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PODCAST

Pest Control Marketing Domination Podcast

Learn how to grow your pest control business substantially with the best online marketing strategies. Don"t be fooled by software salespeople or SEO gurus. Master the art of digital marketing and advertising without all the confusing techno-babble that many use to confuse you. Find out how Google and Social Media work for pest control companies and make the most of your marketing budget. Call today 925-464-8383

business marketing

All Episodes

00:59:18

The Phone Call Is the Lead

Pest Control Marketing Domination Podcast ·

2026/04/11

Season 5, Episode 14: The Phone Call Is the LeadIn this episode of the Pest Control Marketing Domination Podcast, Casey Lewis breaks down one of the most overlooked growth tools in the pest control industry: your telephone system.A lot of pest control companies spend money on websites, SEO, Google Ads, Local Services Ads, and reviews, but still lose good leads because the phone is not answered quickly, routed properly, or backed up the right way. When a homeowner or business owner has a pest

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00:53:29

People, Phones, and AI Performance in Pest Control

Pest Control Marketing Domination Podcast ·

2026/04/06

In this episode of The Pest Control Marketing Domination Podcast, we bring together the key themes from our recent episodes on SMART pest control websites, organic online best practices, and advertising, and connect them to one of the most important parts of real growth: what happens when the lead comes in.You can have a great website, stronger Google visibility, better local SEO, and a solid Google Ads campaign, but if the wrong person answers the phone, if calls are missed, or if no one is

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00:47:05

The Art of Selling Pest Control on the Phone and In...

Pest Control Marketing Domination Podcast ·

2026/03/28

Season 5, Episode 12: The Art of Selling Pest Control on the Phone and In PersonIn this episode of The Pest Control Marketing Podcast, we discuss one of the most important and often overlooked skills in growing a successful pest control company: the art of selling. Whether you are answering inbound calls in the office, following up on leads, or meeting homeowners and commercial prospects in person, the way you communicate can make all the difference.We break this discussion into three major areas:

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01:03:32

The Final Step, Advertising

Pest Control Marketing Domination Podcast ·

2026/03/21

In Season 5, Episode 11 of The Pest Control Marketing Domination Podcast, we bring the conversation full circle. After discussing the importance of building a strong website and then covering the basic organic best practices that help pest control companies get found online, we now move into the final step: advertising.In this episode, Casey Lewis breaks down how pest control companies can use paid advertising to attract new customers and create a complete marketing system. The discussion covers

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00:52:49

You Built the SMART Website… Now What Comes Next?

Pest Control Marketing Domination Podcast ·

2026/03/15

In this episode, we continue the conversation from Episode 9 about why pest control companies need a SMART Pest Control Website. But this time, we go deeper into what happens after the website is launched.Because the truth is, too many companies think getting a new website means the job is done. It isn’t.A SMART website only works when it is connected to the full ecosystem around it: Google Business Profile, Google Analytics, Search Console, Tag Manager, Google Ads, Local Services Ads, citations,

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00:54:37

The Rhino SMART Pest Control Website: What It Is, Why...

Pest Control Marketing Domination Podcast ·

2026/03/08

In this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down the Rhino SMART Pest Control Website and explains what makes it different from the average small business website. This discussion goes far beyond design and gets into the real strategy behind building a website that serves as a lead-generation asset, not just an online brochure. Casey explains why a website should be viewed as a growing structure of URLs, pages, and content hubs built around the cities and

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00:53:39

More Profit Per Customer: The Service Upgrade Playbook

Pest Control Marketing Domination Podcast ·

2026/03/01

Selling more to your existing customers is often easier than capturing a new sale.In Season 5, Episode 8 of The Pest Control Marketing Domination Podcast, we’re talking about upsells and sidesells—and how a few smart upgrades can dramatically increase revenue and profit in a pest control, wildlife, or lawn care company.We walk through real-world math examples like:What happens when you have 1,500 customers at $48/monthThe impact of a simple $3 price increaseThe revenue jump when 25% of customers

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00:59:36

Pest Software vs CRM — One System or Two

Pest Control Marketing Domination Podcast ·

2026/02/21

In this episode, we tackle a big question pest control owners face: should you run everything inside your pest control software—or use a dedicated CRM like HighLevel or HubSpot for lead management and marketing? We break down the pros and cons of major platforms including PestPac, FieldRoutes, Housecall Pro, BrioStack, Jobber, and GorillaDesk, and explain why the real key is building internal workflows first, then designing automation that supports your team—without forcing everyone to live with

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00:56:18

How Pest Control Companies Dominate a Market for Good

Pest Control Marketing Domination Podcast ·

2026/02/15

Season 5, Episode 6: The Content Flywheel — How Pest Control Companies Dominate a Local MarketBefore we talk strategy, we have to start with the foundation: true local market dominance is built through strong teamwork between the pest control company and the marketing team. When operations, sales, and marketing are aligned—and everyone is committed to executing consistently—your results don’t just improve, they compound. This type of strategy takes time, patience, and commitment, but it’s one of the

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00:54:37

The Google SERP Got Crowded — Here’s the New Playbook

Pest Control Marketing Domination Podcast ·

2026/02/08

Season 5, Episode 5 of The Pest Control Marketing Domination Podcast dives into the evolution of the Google search results — from the days of “10 blue links” to today’s blended, crowded SERP filled with ads, local map results, videos, FAQs, and now AI Overviews. If you’ve noticed fewer clicks, fewer calls, or less obvious ROI even when you’re “ranking,” this episode will help you understand what changed, why it changed, and how these new layouts are reshaping the customer journey for pest control

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00:43:04

Using Campaign Structure For Pest Control Marketing

Pest Control Marketing Domination Podcast ·

2026/01/31

Campaigns for Pest Control Marketing.Most pest control marketing doesn’t fail because the ideas are bad—it fails because the campaigns aren’t planned, executed consistently, or measured the right way.In this episode, Casey breaks down how to build a real multi-channel campaign plan that combines offline marketing (door hangers, USPS EDDM mailers, truck wraps), paid lead generation (Google Local Service Ads, Google PPC, Yelp), and owned media (email referral campaigns and long-term organic/SEO) into

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01:01:01

Execution For Your Pest Control Marketing Strategy

Pest Control Marketing Domination Podcast ·

2026/01/24

Execution For Your Pest Control Marketing Strategy (Season 5, Episode 3)In this episode, Casey breaks down how to turn your pest control marketing into a real execution plan—without constantly changing direction. We start with the foundation: committing to a growth strategy with clear goals for customers, revenue, and service mix, backed by a real budget you can sustain.Then we tie everything together into two essential pathways:(1) Organic growth and local authority—your website, SEO (traditional +

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01:01:13

Building Authority for AI Overviews, ChatGPT, and...

Pest Control Marketing Domination Podcast ·

2026/01/17

Episode Overview (Season 5, Episode 2)In this episode, we’re talking about the part most companies skip: execution.You’ve built your 2026 plan—now you have to run it long enough to work, especially if you’re a newer or smaller company competing in a mature market. We break down why consistency and patience are the real growth edge, and how to avoid the trap of changing strategies every time results don’t show up immediately.Then we shift into what’s changing fast in marketing: traditional

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00:50:34

Pest Control Marketing Tactics in 2026

Pest Control Marketing Domination Podcast ·

2026/01/04

Pest Control Marketing Tactics in 2026Podcast Season 5, Episode 1 AI Overviews + Voice Search: How Pest Control Companies Win Local Visibility in 2026Google is changing the way customers find local service providers—and pest control is right in the middle of it. In this episode, we break down what AI Overviews mean for local search, how voice assistants (Siri, Alexa, Google Assistant) choose who to recommend, and the exact strategy mid-size pest control companies can use to stay visible and keep

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00:46:45

Commercial Pest Control – Outbound Strategies

Pest Control Marketing Domination Podcast ·

2025/12/20

Episode Description:Most pest control companies rely almost entirely on Google, LSAs, and inbound leads to grow. That’s fine for residential… but if you want to build a serious commercial book of business, you need to get good at outbound.In Season 4, Episode 39 of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into commercial pest control outbound strategies, inspired by the book Fundamentals of Pest Control Sales by Foster Brusca.Casey breaks down why Google is not the only

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00:44:32

Branding For Pest Control Companies

Pest Control Marketing Domination Podcast ·

2025/12/13

Branding For Pest Control Companies.Podcast Season 4, Episode 38: Branding, TOMA, UVP, and Truck Wrap Marketing for Pest ControlIn this episode, we break down why branding is one of the most profitable “unsexy” investments a pest control company can make. We cover the real meaning of Top-of-Mind Awareness (TOMA)—becoming the first company people think of when pests show up—and how consistent visuals, messaging, and customer experience create trust before the phone ever rings.We also walk through how

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00:58:20

Building A 7-Figure Pest Control Company

Pest Control Marketing Domination Podcast ·

2025/12/07

Building a 7-Figure Pest Control Company🎙️ Season 4, Episode 37In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down a practical roadmap to build a 7-figure pest control company—without losing your mind, your margins, or your mission.You’ll start by identifying which of the four stages of growth your company is in today:Start Up: $0 – $250,000Stability: $250,000 – $499,000Scale: $500,000 – $799,999Significance: $800,000+Then, Casey challenges you to decide

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00:39:47

Reflections on 2025 for Pest Control

Pest Control Marketing Domination Podcast ·

2025/11/29

As we head into 2026, most pest control owners say they want to “grow”… but very few have actually defined what that growth should look like. In this episode, we hit pause on the day-to-day chaos and walk through how to decide who you really want to be in your local market: slow-and-steady, a tight operation adding a couple of strong routes, or a fast-growth brand aiming to dominate your service area.From there, we break that vision down into a practical 2026 blueprint built quarter by quarter

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00:50:55

Is Your Website Ready for 2026?

Pest Control Marketing Domination Podcast ·

2025/11/22

Why Your Pest Control Website Is NOT a Brochure (What a SMART Pest Control Website Really Is)Your website should be your best salesperson, not just a pretty online brochure.In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down what a modern pest control website really needs to look like if you want to dominate local search—on Google, on phones, through voice search, and even inside AI Overviews.Casey explains why a website is actually a collection of

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00:50:40

Packages, Funnels, and Follow-Up: Turning Every Lead...

Pest Control Marketing Domination Podcast ·

2025/11/15

In this episode of The Pest Control Marketing Domination Podcast, Casey walks you through a practical roadmap to grow your pest control company with smarter offers, better follow-up, and tighter systems behind the scenes.We start by breaking down how to organize your services into clear package pricing—think Pest Basic, Pro, and Platinum—and then stack on powerful add-ons like seasonal mosquito plans, annual termite inspections, stinging insect programs, pigeon/solar panel clean-up, and rodent

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104 results

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