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PODCAST

So Money with Farnoosh Torabi

Farnoosh Torabi

*** Named a Best Podcast By The New York Times, Time Magazine, Real Simple and MSNBC *** Host Farnoosh Torabi is an award-winning financial strategist, TV host and bestselling author. With over 40 million downloads and multiple Webby wins, So Money is dedicated to sharing inspiring money strategies and stories straight from today"s financial leaders, bestselling authors and entrepreneurs. One day, hear an intimate money conversation with industry greats like Queen Latifah, Barbara Corcoran or

business entrepreneurship

All Episodes

35:27

2026: Seth Godin on Strategy, Fear and Finding Your...

So Money with Farnoosh Torabi ·

2026/08/24

This episode aired originally on October 21, 2024.Seth Godin, bestselling author, entrepreneur, and one of the most influential thinkers in marketing and leadership, joins the show. He discusses his latest book, This Is Strategy: Make Better Plans, and how to create more meaningful and effective strategies in all areas of life, from career growth and personal development to financial success.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

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38:07

2025: Ask Farnoosh: Are We in a Housing Bubble? Plus:...

So Money with Farnoosh Torabi ·

2026/08/21

Are we headed for another housing crash — or is today’s market fundamentally different from 2008?On this Ask Farnoosh Friday, Farnoosh digs into the state of the housing market with insights from real estate economist Dr. Joshua Harris, Academic Director of the Fordham Real Estate Institute. While some overheated markets are already seeing prices decline, Harris explains why today’s housing landscape looks very different from the run-up to the Great Financial Crisis — particularly when it comes to

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36:55

2024: Meet the Woman Who Invented Financial Wellness

So Money with Farnoosh Torabi ·

2026/08/19

Almost 30 years ago, before financial wellness was a line item in anyone's benefits package, before it was a buzzword that we all throw around in this space, my guest today was watching something unfold that most people missed entirely. She was raising money for a hedge fund during the dot-com boom, sitting across from entrepreneurs and high-net-worth investors, watching them take wild risks with money they'd worked incredibly hard to build, and she had this realization: If these wealthy,

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39:16

2023: What No One Tells You About Early Retirement

So Money with Farnoosh Torabi ·

2026/08/17

Bernadette Joy, founder of Crush Your Money Goals, shares her unexpected journey into early retirement at 41, the emotional and financial surprises along the way, and how she's redefining purpose and joy in this new chapter of life. Check out her column for CNBC on the topic.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!Hosted on Acast. See acast.com/privacy for more information.

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41:53

2022: Ask Farnoosh: Trump Account Updates,...

So Money with Farnoosh Torabi ·

2026/08/14

This week on Ask Farnoosh, we unpack the latest updates to Trump Accounts, including new workplace contribution options that could make these child investment accounts more appealing for families. We also dive into the rise of "money maxxing"—what this viral trend gets right (and where it goes too far)—plus the surprising economics behind the stay-at-home boyfriend phenomenon.Also on the show: why customer service frustrations are fueling record levels of consumer rage, what Realtor.com's hottest

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43:36

2021: The Secret to Fixing Public Speaking Anxiety...

So Money with Farnoosh Torabi ·

2026/08/12

Today we're talking about a kind of power most of us are terrified to claim: the power of our own voice.My guest is Samara Bay, speech and speaking coach to CEOs, politicians, and tech founders, and author of Permission to Speak. She was last on the show talking about that book, and now she's back with something new: a viral TEDx talk about how to actually be human while you're speaking in public, whether that's on a stage, in a work meeting, or in a hard conversation at home.Here's the thing. Most

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40:28

2020: The Four Step System for Handling Whatever...

So Money with Farnoosh Torabi ·

2026/08/10

Getting into college was supposed to be the hard part. So why are so many kids arriving on campus and falling apart?That's the question that's driven Ana Homayoun's work for 25 years. She's an educational consultant, author, and today she's back on So Money to talk about the paperback relaunch of her book, now retitled Getting In Is Not Enough: The New Blueprint for Student Success Beyond Grades and College Admissions.We originally built this book around one idea: that grades and test scores don't

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29:47

2019: Ask Farnoosh: What to Ask My Parents Before...

So Money with Farnoosh Torabi ·

2026/08/07

This week on Ask Farnoosh, we're talking about the financial conversations that can save families years of stress—and why it's never too early to start having them.First, a story from my daughter's lemonade stand that sparked an unexpected lesson about entrepreneurship, generosity, and teaching kids the value of earning (and giving) money.Then, in the mailbag:How do you talk to your parents about retirement and estate planning without making them feel like you're taking away their independence? I

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33:48

2018: When Paying for Our Values Gets Complicated

So Money with Farnoosh Torabi ·

2026/08/05

We talk a big game about taxes, until the bill actually shows up in our inbox. This week I'm digging into a question that's been nagging at me ever since Montclair, one of the most progressive towns in New Jersey, split down the middle over a special election to cover a $20 million school budget deficit. It wasn't that people stopped believing in public schools. It was more like, prove to me this actually fixes anything.That flinch, the gap between what we say we believe and what we're willing to

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32:00

2017: The One Question That Can Change Your Financial...

So Money with Farnoosh Torabi ·

2026/08/03

Jesse Mecham, founder of YNAB (You Need A Budget), returns to So Money to discuss his new book, Never Worry About Money Again, a thoughtful guide to reducing financial stress by changing the way we think about money. Rather than focusing on budgeting tactics or investment strategies, Jesse argues that lasting financial confidence begins with answering one powerful question: What is your money for?We also discuss how to raise financially curious kids, why earning more doesn't automatically eliminate

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28:17

2016: Should You Hire a Financial Planner? Plus, the...

So Money with Farnoosh Torabi ·

2026/07/31

Farnoosh recaps a webinar on navigating money conversations with loved ones, then dives into the week's financial news: the Fed holding rates steady, what Apple and Microsoft earnings mean for your index funds, and a landlord's "work from home fee." Then, she tackles two big listener questions: how to find and pay for a financial planner (flat fee vs. retainer vs. AUM, and what "fee-only" really means), and why a perfect credit score doesn't guarantee you the lowest mortgage rate. Learn more about

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35:37

2015: The Real Cost of Tech (and How to Afford It)

So Money with Farnoosh Torabi ·

2026/07/29

This episode is brought to us by Back Market, the world's largest pure-play premium refurbished tech marketplace. Back Market's mission is to make refurbished tech the mainstream choice, by extending the life of devices, fighting electronic waste, and challenging today's throwaway culture.On today's show we sat down with Lauren Benton, General Manager of Back Market in the US, to talk about the real cost of family tech - and how to bring it down. To learn more, visit BackMarket.comApple just raised

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48:40

2014: How to Set Up a Million Dollar Retirement by...

So Money with Farnoosh Torabi ·

2026/07/27

If you've ever felt like the math just doesn't work anymore, that you're doing everything right and still coming up short on rent, groceries, and student loans, this episode is for you.Freddie Smith spent nearly twenty years acting, including nine years on Days of Our Lives, before a business manager who was supposed to be handling his money instead stole it and stopped filing his taxes. He found out when the IRS came looking for three years of back payments, with interest and penalties on top. Then

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32:34

2013: Ask Farnoosh: Raising Wealthy Kids, Rethinking...

So Money with Farnoosh Torabi ·

2026/07/24

This week on Ask Farnoosh, I'm reflecting on a memorable visit to the Today Show with my daughter, Colette, and how exposing kids to new experiences can shape their futures. That conversation leads into one of the smartest long-term wealth-building strategies available to parents: putting your child on payroll—legitimately—and using earned income to fund a Roth IRA.I also unpack fascinating new research linking chronic financial hardship to long-term brain health, discuss Senator Andy Kim's proposed

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34:23

2012: S-Corp or LLC? Which Is Best for Your Business?

So Money with Farnoosh Torabi ·

2026/07/22

Today's show covers the ins and outs of LLCs and S-Corps and how to determine which one (or both) is best for structuring your business. The guest is Hannah Cole, creator of Sunlight Tax. You can visit Sunlight Tax for resources mentioned in today's episode. This episode was originally published May 13, 2024.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!Hosted on Acast. See acast.com/privacy for more information.

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34:42

2011: Anthony O'Neal on Breaking Free from Debt and...

So Money with Farnoosh Torabi ·

2026/07/20

Anthony O'Neal, had $6.32 to his name on a Wednesday night. He needed gas. He was hungry. He ended up cutting two McDonald's double cheeseburgers in half — that was his food for the next two days. He diluted his sweet tea with water to stretch it. And in that moment, eating a cold half-burger in his apartment, something shifted in him. He thought: there has to be a better way.Fast forward to his fortieth birthday. Anthony is on a private yacht off the coast of Italy. The chef comes out mid-dinner,

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32:00

2010: Ask Farnoosh: What Annoys Me Most About Money?...

So Money with Farnoosh Torabi ·

2026/07/17

On this week's Ask Farnoosh Friday, we're tackling five thoughtful listener questions that touch on everything from career transitions and combining finances as a couple to insurance, retirement accounts, and planning for the future.Before we dive into the mailbag, I also share a few headlines that caught my attention this week—including a fascinating new trend in prenups designed to protect stay-at-home parents, California's latest move to make personal finance a graduation requirement, and a New

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39:27

2009: The Midlife Money Reset with Lindsay Goldwert

So Money with Farnoosh Torabi ·

2026/07/15

Today's episode is for anyone who has ever stood in the vitamin aisle reading about the exact right creatine dosage for a woman "in this stage of life" and thought... okay but where's the aisle for my retirement savings?I'm right in the thick of this myself. Midlife money is basically all I want to talk about lately, because I think we are the forgotten demo. There's an entire industry telling us how to optimize our sleep, our supplements, our skin. But when it comes to actually managing our money

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31:13

2008: Make Extraordinary Wealth with Ordinary Businesses

So Money with Farnoosh Torabi ·

2026/07/13

What if the secret to extraordinary wealth isn’t about betting on the next big thing, but buying something tried-and-true—like a plumbing business, a car wash, or a cleaning company? What if the future of entrepreneurship isn’t on Wall Street or in Silicon Valley, but on Main Street—if only we knew how to seize it?My guest today is Codie Sanchez, founder and CEO of Contrarian Thinking, a digital education platform and media company with over 6 million followersIn her new book, Main Street

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35:47

2007: Ask Farnoosh: Should I Open a Trump Account?...

So Money with Farnoosh Torabi ·

2026/07/10

We're exploring two topics that are at each end of the life spectrum - child savings accounts and Medicaid. First, what is a Trump account? Farnoosh began contributing to her kids' accounts over the weekends. She has pros, cons and even a great hack for making the most of these accounts. Plus, is 20% a good amount for a home downpayment? And how to increase your chances of qualifying for Medicaid?Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now

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