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PODCAST

Unicorn Messaging

Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn"t enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.My name is Lucy and I am the messaging strategist and

business marketing

All Episodes

29:10

16: 7 ways to actually hit your 2025 founder goals...

Unicorn Messaging ·

2024/12/12

Tis the season to set some goals, but a lot of us, sometimes may feel like no matter how hard we try to set our business goals, we just don't accomplish them. Maybe January 1st rolls around and it's a time when you feel shame, stress, or guilt that you won't hit the most explosive and exciting business goals you dream of. Well, today I want to let you in on a secret on how to actually hit your founder goals and set your business up for success, but flexibly and realistically. I want your next...

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56:16

15: Is your brand authentic? How to communicate your...

Unicorn Messaging ·

2024/11/28

Today's episode is all about content marketing, brand authenticity and how to stand out from the rest in your marketing as a newish* service based entrepreneur. Today we have on Emily Sereno, who is a brand strategist and the founder of the Servicepreneur Network and she helps entrepreneurs build, market, and scale their service based businesses by her passions of branding and content marketing. She helps people translate their expertise into marketable topics that attract, engage and convert...

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26:32

14: Your brand is pretty, but not selling? Crafting a...

Unicorn Messaging ·

2024/11/20

There are so many businesses out there and we're all trying to compete for sales. Why would you want to create that friction within someone who might potentially buy from you? That friction might be your verbal branding, the visual branding led them there but your verbal branding is the part that makes your business irresistible and enticing to everyone who lands on it. Your visual brand is what's getting people to turn their heads and notice your business and your verbal brand is what's gett...

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27:24

13: Podcasting PR: How to get in front of your dream...

Unicorn Messaging ·

2024/10/31

How can you land a guest spot on your dream podcast or even better as a guest in front of your ideal audience? Well today, we have the podcasting guru / queen/ all around IT Girl, Arielle Nissenblatt. She is on the community team at Descript, the founder of Earbuds Podcast Collective and she hosts a number of her own podcasts and writes a bunch of newsletters about the podcast industry. I brought her on because podcasts are her thing and I want to help you get onto more podcasts a...

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19:08

12: 8 honest productivity hacks for your business

Unicorn Messaging ·

2024/10/17

Does anyone else feel like productivity has a little bit of a bad reputation? Today, we are talking about one of my favorite spicy topics for busy founders: maximizing your time and productivity (and not in a broey way.)Today, I created a list of eight productivity hacks that I feel really confident if you put them into practice will work for you. Let's all live this amazing, efficient work life so we can create a bigger impact and have more time to do the things that we love and I thin...

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49:20

11: Embrace your Enneagram and expand your business...

Unicorn Messaging ·

2024/10/07

Today, we have a guest who has truly transformed my business and my life, my coach Ali Dunn. Ali is a powerhouse, leadership coach, dynamic facilitator, and captivating speaker based in the San Francisco Bay Area. She is a former sales executive turned leadership coach, and she is on a mission to amplify the voices of female founders and shake up the workplace with bold and unapologetic leadership. She brings a unique edge to team leadership training using the Enneagram, a powerful tool that ...

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39:21

10: How to create effective content for your business...

Unicorn Messaging ·

2024/09/21

You're not an influencer. But imagine if you could create like one, meaning you're pushing out content like it's nothing and people LOVE what you have to say. Today, I have brought on content developer Laura Haley who helps travel creators reduce their overwhelm and trade in their content time for travel time or in your case more time for other aspects of your business. This episode is less about what you should post and more about how to create more impact, sales, and time for your business ...

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32:48

09: Making “the ask” less scary and 6 steps to pitch...

Unicorn Messaging ·

2024/09/03

What does it actually mean to make the ask and why does it make us so nervous to pull the trigger? This was a heavily requested episode today because I think something can be so high on our hearts and we tell ourselves, okay, I want this so badly, but then it comes to actually asking we either don’t or don’t know how to successfully. So in this episode, I want to spill the tea on five foolproof steps to making the ask, dealing with rejection and how do you know when no is really a no? I know ...

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38:26

08: Differentiating your business and how to go...

Unicorn Messaging ·

2024/08/20

Today, we have my business bestie and a woman who calls herself the Amazon Prime of web design. Our guest today is an award-winning brand and website designer and the founder of Honeywave Creative, Bailey Collins. Her accelerated turnaround times are setting a new standard in the design industry and revealing that major growth doesn't have to take months. With strategic planning and her unmatched creativity, it can happen in a single day, yes ONE day. I'm so excited to dig into this conc...

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25:31

07: Hustle vs. flow culture and finding your happy...

Unicorn Messaging ·

2024/08/07

The business world is really divided on how we can achieve success. Is it in hustle culture where you work nonstop, take ice baths, ignore body cues, and sacrifice everything for the longer reward? Or is it flow culture where you sit on a beach all day and make epic amounts of passive income while drinking a margarita? There has to be an in-between, some sort of balance. And guess what?! There is. So let's dig into this binary system of you're either hustling or flowing and find out wher...

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33:23

06: Putting out fires and all things grit with Carrie...

Unicorn Messaging ·

2024/07/23

If we weren’t putting out fires in our businesses what would even be the fun in being a founder, right? Today I have the very talented Carrie Sporer from Swair who has created the Lulu Lemon of hair products on the market right now, but it hasn’t always been rosy and her team has seen their struggles. Today, we're going to talk about something that happened to her that honestly made my jaw drop.Her first major fire was during her launch phase, where three weeks before launch they had to recal...

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22:11

05: Create breakthroughs, get better results, and...

Unicorn Messaging ·

2024/07/09

What would happen if you had white space in your calendar? Do you feel guilty if you are not "productive" and knocking off all your tasks on Google Calendar when you have free time? Today, I want to talk about taking back your time and your power so you can create powerful breakthroughs. I believe breakthroughs shouldn't just be shower light bulb moments, they should and can be intentional and that is with a little something called "CEO Days." I also want to share my storytime with one of my ...

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19:45

04: Your brand voice is the not-so-silent secret to...

Unicorn Messaging ·

2024/07/01

Today, we are diving into a topic that is so near and dear to my heart, because it is about brand voice. I have been working with companies on their brand voices for over three years now and it's one of my favorite things to watch a company go from bland, we're selling a product to a complete transformational offering where people need to buy your thing and then buy your thing again and stay with you for life.Your brand voice will separate you from the crowd *if* you invest in crafting it int...

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44:09

03: Hiring generalists, building better teams, and...

Unicorn Messaging ·

2024/07/01

Hiring is one of the biggest determinants to your success in your business, but it's also one of the hardest things to do as a founder. To be frank it is actually a huge struggle I have in my own business, so I am excited to bring on the perfect expert to make hiring the right team easier and more streamlined for your business. For today's episode we have on Shaina Anderson who has spent 15 years building startups. She is the founder and CEO of Hello Generalist, the startup community's ...

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18:40

02: What's the right decision? Discover your values...

Unicorn Messaging ·

2024/07/01

This episode is the lighthouse every time you need to make a decision. Why? Because you're using your values to choose, not that loud opinion in your network. In today's episode, we're talking about discovering your values and how to use them to make decisions, because if you can master this skill, you will have so much more self-trust in your ability to steer the direction of your company. In this episode, we will cover: How to start making decisions in your life based on your valu...

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47:57

01: Meet your host: Becoming bold, dreams for the...

Unicorn Messaging ·

2024/07/01

Today, I am sharing my story of growing My Write Hand Woman, a verbal strategy + copywriting business, selling my agency, and working on a startup. We're also digging deep into what being bold really means and how I became a founder. I'm being interviewed by my close friend and fellow podcast host, Chelsea Turgeon. In this episode, we are covering:How I created my business in 90 days after realizing I didn't want a 'normal job' How do you come back to your boldness in moments of fa...

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2:55

What Is The Bold Founder?

Unicorn Messaging ·

2024/06/20

Launching July 1st! Dare to be differentiated. The Bold Founder is your destination for shaking up your mindset, standing out, getting more done, and growing quickly. Tune in bi-monthly for some too-real takes and lots of actionable nuggets. Wanna connect with me? DM me on Instagram: @lucy.bedewiFollow the Podcast: @the.bold.founder Follow or work with my messaging and copywriting studio: @mywritehandwomanSet up a call and check out the website!

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37 results

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