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PODCAST

UX Design to WIN in Business

Your competitors have the same features you do. But in today"s market, that"s not enough. Join us every two weeks to discover how smart UX decisions can make your digital products stand out and drive real business growth. We"ll show you exactly how mid-sized companies are winning more customers through better user experience—no massive tech investments required. Get practical strategies and real case studies that you can apply to your business immediately. Perfect for leaders who want to understand

business management

All Episodes

18:15

Communication as a Catalyst for UX Innovation

UX Design to WIN in Business ·

2024/10/07

SummaryIn this episode, Nils Borgböhmer discusses the critical role of communication in product development, emphasizing the challenges teams face when trying to align on goals and expectations. He shares insights on bridging the communication gap between design and development teams through interactive demos and collaborative problem-solving sessions. Nils highlights the importance of fostering a culture of open communication to ensure all team members feel heard and valued, ultimately

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13:46

Simplifying Digital Transformation for Business Growth

UX Design to WIN in Business ·

2024/09/30

SummaryIn this podcast episode, Nils Borgböhmer discusses the significance of simplicity in business, particularly in the digital realm. He emphasizes that while tools and websites are essential, what truly matters is how they help organizations achieve their goals. Nils explores the concept of personas and user research, highlighting their role in guiding decision-making. He also addresses the increasing complexity of digital solutions and the need for clarity in navigating this landscape

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40:31

How do we make personas better at Dinghy w/Nosipho...

UX Design to WIN in Business ·

2024/09/23

SummaryIn this conversation, Nils Borgböhmer and Nosipho Nwigbo discuss the importance of personas in UX design and how to create effective, dynamic personas that evolve with the target audience. They explore the shortcomings of traditional personas and present a step-by-step process for developing personas that are informed by stakeholder interviews, secondary research, and user validation. The discussion emphasizes the need for personas to be living documents that can be updated regularly

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32:45

Let's talk about User Personas w/Nosipho Nwigbo

UX Design to WIN in Business ·

2024/09/16

SummaryIn this episode, Nils Borgböhmer and Nosipho Nwigbo delve into the concept of personas in UX design, discussing their origins, applications, and limitations. They explore how personas are intended to help teams empathize with users but often fall short due to their static nature and lack of depth. The conversation highlights the need for more dynamic and updated personas, potentially utilizing AI to keep them relevant. The episode concludes with a reflection on the future of personas

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18:56

Unlocking the Business Impact of UX Design

UX Design to WIN in Business ·

2024/09/08

SummaryIn this episode, Niels discusses the impact of user experience design and how it can improve digital products. He emphasizes that UX design is not just about UI design, but encompasses everything that leads to a good experience with a customer. Niels shares a case study of an artist collective called Miner Town and how they used UX design to convey cultural aspects and improve communication within organizations. He also highlights the importance of prioritizing features and focusing

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23:38

A real-life example of integrated UX Design

UX Design to WIN in Business ·

2024/09/02

In this episode, Nils Borgböhmer discusses a concrete example of how to see the business value in user experience design. He shares insights from a project with SumUp, a company that builds car terminals for card payments. The project involves developing a new app for a specific group of stakeholders, aiming to make their job easier and more efficient. Nils emphasizes the importance of an integrated team setup, where all the necessary skills come together to work on a project. He also

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25:03

Secrets to Seamless UX in Agile Teams

UX Design to WIN in Business ·

2024/08/25

SummaryIn this episode, Nils Borgböhmer discusses agile development methods and how to integrate UX design into the development process. He emphasizes the importance of collaboration, flexibility, and iterative development in agile methodologies. Nils also highlights the need for UX designers and developers to work together closely to ensure a seamless user experience. He addresses common misconceptions about agile methods and explains how UX research can lead to better and more successful

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40:27

UX Research & Testing – The Dinghy Way w/Nosipho Nwigbo

UX Design to WIN in Business ·

2024/08/18

SummaryIn this episode, Nils and Sylvia discuss the challenges of designing user experiences for international markets, particularly in Southeast Asia. They highlight the importance of understanding cultural differences, localizing products, and building trust with customers. Sylvia emphasizes the need for market and customer research, as well as having people on the ground who can bridge the gap between the home country and the target market. They also discuss the role of UX designers in

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27:23

Designing for International Markets w/ Sylvia

UX Design to WIN in Business ·

2024/07/29

SummaryIn this episode, Nils and Sylvia discuss the challenges of designing user experiences for international markets, particularly in Southeast Asia. They highlight the importance of understanding cultural differences, localizing products, and building trust with customers. Sylvia emphasizes the need for market and customer research, as well as having people on the ground who can bridge the gap between the home country and the target market. They also discuss the role of UX designers in

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41:00

Crafting a Unique Voice on Brand Identity w/ Florian...

UX Design to WIN in Business ·

2024/07/22

SummaryIn this conversation, Nils and Florian discuss the challenges and complexities of UX design and branding. They explore the misconception that UX design is a singular activity and highlight the importance of understanding the user experience across all touchpoints. They also emphasize the need for businesses to ask the right questions and consider the goals and target audience when crafting their digital experiences. The conversation touches on topics such as shorter attention spans,

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34:35

Why UX Audit is a must for your business?

UX Design to WIN in Business ·

2024/07/11

SummaryIn this conversation, Nils and Daniel discuss the importance of auditing user experiences and how to go about it. They share their backgrounds in UX design and development, and how they came to focus on building websites and improving user experiences. They explain the process of conducting a UX audit, which involves assessing a digital product and providing recommendations for improvement. They emphasize the importance of adhering to conventions and addressing issues that may hinder

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15:49

How we reduced CleverCards support tickets by 60%

UX Design to WIN in Business ·

2024/07/07

SummaryIn this episode, Nils discusses the real-world example of CleverCards, a fintech startup in Ireland, to illustrate the importance of user experience (UX) design in business. CleverCards started as a gift card business and transitioned into issuing digital Mastercards. The founder, Keelan Lennon, recognized the need for UX design to create a seamless platform for organizations to issue employee benefit cards. Nils emphasizes that UX design is not just the responsibility of one person,

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37:06

How do UX and SEO help your company?

UX Design to WIN in Business ·

2024/06/30

In this conversation, Nils and Pietro discuss the importance of user experience (UX) in SEO and digital marketing. They highlight the shift from a focus on technical SEO to a more holistic approach that prioritizes user satisfaction and trust. They emphasize the need for businesses to understand their website's monetization goals and tailor the user experience to meet those goals. They also discuss the impact of AI on search engines and the future of SEO. Overall, the conversation

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17:35

Where does UX sit in your company?

UX Design to WIN in Business ·

2024/06/23

SummaryUser experience (UX) design is a complex and often misunderstood topic. In this episode, Nils explores what UX is and how it can benefit businesses. He compares UX to branding and highlights the importance of understanding the different disciplines within UX design. Nils discusses Apple as an example of a company that takes a top-down approach to UX design, considering every touchpoint with the customer. He emphasizes the role of UX designers in working across departments to ensure a

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15:25

How Usability Testing saved a 6 figure ad budget for...

UX Design to WIN in Business ·

2024/06/10

SummaryIn this episode, Nils shares a concrete example of a project where usability testing played a crucial role in improving the user experience. The client, Relayr, needed a new website that effectively communicated their industrial IoT solution to their target audience. Through wireframing and usability testing, Nils and his team discovered that the target audience was more interested in detailed product information rather than a return on investment calculator. This insight allowed

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20:35

What is UX, how are we qualified to talk about it and...

UX Design to WIN in Business ·

2024/06/05

SummaryIn this podcast episode, Nils introduces the concept of user experience (UX) and explains why it is not just a design discipline. He shares the story of how he and his co-founders came to focus on UX and the importance of understanding how to apply it to propel a business. Nils emphasizes that UX is about making the product work for the customer and not just about design elements. He also highlights the need for collaboration between designers, developers, marketers, and salespeople

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14:44

Introduction – How to leverage UX Design to help your...

UX Design to WIN in Business ·

2024/06/05

In this podcast episode, Nils introduces the topic of user experience (UX) and its importance for businesses. He discusses how UX can improve a product's user experience, leading to happier customers, better ratings, and more time to work on the product. Nils also highlights the need for user testing and research to minimize product failures and achieve product-market fit. He emphasizes the cost-saving benefits of incorporating UX, such as reducing development costs, optimizing marketing

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37 results

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