PODCAST

Copywriters Podcast

David Garfinkel

Copywriting lessons from David Garfinkel

business management & marketing

All Episodes

Pre-Launch Traps to Avoid with Brenna McGowan

Copywriters Podcast ·

2025/05/05

What’s the opposite of a confident salesperson who makes it easy for you to buy?A nervous salesperson who jumps the gun and makes you want to run away! Today’s returning champion, Brenna McGowan, understands this difference all too well. She has mastered the arts of the pre-launch and the launch, and she knows all the big and little differences. Because besides the successful implementers, Brenna’s she’s also seen nervous copywriters and offer owners jump the gun all too often. And ruin

High-Level Copywriting Insider Info

Copywriters Podcast ·

2025/04/28

Wouldn’t you love to have a confidential chat with a copywriter working at the highest levels of our business?Well, we can’t provide the confidential part. This IS a podcast, after all, not a Signal chat. But today’s guest, Cain Smith is on the front lines of some of the biggest businesses using direct response. So we can provide the copywriter working on the highest levels of our business part. Cain’s client list includes real estate giant Grant Cardone, financial publishing giant Agora

How Copywriting is Different

Copywriters Podcast ·

2025/04/21

It happens to all of us, and can you remember a time where you wondered:“Is this really good copywriting? It seems like what I should write, but somehow it’s not clicking.” Here’s why you wonder. There’s a well-known saying from the Navy SEALs: "Under pressure, you don't rise to the level of your expectations, you sink to the level of your training". That goes far beyond the world of the Navy SEALs, of course. It’s true in all of life. Well, one thing I don’t think we’ve taken a good

The Power of Your Core Marketing Message with John...

Copywriters Podcast ·

2025/04/14

Our special guest today, John Jantsch, is going to tell you about what could be the single most valuable sentence you have in your business for getting clients and customers.John’s the author of the Wall Street Journal best-seller Duct Tape Marketing, as well as three other books. Now when John talks about “core,” I’m pretty sure he’s not talking about your abs, lower back, and hip flexors. No, the single most valuable sentence John’s referring to is your core message. That’s something he also

14 Ways to Make Your Copy Easier to Read

Copywriters Podcast ·

2025/04/07

You could have written the greatest copy in the world. Perfectly targeted with a killer offer. Great price. Unique and highly desirable.But I can tell you one way it is guaranteed NOT to work. And that’s if nobody reads it. Don’t laugh; it happens. There are a couple more than a dozen crucial things you must know and consistently DO to make your copy as easy to read as possible. Most people know some of these things. Very few people seem to know all of them… or at least USE all of them

Quantum Leap AI Prompts for Copywriting

Copywriters Podcast ·

2025/03/31

Ever get frustrated with what happens when you try to get an AI to write something?According to Google Workspace Labs, the average prompt people give an AI is nine words or less. Nine words! The AI needs a lot more information than that to do a decent job for you. But the question is–what information? Today, we’re going to take a look at how AI goes so very wrong for so many people—and give you some proven ideas on what to do about it. -- Here’s a great general model for prompts, which has

Parker Worth’s Storytelling Secrets For Social Media

Copywriters Podcast ·

2025/03/24

Do storytelling skills REALLY make a difference for you?Just ask our special guest today, Parker Worth. Parker decided he had enough of high school at 16. His first job was cleaning toilets. From there, he went to electrician school and, after a few years, got a job traveling around the world as an electrician. But his own story really starts to take off when he discovers social media. That led to this advice for him: “Just hop on Twitter.” At first, not much happened. But one day he got a

Brand-New Ways To Use AI For Copywriting

Copywriters Podcast ·

2025/03/17

Today we’re talking about three new ways to use ChatGPT for copywriters and business owners, and another development from another company which is a lot lower priced than ChatGPT’s a month for its premium service.We’ll also talk a little about some other specific ways to use OTHER AIs, but a lot of our focus is on ChatGPT. Now, to be clear, I wasn’t all that hot on ChatGPT 18 months ago. But in the AI world, 18 months is more like a couple of decades. Things have changed and definitely gotten

Advance Copywriting Research Secrets, with Caleb O'Dowd

Copywriters Podcast ·

2025/03/10

One meeting of the minds reigns supreme above all others in copywriting–and that’s when the copywriter understands and addresses the same thoughts that are most pressing in the minds of their best prospect.Our returning champion today is the incredible Caleb O’Dowd. He was here a few weeks ago when he told us some closely guarded secrets from his book “Monetization: How To Optimize Sales Funnels and Skyrocket Back Ends.” Caleb has worked in some of the toughest and most competitive industries

What Copywriters Need To Know About Design, with Lori...

Copywriters Podcast ·

2025/03/03

One of the greatest insiders in direct response today is not primarily a copywriter, but a graphic designer.Actually, our returning champion Lori Haller is a designer… and so much more. She works side by side with many of the greatest copywriters of our time to help create control-beating packages, for clients like Boardroom, Healthy Directions, Dr. Al Sears, Nutri-Health, KCI Communications, and Agora. She has coached clients around the world, and she is an in-demand speaker and

What REALLY Makes Copy Convert, With Billy Broas

Copywriters Podcast ·

2025/02/24

27 Years Ago, pop singer Cher asked us this question: “Do you believe in life after love?” … and it promptly rocketed to the top of the charts, selling 11 million copies of the song. Today, in 2025, a better question—especially for copywriters—is “Do you believe in sales without belief?” It’s a question our returning champion today, Billy Broas, has thought about a lot, and mastered the answer to. And he’s written a book about it, which I highly recommend and we’ll talk about later in the

Next-Level Proof For Copywriters

Copywriters Podcast ·

2025/02/17

Two of the most confrontive words in a conversation are “Prove It!” Nobody really likes to be challenged about how true what they are saying. But when it comes to writing copy in the real world, you have to expect that prospects WON’T believe you. In fact, the more they like a claim you make, the more skeptical they will be. Why? Because of human nature. And also, because they’ve been disappointed before. You can almost imagine them in a cover band, screaming at you, “We won’t be fooled

Winning The Inner Game Of Copywriting

Copywriters Podcast ·

2025/02/10

Confidence in copywriting isn’t just about choosing the right words—it’s about embodying conviction in every line you write. In this episode, we explore the hidden ways self-doubt seeps into your messaging, sabotaging conversions before your prospects even realize why. From subconscious hesitations to subtle linguistic hedging, you’ll discover how these confidence leaks silently erode trust and diminish persuasive impact. But awareness alone isn’t enough. We’ll walk through the exact mental

Preventing Refunds And Chargebacks

Copywriters Podcast ·

2025/02/03

Today we look at an old and very true saying:It’s not about the money you make, but about the money you KEEP. There’s an old joke about a guy who loses money on every sale, but, he says, “I make it up in volume.” We’re not talking about back ends or affiliate sales here. Things can go sideways in your business if you’re not making enough sales, or your profit margins are too small. Or upside down, like the guy in the joke. But you’ve got an even a bigger problem even if you’re making enough

3 Key AI Pieces For Copywriters

Copywriters Podcast ·

2025/01/27

We’re past the point of wondering about or fearing AI when it comes to copywriting.At this point, the big question is: What do I need to know, do and have to make it work for me? I say that because copywriters at all levels of skill and in all niches are using AI in all kinds of ways. It’s no longer the new new thing. It’s a part of the business, and it continues to grow in importance and ability to do more and more complex things really well. But you have to grow with it. Many people think

Monetization Secrets, With Caleb O’Dowd

Copywriters Podcast ·

2025/01/20

We have a very special guest today. A legend among insiders, Caleb O’Dowd is a master marketer and copywriter. He has been launching and scaling businesses from zero to seven figures and eight figures, through the smart use of great copy and strategic sales funnels.In more industries than I can count. Including some of the most brutally competitive. I was thrilled when Caleb agreed to come on Copywriters Podcast for many reasons, especially the one that he has written a new book: Monetization:

3 Powerful, Profitable Copy Reframes

Copywriters Podcast ·

2025/01/13

At the highest levels of copywriting, big financial publishers ask copywriters to do a “re-lead” when they want to increase conversion on a proven offer.What’s that? A re-lead is basically a reframing of the intro to a sales letter, in the hopes that the reframing will spur greater sales. And it’s probably no coincidence that when my mentoring clients show me copy they’re having trouble with, the first thing I look at is the headline and lead. A revamping of those two things — the beginning

Nurturing Your Prospect

Copywriters Podcast ·

2025/01/06

You could say the purpose of a sales funnel is to create desire that leads up to a sale, but these days, if that’s what you say, you’ve left out an important part.A part that very well could make the difference between a sale and no sale. With trust in general at such an all-time low and the feeling of isolation so rampant, people want a little more. They want to feel like you, as a business or a businessperson, care. Both about them personally, and the things they care about. You don’t need

Building Anticipation, With Brenna McGowan

Copywriters Podcast ·

2024/12/30

Our returning champion is Brenna McGowan, the master of the pre-launch. Today she’s going to tell us about a special pre-launch technique called Anticipation Marketing™. Perhaps the best advantage it gives you is it puts you front and center in your prospects’ minds, and at the same time gets them eagerly looking forward to getting the full details about what you’re going to launch. Maybe even more important is that it revolves around one word: Trust. As we’ve talked about here before, and as

10 Copy MUSTS for 2025

Copywriters Podcast ·

2024/12/23

It’s the day before the day of the night before Christmas as we put this on the air, and a very unknown year looms ahead. One thing for sure, no matter what happens: The market will be more unforgiving in 2025 than it was in 2024. Why? It’s simple. Competition keeps growing. So does impatience among almost all consumers, and mistrust among many of them. What this means to you, as a copywriter, is now more than ever, you can’t afford to do a half-assed job on your copy. Sounds pretty bleak

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