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PODCAST

Pest Control Marketing Domination Podcast

Learn how to grow your pest control business substantially with the best online marketing strategies. Don"t be fooled by software salespeople or SEO gurus. Master the art of digital marketing and advertising without all the confusing techno-babble that many use to confuse you. Find out how Google and Social Media work for pest control companies and make the most of your marketing budget. Call today 925-464-8383

business marketing

All Episodes

00:46:45

Commercial Pest Control – Outbound Strategies

Pest Control Marketing Domination Podcast ·

2025/12/20

Episode Description:Most pest control companies rely almost entirely on Google, LSAs, and inbound leads to grow. That’s fine for residential… but if you want to build a serious commercial book of business, you need to get good at outbound.In Season 4, Episode 39 of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into commercial pest control outbound strategies, inspired by the book Fundamentals of Pest Control Sales by Foster Brusca.Casey breaks down why Google is not the only

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00:44:32

Branding For Pest Control Companies

Pest Control Marketing Domination Podcast ·

2025/12/13

Branding For Pest Control Companies.Podcast Season 4, Episode 38: Branding, TOMA, UVP, and Truck Wrap Marketing for Pest ControlIn this episode, we break down why branding is one of the most profitable “unsexy” investments a pest control company can make. We cover the real meaning of Top-of-Mind Awareness (TOMA)—becoming the first company people think of when pests show up—and how consistent visuals, messaging, and customer experience create trust before the phone ever rings.We also walk through how

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00:58:20

Building A 7-Figure Pest Control Company

Pest Control Marketing Domination Podcast ·

2025/12/07

Building a 7-Figure Pest Control Company🎙️ Season 4, Episode 37In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down a practical roadmap to build a 7-figure pest control company—without losing your mind, your margins, or your mission.You’ll start by identifying which of the four stages of growth your company is in today:Start Up: $0 – $250,000Stability: $250,000 – $499,000Scale: $500,000 – $799,999Significance: $800,000+Then, Casey challenges you to decide

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00:39:47

Reflections on 2025 for Pest Control

Pest Control Marketing Domination Podcast ·

2025/11/29

As we head into 2026, most pest control owners say they want to “grow”… but very few have actually defined what that growth should look like. In this episode, we hit pause on the day-to-day chaos and walk through how to decide who you really want to be in your local market: slow-and-steady, a tight operation adding a couple of strong routes, or a fast-growth brand aiming to dominate your service area.From there, we break that vision down into a practical 2026 blueprint built quarter by quarter

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00:50:55

Is Your Website Ready for 2026?

Pest Control Marketing Domination Podcast ·

2025/11/22

Why Your Pest Control Website Is NOT a Brochure (What a SMART Pest Control Website Really Is)Your website should be your best salesperson, not just a pretty online brochure.In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down what a modern pest control website really needs to look like if you want to dominate local search—on Google, on phones, through voice search, and even inside AI Overviews.Casey explains why a website is actually a collection of

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00:50:40

Packages, Funnels, and Follow-Up: Turning Every Lead...

Pest Control Marketing Domination Podcast ·

2025/11/15

In this episode of The Pest Control Marketing Domination Podcast, Casey walks you through a practical roadmap to grow your pest control company with smarter offers, better follow-up, and tighter systems behind the scenes.We start by breaking down how to organize your services into clear package pricing—think Pest Basic, Pro, and Platinum—and then stack on powerful add-ons like seasonal mosquito plans, annual termite inspections, stinging insect programs, pigeon/solar panel clean-up, and rodent

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00:46:29

From Contact to Customer — Using Your CRM and Pest...

Pest Control Marketing Domination Podcast ·

2025/11/08

In this episode, Casey Lewis dives deep into how pest control companies can fully integrate their CRM with their service software to create a seamless buyer’s journey — from the moment a lead enters the system through awareness, consideration, and decision.You’ll learn how to ensure no lead ever falls through the cracks, how to automate backburner and drip campaigns for unconverted or one-shot customers, and how to unlock hidden revenue through side-sell and upsell programs like mosquito control,

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00:51:10

Sell Your Way to Success in 2026

Pest Control Marketing Domination Podcast ·

2025/11/01

🧭 OverviewIn this episode, Casey Lewis dives into one of the most important conversations for any pest control company heading into 2026 — how to sell your way to success. We’ll explore the two major sources of leads that fuel your business: inbound (Google, LSAs, directories) and outbound (door knocking, EDDM, billboards, and local campaigns). Casey breaks down how to use both strategically, set measurable goals, calculate your cost per lead, and create a sales acquisition budget that drives

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00:46:47

Should You Use a CRM in Your Pest Control Company?

Pest Control Marketing Domination Podcast ·

2025/10/25

Should You Use a CRM in Your Pest Control Company?Hosted by Casey Lewis🎧 Show Notes SummaryIf you’re serious about growing and scaling your pest control business, at some point you’ll face the question: Do I really need a CRM?In this episode, Casey Lewis breaks down the truth about Customer Relationship Management systems — what they are, what they do, and why most pest control companies either don’t use them at all or don’t use them right.You’ll learn:Why a CRM is more than just software — it’s a

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00:45:33

Your Pest Control Company and AI

Pest Control Marketing Domination Podcast ·

2025/10/18

🧠 Episode OverviewArtificial intelligence isn’t the future — it’s already here. And it’s quietly changing how customers search for, evaluate, and choose pest control companies every single day. In this episode, Casey Lewis breaks down what every pest control business owner needs to know about how AI is reshaping online visibility — from Google’s new AI Overview results to how platforms like ChatGPT, Perplexity, and Gemini pull data directly from the web.Most pest control owners think of SEO and ads

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00:46:12

Is It the Leads or the Sales Effort?

Pest Control Marketing Domination Podcast ·

2025/10/11

Episode Overview: Is it the leads or the sales effort?Are you truly struggling with bad leads — or are those “bad” leads actually being lost somewhere in your sales process? In this episode, “Is It the Leads or the Sales Effort?”, we take a deep dive into one of the most overlooked factors limiting pest control companies: the ability to consistently convert leads into booked appointments. If your close rate seems stuck under 40%, this conversation will help you pinpoint why and what to do about

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00:46:42

The Right People. The Right Plan. Growing Your Pest...

Pest Control Marketing Domination Podcast ·

2025/10/04

🎙️ Episode 30: The Right People. The Right Plan. Growing Your Pest Control Company the Smart WayHost: Casey LewisPresented by: Rhino Pest Control MarketingGrowing a pest control company isn’t just about more leads or bigger ad budgets — it’s about having the right people and the right plan working together every single day. In this episode, Casey Lewis breaks down how successful pest control businesses build sustainable growth by combining team culture, accountability, and powerful automation

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00:49:44

Finding the right prospects in 2026

Pest Control Marketing Domination Podcast ·

2025/09/27

🎧 Episode Recap – Season 4, Episode 29Finding the right prospects in 2026In this episode, Casey Lewis dives into “Finding the Right Prospects in 2026” and breaks down the 10 consumer types pest control companies encounter—five actively looking for you and five shopping for anyone. He pinpoints the three most profitable consumers to focus on, explains how to recognize them, where they’re located, and how to make your company the obvious choice over competitors.You’ll also learn how to “play with the

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00:41:50

Pest Control Pipelines, Sales Funnels & Workflows

Pest Control Marketing Domination Podcast ·

2025/09/21

🎧 Episode Recap – Season 4, Episode 28In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis of Rhino Pest Control Marketing breaks down three of the most important concepts every pest-control owner should understand: pipelines, sales funnels, and marketing automation workflows.You’ll learn how to clearly map out your pipeline to track every lead and customer, how to design a sales funnel that consistently attracts and converts prospects, and how to implement simple

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00:51:27

Pest Control Marketing Questions

Pest Control Marketing Domination Podcast ·

2025/09/07

In this episode of the Pest Control Marketing Domination Podcast, Casey Lewis answers the 10 most common digital marketing questions that pest control, wildlife control, and lawn care business owners ask.From understanding the difference between SEO and paid ads, to handling reviews, budgeting for marketing, and tracking ROI, this episode breaks down the essentials of building a strong online presence and winning more local customers.What You’ll Learn in This Episode:How to get found when customers

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00:40:00

Selling Pest Control 2025

Pest Control Marketing Domination Podcast ·

2025/08/31

🎙️ Podcast Episode: The 3 Phases of Selling a New Pest Control CustomerEpisode DescriptionIn this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down the three essential phases of selling a new pest control customer: capturing the lead, having the right sales conversation, and placing unconverted prospects into a backburner system for ongoing nurturing.You’ll also hear insights on buyer personas and the different consumer mindsets you’ll encounter online—from the

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00:34:34

Themed Google Ads Campaigns for Pest Control

Pest Control Marketing Domination Podcast ·

2025/08/10

In this episode, Casey Lewis from Rhino Pest Control Marketing breaks down how pest control companies can use Google Ads strategically to generate high-quality leads while keeping costs under control.You’ll learn:Why themed ad groups are the foundation of a high-performing campaignHow to use phrase match and exact match to isolate high-intent clicksThe benefits of separating high-cost keywords like “pest control” and “exterminator” from secondary target pest campaignsWhether running a brand name

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00:41:30

Is AI Ready for Pest Control?

Pest Control Marketing Domination Podcast ·

2025/08/03

Episode Summary:Artificial Intelligence is changing the way pest control companies handle customer calls, marketing, and reputation management. In this episode, we explore HighLevel’s full suite of AI tools—including the AI Live Call Agent—and show you how these tools can help you capture more leads, manage reviews, and save time, all while improving customer experience.If you’ve ever wondered whether AI is ready for your pest control business, this is the episode you don’t want to miss.Key Topics

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00:45:02

How to Rank & Prove Your Marketing Works

Pest Control Marketing Domination Podcast ·

2025/07/27

In this episode, we tackle some of the biggest questions pest control business owners are asking about online visibility and marketing ROI. How can you rank your website for one of the most searched local terms, “pest control near me”? What steps can you take to beat the competition and get into Google’s map pack? And once your marketing is running, how do you know if it’s actually working or wasting money?We’ll break down the key strategies for local SEO, Google Business optimization, and building

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00:50:55

Marketing Expectations - 2 Year Plan

Pest Control Marketing Domination Podcast ·

2025/07/19

🎙️ Episode 21 – Season 4The 2-Year Roadmap to Build Your Pest Control Success PyramidAre you ready to lay the foundation for real, sustainable growth in your pest control business?In this episode, Casey Lewis reveals the exact 2-year roadmap he uses to help pest control companies grow by 250+ recurring residential clients. Whether you're starting from scratch or looking to scale an existing business, this episode gives you the plan, timeline, and tools to make it happen.We break down what to

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