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PODCAST

Digital & Dirt

Lamar Advertising

Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of

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All Episodes

56:55

Kate Griffin Gleysteen - Director of Media and...

Digital & Dirt ·

2025/02/20

In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Kate Griffin Gleysteen, Director of Media and Content at PDC Brands, as explains how she balances a thriving career with motherhood. Kate is also the host of Boss Mamajama, a podcast focused on the challenges and successes of working moms. Podcast Breakdown 00:00 - 09:05 Sailing, Sports & Family Influence 09:06 - 24:40 Breaking Into Marketing & Media 24:41 - 33:15 Agency Life & Brand Strategy 33...

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45:11

Buster Kantrow - EVP of Business Development, Lamar...

Digital & Dirt ·

2025/02/12

In Episode 2 of this season’s Digital and Dirt podcast, Buster Kantrow, Lamar’s Executive Vice President of Business Development, joins Ian to discuss Lamar’s ongoing investments in digital billboards and the evolution of the Digital Out of Home industry. Buster also shares his passion for sports and details the fascinating career journey that took him from journalism to politics and, ultimately, to Lamar.

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70:23

Michael Provenzano Returns to Digital and Dirt:...

Digital & Dirt ·

2025/02/06

In the Season 8 premiere of the Digital and Dirt podcast, Ian welcomes Michael Provenzano on the heels of major news for his company as well as the entire Out of Home industry: T-Mobile’s acquisition of Vistar Media. Podcast Breakdown 00:00-10:30 Intro & Acquisition Announcement 10:30-15:44 Lamar's Impact on Vistar & T-Mobile Opportunity 15:44-22:42 Entrepreneurial Journey 22:42-48:48 Vision for Vistar & the Industry 48:48-1:10:23 Future Innovations & The Vistar Legacy

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53:03

Stephanie Scheller - Managing Partner Sustainable...

Digital & Dirt ·

2024/12/18

In Episode 15 of this season’s Digital and Dirt podcast, Ian sits down with Stephanie Scheller, Managing Partner of Sustainable Solutions at Omnicom Media Group, to discuss advertising sustainability, the challenges and opportunities, and Stephanie’s deep passion for driving change.

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57:32

Nicola Gunby - Co-Founder & CMO, CLIQ

Digital & Dirt ·

2024/12/11

In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Nicola Gunby, Co-Founder and CMO of community-focused app, CLIQ, to discuss her mission to combat loneliness through authentic connections and her experiences navigating the investment landscape as a female founder of a beauty-tech startup.

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44:23

Chris Riney - Paid Media Lead, NA & EMEA at Beyond Meat

Digital & Dirt ·

2024/12/04

Join us as Chris Riney, Paid Media Lead at Beyond Meat, shares his journey from TV ad sales to digital media. Discover how he tackles marketing challenges, targets diverse audiences, and leverages innovative strategies to drive growth in the ever-evolving plant-based industry.

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47:53

Ben Billups - Co-Founder, Billups

Digital & Dirt ·

2024/11/27

In Episode 12 of this season’s Digital and Dirt podcast, Ian welcomes Ben Billups, Co-Founder of global Out of Home advertising company, Billups, to discuss the growth of his forward-thinking OOH agency and how his leadership philosophy centers on the value of people.

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51:37

Giovanni Pupo - Head of E-commerce Media Europe at...

Digital & Dirt ·

2024/11/20

In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Giovanni Pupo, Host of the “A Glass of Marketing” podcast, Head of E-commerce Media Europe at Lipton, and Marketing Professor at POLIMI, Milan to share insights on retail media, discuss the power of influencers, and explains how his podcast blends curiosity with culture.

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44:15

DPAA Global Summit 2024

Digital & Dirt ·

2024/11/13

In Episode 10 of this season’s Digital and Dirt podcast, Ian goes behind the scenes with industry leaders at the DPAA Global Summit in NYC, discussing a range of topics and trends impacting the Out of Home advertising including sustainability, the multiverse, influencers, measurement, and attribution. Podcast Breakdown00:00 - 03:12 Jonathan Gudai 03:22 - 12:51 Stephanie Scheller13:00 - 18:58 Leslie Lee19:06 - 27:46 Craig Benner 27:59 - 44:15 Paul Woolmington

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54:36

Olivia Reid - Music Artist + Lead Strategist at Journey

Digital & Dirt ·

2024/11/06

In episode 9 of this season’s Digital & Dirt Podcast Ian welcomes Olivia Reid, Music Artist and Lead Strategist at Journey, to discuss balancing her music career along with her job as a strategist at an immersive AI experience company. Podcast Breakdown00:00 - 09:30 Introducing Olivia Reid 09:45 - 19:22 Olivia’s Inspiration21:52 - 33:02 Working With Journey 33:07 - 47:09 Going Beyond the Virtual World 47:13 - 54:25 AI Assistant for Your Goals

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49:54

MediaPost DOOH Insider Summit 2024 - Austin, TX

Digital & Dirt ·

2024/10/30

In Episode 8 of this season’s Digital and Dirt Podcast, Ian sits down with a variety of industry leaders and brands to discuss Digital Out of Home at the MediaPost Insider Summit in Austin, TX. Podcast Breakdown00:00 - 10:26 Adrian Witter 10:36 - 21:29 Albert Thompson 21:29 - 30:52 Anna Boyer31:03 - 37:11 Dave Conklin 37:21 - 42:49 Michelle Millar 43:00 - 50:07 Rick Robinson

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38:04

Leili Riegel - Senior Associate Brand Manager,...

Digital & Dirt ·

2024/10/23

In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Leili Riegel, Senior Associate Brand Manager for Innovation and Strategy at Nestle. During the episode, Leili discusses her career in brand management and details how empathy, consumer insights, and holistic health shapes and impacts marketing strategies and product development at Nestle.Podcast Breakdown:00:00 - 09:12 Introducing Leili Riegel 09:20 - 19:22 Evolution of PR19:29 - 27:38 Leili’s Next Steps27:46 - 38:04 Ho...

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48:21

Avery Akkineni - CMO, VaynerX

Digital & Dirt ·

2024/10/09

In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Avery Akkineni, CMO of global creative and media agency, VaynerX. Avery shares an update on VaynerMedia's growth and her thoughts on the future of digital marketing including AI, Web3, and social media strategies.Podcast Breakdown00:00 - 09:17 Introducing Avery 09:32 - 14:00 Taking It Worldwide 14:12 - 23:39 All About Vayner3 23:46 - 41:00 Staying Ahead of the Trends41:40 - 48:21 POV on Digital Reality

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58:06

Jenny Penich - President of North America, Influencer

Digital & Dirt ·

2024/10/02

In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Jenny Penich, North America President at global influencer marketing business, Influencer, to discuss the importance of seamlessly integrating influencers into media buys and how consistency among creatives allows ads to be more engaging. Podcast Breakdown00:00 - 15:05 Dance Team to Media Career15:10 - 22:07 The Ultimate Change in Jenny’s Career22:21 - 33:00 How Jenny Got To Influencer 33:51 - 58:09 Evolution of th...

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49:04

Katie Green - CMO, Little Saints

Digital & Dirt ·

2024/09/25

In Episode 4 of this season’s Digital and Dirt Podcast, Ian welcomes Katie Green, CMO at Little Saints, to discuss her transition from “Corporate America” and how finding her true authentic self impacts the company’s non-alcoholic and cocktails and spirits. Podcast Breakdown00:00 - 09:20 Introducing Katie Green and Little Saints09:42 - 22:39 Katie’s Corporate Journey22:44 - 36:26 Finding Your Way 36:30 - 39:40 The Art of Business40:03 - 49:04 Passion in Life & Business

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49:14

Courtney Redford - Digital Marketing Manager, Bridges...

Digital & Dirt ·

2024/09/18

In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Courtney Redford, Digital Marketing Manager at Bridges Consumer Healthcare, to discuss her company’s approach to influencer marketing developed based on her early days in digital media. Podcast Breakdown00:00 - 17:00 Introducing Courtney: Talking Influencers & Metrics 17:06 - 28:00 Authenticity with Bridges Consumer Healthcare 28:25 - 40:23 Being “In The Know” With Your Consumers and Influencers 40:5...

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52:51

Nicole McCormack - SVP & GM of Brand Solutions, TeamSnap

Digital & Dirt ·

2024/09/11

In this episode of the Digital and Dirt podcast, Ian welcomes Nicole McCormack, SVP and GM of Brand Solutions at TeamSnap, to discuss her journey into the world of youth sports and TeamSnap’s unique value proposition.Podcast Breakdown 00:00 - 03:50 Introducing Nicole McCormack 03:53 - 16:30 Nicole’s Career Journey16:38 - 27:06 What is TeamSnap?27:14 - 30:17 Omnichannel Opportunity for Brands30:24 - 40:36 Influencers, TeamSnap, and Women Mentors 40:44 - 52:55 Live Streaming an...

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52:38

Tom Traylor - EVP Regional Manager, Lamar Advertising

Digital & Dirt ·

2024/09/04

In the Season 7 premiere of the Digital and Dirt Podcast, Ian Dallimore sits down with Tom Traylor, EVP Regional Manager at Lamar Advertising, to explore his remarkable 33+ year journey at Lamar, from his career beginnings and leadership style to overcoming challenges and securing critical leases.Podcast Breakdown 00:00-08:00 – Tom Traylor’s Role and Journey at Lamar08:01-19:00 – General Manager Insights & Managing Leases19:01-28:43 – Industry Challenges & Advice for Young Professiona...

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4:44

Digital & Dirt Trailer

Digital & Dirt ·

2024/09/03

This special trailer features highlights from some of our past guests and loyal listeners sharing what the podcast means to them. It’s a brief look at what makes Digital & Dirt worth tuning in to.

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63:08

DNA of Modern Brands with Tina Sharkey

Digital & Dirt ·

2024/06/19

In the season 6 finale of the Digital and Dirt Podcast, Ian welcomes Tina Sharkey, Lecturer & Faculty Member at USC’s Iovine & Young Academy, Board Member at Havenly, HeyDay, PBS, and a global keynote speaker. During the episode, Tina discusses her vast experiences in digital media, branding, and technology, and how she has used brand strategies to shape the landscape of modern digital communities. Podcast Breakdown 00:00-03:48 Meet Tina Sharkey03:49-09:57 Career Beginnings and D...

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142 results

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