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PODCAST

Pest Control Marketing Domination Podcast

Learn how to grow your pest control business substantially with the best online marketing strategies. Don"t be fooled by software salespeople or SEO gurus. Master the art of digital marketing and advertising without all the confusing techno-babble that many use to confuse you. Find out how Google and Social Media work for pest control companies and make the most of your marketing budget. Call today 925-464-8383

business marketing

All Episodes

00:51:10

Sell Your Way to Success in 2026

Pest Control Marketing Domination Podcast ·

2025/11/01

🧭 OverviewIn this episode, Casey Lewis dives into one of the most important conversations for any pest control company heading into 2026 — how to sell your way to success. We’ll explore the two major sources of leads that fuel your business: inbound (Google, LSAs, directories) and outbound (door knocking, EDDM, billboards, and local campaigns). Casey breaks down how to use both strategically, set measurable goals, calculate your cost per lead, and create a sales acquisition budget that drives

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00:46:47

Should You Use a CRM in Your Pest Control Company?

Pest Control Marketing Domination Podcast ·

2025/10/25

Should You Use a CRM in Your Pest Control Company?Hosted by Casey Lewis🎧 Show Notes SummaryIf you’re serious about growing and scaling your pest control business, at some point you’ll face the question: Do I really need a CRM?In this episode, Casey Lewis breaks down the truth about Customer Relationship Management systems — what they are, what they do, and why most pest control companies either don’t use them at all or don’t use them right.You’ll learn:Why a CRM is more than just software — it’s a

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00:45:33

Your Pest Control Company and AI

Pest Control Marketing Domination Podcast ·

2025/10/18

🧠 Episode OverviewArtificial intelligence isn’t the future — it’s already here. And it’s quietly changing how customers search for, evaluate, and choose pest control companies every single day. In this episode, Casey Lewis breaks down what every pest control business owner needs to know about how AI is reshaping online visibility — from Google’s new AI Overview results to how platforms like ChatGPT, Perplexity, and Gemini pull data directly from the web.Most pest control owners think of SEO and ads

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00:46:12

Is It the Leads or the Sales Effort?

Pest Control Marketing Domination Podcast ·

2025/10/11

Episode Overview: Is it the leads or the sales effort?Are you truly struggling with bad leads — or are those “bad” leads actually being lost somewhere in your sales process? In this episode, “Is It the Leads or the Sales Effort?”, we take a deep dive into one of the most overlooked factors limiting pest control companies: the ability to consistently convert leads into booked appointments. If your close rate seems stuck under 40%, this conversation will help you pinpoint why and what to do about

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00:46:42

The Right People. The Right Plan. Growing Your Pest...

Pest Control Marketing Domination Podcast ·

2025/10/04

🎙️ Episode 30: The Right People. The Right Plan. Growing Your Pest Control Company the Smart WayHost: Casey LewisPresented by: Rhino Pest Control MarketingGrowing a pest control company isn’t just about more leads or bigger ad budgets — it’s about having the right people and the right plan working together every single day. In this episode, Casey Lewis breaks down how successful pest control businesses build sustainable growth by combining team culture, accountability, and powerful automation

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00:49:44

Finding the right prospects in 2026

Pest Control Marketing Domination Podcast ·

2025/09/27

🎧 Episode Recap – Season 4, Episode 29Finding the right prospects in 2026In this episode, Casey Lewis dives into “Finding the Right Prospects in 2026” and breaks down the 10 consumer types pest control companies encounter—five actively looking for you and five shopping for anyone. He pinpoints the three most profitable consumers to focus on, explains how to recognize them, where they’re located, and how to make your company the obvious choice over competitors.You’ll also learn how to “play with the

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00:41:50

Pest Control Pipelines, Sales Funnels & Workflows

Pest Control Marketing Domination Podcast ·

2025/09/21

🎧 Episode Recap – Season 4, Episode 28In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis of Rhino Pest Control Marketing breaks down three of the most important concepts every pest-control owner should understand: pipelines, sales funnels, and marketing automation workflows.You’ll learn how to clearly map out your pipeline to track every lead and customer, how to design a sales funnel that consistently attracts and converts prospects, and how to implement simple

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00:51:27

Pest Control Marketing Questions

Pest Control Marketing Domination Podcast ·

2025/09/07

In this episode of the Pest Control Marketing Domination Podcast, Casey Lewis answers the 10 most common digital marketing questions that pest control, wildlife control, and lawn care business owners ask.From understanding the difference between SEO and paid ads, to handling reviews, budgeting for marketing, and tracking ROI, this episode breaks down the essentials of building a strong online presence and winning more local customers.What You’ll Learn in This Episode:How to get found when customers

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00:40:00

Selling Pest Control 2025

Pest Control Marketing Domination Podcast ·

2025/08/31

🎙️ Podcast Episode: The 3 Phases of Selling a New Pest Control CustomerEpisode DescriptionIn this episode of The Pest Control Marketing Domination Podcast, Casey Lewis breaks down the three essential phases of selling a new pest control customer: capturing the lead, having the right sales conversation, and placing unconverted prospects into a backburner system for ongoing nurturing.You’ll also hear insights on buyer personas and the different consumer mindsets you’ll encounter online—from the

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00:34:34

Themed Google Ads Campaigns for Pest Control

Pest Control Marketing Domination Podcast ·

2025/08/10

In this episode, Casey Lewis from Rhino Pest Control Marketing breaks down how pest control companies can use Google Ads strategically to generate high-quality leads while keeping costs under control.You’ll learn:Why themed ad groups are the foundation of a high-performing campaignHow to use phrase match and exact match to isolate high-intent clicksThe benefits of separating high-cost keywords like “pest control” and “exterminator” from secondary target pest campaignsWhether running a brand name

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00:41:30

Is AI Ready for Pest Control?

Pest Control Marketing Domination Podcast ·

2025/08/03

Episode Summary:Artificial Intelligence is changing the way pest control companies handle customer calls, marketing, and reputation management. In this episode, we explore HighLevel’s full suite of AI tools—including the AI Live Call Agent—and show you how these tools can help you capture more leads, manage reviews, and save time, all while improving customer experience.If you’ve ever wondered whether AI is ready for your pest control business, this is the episode you don’t want to miss.Key Topics

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00:45:02

How to Rank & Prove Your Marketing Works

Pest Control Marketing Domination Podcast ·

2025/07/27

In this episode, we tackle some of the biggest questions pest control business owners are asking about online visibility and marketing ROI. How can you rank your website for one of the most searched local terms, “pest control near me”? What steps can you take to beat the competition and get into Google’s map pack? And once your marketing is running, how do you know if it’s actually working or wasting money?We’ll break down the key strategies for local SEO, Google Business optimization, and building

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00:50:55

Marketing Expectations - 2 Year Plan

Pest Control Marketing Domination Podcast ·

2025/07/19

🎙️ Episode 21 – Season 4The 2-Year Roadmap to Build Your Pest Control Success PyramidAre you ready to lay the foundation for real, sustainable growth in your pest control business?In this episode, Casey Lewis reveals the exact 2-year roadmap he uses to help pest control companies grow by 250+ recurring residential clients. Whether you're starting from scratch or looking to scale an existing business, this episode gives you the plan, timeline, and tools to make it happen.We break down what to

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00:36:20

Interview with James Hatfield of LiveSwitch

Pest Control Marketing Domination Podcast ·

2025/07/12

On today's episode, Casey Lewis will interview James Hatfield, the Chief Revenue Officer of LiveSwitch. James is also an entrepreneur who founded a painting and power washing company. LiveSwitch is a leading communications platform that uses instant video to transform how people work and scale their businesses. LiveSwitch makes it easier for business owners to connect with customers and document their work in real-time. Home service businesses rely on LiveSwitch to provide virtual estimates,

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00:56:49

Successful Pest Control vs. Not So Successful

Pest Control Marketing Domination Podcast ·

2025/07/06

✅ Episode SummaryThis episode is all about understanding why some pest control companies grow faster, make more profit, and build better reputations than others—even when they’re working the same markets and time of year.Casey Lewis breaks down the difference between successful and not so successful pest control companies, sharing real-world examples, strategies, and mindset shifts you can implement now—even during the busiest time of the year.👉 It’s 4th of July weekend—right in the middle of pest

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00:49:55

Using A CRM For Pest Control

Pest Control Marketing Domination Podcast ·

2025/06/28

🎙️ In Season 4, Episode 19 of The Pest Control Marketing Domination Podcast, host Casey Lewis tackles a topic that can truly transform your pest control business: Using a CRM for Pest Control. This episode breaks down why adopting a CRM isn’t just for the big players—it’s essential for any company that wants to stay organized, deliver better customer service, and grow profitably. Casey explains why you need to ditch the sticky notes and spreadsheets and start managing your leads, jobs, follow-ups,

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00:43:25

How Fast Can You Grow?

Pest Control Marketing Domination Podcast ·

2025/06/21

🔊 Episode Description:In this episode of The Pest Control Marketing Domination Podcast, host Casey Lewis dives into the reality behind rapid growth in the pest control industry—and why the first 300+ recurring customers are often the hardest to earn.Many owners dream of explosive lead volume and fast expansion, but the truth is: there’s no shortcut. Casey breaks down what it really takes in year one to build a solid foundation for long-term success, including time, money, patience, and a clear

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00:49:10

Organic SEO or Paid Ads for Pest Control

Pest Control Marketing Domination Podcast ·

2025/06/07

In this episode, Casey Lewis breaks down one of the most important questions pest control business owners face when it comes to growing traffic and generating leads: Should you focus on organic SEO or invest in paid advertising? You’ll hear the pros and cons of both strategies, along with real-world examples of how each can impact visibility, lead flow, and conversions for your local pest control business.Casey dives into the long-term value of building a strong SEO foundation with service pages,

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00:44:53

Rising Above The Crowd! Pest Control

Pest Control Marketing Domination Podcast ·

2025/05/27

In this episode, we will discuss your brand and image in the local market you serve and the different types of consumers that exist in your market—there are more than one!If you are serious about being a significant brand in your market, take a listen:How to stand out as a premier pest control companyUnderstand that image is everything. Truck AppearanceTech AppearanceBilling/InvoiceWebsiteSocial MediaDoor hangers/leave-behindsWays to be specialBirthday cardsHoliday cardsMailer reminders for

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00:38:19

Your Pest Control Website and Local SEO – The...

Pest Control Marketing Domination Podcast ·

2025/05/18

In this episode, we’re diving deep into what it really takes to dominate your local market online through smart SEO and strategic website structure. We break down the key differences between national and local SEO, and why a cookie-cutter approach won’t cut it for your pest control business. You’ll learn how to build powerful, optimized landing pages for every city and service you offer, the importance of clean site architecture, and how to leverage internal linking to help Google index your content

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83 results

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