PODCAST

Copywriters Podcast

David Garfinkel

Copywriting lessons from David Garfinkel

business management & marketing

All Episodes

AI: The Bigger Picture, with Sam Woods

Copywriters Podcast ·

2025/11/03

As we record this in mid-October, the world has without a doubt gone absolutely bonkers over AI.People are making all kinds of extreme predictions: Some see a heaven on Earth in a future with AI, and others confidently predict unmitigated disaster. But how many of these people are talking from actual in-the-trenches experience? Who can take the long view based on what they’ve actually done and seen… and an informed view of what’s possible for the future? I personally know only one person who

Secrets of Coaching Copywriters, With Matthew Volkwyn

Copywriters Podcast ·

2025/10/27

Our guest today does something I’ve been looking for in a guest on this podcast for a long time–he helps beginning copywriters get started and become success. Matthew Volkwyn is a coach, copywriter, marketer and entrepreneur. He doesn’t just talk the talk; he walks the walk. Matt has helped dozens of business coaches rapidly grow their own businesses with email marketing, a he’s built three six-figure businesses of his own. I invited Matt on after he had me as a guest on his podcast, and I

The Missing Piece in Copy Brainstorming

Copywriters Podcast ·

2025/10/20

Have you ever been in a meeting where people are brainstorming ideas, and each idea is more idiotic and off-target than the last one?It has happened to all of us. And if you’re an experienced copywriter, sometimes it’s hard to bite your tongue. Because the cheerful but inexperienced leader of the meeting has announced a rule: “There are no bad ideas!” Well, yes there are. In that meeting, you just heard a whole pile of them. I can almost guarantee what the problem was. There are several

Show Your Prospect A Compelling Future

Copywriters Podcast ·

2025/10/13

Legendary NY Yankee Yogi Berra said it best:“It’s tough to make predictions, especially about the future.” He’s right, you know. But there’s one important exception, and I don’t blame Yogi because, as talented a player and a coach as he was, Yogi wasn’t a copywriter. So he didn’t know about the important exception we’ll talk about today: showing your prospect a compelling future. Not every copywriter does this, but if you don’t, you’re missing out… on conversions. And even if you do, we’re

Financial Copy U - The Inside Story, With Nick O’Connor

Copywriters Podcast ·

2025/10/06

A little over a month ago we did a last-minute podcast about an audacious experiment our special guest today, Nick O’Connor, did with Glenn Fisher and the financial publishing giant Marketwise:Glenn told us how they put together a special program called Financial Copy U, which would train 12 copywriters ABSOLUTELY FREE on how to write copy for financial publishers. With the understanding that some graduates might be offered full-fledged copywriting jobs on the spot, depending, of course, how

Building Belief In Copy, With Nathan Fraser

Copywriters Podcast ·

2025/09/29

It’s the sure-fire strategy that makes you overconfident.It looks like this: The copy’s loud. Aggressive. Alpha-male on a double dose of adderall. It’s practically SCREAMING at you to buy. And you know what? Sometimes it works. But not most of the time. Especially these days. Hyper-aggressive copy is just a huge risk you don’t want to take. And here’s why: While it’s true that pressure might trigger an action, it almost never creates belief. And belief is what you need to MAKE the

Crash Course In Copywriting Psychology

Copywriters Podcast ·

2025/09/22

Today we take a deep dive into the part of copywriting that people talk about all the time.And even though people talk about this all the time, most of them don’t really understand it. That is, psychology. Not the kind of psychology you experience in a therapist’s office—although there’s a little bit of overlap. Not what you’ll find in brightly colored grid of buyer personas. Not mindset. No, we’re talking about the psychology that has to do with how people really behave. What actually makes

The One Key Copywriting Skill You Need (But Might Not...

Copywriters Podcast ·

2025/09/15

Sometimes copy fails because it’s just not executed well enough. And also, copy that simply misses the mark — doesn’t align with the target prospects and what’s on their minds — won’t do well either. But you can have all the fundamentals in place and done well, and sales can still fail to happen. Why? That would be because the strategy behind the copy was weak or even non-existent. Today, we’re talking about a blind spot that kills a lot of otherwise good copy—and how our special guest today,

Part 2-The Art of War, Copywriting Edition

Copywriters Podcast ·

2025/09/08

Three weeks ago, we had a very special Old Masters Series show:The Art of War, Copywriting Edition. But we only covered half the book, so that made the previous episode Part 1. Today we cover the rest of the book, Chapters 7 through 13. And that makes today Part 2. Here’s what you need to know: The Art of War was written by Sun Tzu (SOOON-tzeh) about 2500 years ago, as a treatise on military strategy. The Art of War reaches far beyond military warfare, however. Business overachievers like Elon

Online Marketing Founder Ken McCarthy

Copywriters Podcast ·

2025/09/01

In the 1980s, before Internet marketing had even really begun, our very special guest today and returning champion was working as a tech writer in the foreign exchange trading department of Bankers Trust in New York.In his new book “How The Web Won,The Inside Story of How a Motley Crew of Outsiders Hijacked the Information Superhighway and Struck a Blow for Human Freedom,” Ken McCarthy writes: “Working with foreign exchange traders taught me an important lesson about the need for speed in

12 Free Spots In Financial Copy Training!

Copywriters Podcast ·

2025/08/25

$6.7 million. That’s how much mega financial publisher Marketwise paid out to copywriters in royalties in 2024. And now they’re making an offer so good we had to rush today’s special guest, top copywriter and best-selling author Glenn Fisher, on the show to tell you about it. The offer is simple, yet overwhelming: FREE training from Marketwise to 12 lucky copywriters… and one of them will be offered a chance to write copy for this publishing giant. Glenn will tell you all about the training

The Art of War, Copywriters Edition

Copywriters Podcast ·

2025/08/18

Most copywriters know the classics of our field—but today we’re drawing from a master whose work predates modern advertising by more than two millennia. In this episode of Copywriters Podcast, we’re unpacking Sun Tzu’s The Art of War—a book written over 2,500 years ago, yet still shaping strategy for business titans like Elon Musk and Marc Benioff.While it was originally written as a guide to military conquest, The Art of War has long been praised for its universal principles of strategy and

Local Business Celebrity Advertising, with John Caprani

Copywriters Podcast ·

2025/08/11

It may have been the furthest thing from what he was thinking when our special guest today, John Caprani, ventured into copywriting. But he’s come up with a fascinating specialty that’s worth paying attention to, and that’s Local Celebrity Advertising. See, we all know what so-called “omnipresence” is online. That’s when your prospects see you everywhere, and so they become familiar with you, in the same way they become familiar with a celebrity. John was working as a construction project manager

Smart, Practical Ways To Use AI, With Cath Reohorn

Copywriters Podcast ·

2025/08/04

One way that AI can save you from expending massive amounts of blood, sweat and tears is a way that a lot of people aren’t using. And that involves its incredible ability to analyze, find trends, and organize information. On the face of it, all that sounds pretty boring and hardly applicable to copywriters and business owners. But today’s returning champion, Cath Reohorn, has used her impressive imagination to come up with some incredibly simple, smart and powerful ways to use AI that are VERY

AI Copywriting Secrets

Copywriters Podcast ·

2025/07/28

Can you picture yourself having the guts and imagination to bring 14 of the top copywriters in the business together to share their best action steps using AI to make money and/or save time? I certainly couldn’t, but our guest today is an adventurous man and a successful copywriter-wrangler. Because he did it. Please welcome John McIntyre, who recently invited me and a host of others. This wasn’t a theoretical roundtable. Each of us had to give ONE workflow, technique, or method we were using

EMERGENCY: SLAUGHTER OF FACEBOOK GROUPS

Copywriters Podcast ·

2025/07/21

Yesterday, Facebook wiped out a bunch of groups without warning. And just like that, some creators lost their entire audience. That’s why today, we’re talking about the one platform you actually own — your email list.Apparently some of the groups were deleted by accident and reinstated. But others were deleted permanently. No one outside of Facebook’s Menlo Park, California headquarters really knows why this happened, but it does point to something our guest a couple of shows ago, Evelina

The One Top Copywriting Skill For The Future

Copywriters Podcast ·

2025/07/14

With the rapid spread of AI, will there even be a future for copywriters?Both new and experienced copywriters are plagued by that same question. And it’s a good question. Because there are plenty of solid arguments that go like this: With the rapid growth of AI, soon there won’t be any need for human copywriters. And in some cases, that’s 100% true. The good news is, there are also some powerful counter-arguments that say there will definitely be a need for copywriters, and still some great

High-Powered Email Welcome Sequences, With Evelina...

Copywriters Podcast ·

2025/07/07

When you turn a prospect into a customer, are you delivering and getting the most value you can? A lot of people have lame, generic welcome sequences because they know they have to say something… but they really don’t know what to say or how to say it. Our very special guest today aims to change all that. She’s Evelina Kagonovitch, and she has gotten big numbers that should make you sit up and pay attention: a 64% average open rate on win-back email campaign for marketing agency A 7.6% increase

How AI Can Run Your Business, With Sam Woods

Copywriters Podcast ·

2025/06/30

Our returning champion is Sam Woods, who’s been using AI for business in very big ways since 2016.That’s a lot longer than most people, including me. And Nathan. And we’re both big fans of AI for copywriting! But more important for today’s show, we’re big fans of Sam Woods! And last time he was here, Sam gave us some highly valuable insights and hands-on tips for using AI with copywriting. But over the past 10 years, Sam has also developed his own methodologies, training, and frameworks for

Alfred Adler’s Forbidden Psychology

Copywriters Podcast ·

2025/06/23

In 1911, psychology pioneer Alfred Adler resigned from the presidency of a prestigious society in Vienna—and Sigmund Freud took it personally and deemed Adler an enemy.It didn’t stop there. Freud continued to rail against Adler until Freud’s death in 1939. The details of the dispute are kind of technical and petty, and we won’t get into them today. The effects, however, were massive: Because of Freud’s opposition, Adler’s work was suppressed for decades. And this is important. See, Adler had

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