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PODCAST

So Money with Farnoosh Torabi

Farnoosh Torabi

*** Named a Best Podcast By The New York Times, Time Magazine, Real Simple and MSNBC *** Host Farnoosh Torabi is an award-winning financial strategist, TV host and bestselling author. With over 40 million downloads and multiple Webby wins, So Money is dedicated to sharing inspiring money strategies and stories straight from today"s financial leaders, bestselling authors and entrepreneurs. One day, hear an intimate money conversation with industry greats like Queen Latifah, Barbara Corcoran or

business entrepreneurship

All Episodes

41:44

2043: Ask Farnoosh: Trump Accounts, Moneymaxxing and...

So Money with Farnoosh Torabi ·

2026/10/03

This week on Ask Farnoosh, we unpack the latest updates to Trump Accounts, including new workplace contribution options that could make these child investment accounts more appealing for families. We also dive into the rise of "money maxxing"—what this viral trend gets right (and where it goes too far)—plus the surprising economics behind the stay-at-home boyfriend phenomenon.Also on the show: why customer service frustrations are fueling record levels of consumer rage, what

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37:04

2042: From Burnout to Flow State: How to Achieve More...

So Money with Farnoosh Torabi ·

2026/09/30

What happens when you've checked all the boxes? The career, the family, the financial success, the home. You've done everything you were supposed to do, and yet something still feels...off.Maybe you're exhausted. Maybe you've become so good at achieving that you don't actually know how to stop. Or maybe, as you move through midlife, you're starting to wonder: Is this really what I want? And who am I when I'm not busy getting things done?My guest today knows this reckoning

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34:54

2041: Starting a Business in Midlife? Here’s Where to...

So Money with Farnoosh Torabi ·

2026/09/28

If you’ve ever thought about starting a business in midlife, you probably know the idea is often the easy part. Finding the money, the support and frankly the confidence to actually do it? That’s where things get complicated.Today we’re talking about what it really takes to launch and grow a business in your 40s, 50s and beyond, especially at a time when borrowing is expensive and traditional funding can be tough to come by.My guest is Trae Bodge, longtime consumer expert, entrepreneur and

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36:42

2040: Ask Farnoosh: 5 Smart Money Moves in Your 30s...

So Money with Farnoosh Torabi ·

2026/09/25

This week's Ask Farnoosh includes Farnoosh's best money moves in her 30's that led to more ease and financial flexibility in midlife. Plus: the cost of dinner and the iced coffee internet wars. Is it OK to bring an iced coffee to work? Check out the WSJ article about the hell that is family dinner planning.How's midlife going? Fill out Farnoosh's survey and help shape the podcast in 2027.Hosted on Acast. See acast.com/privacy for more information.

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34:08

2039: How to Create Sticky Financial Habits

So Money with Farnoosh Torabi ·

2026/09/23

What if the reason your habits never seem to stick isn’t a lack of discipline—but the way you’ve been taught to build them?Today, I welcome back Monica Packer, founder of About Progress and author of the new book Sticky Habits: A Woman’s Guide to Reclaim Happiness, Ditch Perfectionism, and Create Habits That Last. Monica is a certified habits and identity coach who has helped thousands of women move away from all-or-nothing thinking and toward sustainable growth.We explore why so many of our best

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36:34

2038: The Hidden Cost of Being "Too Much"

So Money with Farnoosh Torabi ·

2026/09/21

How much of what you want for your life is actually yours — and how much of it has been negotiated around one very powerful question: What will they say?What will your family say if you make more money? If you become too successful? If you leave the safe job, start the business, move away, ask for more, speak up — or simply decide you want something different?My guest today, Denise Soler Cox, has spent years thinking about this, particularly through the experience of high-achieving Latinas who can

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31:18

2037: Rates Are Going Up. Now What, Farnoosh?

So Money with Farnoosh Torabi ·

2026/09/18

Big changes are coming to So Money. Farnoosh shares more about the show’s 2027 evolution into a weekly, video-first podcast focused on money in midlife—and why the overwhelming response from listeners has reinforced her decision to go deeper on the financial questions that emerge in our 40s, 50s and beyond.Then, it’s time for the news. The Federal Reserve raised interest rates for the first time in three years, and Farnoosh breaks down what the move could mean for your credit cards, HELOCs,

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35:59

2036: The "Hell Yeah" Rule for Work, Money and Doing...

So Money with Farnoosh Torabi ·

2026/09/16

What if the secret to getting more done isn’t doing more, but getting ruthless about what you stop doing?My guest today, Mike Allen, has a pretty simple test for figuring out what stays and what goes. In fact, you just heard it: “Hell yeah.”If someone asks you to take on the project, go to the thing, have the meeting, make the commitment, and your reaction is anything less than hell yeah? Mike says that might be your answer right there.And listen, as someone who has spent a lot of her career saying

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34:44

2035: The Psychology of Self Worth, Money and Success

So Money with Farnoosh Torabi ·

2026/09/14

What if the thing standing between you and more success, more money, even better relationships…isn’t a lack of opportunity?What if it’s your ability to actually believe you’re worthy of what comes your way?My guest today is Dr. Marisa G. Franco, a psychologist, TED speaker, professor at the University of Maryland and New York Times bestselling author who has an incredible gift for taking complicated psychological research and making it feel deeply personal — and useful.You may know her from her

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53:06

2034: Ask Farnoosh...About Farnoosh: My Midlife...

So Money with Farnoosh Torabi ·

2026/09/11

You’ve been asking for this episode, and today I’m finally pulling back the curtain on my own financial plan.Consider this a very special edition of Ask Farnoosh — except this time, you’re asking the questions about my money.For roughly 15 years, much of my financial life was on cruise control: automate the investing, save for retirement, fund the kids’ accounts, maintain the emergency fund, repeat. But midlife has me asking a different set of questions. Am I still saving the right amount? Could I

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33:00

2033: How to Build a Forever Paycheck in Retirement

So Money with Farnoosh Torabi ·

2026/09/09

We're taught our whole working lives to save. Nobody teaches us how to stop.That's the blind spot my guest today has spent the last several years staring down. Jean Chatzky has been one of the most trusted voices in personal finance for as long as I've been in this business, and she just published what she says is the best of her fourteen books, because it's solving a problem she's actually living through herself.Her new book is called The Forever Paycheck, and it's about the moment nobody plans

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33:27

2032: How to Get Rich Without Leaving Your Parents...

So Money with Farnoosh Torabi ·

2026/09/07

What does it mean to build wealth when you don't come from money and when getting ahead financially isn't just about you? My guest today is Maria Melchor, founder of FirstGenLiving and author of the new book Always Have Enough: How to Build Wealth When You Don't Come From Money. Maria grew up in a Mexican immigrant family, at one point undocumented in the United States, watching her parents piece together everything from paychecks and government benefits to food bank boxes to make ends meet. As a

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27:19

2031: Ask Farnoosh: Leave More Money to the Child Who...

So Money with Farnoosh Torabi ·

2026/09/04

Big changes are coming to So Money in 2027. Farnoosh opens the episode with an early preview of what’s ahead, including a more video-forward format and a sharper focus on the intersection of midlife and money — the season when careers, kids, aging parents, health, relationships and financial priorities are all shifting at once.She also reflects on the life and legacy of Gloria Steinem, who died this week at 92, and shares a personal story about once finding herself just a few seats away from Steinem

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40:35

2030: How to Get Rich: 300 Years of Money Lessons

So Money with Farnoosh Torabi ·

2026/09/02

My guest today owns land on the moon.And somehow, that is not even the most interesting thing about his approach to money.Joseph Moore is a historian and professor who spent years studying how Americans have tried to get rich over the last 300 years — from land speculation and market bubbles to stocks, crypto and today’s biggest investment trends.And after all that research, he came to a pretty provocative conclusion: a lot of the financial advice we hear over and over again may not actually be the

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38:46

2029: The Bond Market Explained: What It Means For...

So Money with Farnoosh Torabi ·

2026/08/31

If you’ve been following the financial news lately, you may have noticed something unusual: the bond market is getting a lot of attention.After a year of tariff shocks, interest-rate whiplash, tax policy changes and persistent questions about inflation and the national debt, bonds have moved from the financial pages into the broader economic conversation. And whenever markets get nervous about where the economy, inflation or government borrowing may be headed, attention tends to turn pretty quickly

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31:55

2028: Ask Farnoosh: What Annoys Me Most About Money?...

So Money with Farnoosh Torabi ·

2026/08/28

On this week's Ask Farnoosh Friday, we're tackling five thoughtful listener questions that touch on everything from career transitions and combining finances as a couple to insurance, retirement accounts, and planning for the future.Before we dive into the mailbag, I also share a few headlines that caught my attention this week—including a fascinating new trend in prenups designed to protect stay-at-home parents, California's latest move to make personal finance a graduation requirement, and a New

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34:42

2027: From $6 to Seven Figures, Anthony O'Neal on the...

So Money with Farnoosh Torabi ·

2026/08/26

Anthony O'Neal, had $6.32 to his name on a Wednesday night. He needed gas. He was hungry. He ended up cutting two McDonald's double cheeseburgers in half — that was his food for the next two days. He diluted his sweet tea with water to stretch it. And in that moment, eating a cold half-burger in his apartment, something shifted in him. He thought: there has to be a better way.Fast forward to his fortieth birthday. Anthony is on a private yacht off the coast of Italy. The chef comes out mid-dinner,

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35:27

2026: Seth Godin on Strategy, Fear and Finding Your...

So Money with Farnoosh Torabi ·

2026/08/24

This episode aired originally on October 21, 2024.Seth Godin, bestselling author, entrepreneur, and one of the most influential thinkers in marketing and leadership, joins the show. He discusses his latest book, This Is Strategy: Make Better Plans, and how to create more meaningful and effective strategies in all areas of life, from career growth and personal development to financial success.Learn more about Farnoosh's upcoming literary workshop Book to Brand. Early bird registration is now open!

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38:07

2025: Ask Farnoosh: Are We in a Housing Bubble? Plus:...

So Money with Farnoosh Torabi ·

2026/08/21

Are we headed for another housing crash — or is today’s market fundamentally different from 2008?On this Ask Farnoosh Friday, Farnoosh digs into the state of the housing market with insights from real estate economist Dr. Joshua Harris, Academic Director of the Fordham Real Estate Institute. While some overheated markets are already seeing prices decline, Harris explains why today’s housing landscape looks very different from the run-up to the Great Financial Crisis — particularly when it comes to

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36:55

2024: Meet the Woman Who Invented Financial Wellness

So Money with Farnoosh Torabi ·

2026/08/19

Almost 30 years ago, before financial wellness was a line item in anyone's benefits package, before it was a buzzword that we all throw around in this space, my guest today was watching something unfold that most people missed entirely. She was raising money for a hedge fund during the dot-com boom, sitting across from entrepreneurs and high-net-worth investors, watching them take wild risks with money they'd worked incredibly hard to build, and she had this realization: If these wealthy,

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