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PODCAST

Pest Control Marketing Domination Podcast

Learn how to grow your pest control business substantially with the best online marketing strategies. Don"t be fooled by software salespeople or SEO gurus. Master the art of digital marketing and advertising without all the confusing techno-babble that many use to confuse you. Find out how Google and Social Media work for pest control companies and make the most of your marketing budget. Call today 925-464-8383

business marketing

All Episodes

00:50:55

Marketing Expectations - 2 Year Plan

Pest Control Marketing Domination Podcast ·

2025/07/19

🎙️ Episode 21 – Season 4The 2-Year Roadmap to Build Your Pest Control Success PyramidAre you ready to lay the foundation for real, sustainable growth in your pest control business?In this episode, Casey Lewis reveals the exact 2-year roadmap he uses to help pest control companies grow by 250+ recurring residential clients. Whether you're starting from scratch or looking to scale an existing business, this episode gives you the plan, timeline, and tools to make it happen.We break down what to

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00:36:20

Interview with James Hatfield of LiveSwitch

Pest Control Marketing Domination Podcast ·

2025/07/12

On today's episode, Casey Lewis will interview James Hatfield, the Chief Revenue Officer of LiveSwitch. James is also an entrepreneur who founded a painting and power washing company. LiveSwitch is a leading communications platform that uses instant video to transform how people work and scale their businesses. LiveSwitch makes it easier for business owners to connect with customers and document their work in real-time. Home service businesses rely on LiveSwitch to provide virtual estimates,

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00:56:49

Successful Pest Control vs. Not So Successful

Pest Control Marketing Domination Podcast ·

2025/07/06

✅ Episode SummaryThis episode is all about understanding why some pest control companies grow faster, make more profit, and build better reputations than others—even when they’re working the same markets and time of year.Casey Lewis breaks down the difference between successful and not so successful pest control companies, sharing real-world examples, strategies, and mindset shifts you can implement now—even during the busiest time of the year.👉 It’s 4th of July weekend—right in the middle of pest

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00:49:55

Using A CRM For Pest Control

Pest Control Marketing Domination Podcast ·

2025/06/28

🎙️ In Season 4, Episode 19 of The Pest Control Marketing Domination Podcast, host Casey Lewis tackles a topic that can truly transform your pest control business: Using a CRM for Pest Control. This episode breaks down why adopting a CRM isn’t just for the big players—it’s essential for any company that wants to stay organized, deliver better customer service, and grow profitably. Casey explains why you need to ditch the sticky notes and spreadsheets and start managing your leads, jobs, follow-ups,

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00:43:25

How Fast Can You Grow?

Pest Control Marketing Domination Podcast ·

2025/06/21

🔊 Episode Description:In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into the reality behind rapid growth in the pest control industry—and why the first 300+ recurring customers are often the hardest to earn.Many owners dream of explosive lead volume and fast expansion, but the truth is: there’s no shortcut. Casey breaks down what it really takes in year one to build a solid foundation for long-term success, including time, money, patience, and a clear

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00:49:10

Organic SEO or Paid Ads for Pest Control

Pest Control Marketing Domination Podcast ·

2025/06/07

In this episode, Casey Lewis breaks down one of the most important questions pest control business owners face when it comes to growing traffic and generating leads: Should you focus on organic SEO or invest in paid advertising? You’ll hear the pros and cons of both strategies, along with real-world examples of how each can impact visibility, lead flow, and conversions for your local pest control business.Casey dives into the long-term value of building a strong SEO foundation with service pages,

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00:44:53

Rising Above The Crowd! Pest Control

Pest Control Marketing Domination Podcast ·

2025/05/27

In this episode, we will discuss your brand and image in the local market you serve and the different types of consumers that exist in your market—there are more than one!If you are serious about being a significant brand in your market, take a listen:How to stand out as a premier pest control companyUnderstand that image is everything. Truck AppearanceTech AppearanceBilling/InvoiceWebsiteSocial MediaDoor hangers/leave-behindsWays to be specialBirthday cardsHoliday cardsMailer reminders for

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00:38:19

Your Pest Control Website and Local SEO – The...

Pest Control Marketing Domination Podcast ·

2025/05/18

In this episode, we’re diving deep into what it really takes to dominate your local market online through smart SEO and strategic website structure. We break down the key differences between national and local SEO, and why a cookie-cutter approach won’t cut it for your pest control business. You’ll learn how to build powerful, optimized landing pages for every city and service you offer, the importance of clean site architecture, and how to leverage internal linking to help Google index your content

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00:45:41

24 Month Success Plan

Pest Control Marketing Domination Podcast ·

2025/05/11

🎙️ Episode 14 - Season 4The 2-Year Plan to Build Your Pest Control Success PyramidDescription:In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis outlines a proven 2-year strategy to help pest control business owners build a solid foundation of 250+ recurring residential clients. Learn how to combine organic online growth with paid advertising to create a predictable revenue stream that supports long-term business success.What You’ll Learn:Why recurring revenue is the

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00:45:25

Mining your database - Prospect Lists

Pest Control Marketing Domination Podcast ·

2025/05/03

Today Casey will talk about contact lists for pest control growth:To effectively "mine" your contact list for prospects, focus on identifying individuals who align with your ideal buyer persona and have a demonstrated interest in your product or service. Prioritize contacts based on their potential value and likelihood of conversion. Use a structured approach to gather, organize, and refine your prospect list, leveraging tools like CRM software. Organize your own listTag protocolHave a

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00:46:19

Pest Control Marketing - Using High-Level Software

Pest Control Marketing Domination Podcast ·

2025/04/12

🎙️ Episode Summary:On today’s episode of the Pest Control Marketing Domination Podcast, host Casey Lewis walks you through the essential steps to successfully onboard a new pest control client inside HighLevel software. You’ll learn how to build a custom sales pipeline with automated internal notifications, review requests, and ongoing follow-up—plus how to set up recurring campaigns like monthly newsletters and backburner messaging to keep your leads engaged long-term.Casey also breaks down how to

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00:50:37

Pest Control Marketing Expectations

Pest Control Marketing Domination Podcast ·

2025/04/06

🎙️ In today’s episode of the Pest Control Marketing Domination Podcast, Casey breaks down one of the most misunderstood—and most critical—aspects of pest control marketing: setting the right expectations based on your company’s individual circumstances.Whether you're running a one-truck operation in a small rural town or managing a team of 40 techs across a metro area, the truth is this: what works for one pest control company might not work the same for another. And the reason comes down to

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01:11:20

Google - Friend or Foe?

Pest Control Marketing Domination Podcast ·

2025/03/29

In today's episode, Casey will discuss Google in terms of how much of a friend or foe it is to the local pest control company. Talk about the history of Google as a Search Engine superpower and the Golden days of the yellow pages.We also talk about using Google as a strategy to build your pest control “success pyramid”The introduction of a new plan to help pest control companies start using high-level software and a small-budget Google campaign to take advantage of Google’s online

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00:58:30

Pest Control SEO Basics

Pest Control Marketing Domination Podcast ·

2025/03/09

In today's episode, Casey will discuss 5 primary points to consider for your own SEO strategy.1. Keyword Research & StrategyWhat It Is:Keyword research involves finding the right words and phrases that potential customers are using to search for pest control services. This includes short-tail (broad) and long-tail (specific) keywords.How It Applies to a Pest Control Company:Identifying local keywords like "pest control near me," "exterminator in [city]," or "termite

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00:54:01

Pest Control Marketing Automation

Pest Control Marketing Domination Podcast ·

2025/03/01

In today's episode Casey will discuss our upcoming workshop on go high level software for pest control and also be talking about AI and establishing some sales goals for 2025 as we approach the heart of pest control season in Q2 and beyond. The following is a breakdown of the topics covered in this podcast episode:1. GoHighLevel Marketing Software Mastery Setting up automated marketing campaigns to attract & retain customers Lead generation & nurturing with customized pipelines CRM

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00:47:56

Pest Control Success Pyramid

Pest Control Marketing Domination Podcast ·

2025/02/22

In marketing terms a success pyramid and a sales funnel are terms that get thrown around a lot. In today's episode, Casey will talk about the ways we work with our clients to help define the different aspects you need to understand when growing your online business. Especially as it pertains to online traffic growth, leads and sales conversions. The name of the game in online marketing is numbers. Traffic equals leads and leads equal sales, but how do you know what you need to meet your specific

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00:43:29

Video Content For Pest Control

Pest Control Marketing Domination Podcast ·

2025/02/08

Video Content for Pest Control.In this episode Casey will discuss the basis for using a content strategy for pest control and more importantly what role that video plays in that strategy. He also discuses things like the following:Vanity video vs. strategic videoContent topic clusters for pest controlCreating a long term content strategy and sticking with it.Creating simple but effective video with your Smart Phone.Let us know what you think about episodes like this by contacting Casey direct at

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00:57:57

AI For Pest Control & Google PPC

Pest Control Marketing Domination Podcast ·

2025/02/02

In this episode, Casey will break down the benefits and hype regarding AI for your pest control company and using AI for optimizing your Google Ads account.AI has many benefits, and it certainly is the technological rage right now, but how valuable is it for your pest control business? Without your intervention, Google Ads wants to set up, manage, and bill for your ad campaigns. Is it a good idea to let Google manage your account with its AI tools? Let's examine this a little bit more closely

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00:52:15

Marketing Automation for Pest Control

Pest Control Marketing Domination Podcast ·

2025/01/25

On this episode of the podcast, Casey discusses specific ways that marketing automation can help pest control and other home service companies to improve their sales conversion rates.A definition of various internal and external workflows to use for efficiency in your business operations. Spme examples are given. There is some discussion on the software platform High Level that you can use in your marketing automation efforts. Discussion is had on API integrations with some of the popular pest

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00:45:36

AI vs. Marketing Automation for Pest Control

Pest Control Marketing Domination Podcast ·

2025/01/19

This episode gets into the talk about AI for pest control and comparing it to marketing automation. What are the differences? Is there a difference? We will also break down the absolute necessity in developing a definitive plan for the steps involved in the customer experience and buyers journey associated with your pest control or wildlife company. Please review us at RPCM and also interact with us to let us know how we can do better in 2025. Casey

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91 results

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