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PODCAST

Digital & Dirt

Lamar Advertising

Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of

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All Episodes

56:21

Marissa Nance - Founder and CEO, Native Tongue...

Digital & Dirt ·

2025/10/01

Send us a text In Episode 7 of this season’s Digital and Dirt podcast, Ian welcomes Marissa Nance, Founder and CEO of Native Tongue Communications, a multicultural marketing agency helping brands connect with diverse audiences. for a conversation on how to build authentic connections in today’s marketing world. Podcast Breakdown 00:00 – 04:49 Introduction, Handbags, Love & Basketball house, & NBA ties 04:50 – 09:48 Athletics, Teamwork & Values that shaped her career 09:49 – ...

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53:52

Liz Caselli-Mechael - VP of Communications and...

Digital & Dirt ·

2025/09/17

Send us a text In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Liz Caselli-Mechael, VP of Communications and Marketing at World Central Kitchen (WCK), a non-profit providing food relief to communities in crisis. Together, they discuss how food, storytelling, and partnerships can build trust, provide comfort, and connect communities around the world.

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56:55

Lindsey Scheftic - Founder & CMO, The CMO Sidekick

Digital & Dirt ·

2025/09/10

Send us a text In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Lindsey Scheftic, Founder and CEO of The CMO Sidekick, to explain what inspired her to start her consulting business that helps mid-sized companies without CMOs access strategic marketing support.

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54:31

Priti Ohri - CEO & Co-Founder, Advertible Inc

Digital & Dirt ·

2025/09/03

Send us a text In Episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Priti Ohri, Co-Founder and CEO of Advertible Inc, to discuss how her early recognition of the value of data influenced her efforts to transform adtech. Podcast Breakdown 00:00-03:40 Fun Facts & Introduction 03:40-08:30 Dance, Wrestling & Coachella Stories 08:30-12:40 High School, UCLA & Early Career 12:40-18:00 MTV & Ad Sales Journey 18:00-30:40 Retail, Luxury & Shift to Data 30:40-39:30 Pr...

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57:11

Emily Chatelain - CEO & Founder of the School Food...

Digital & Dirt ·

2025/08/21

Send us a text In Episode 3 of this season’s Digital and Dirt podcast, Ian welcomes Emily Chatelain, CEO & Founder of the School Food and Wellness Group and the 3 O’Clock Project, to discuss the importance of high-quality nutrition for kids at school. Podcast Breakdown 00:00 - 9:04 Introduction & Emily’s personal journey 9:05 - 18:18 The complexity of school lunches, A kid's most important meal: Lunch 18:19 - 26:50 Food education, $14 Billion Industry & The business side of a caf...

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56:33

Doug Jensen - Head of Business Development, Ekimetrics

Digital & Dirt ·

2025/08/13

Send us a text In Episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Doug Jensen, current Head of Business Development at Ekimetrics, a leader in data science and AI-powered solutions, and former SVP of Global Data & Analytics at Estée Lauder, to discuss Marketing Mix Modeling, or MMM, in the beauty industry. Podcast Breakdown 00:00 - 12:45 Introduction, Corn fields & Spelling Bees, & Asking Why? 12:46 - 19:44 Marketing mixed modeling (MMM) & Evolution of Analy...

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61:08

Lucy Markowitz - SVP, US Marketplace at Vistar Media

Digital & Dirt ·

2025/08/06

Send us a text To kick off Season 9 of the Digital and Dirt podcast, Ian sits down with longtime industry partner and friend, Lucy Markowitz, SVP of US Marketplace at Vistar Media, to reflect on how far the Programmatic Out of Home space has come over their decade of working together. Podcast Breakdown 00:00 - 02:39 Introduction, meet Lucy Markowitz 02:40 - 12:25 Early Career & Introduction to Vistar Media 12:26 - 21:48 Early days at Vistar & How they Sold Through the Solution 21:49...

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52:28

Donna Tuttle - VP of Marketing, Whataburger

Digital & Dirt ·

2025/06/25

In Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Donna Tuttle, Vice President of Marketing at Whataburger, a fast food chain with over 1,000 locations across 15 states. Breakdown - Donna Tuttle 00:00 – 03:10 Fun Facts & Early Creativity 03:11 – 07:15 Childhood Advertising Obsession 07:16 – 12:15 Journalism Career & Lessons Learned 12:16 – 17:30 Transition to Agency Life & Brand Work 17:31 – 22:30 Building Whataburger’s Digital Newsroom 22:31 – 27:30 Cult...

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50:03

Faryn Brown - VP of Addressable, KINESSO

Digital & Dirt ·

2025/06/18

In Episode 15 of this season’s Digital and Dirt podcast, Ian welcomes longtime friend and programmatic expert Faryn Brown, VP of Addressable at KINESSO, a technology-driven performance marketing agency. Faryn discusses her career path starting on the traditional media side and evolving into leadership roles focused on programmatic strategy, with an emphasis on the pharmaceutical space. She also shares her passion for learning, speaks about the evolving role of Out of Home in omnichannel plans...

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45:49

MediaPost CPG Insider Summit 2025

Digital & Dirt ·

2025/06/11

In Episode 14 of this season’s Digital and Dirt podcast, Ian hits the road for the MediaPost CPG Brand Insider Summit in Nashville where he gathered a powerhouse panel of brand marketers for a rapid-fire conversation on the most pressing topics in today’s consumer advertising landscape. Podcast Breakdown 00:00 - 06:15 Jolie Laurence – Utz Brands 06:16 - 21:23 Anthony Potgieter – Stanley 1913 21:24 - 25:32 Nolan Johnson – GroceryTV 25:33 - 33:16 Beth Dressman – Vistar Media 33:17 - End ...

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53:24

Norm Chait - VP of U.S. Marketplace, Perion

Digital & Dirt ·

2025/05/28

In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Norm Chait, VP of U.S. Marketplace at Perion, a global provider of digital advertising services. to discuss the evolution of Out of Home advertising, its integration with programmatic and digital platforms, and the creative, data-driven approaches transforming the industry. Breakdown 0:00 – 1:54 Introduction, proposal story, and early passions 1:55 – 5:05 Getting Started in Advertising 5:06 – 8:06 Alcohol Brands &...

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52:02

Aman Advani - Co-Founder & CEO, Ministry of Supply

Digital & Dirt ·

2025/05/21

In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Aman Advani, Co-Founder and CEO of business wear fashion brand, Ministry of Supply, to discuss how the brand merged technology, sustainability, and customer insights to reinvent modern professional apparel with a focus on comfort and performance.

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52:03

Seth Larsen - CRO, Cheba Hut

Digital & Dirt ·

2025/05/14

In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Seth Larsen, Chief Relationship Officer at Cheba Hut, the cannabis-themed toasted sub restaurant franchise, to discuss the unique personality of Cheba Hut’s brand and explore how the company has set a new standard for fast casual dining by offering a vibrant, inclusive atmosphere along with great food. Podcast Breakdown 00:00 - 03:10 Introduction & Ian’s first Cheba Hut experience 03:11 - 06:00 Fun facts &a...

en-us

54:44

Frank Sanchez - CEO & Co-Founder, Elk

Digital & Dirt ·

2025/04/30

Ian welcomes Frank Sanchez, co-founder and CEO of Elk Marketing, for a deep dive into how brands must evolve to thrive. They cover everything from the future of SEO and paid media, to the risks of selling on Amazon, to how cultural shifts like Coachella financing are changing consumer behavior. A must-listen for anyone who wants to understand marketing’s new rules — and how to stay ahead of them.

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55:09

MediaPost Insider Summit | Retail & QSR

Digital & Dirt ·

2025/04/23

In this special on-the-road edition of Digital & Dirt, host Ian Dallimore takes listeners behind the scenes of two powerhouse industry events: MediaPost’s Retail Insider Summit and QSR Insider Summit. Gusts You’ll Hear From: Annie Pemberton, Wayfair Zack Gordon, Vistar MediaAman Avandi, Ministry of SupplyJulien Sautot, Vistar MediaSeth Larsen, Cheba Hut Donna Tuttle, WhataburgerJeff Perera, Jeff’s Bagel Run Justin Whitehead, CiCi’s Pizza

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49:58

Billy Long - EVP of the Out of Home practice, Publicis

Digital & Dirt ·

2025/04/09

In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth. Podcast Breakdown: 00:00 - 07:00 Introduction: Louisville Roots & Entering OOH 07:01 - 14:00 Sales Beginnings & Relationship-Based Growth 14:01 - 21:00 MARTA, Management & Team Longevity 21:01 - 28:00 Publicis Move...

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56:17

Daniel Head - CEO, Jacquard

Digital & Dirt ·

2025/04/02

In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Daniel Head, CEO of Jacquard, a provider of AI-driven marketing automation, to explore how AI enhances efficiency, personalization, and creativity in brand messaging and Out of Home advertising and to discuss why businesses must embrace AI to stay competitive. Podcast Breakdown 00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events 05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition 1...

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62:00

Nick Ortega - Head of DOOH, StackAdapt

Digital & Dirt ·

2025/03/19

In Episode 6 of this season’s Digital and Dirt podcast, Ian welcomes Nick Ortega, Head of DOOH at StackAdapt, an AI-powered programmatic advertising platform. Nick shares how he landed at a career in StackAdapt and in adtech after working in a music recording studio in LA and taking on leading roles at Yahoo and Amazon.

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52:49

Meghan Reynolds - Senior Director of Media and...

Digital & Dirt ·

2025/03/13

In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Meghan Reynolds, Senior Director of Media and Growth at Oura, for a discussion on how the health technology brand uses data-driven marketing, influencer partnerships, and creative Out of Home strategies to promote holistic health and wellness. Podcast Breakdown 00:00 - 05:52 Introduction & Networking at CES and Super Bowl Events 05:53 - 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition 12:31 - 19:34 Amaz...

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55:46

Jennifer Peters - Senior Manager of eCommerce, OLLY

Digital & Dirt ·

2025/03/06

In Episode 4 of this season’s Digital and Dirt Podcast, Jennifer Peters, Senior Manager of eCommerce at vitamin and supplement company, OLLY, joins Ian to explore the consumer journey and the evolving landscape of eCommerce. Podcast Breakdown 00:00 - 08:10 Introduction & Career Beginnings in Retail 08:11 - 14:34 Transition to E-Commerce & Digital Strategy 14:35 - 21:20 Startup Experience & Learning to Code 21:21 - 33:27 E-Commerce Growth, Branding & Marketing Innovations 33:...

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142 results

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