x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

SEO for Beauty, Health & Wellness Brands: The Website Success Show

Jules White: Website & SEO Marketing Consultant

Want to get more website traffic, clients, & sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?You need simple, effective SEO.This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good.Each week, you’ll get:Simple SEO strategies you can

business marketing

All Episodes

26:57

097: Are Your Website Images Hurting Your SEO? What...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/08/01

In this episode, Jules White shares how to optimise your website images for better search visibility, faster load times, and stronger performance across Google and AI-powered tools like ChatGPT. After helping a client the recovery process from a major SEO drop following a platform migration, Jules dives into a common question from that session: How do I optimise my images so they help rather than harm my website? This episode covers everything from file names and alt text to load speed, AI se...

en-gb

24:54

096: How to Find Clients Now Without Relying on...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/07/25

In this episode, Jules White answers a question from The Website Growth Club: “How can I get clients now while I’m working on my SEO? Should I be using Google Ads?” If you’ve ever felt stuck waiting for your SEO to kick in, or you’re tired of hearing you must be on social media to get clients, this episode is for you. Jules breaks down the real difference between active and passive marketing, busts the myth that social media is essential, and shares practical ways to bring in new clients—with...

en-gb

21:15

095: Three Simple Checks to Future-Proof Your Website...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/07/18

In this episode, Jules White shares three practical questions you can ask your web developer, VA, or yourself to check whether your website is truly ready for AI search - or if it's missing the basic building blocks. Jules explains why many websites, even newly built ones, often lack SEO foundations like clear page targeting, proper structure, and internal linking - and how this affects both traditional and AI-driven search. Drawing from real client experiences, she highlights the risks...

en-gb

39:59

094: How Instagram Posts on Google Can Boost Your...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/07/15

In this special episode of The Website Success Show, Jules is joined by Jo Bolton from Flourish Socials to break down a big shift for business owners using Instagram: posts and reels are now being indexed by Google. The conversation, repurposed from a recent Instagram Live, dives into what this change means for your online visibility - and how to make the most of it, even if you’re not a fan of social media. Key takeaways: How Instagram Content Now Appears in Google Search: Understand what i...

en-gb

28:08

093: Clarity Over Complexity: How E-Commerce Sites...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/07/11

In this episode, Jules White dives into a live website and SEO audit with Andrea Burdett, founder of Just Love It – an e-commerce business devoted to handmade, sustainable gifts and ethical homewares. Together, they explore quick wins to help Andrea’s website become a true hub for her community, moving beyond just sales and building a stronger online presence. Jules uncovers practical ways Andrea can refine her homepage messaging, streamline navigation, improve user experience, and harness bl...

en-gb

21:37

092: Want to Be ‘ChatGPT Famous’? Here’s How AI...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/07/04

In this episode, Jules White explores what it really means to be “ChatGPT famous” and why being recommended by AI search tools is the next big opportunity for local and service-based businesses. Jules unpacks common myths, shares real stories from business owners, and reveals the practical steps you can take to boost your chances of being recommended by AI tools like ChatGPT and Google’s AI Overviews. Key Takeaways: What Does “ChatGPT Famous” Mean? Hear how business owners are already seeing...

en-gb

37:43

091: SEO Wins for Beauty & Wellness Awards: Real...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/06/27

In this episode, Jules White is joined for a website SEO audit by Kelly Rose from the Beauty and Skincare Awards, sharing practical tips and quick wins that any beauty or wellness business can use to boost website visibility and drive more entries and event sales - without feeling overwhelmed. Jules and Kelly discuss what it takes for an awards website to stand out, attract the right traffic, and convert more visitors into award applicants and event attendees. From making the benefits of ente...

en-gb

29:40

090: Is your website secretly telling Google to...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/06/20

In this episode, Jules White lifts the lid on a common but overlooked issue: many websites - despite looking beautiful, are quietly blocking their own visibility in search results. Sharing a recent Power Hour with a business coach, Jules walks through the surprising fixes they uncovered in just one hour, including indexing issues, canonical errors, and page structure problems that were silently sabotaging the site’s SEO. Jules explains why these problems often go undetected, especially when d...

en-gb

49:41

089: From Zero to 6K+ Downloads: What a Year of...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/06/13

Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned about content creation, & how podcasting has helped her connect more deeply with her audience. She also opens up about her inner critic, the messy middle, & how doing things imperfectly has been key to showing up consistently. Key Takeaways: From...

en-gb

32:47

088: Why Your Website Needs Better Photos (and How to...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/06/06

In this episode, Jules White is joined by brand photographer Adele Williams from Super Funky Penguin, for a deep dive into how to use photography strategically on your website – and why it’s far more than just a ‘nice to have’. Adele shares her journey from engineering to photography, and why visuals are one of the most powerful tools you have to stop the scroll, build trust, and connect with your audience. Together, Jules and Adele explore how to choose the right images, prepare for a brand ...

en-gb

22:21

087: How to Get Your Beauty or Wellness Business Seen...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/05/30

In this episode, Jules White shares an honest and reassuring update on what’s really changing in the world of SEO - and what still works, especially for beauty and wellness businesses. With Google’s new AI Mode rolling out in the US, it’s easy to feel overwhelmed or behind. But instead of chasing every new trend, Jules encourages listeners to refocus on the simple, powerful foundations that still drive visibility - and that matter even more as AI becomes part of search. Key Takeaways: What AI...

en-gb

39:35

086: Making Your Website Work Harder: A Live SEO...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/05/23

In this episode, Jules White dives into a live website and SEO audit with productivity and lifestyle coach Natalie Ford — revealing the simple fixes and overlooked opportunities that could transform her website. If your website is more of a “digital brochure” than a working part of your business, you’ll want to listen in. Jules shares bite-sized advice on getting started with SEO, setting up the right analytics tools, and how to align your website messaging with what your audience is actually...

en-gb

30:34

085: Can AI Tools Find Your Business? What I Found in...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/05/15

In this episode of The Website Success Show, Jules White explores how AI tools like ChatGPT, Google Gemini and Perplexity are starting to recommend real businesses – including local ones – in their search results. Drawing on recent examples and live walkthroughs, Jules shares what these tools are really looking for, and why you don’t need a fancy website to show up in AI-driven searches. You’ll hear a practical breakdown of how AI search works, what data it’s using (hint: Google reviews, your...

en-gb

7:18

084: Don’t Ditch It – Fix It! Making Your Website...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/05/12

In this episode, Jules White shares the heart behind her work - why she loves helping women grow their income and visibility through their websites, and how a few focused changes can make all the difference. Jules explains why she no longer builds websites from scratch, and instead prefers diving into existing sites to uncover opportunities for better results. She shares how many business owners already have untapped potential on their websites - whether they’re getting traffic through social...

en-gb

17:11

083: 5 Ways to Make Your Website Match Your Brand

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/05/09

In this episode, Jules White explores how aligned your website really is with your real-world business — and why that alignment matters more than you think. Jules walks you through how to spot when your site is out of sync with the brand experience you’ve worked hard to build — and what you can do to bring it back into alignment. From tone of voice to user experience and content clarity, she shares actionable ways to ensure your website genuinely reflects who you are and the value you offer. ...

en-gb

6:15

082: Low on Energy? Here’s What You Can Do for Your...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/05/02

In this episode, Jules White shares three bite-sized website tasks that are perfect for those low-energy days when you still want to make meaningful progress. With a lingering cold and a chaotic launch week behind her, Jules keeps things gentle and practical—ideal for anyone feeling under the weather or overwhelmed. These small website tweaks are designed to help you build momentum without draining your energy. Key Takeaways: Review Your Homepage Headline: Learn how a simple tweak to your hom...

en-gb

17:30

081: How to Get ChatGPT to Recommend You (And Why...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/04/25

In this episode, Jules explores the rapidly changing world of search—why showing up in Google is still crucial, but how AI tools like ChatGPT, Gemini, and Perplexity are reshaping how people discover and recommend businesses. Jules explains how AI chatbots are fast becoming powerful “referral engines,” capable of recommending your business even to people who never directly visit your website. She shares why building visibility in both Google and Bing is now essential, and offers practical ste...

en-gb

38:44

080: Improving UX and Conversions for Baby Class...

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/04/17

In this episode, Jules White conducts a live conversion rate optimisation (CRO) website audit for Serena and Nim from Serene Baby, a baby massage and yoga business based in Bedford. Together, they explore ways to improve the user experience, especially for busy parents booking via mobile. From streamlining navigation and homepage messaging to enhancing call-to-actions and utilising social proof more effectively, this episode is packed with practical, bite-sized website tweaks that can make a ...

en-gb

19:24

079: How to Optimise Your Website for Local SEO

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/04/11

In this episode, Jules White shares practical local SEO tips tailored for ecommerce businesses who want more local customers to discover—and buy from—their online shops. Whether you offer local delivery, pop-up stalls, or click-and-collect, this episode walks through how to improve your visibility in local search results, even without a physical shopfront. Jules explains how local SEO works, why it’s easier (and often more powerful) than broader national SEO, and how to take advantage of feat...

en-gb

22:47

078: Is Your Website Silently Holding You Back?

SEO for Beauty, Health & Wellness Brands: The Website... ·

2025/04/04

In this episode, Jules White explores the subtle yet powerful ways your website could be blocking your sales without you even realising. Whether you’re a local business or selling online, your website should be a powerful sales tool—not a static brochure. Jules shares how small tweaks to your site’s messaging, structure, and speed can dramatically improve your conversions and ease the pressure on social media. She also talks about how your website can help solve business problems like admin a...

en-gb

117 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...