the street over yours. This isn't a real estate quirk (it's how people value everything). Good news is most of this is in the seller's control if you can

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34:00

The Three Things Top Real Estate Agents Have That...

Life at Ten Tenths ·

2026/06/18

The magic combination of these three things is the difference between a full pipeline and wondering why your neighbor is listing with a different agent.In this conversation, we get into the three-legged stool that is winning real estate business in this market: competency, relationship, and energy. We unpack why competency is the foundation that has to come first (no matter how much someone likes you, they are not hiring you with the biggest asset in their life if they don't trust you to get the job

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40:02

Why Most Agents Struggle to Hire (or Use AI): The...

Life at Ten Tenths ·

2026/06/15

Are you like the majority of agents who know they should delegate and automate? You try to hire an assistant or implement a new AI tool, only to have it fail miserably. In the end, you spend more time fixing the mess than if you had just done it yourself in the first place. The strategy wasn't the problem. The missing piece was.In this conversation, we get into standard operating procedures and why they're the prerequisite to almost everything you're trying to add to your business right now. We

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33:12

The Real Estate Data Most Agents Ignore (And Why It's...

Life at Ten Tenths ·

2026/06/11

If you are like most agents, you look at the housing market data once a year, attend office meetings where market data is reviewed from time to time, read the headlines that catch your eye, and call yourself informed. The problem is you are expected to be an expert in your market, but you have done little more than someone living in your town.In this conversation, we get into our favorite tool, the one that literally makes you an expert in your market. The FHFA House Price Index has got to be the

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41:01

The Secret to Building a Referral-Based Real Estate...

Life at Ten Tenths ·

2026/06/08

Do you feel like you are doing all the "right" activities, sending cards, popping by, doing all the things? Only to then watch a past client list with a different agent and wonder what happened. The activities aren't the problem. The intention is.In this conversation, we get into the difference between quality time and quantity time, and why the referral-based business you're trying to build runs on the second one. Years ago, Garrett's dad passed along a lesson he learned from Stephen Covey that has

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36:36

The Post-Closing System That Builds a Referral...

Life at Ten Tenths ·

2026/06/04

You just spent months building a relationship through one of the most stressful, emotional purchases of someone's life. Then the deal closes, you cash the check, and you move on. Sound familiar? In this conversation, we get into the post-closing system most agents never build, and why it might be the single biggest leak in your business. The real estate industry trains us to be world-class at finding new buyers and sellers, and almost nothing on what to do with the ones we already have. We unpack

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16:15

Beat Long To-Do Lists and Feeling Stuck with This

Life at Ten Tenths ·

2026/06/01

Long to-do lists, busy days, and somehow you still end up feeling stuck. If that sounds like your week, this is the episode. The word priority means the thing, singular, but somewhere along the way we pluralized it into priorities and ended up with a to-do list that owns us. In this conversation, we get into the one thing principle that can help you find your sanity and move forward. We unpack Sahil Bloom's index card method, Garrett's morning mission and vision read, Matt's dad's warning about

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36:54

Why Top Agents Always Think They Need 2-3x More Money

Life at Ten Tenths ·

2026/05/28

Most agents are running the wrong race. They're chasing somebody else's number, comparing themselves to the agent in the next office, and quietly wondering why hitting the goal didn't feel the way it was supposed to. In this conversation, we get into the trap of borrowed visions. A study by Michael Norton found that millionaires at every income level say they'd need two to three times more money to be happy, and that number never stops moving. We unpack why that happens, what Sahil Bloom's Five

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