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PODCAST

Profits with Pajak

Profits with Pajak is a weekly podcast that focuses on providing actionable strategies and insights for small business owners in the green industry. Hosted by John Pajak, each episode features in-depth discussions with successful entrepreneurs, thought leaders, and industry experts, who share their experiences and lessons learned on building and growing profitable businesses. From financial planning and operations advice, to marketing and sales tips, the podcast covers a wide range of topics that

business entrepreneurship

All Episodes

01:12:43

Building Systems and Scaling Fast with Michelle...

Profits with Pajak ·

2026/08/03

Live from the Lawn & Landscape Technology Conference in Scottsdale, John Pajak sits down with Michelle Marshall of Marshall Lawn Solutions to unpack CRMs, data security, and building a real operating system for a fast-growing lawn care business. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events: Equip Expo (October 20–23, 2026, Louisville, KY): The largest trade show in the green industry, bringing together contractors, equipment

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41:04

How CFVI's Accurator Saves Time, Product, and...

Profits with Pajak ·

2026/07/31

At the Lawn & Landscape Technology Conference in Scottsdale, John sits down with Morgan Laidlaw of CFVI to talk about ending hand mixing for lawn and pest pros. They break down how CFVI's AccuRator automates chemical batching, improves safety and accuracy, reduces waste, and gives owners real data on product usage—whether you're a solo operator or running multiple branches. Website: https://cfvi.com/ Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser

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55:12

Your Business Should Serve You: Making Your Company...

Profits with Pajak ·

2026/07/29

Are you building a sellable business—or just owning an overworked job? From recurring revenue and systems to "buying back your time," John Pajak and investment banker Dennis Hering break down what private equity really looks for, how to avoid a $50K fire sale, and why you should run your business like you'll sell it… even if you never do. Get in touch with Dennis Website: https://www.theadvisoryib.com/ Email: Dennis@theadvisoryib.com Episode Links: Apple Podcast Listeners- Copy and paste the

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40:03

Stop Hiding: How Fisher Multimedia Helps Lawn &...

Profits with Pajak ·

2026/07/27

Lawn and landscape pros are great at the work—but most are invisible online. Live from the Lawn & Landscape Technology Conference, John Pajak talks with Dalton Fisher of Fisher Multimedia about using video, social media, and AI the right way to build trust, stay visible in Google and Google Business, create evergreen content that keeps selling for you, and stop losing jobs to competitors who simply show up better online. Get in touch with Dalton Website: https://www.fishermultimedia.com/

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49:43

The Efficiency Advantage: Eric Prokop on PermaGreen...

Profits with Pajak ·

2026/07/24

In this episode of Profits with Pajak, recorded live at the Lawn & Landscape Technology Conference, John sits down with Eric Prokop from PermaGreen to discuss how the right equipment can dramatically improve efficiency, productivity, and profitability in a lawn application business. From reducing labor demands to increasing daily production, you'll hear practical insights that can help you get more done with every hour in the field. Whether you're running a solo operation or managing a growing team,

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26:59

It's Too Hot to be a Hero Ep. #526

Profits with Pajak ·

2026/07/20

Working outside in the summer isn't for the faint of heart. When temperatures climb into the mid-90s with heat indexes over 100 degrees, the job changes. Your equipment struggles. The turf struggles. And your body struggles. In this episode, John shares lessons learned from years of working in brutal summer conditions, from lawn care to construction, along with practical tips that have helped him stay safe, recover faster, and keep moving when the heat is relentless. Episode Links: Apple Podcast

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20:21

The Shortcut Nobody Wants to Talk About Ep. #525

Profits with Pajak ·

2026/07/17

Every business owner wants to grow faster. Most are looking for a better marketing strategy, a new piece of equipment, or another software program that promises to save time. But the biggest shortcut in business isn't a tool. It's learning from someone who's already walked the path you're on. In this episode, John shares why trying to figure everything out alone is often the longest route to success and how borrowing experience can save years of frustration, thousands of dollars, and countless

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19:21

How Bougie is Your Lawn Care Program? Ep. #524

Profits with Pajak ·

2026/07/15

Four applications. Five applications. Seven applications. Ten applications. With so many lawn care programs available today, how do you know what's actually necessary? In this episode, John Pajak explains why there isn't a single "perfect" lawn care program, why national programs often have limitations, and why a locally designed approach can solve problems that a one-size-fits-all program simply can't address. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your

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20:33

If Revenue Dropped 20% Tomorrow, Would You Survive?...

Profits with Pajak ·

2026/07/13

Every business owner hopes next season will be bigger than the last. But what if it isn't? What if the phone slows down? What if customers cut back on spending? What if you lose 20% of your revenue? Would your business survive, or would it expose weaknesses that have been there all along? In this episode, John Pajak explains why resilient businesses are built before hard times arrive and shares practical steps every green industry business owner can take to prepare for the unexpected. Episode Links:

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14:02

Your Equipment Isn't Making You Rich Ep. #522

Profits with Pajak ·

2026/07/10

Every contractor loves equipment. New trucks. Bigger trailers. Better mowers. More spreaders. Shelves full of spare parts "just in case." But at what point does owning equipment stop building your business and start creating the illusion of wealth? In this episode, John Pajak shares his own experience of collecting equipment and parts over the years, explains the hidden cost of idle assets, and challenges listeners to rethink what real wealth actually looks like. Episode Links: Apple Podcast

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22:29

Show Me Your Production Rate and I'll Show You Your...

Profits with Pajak ·

2026/07/08

Most business owners think they need more customers. What if the real problem isn't sales? What if your business already has enough work, but your systems are preventing you from making money? In this episode, John Pajak explains why production rate may be the most important number in your business and shares practical ways to become more productive without asking your employees to work harder. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events:

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18:43

Should You Catch Up or Move On? Ep. #520

Profits with Pajak ·

2026/07/06

Every business owner eventually falls behind. Maybe it's because of rain. Maybe it's extreme heat. Maybe an employee calls off, equipment breaks down, or life simply gets in the way. The real question isn't how you fell behind. The question is what you do next. Should you try to catch up? Or should you move on? In this episode, John shares why trying to recover one bad week can sometimes create an even bigger problem, and how trusting your systems may be the smartest business decision you can

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20:52

The Most Expensive Customer Isn't Always Your...

Profits with Pajak ·

2026/07/01

Not every customer is worth keeping. In this episode of Profits with Pajak, John Pajak challenges the idea that more customers automatically mean a better business. He explores how certain customers quietly drain profits through constant price shopping, schedule changes, excessive demands, chargebacks, and endless complaints. Learn how to identify high-cost customers, protect your time, and focus on building a customer base that values your expertise instead of consuming your energy. If you've ever

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16:29

Empathy Doesn't Mean Availability Ep. #518

Profits with Pajak ·

2026/06/24

A simple phone call about weed control turned into a surprising lesson about boundaries, customer service, and human behavior. After spending 25 minutes explaining why his company no longer offers lawn mowing, John Pajak realized the conversation wasn't really about mowing at all. In this episode, he explores why business owners often feel compelled to solve every problem, the hidden cost of over-explaining, and why empathy doesn't require unlimited availability. Episode Links: Apple Podcast

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30:39

The Most Expensive Machine You Own Might Be Paid Off...

Profits with Pajak ·

2026/06/22

A paid-off machine feels like a win, but what if it's quietly costing your business thousands of dollars every year? In this episode, John Pajak breaks down the economics of equipment ownership, the hidden costs of downtime, and the warning signs that tell you it's time to replace a machine before it becomes a profit killer. Learn how to make equipment decisions based on numbers, not nostalgia. Episode Links: Apple Podcast Listeners- Copy and paste the links below into your browser. Upcoming Events:

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22:41

Stop Chasing Strangers Ep. #516

Profits with Pajak ·

2026/06/19

Most contractors spend thousands of dollars trying to attract new customers while completely ignoring the people who already know, like, and trust them. In this episode, John Pajak shares five simple text messages that can help uncover new opportunities, generate referrals, earn reviews, and create additional revenue from your existing customer base. If you're looking for a quick win that costs nothing but a few minutes of your time, this episode is for you. Stop chasing strangers and start building

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23:04

Glyphosate-Free: Did We Actually Make Weed Killers...

Profits with Pajak ·

2026/06/17

You probably have a bottle of weed killer sitting in your garage right now. But do you actually know what's inside it? After years of controversy surrounding glyphosate, many manufacturers replaced it with new "glyphosate-free" formulas. The promise sounds great. But when I looked closer at the labels, I found something surprising. Some of these new products contain three or four active ingredients, including fast-acting contact herbicides, systemic grass killers, broadleaf herbicides, and even

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23:18

The 3-Second Marketing Test Every Contractor Should...

Profits with Pajak ·

2026/06/15

Can a customer tell who you are, what you do, and how to contact you in just three seconds? Most contractors spend thousands of dollars on truck wraps, logos, and branding, but many fail the simplest marketing test of all: clear communication. In this episode of Profits with Pajak, John Pajak breaks down how to turn your truck into a true marketing tool, why companies like FedEx have mastered brand recognition, and the difference between an old work truck and a neglected one. Take the 3-second test

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20:33

Find $1,000 Hiding in Your Business This Week Ep. #513

Profits with Pajak ·

2026/06/12

Before you spend another dollar on marketing or chase your next customer, stop and look inside your own business. There may already be money hiding in plain sight. In this episode of Profits with Pajak, John Pajak shares a simple one-hour business audit to uncover hidden profit through overdue invoices, unused subscriptions, underpriced customers, idle equipment, and missed opportunities with your existing client base. Your next $1,000 might not come from working harder. It might come from fixing

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12:57

Your Marketing Sucks, And Here's Why Ep. #512

Profits with Pajak ·

2026/06/10

Most lawn care and landscape companies don't have a marketing budget problem. They have a messaging problem. If your advertisement simply says, "Licensed, Insured, Free Estimates," congratulations, you just created a business card. But you didn't give a homeowner a reason to care. In this episode of Profits with Pajak, John breaks down why the green industry struggles with marketing, how to create ads that actually capture attention, and why the answer to "Should I use Facebook, Google, postcards,

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