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PODCAST

Building a Furniture Brand with Ethan Abramson

Every Wednesday, Host Ethan Abramson talks to your favorite furniture makers and woodworking professionals to give you a look at - the business behind the furniture business. Learn about how these entrepreneurs went from just keeping the lights on to succeeding in the industry. Go inside their companies, inside their pricing, and get inside their heads as they teach you about what they have done both wrong and right along their journey to get to where they are today. To learn more about the

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All Episodes

04:55

156 _ Building On The Bad with Aaron Moore of Moore's...

Building a Furniture Brand with Ethan Abramson ·

2024/03/04

On this episode I sit down with Aaron Moore, owner of Moore's Refinishing.If you want to hear the full story behind how Moore's Refinishing got started, check out the show archives - episode 155The start of a business is hard. Learning the skills, getting the clients, and making the money you need to keep the doors open.Although comfortably successful with money coming into his company now, at the beginning Aaron was anything but. So much so, that he had to decide if he wanted to keep the business

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30:05

155 _ Aaron Moore Owner of Moore's Refinishing

Building a Furniture Brand with Ethan Abramson ·

2024/02/28

Customer service is key, thats Aaron’s business practice in a nutshell. Yes you have to be great at your job, yes you have to understand how to price your work, yes you have to know how to handle your employees, but to pull everything together and be a successful company, you need to have that customer service down to a science.For over 20 years, Aaron has been building his skills in finishing alongside his skills in keeping customers happy, while all at the same time still making the money he needs

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31:07

154 _ Austin Waldo Founder of the Texas Woodworking...

Building a Furniture Brand with Ethan Abramson ·

2024/02/21

We talk a lot about building a community on this show, and Austin is taking that idea and giving it a physical form. So why not celebrate that.This episode is not only a look behind the curtain at the Texas Woodworking Festival event but also an overall conversation on marketing and brand development and how you can use them both in your own business.As you might remember,Austin was on the show before, episode 137. So if you want to hear his backstory and learn more about his furniture company and

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05:36

153 _ Building On The Bad with Mike and Michelle...

Building a Furniture Brand with Ethan Abramson ·

2024/02/12

This special episode is with Mike and Michelle Ranger, owners of Ranger Home North West.If you want to hear the full story behind how Ranger Home North West got started, check out the show archives - episode 152Navigating lumber yards, and buying wood in general, isn’t always the easiest thing in the world to do. No matter how many years you have done it, there are always some idiosyncrasies with each purchase that changes the final outcome you were thinking it would be.But, it gets even harder when

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31:46

152 _ Mike and Michelle Ranger of Ranger Home North West

Building a Furniture Brand with Ethan Abramson ·

2024/02/07

By focusing on a commitment to their brand, a commitment to their skills, and a commitment to each other, Mike and Michelle have been able to rapidly grow in an industry that is relatively new to them both.By still respecting the traditional ideas of furniture making, butbuilding a brand in the digital marketing age, they are able to reach clients and expand their company in a way that would have been unheard of only a few years ago.Follow along as we talk about how to grow with your pricing,

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04:43

151 _ Building On The Bad with Bryan and Erin Kerr of...

Building a Furniture Brand with Ethan Abramson ·

2024/01/29

This special episode is with Bryan and Erin Kerr, owners of Kerr Woodworking. If you want to hear the full story, behind howKerr Woodworking got started, check out the show archives - episode 150Bryan and Erin make beautiful furniture. The meticulous attention to detail in their work is one of the many reasons clients continue to reach out to them and how they have been successful over the years.But what about when parts of that furniture are out of their hands? When they have to source materials,

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31:48

150 _ Bryan and Erin Kerr of Kerr Woodworking

Building a Furniture Brand with Ethan Abramson ·

2024/01/24

No furniture maker is an island. No matter how much you can take on yourself, at some point, you are going to need help.Although coming from different industries, Bryan and Erin understood that need. And when they started their own furniture company, recognizing their strengths and weaknesses and being the support the other needed, is how they have grown their company to where it is today.Follow along as we talk about moving in on other people's clients, keeping good notes, how much you want to

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09:31

149 _ Building on the Bad with Jay and Deb Lopez of...

Building a Furniture Brand with Ethan Abramson ·

2024/01/15

This special episode is with Jay and Deb Lopezof Together We Build. If you want to hear the full story behind how Together We Buildgot started check out the show archives - episode 148You know those projects that start out like every other project you have done, but then one thing after another goes wrong and before you know it the whole project has completely gotten away from you?Jay and Deb had that happen to them on a Kitchen project that kept going down hill until they almost just gave up.But,

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30:50

148 _ Jay and Deb Lopez of Together We Build

Building a Furniture Brand with Ethan Abramson ·

2024/01/10

Jay and Deb, are a married couple but also business partners in their company,Together We Build.And, just like the name suggests, they build together.Not just the business, but the actual furniture as well.As the company has grown over the years they have grown a team around them to help with demand. But at the core of the business, it is still both of them, working side by side building quality furniture that they feel good about putting their name on.Follow along as we talk about understating the

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04:24

147 _ Building on the Bad with Hunter Hedenberg of...

Building a Furniture Brand with Ethan Abramson ·

2024/01/01

This special episode is with Hunter Hedenberg, owner of Oak & Main. If you want to hear the full story, behind how Oak & Main got started - check out the show archives - episode 146Quoting and time management, no matter how much you try to avoid it, one of those two always seems to be an issue in every project.For Hunter, at the start of her company, she had a build where both quoting and time management went wrong in a big way. And as you will hear, it almost broke her physically and

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29:35

146 _ Hunter Hedenberg of Oak & Main

Building a Furniture Brand with Ethan Abramson ·

2023/12/27

Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership -go.wwgoa.com/ethan/When you start your furniture company, it can take a few years to learn how you want to run it, the type of furniture you want to make and the type of furniture that makes you money.Hunter is going through that process right now. Getting a better understanding of her business as she gets a better understanding of the industry in general.But instead of it being a scary time, she

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06:27

145 _ Building on the Bad with Mike Anderson of...

Building a Furniture Brand with Ethan Abramson ·

2023/12/25

Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership -go.wwgoa.com/ethan/This episode is with Mike Anderson. Owner of Anderson Woodworking.If you want to hear the full story behind how Anderson Woodworking got started - Check out the show archives - episode 144Sometimes the skills you learn on the journey are even more important than the outcome of that journey.Mike learned this on an incredibly frustrating stain project that just wouldn’t turn out

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30:18

144 _ Mike Anderson of Anderson Woodworking

Building a Furniture Brand with Ethan Abramson ·

2023/12/20

Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership -go.wwgoa.com/ethan/For some, their furniture business isn’t their only job.Even though they put full time hours into it they still, for any number of reasons, keep their day job.Mike is in this exact position. He loves his furniture company, but he also loves his other job. So there is a balance that needs to be struck between his 2 jobs, his family needs, and his own need to not burn himself

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06:36

143 _ Building on the Bad with Richie Duncan of KODAMA

Building a Furniture Brand with Ethan Abramson ·

2023/12/18

Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership -go.wwgoa.com/ethan/This episode is with Richie Duncan, owner of Kodama.If you want to hear the full storybehind how KODAMA got started, check out the show archives - episode 142We all know the importance of having a contract, but few people actually use one when running their business. Or, they have one, but don’t put the time or effort in to make that contract strong enough to stand up to

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32:27

142 _ Richie Duncan of Kodama

Building a Furniture Brand with Ethan Abramson ·

2023/12/13

Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership -go.wwgoa.com/ethan/Richie didn’t start out wanting to invent a new kind of furniture, but through a mix of his love for design, engineering background, adventurous travel, and good old gravity, he did just that. But there is a big leap from coming up with a new idea and being able to successfully manufacture and sell it.So for the last 10 years, Richie has been building and refining and learning

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05:20

141 _ Building on the Bad with Tim Holland of TH...

Building a Furniture Brand with Ethan Abramson ·

2023/12/11

Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership - go.wwgoa.com/ethan/This episode is with Tim Holland, owner of TH Custom Woodwork. If you want to hear the full story behind how TH Custom Woodwork got started - Check out the show archives - episode 140We all forget measurements, we all struggle with deadlines - but when both of those come into play at once, it can be an unforgiving situation. Couple that with realizing you missed a measurement

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29:27

140 _ Tim Holland of TH Custom Woodwork

Building a Furniture Brand with Ethan Abramson ·

2023/12/06

Special Podcast Deal - ONLY $1.49 for an entire year of Woodworkers Guild of America Premium Membership - go.wwgoa.com/ethan/Back in 2013, when Tim started selling furniture, it was just something to do for family and friends. But as his skills grew, so did the demand for his work. And now, what started as a fun side business has been his full time job for years.But as client projects grow, so does the demand on one's time, and as a one person shop, a family man, and someone who rarely says no to

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04:01

139 _ Building on the Bad with David D’Eramo of...

Building a Furniture Brand with Ethan Abramson ·

2023/11/27

This episode is with David D’Eramo,owner of Tiller Trade Co.If you want to hear the full storybehind how Tiller Trade Co. got started - Check out the show archives - episode 138Deadlines, and being able to manage them can be business killers. In this episode David shares a true story example of when his company had to rush a project on site and what the not so pleasant results were. He also talks about his overall take on hard deadlines and how he thinks about them when running his business.Learn

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30:52

138 _ David D'Eramo of Tiller Trade Co.

Building a Furniture Brand with Ethan Abramson ·

2023/11/22

David grew up wanting to own his own shop,but as he got older his career path changed. His passion for building though, was reignited as an adult, when he saw other people building in his own home and thought, I can do that better.Now with his own company, he is living his childhood dream and making sure his clients are getting nothing less than theprofessionalism he would want for himself.Follow along as we talk aboutmarking your territory, the way to advertise your company locally, how to stand

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31:55

137_ Austin Waldo of the Austin School of Furniture,...

Building a Furniture Brand with Ethan Abramson ·

2023/11/15

There are a lot of different ways to run a furniture company, and similarly there are a lot of different ways to have a career in the furniture industry even if you don’t have a furniture business.Austin is a mix of both. Starting the Austin School of Furnitureas well as running his own furniture business.He is an example of someone who took a business and marketing background and found a way to be successful in the further industry, without the traditional approach of just building furniture.Follow

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