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PODCAST

Pest Control Marketing Domination Podcast

Learn how to grow your pest control business substantially with the best online marketing strategies. Don"t be fooled by software salespeople or SEO gurus. Master the art of digital marketing and advertising without all the confusing techno-babble that many use to confuse you. Find out how Google and Social Media work for pest control companies and make the most of your marketing budget. Call today 925-464-8383

business marketing

All Episodes

00:59:36

Pest Software vs CRM — One System or Two

Pest Control Marketing Domination Podcast ·

2026/02/21

In this episode, we tackle a big question pest control owners face: should you run everything inside your pest control software—or use a dedicated CRM like HighLevel or HubSpot for lead management and marketing? We break down the pros and cons of major platforms including PestPac, FieldRoutes, Housecall Pro, BrioStack, Jobber, and GorillaDesk, and explain why the real key is building internal workflows first, then designing automation that supports your team—without forcing everyone to live with

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00:56:18

How Pest Control Companies Dominate a Market for Good

Pest Control Marketing Domination Podcast ·

2026/02/15

Season 5, Episode 6: The Content Flywheel — How Pest Control Companies Dominate a Local MarketBefore we talk strategy, we have to start with the foundation: true local market dominance is built through strong teamwork between the pest control company and the marketing team. When operations, sales, and marketing are aligned—and everyone is committed to executing consistently—your results don’t just improve, they compound. This type of strategy takes time, patience, and commitment, but it’s one of the

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00:54:37

The Google SERP Got Crowded — Here’s the New Playbook

Pest Control Marketing Domination Podcast ·

2026/02/08

Season 5, Episode 5 of The Pest Control Marketing Domination Podcast dives into the evolution of the Google search results — from the days of “10 blue links” to today’s blended, crowded SERP filled with ads, local map results, videos, FAQs, and now AI Overviews. If you’ve noticed fewer clicks, fewer calls, or less obvious ROI even when you’re “ranking,” this episode will help you understand what changed, why it changed, and how these new layouts are reshaping the customer journey for pest control

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00:43:04

Using Campaign Structure For Pest Control Marketing

Pest Control Marketing Domination Podcast ·

2026/01/31

Campaigns for Pest Control Marketing.Most pest control marketing doesn’t fail because the ideas are bad—it fails because the campaigns aren’t planned, executed consistently, or measured the right way.In this episode, Casey breaks down how to build a real multi-channel campaign plan that combines offline marketing (door hangers, USPS EDDM mailers, truck wraps), paid lead generation (Google Local Service Ads, Google PPC, Yelp), and owned media (email referral campaigns and long-term organic/SEO) into

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01:01:01

Execution For Your Pest Control Marketing Strategy

Pest Control Marketing Domination Podcast ·

2026/01/24

Execution For Your Pest Control Marketing Strategy (Season 5, Episode 3)In this episode, Casey breaks down how to turn your pest control marketing into a real execution plan—without constantly changing direction. We start with the foundation: committing to a growth strategy with clear goals for customers, revenue, and service mix, backed by a real budget you can sustain.Then we tie everything together into two essential pathways:(1) Organic growth and local authority—your website, SEO (traditional +

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01:01:13

Building Authority for AI Overviews, ChatGPT, and...

Pest Control Marketing Domination Podcast ·

2026/01/17

Episode Overview (Season 5, Episode 2)In this episode, we’re talking about the part most companies skip: execution.You’ve built your 2026 plan—now you have to run it long enough to work, especially if you’re a newer or smaller company competing in a mature market. We break down why consistency and patience are the real growth edge, and how to avoid the trap of changing strategies every time results don’t show up immediately.Then we shift into what’s changing fast in marketing: traditional

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00:50:34

Pest Control Marketing Tactics in 2026

Pest Control Marketing Domination Podcast ·

2026/01/04

Pest Control Marketing Tactics in 2026Podcast Season 5, Episode 1 AI Overviews + Voice Search: How Pest Control Companies Win Local Visibility in 2026Google is changing the way customers find local service providers—and pest control is right in the middle of it. In this episode, we break down what AI Overviews mean for local search, how voice assistants (Siri, Alexa, Google Assistant) choose who to recommend, and the exact strategy mid-size pest control companies can use to stay visible and keep

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00:46:45

Commercial Pest Control – Outbound Strategies

Pest Control Marketing Domination Podcast ·

2025/12/20

Episode Description:Most pest control companies rely almost entirely on Google, LSAs, and inbound leads to grow. That’s fine for residential… but if you want to build a serious commercial book of business, you need to get good at outbound.In Season 4, Episode 39 of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into commercial pest control outbound strategies, inspired by the book Fundamentals of Pest Control Sales by Foster Brusca.Casey breaks down why Google is not the only

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00:44:32

Branding For Pest Control Companies

Pest Control Marketing Domination Podcast ·

2025/12/13

Branding For Pest Control Companies.Podcast Season 4, Episode 38: Branding, TOMA, UVP, and Truck Wrap Marketing for Pest ControlIn this episode, we break down why branding is one of the most profitable “unsexy” investments a pest control company can make. We cover the real meaning of Top-of-Mind Awareness (TOMA)—becoming the first company people think of when pests show up—and how consistent visuals, messaging, and customer experience create trust before the phone ever rings.We also walk through how

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00:58:20

Building A 7-Figure Pest Control Company

Pest Control Marketing Domination Podcast ·

2025/12/07

Building a 7-Figure Pest Control Company🎙️ Season 4, Episode 37In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down a practical roadmap to build a 7-figure pest control company—without losing your mind, your margins, or your mission.You’ll start by identifying which of the four stages of growth your company is in today:Start Up: $0 – $250,000Stability: $250,000 – $499,000Scale: $500,000 – $799,999Significance: $800,000+Then, Casey challenges you to decide

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00:39:47

Reflections on 2025 for Pest Control

Pest Control Marketing Domination Podcast ·

2025/11/29

As we head into 2026, most pest control owners say they want to “grow”… but very few have actually defined what that growth should look like. In this episode, we hit pause on the day-to-day chaos and walk through how to decide who you really want to be in your local market: slow-and-steady, a tight operation adding a couple of strong routes, or a fast-growth brand aiming to dominate your service area.From there, we break that vision down into a practical 2026 blueprint built quarter by quarter

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00:50:55

Is Your Website Ready for 2026?

Pest Control Marketing Domination Podcast ·

2025/11/22

Why Your Pest Control Website Is NOT a Brochure (What a SMART Pest Control Website Really Is)Your website should be your best salesperson, not just a pretty online brochure.In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis breaks down what a modern pest control website really needs to look like if you want to dominate local search—on Google, on phones, through voice search, and even inside AI Overviews.Casey explains why a website is actually a collection of

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00:50:40

Packages, Funnels, and Follow-Up: Turning Every Lead...

Pest Control Marketing Domination Podcast ·

2025/11/15

In this episode of The Pest Control Marketing Domination Podcast, Casey walks you through a practical roadmap to grow your pest control company with smarter offers, better follow-up, and tighter systems behind the scenes.We start by breaking down how to organize your services into clear package pricing—think Pest Basic, Pro, and Platinum—and then stack on powerful add-ons like seasonal mosquito plans, annual termite inspections, stinging insect programs, pigeon/solar panel clean-up, and rodent

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00:46:29

From Contact to Customer — Using Your CRM and Pest...

Pest Control Marketing Domination Podcast ·

2025/11/08

In this episode, Casey Lewis dives deep into how pest control companies can fully integrate their CRM with their service software to create a seamless buyer’s journey — from the moment a lead enters the system through awareness, consideration, and decision.You’ll learn how to ensure no lead ever falls through the cracks, how to automate backburner and drip campaigns for unconverted or one-shot customers, and how to unlock hidden revenue through side-sell and upsell programs like mosquito control,

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00:51:10

Sell Your Way to Success in 2026

Pest Control Marketing Domination Podcast ·

2025/11/01

🧭 OverviewIn this episode, Casey Lewis dives into one of the most important conversations for any pest control company heading into 2026 — how to sell your way to success. We’ll explore the two major sources of leads that fuel your business: inbound (Google, LSAs, directories) and outbound (door knocking, EDDM, billboards, and local campaigns). Casey breaks down how to use both strategically, set measurable goals, calculate your cost per lead, and create a sales acquisition budget that drives

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00:46:47

Should You Use a CRM in Your Pest Control Company?

Pest Control Marketing Domination Podcast ·

2025/10/25

Should You Use a CRM in Your Pest Control Company?Hosted by Casey Lewis🎧 Show Notes SummaryIf you’re serious about growing and scaling your pest control business, at some point you’ll face the question: Do I really need a CRM?In this episode, Casey Lewis breaks down the truth about Customer Relationship Management systems — what they are, what they do, and why most pest control companies either don’t use them at all or don’t use them right.You’ll learn:Why a CRM is more than just software — it’s a

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00:45:33

Your Pest Control Company and AI

Pest Control Marketing Domination Podcast ·

2025/10/18

🧠 Episode OverviewArtificial intelligence isn’t the future — it’s already here. And it’s quietly changing how customers search for, evaluate, and choose pest control companies every single day. In this episode, Casey Lewis breaks down what every pest control business owner needs to know about how AI is reshaping online visibility — from Google’s new AI Overview results to how platforms like ChatGPT, Perplexity, and Gemini pull data directly from the web.Most pest control owners think of SEO and ads

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00:46:12

Is It the Leads or the Sales Effort?

Pest Control Marketing Domination Podcast ·

2025/10/11

Episode Overview: Is it the leads or the sales effort?Are you truly struggling with bad leads — or are those “bad” leads actually being lost somewhere in your sales process? In this episode, “Is It the Leads or the Sales Effort?”, we take a deep dive into one of the most overlooked factors limiting pest control companies: the ability to consistently convert leads into booked appointments. If your close rate seems stuck under 40%, this conversation will help you pinpoint why and what to do about

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00:46:42

The Right People. The Right Plan. Growing Your Pest...

Pest Control Marketing Domination Podcast ·

2025/10/04

🎙️ Episode 30: The Right People. The Right Plan. Growing Your Pest Control Company the Smart WayHost: Casey LewisPresented by: Rhino Pest Control MarketingGrowing a pest control company isn’t just about more leads or bigger ad budgets — it’s about having the right people and the right plan working together every single day. In this episode, Casey Lewis breaks down how successful pest control businesses build sustainable growth by combining team culture, accountability, and powerful automation

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00:49:44

Finding the right prospects in 2026

Pest Control Marketing Domination Podcast ·

2025/09/27

🎧 Episode Recap – Season 4, Episode 29Finding the right prospects in 2026In this episode, Casey Lewis dives into “Finding the Right Prospects in 2026” and breaks down the 10 consumer types pest control companies encounter—five actively looking for you and five shopping for anyone. He pinpoints the three most profitable consumers to focus on, explains how to recognize them, where they’re located, and how to make your company the obvious choice over competitors.You’ll also learn how to “play with the

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97 results

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