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PODCAST

UX Design to WIN in Business

Your competitors have the same features you do. But in today"s market, that"s not enough. Join us every two weeks to discover how smart UX decisions can make your digital products stand out and drive real business growth. We"ll show you exactly how mid-sized companies are winning more customers through better user experience—no massive tech investments required. Get practical strategies and real case studies that you can apply to your business immediately. Perfect for leaders who want to understand

business management

All Episodes

58:21

Why You Can’t Rank on ChatGPT — GEO, AEO, and What...

UX Design to WIN in Business ·

2025/09/24

In this conversation, Nils and Pietro Mingotti delve into the evolving landscape of SEO and digital marketing in the context of AI advancements. They discuss the emergence of Geo Engine Optimization, the impact of AI on search behavior, and the importance of authenticity in content creation. The dialogue emphasizes the need for marketers to adapt to new technologies while maintaining a human-centric approach to their strategies. Pietro shares insights on optimizing content for AI-driven

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37:01

From Zero to 30,000 Deals: How Continuous Testing...

UX Design to WIN in Business ·

2025/09/11

In this episode, Nils (co-founder of Dinghy Studio) sits down with Alina Miron (Senior Product Manager at SumUp) to discuss how they collaborated to build Sidekick - a custom field sales application that transformed SumUp's sales operations in just 12 months.Key Topics Covered:• The challenge of building enterprise software that actually gets used• Why user research isn't optional (and how to convince leadership)• Navigating complex stakeholder needs across multiple markets• The difference

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70:07

The Timeless Principles of UX Design — Interview with...

UX Design to WIN in Business ·

2025/05/13

The Timeless Principles of UX DesignWhat if the best UX design principles aren't new at all—but are actually as ancient as human civilization itself?In this eye-opening 30-minute episode from Dinghy Studio, we explore how the fundamentals of great design have remained consistent from traditional African roundavels to today's digital interfaces. Discover why truly understanding your users has always been the cornerstone of exceptional design, regardless of the medium.What You'll Learn:How

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39:32

🇩🇪Digitale Nachhaltigkeit mit Lorenz Garbe

UX Design to WIN in Business ·

2025/04/14

ZusammenfassungIn diesem Gespräch diskutieren Nils und Lorenz die Schnittstelle zwischen Webdesign und Nachhaltigkeit und untersuchen, wie digitale Praktiken im Hinblick auf Energieeffizienz optimiert werden können. Sie vertiefen sich in den historischen Kontext des Webdesigns, die aktuellen Auswirkungen des Internets auf den CO2-Ausstoß und praktische Strategien für die Erstellung nachhaltiger Websites. Die Diskussion betont die Bedeutung der Benutzererfahrung für die Minimierung des

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11:24

Einführung in UX-Audits und warum sie wichtig sind?

UX Design to WIN in Business ·

2025/04/09

📲 Bleiben sie in kontakt mit Dinghy:🔗 Abonnieren Sie unser YouTube: https://www.youtube.com/@dinghystudio🔗 Folgen Sie uns auf Instagram: https://www.instagram.com/dinghystudio/🔗 Folgen Sie uns auf LinkedIn: https://www.linkedin.com/company/dinghystudio/🔗 Lesen Sie unseren Blog: https://www.dinghy.studio/blog/Über den Autor---Hallo, ich bin Nils, Mitbegründer und Leiter des Interaktionsdesigns bei Dinghy. Mit mehr als 10 Jahren Erfahrung in der Gestaltung und Erstellung von Websites,

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27:11

Is your website ready for the 2025 accessibility law?

UX Design to WIN in Business ·

2025/04/01

In this episode, Nils discusses the latest EU digital regulations, focusing on the implications for businesses, particularly regarding compliance costs and the upcoming European Accessibility Act. He emphasizes the importance of integrating legal considerations into the design process to enhance user experience and navigate compliance effectively. The conversation also touches on the impact of algorithmic content on mental health and advocates for using RSS as a tool for a more curated and

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46:35

Why Sanity? Simeon Griggs on Smarter Content Management

UX Design to WIN in Business ·

2025/02/24

In this conversation, Simeon Griggs discusses his journey from using WordPress to embracing headless content management systems, particularly Sanity. He emphasizes the importance of modeling content to reflect business needs rather than just website pages, and the necessity of involving all stakeholders in the content creation process. The discussion also covers the challenges of migrating from traditional CMS platforms and the benefits of a structured approach to content management. In

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47:58

Custom AI Applications Explained w/Daniel Becker

UX Design to WIN in Business ·

2025/02/17

SummaryIn this conversation, Nils and Daniel explore the impact of AI on user experiences, focusing on custom AI applications and their integration with data management systems. They discuss the mechanics of AI models, the importance of structured content, and the implications of data privacy when using public APIs. The dialogue provides insights into the evolving landscape of AI technology and its practical applications in business. In this conversation, Nils and Daniel explore the

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50:34

The Impact of GDPR and AI Regulations w/Steffi Besselink

UX Design to WIN in Business ·

2025/02/10

SummaryIn this conversation, Steffi Besselink, a GDPR, contracts, and AI lawyer, discusses the implications of compliance in software development, particularly in the context of GDPR and the upcoming EU AI Act. The discussion highlights the challenges businesses face in integrating compliance into their processes, the evolution of digital regulations in Europe, and the importance of understanding the implications of AGI. Steffi emphasizes the need for proactive planning and the potential

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15:26

How a Content Warehouse Can Merge Websites at Zero Cost!

UX Design to WIN in Business ·

2025/01/20

Summary:In this episode, we explore the transformative power of content warehouses and their role in driving business success. Using a real-life example, we demonstrate how two websites were seamlessly merged into one without incurring additional costs for the customer, thanks to a well-structured and integrated content warehouse. This discussion highlights the efficiency, scalability, and cost-saving benefits of leveraging content warehouses for modern digital needs.📲 Keep in touch with

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23:42

The Content Warehouse Approach: Small Team, Big Results

UX Design to WIN in Business ·

2025/01/14

SummaryIn this conversation, Nils discusses the advantages of a centralized content warehouse for organizations, particularly those with multiple companies under a holding structure. He emphasizes the benefits of content reuse, security, and digital sustainability, as well as the transformational impact on team collaboration and access to information. Nils advocates for a system that allows for efficient content management while minimizing the environmental footprint and avoiding the need

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27:55

EP24: The Evolution of User-Centric Design

UX Design to WIN in Business ·

2024/12/09

SummaryIn this conversation, Nils discusses the evolving landscape of user experience design, emphasizing the importance of ethical considerations, user safety, and the integration of AI technologies. He reflects on successful projects and the significance of UX audits in enhancing digital products. Looking ahead, he highlights the need for compliance with emerging regulations and the blending of technology with a human-centered approach to drive satisfaction and business success.About the

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50:21

Building MVPs That Work w/Daniel Becker

UX Design to WIN in Business ·

2024/11/25

SummaryIn this conversation, Nils and Daniel explore the concept of the Minimum Viable Product (MVP) and the methodologies they employ at DINGY to streamline the product development process. They discuss the importance of discovery research, wireframing, and usability testing, emphasizing the need for clear communication and collaboration among stakeholders. The conversation highlights how iterative design and user engagement can lead to more effective and user-centered products.📲 Keep in

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71:02

Developing an MVP - why is it so important?

UX Design to WIN in Business ·

2024/11/17

SummaryIn this conversation, Nils and Daniel explore the concept of Minimum Viable Products (MVPs), discussing their definitions, experiences in developing MVPs, and the challenges faced during the process. They delve into the roles of various teams, the importance of user feedback, and the cultural differences in MVP implementation. The discussion highlights the evolution of MVP ideas and the lessons learned from past experiences, emphasizing the need for clarity and alignment within teams

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30:58

Bridging Communication Gaps in UX w/Daniel Becker

UX Design to WIN in Business ·

2024/11/12

SummaryIn this conversation, Nils and Daniel explore the complexities of UX design within business processes, emphasizing that UX design is not always the solution to organizational problems. They discuss the importance of understanding internal communication, the challenges of navigating complex processes, and the necessity of aligning business goals with user experience. Through case studies, particularly the Clever Cards project, they illustrate the need for effective communication

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45:48

The AI Revolution Where Innovation Meets User Intent...

UX Design to WIN in Business ·

2024/11/04

SummaryIn this conversation, Nils Borgböhmer and Rob discuss the evolution of AI in user experience design, exploring the transition from early AI systems like Siri to modern applications such as ChatGPT. They emphasize the importance of personalized user experiences and qualitative understanding as key competitive advantages in the software industry. The discussion also highlights the need for building trust in AI technologies and simplifying user experiences through concepts like the

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21:09

User Experience in the Age of AI

UX Design to WIN in Business ·

2024/10/29

SummaryIn this conversation, Nils and Dan discuss their innovative prototype aimed at enhancing user experience through AI, particularly in the context of filling out forms. They explore the challenges and opportunities presented by integrating AI into user interfaces, emphasizing the importance of user experience design. The discussion covers the evolution of interaction paradigms, the significance of validation in data entry, and the potential for AI to transform how users engage with

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24:00

The Business Impact of Good Content Management

UX Design to WIN in Business ·

2024/10/21

SummaryIn this episode, Nils and Daniel discuss the evolving landscape of content management systems, focusing on WordPress and the importance of structured content. They explore the challenges of traditional content management, the need for decoupling content from pages, and how this approach can enhance user experience and scalability for businesses. The conversation emphasizes the significance of having a centralized content strategy to improve marketing efforts and customer

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40:58

The Power of Video Content in Marketing w/Jan Heinemeyer

UX Design to WIN in Business ·

2024/10/15

SummaryIn this episode, Nils Borgböhmer and Jan Heinemeyer discuss the intersection of UX design, freelancing, and content management. They explore how freelancers can optimize their workflows and leverage AI solutions to enhance their business strategies. The conversation delves into the importance of video content in SEO, the evolution of content management systems, and practical tips for repurposing existing content to maximize visibility and engagement. In this conversation, Nils

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18:15

Communication as a Catalyst for UX Innovation

UX Design to WIN in Business ·

2024/10/07

SummaryIn this episode, Nils Borgböhmer discusses the critical role of communication in product development, emphasizing the challenges teams face when trying to align on goals and expectations. He shares insights on bridging the communication gap between design and development teams through interactive demos and collaborative problem-solving sessions. Nils highlights the importance of fostering a culture of open communication to ensure all team members feel heard and valued, ultimately

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36 results

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