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PODCAST

Unicorn Messaging

Welcome to Unicorn Messaging! The idea behind unicorn messaging is that good messaging just isn"t enough. There is so much noise online. The internet is saturated and our attention span is worse than goldfish.How do we filter out this noise? What if your messaging could make your brand irresistible—turning potential clients into super fans? This podcast is all about positioning your business for massive success with bold, strategic messaging.My name is Lucy and I am the messaging strategist and

business marketing

All Episodes

15:39

33: How to make your one-liner so good they close...

Unicorn Messaging ·

2025/12/04

What is a business one-liner? If the phrase alone makes you break out in a weird, panicky cold sweat because the idea of summing up your whole business in one sentence feels like emotional terrorism… you’re not alone. But here’s the magic: If you can nail your business one-liner, you suddenly know exactly what to put in your Instagram bio, on your website headlines, in your podcast intros, and in every “so what do you do?” moment life throws at you. Because when you can articulat...

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13:49

32: Attracting “crisis mode” clients, but you're not...

Unicorn Messaging ·

2025/11/21

If your DMs are filled with people asking you to "fix their entire life", let's talk. Because unless your goal is to be a psychologist you don't need to be attracting clients in "crisis mode." Here is what you maybe seeing.. Are your pain points accidentally threatening your dream clients? Are you unintentionally summoning people who want you to pull them out of emotional quicksand? Are your messages giving “Fix me, please” energy instead of “I’m ready to hire you because I’m ...

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20:07

31: Time to illuminate your brand: Stop being the...

Unicorn Messaging ·

2025/10/30

You’re the best in your industry, but your marketing? A little too buttoned-up to pull people in. You can’t figure out how to cut through the noise, and meanwhile, the flashier brands are winning. They know how to trigger emotion, while you’re focused on giving value, showing your expertise, and doing everything “by the book.” The problem? It’s making people pass you by. This episode isn’t for influencers or hype-driven marketers. It’s for the experts and founders who’d rather perfect t...

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19:53

30: If your copy’s clever but no one gets it (this...

Unicorn Messaging ·

2025/10/16

You want to create something that's never been created before. You want to be that person who's doing something no one’s ever dared to do. You're creating programs that intersect things people say don’t belong together. You're creating products that are so highly differentiated because they’re solving real problems in the market. You are quite literally the definition of an innovator. But here’s the thing… you need copy that makes your offers completely digestible. No more leaning on phrases ...

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16:37

29: How I scaled to $30k months in my business.....

Unicorn Messaging ·

2025/10/06

You are not Shelby Sapp. You cannot show up with your workout set, your energy drink, and close people within two minutes on a call because you can hold frame. You have the confidence, and you have whatever secret sauce she is secreting. And that’s fine. Sales is a hot topic right now. I don’t know if you’re on the same side of Instagram I’m on, but I keep seeing video after video of high-ticket closers teaching “how to handle objections” — these women in their twenties, making it for themsel...

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21:48

28: You can sell anything-So why isn’t your Messaging...

Unicorn Messaging ·

2025/09/18

If you’ve ever been told, “I don’t care what you’re selling—I want it,” this episode is for you. You already know how to move people. Now let’s talk about turning that natural spark into superfans who buy everything you launch. Because you’re the person people can’t help but remember. Clients don’t just love one of your offers—they love you. That’s every personal brand’s dream. But once they’re obsessed, how do you make sure your core message resonates just as deeply as your perso...

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18:14

27: How to get out of the Bestie Zone and into the...

Unicorn Messaging ·

2025/09/04

Who else is tired of getting friend-zoned in business? People see your brand, they love your vibe, they eat up your content—but they’re not hiring you. They feel seen, but not moved. They’re not fully confident that your brand is the one that can solve their problem or deliver the transformation they’re craving. They think you’re fun, relatable, even inspiring… but that missing piece—the sales piece, the activation piece—is what’s keeping them from actually investing in you. So what are we go...

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17:50

26: Copy vs. Content Writing: What’s the Difference...

Unicorn Messaging ·

2025/08/21

Today I’m excited to dig into this episode with you guys, because I think there are so many misconceptions about what a content writer is versus what a copywriter is. And by not knowing the difference between the two, you could be hiring the wrong person—or worse, misdiagnosing what’s really going on in your marketing. When something’s not converting, when your content feels flat, when the algorithm seems to hate you, or when your sales page is weak, having the right vocabulary helps you pinp...

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8:02

25: Storytime: The time my messaging got absolutely...

Unicorn Messaging ·

2025/08/07

I was roasted in a room full of 80 people for using the word "cracked open" to describe the result of my highest-ticket offer. Today, we're diving into a little story time, because something happened to me at a conference that was kind of horrifying in the moment—but it ended up teaching me a beautiful lesson about messaging that I had to pass on to you. We’re talking: Why “empowered” is the beige of brandingThe one question that’ll reveal if your sales copy has convictionWhat to do when peop...

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27:17

24: 12 messaging essentials to create a brand that...

Unicorn Messaging ·

2025/07/24

Why aren’t you at your income goal yet? Why is that dream collab ghosting you? Why aren’t clients sliding into your DMs with their credit cards ready? Spoiler: It’s not your business—it’s your messaging. Today we will unearth the not-so-sexy reason your business isn't scaling like it should be—and fix it. We're pulling back the curtain on the real reason your brand isn’t converting, connecting, or commanding attention like the unicorn you are. It’s time to talk messaging strategy. 💡 In This

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8:17

23: Why your messaging isn’t converting (even though...

Unicorn Messaging ·

2025/07/10

If your marketing messaging is underselling your brilliance, frankly I am mad at you and this episode is your intervention. IN THIS EPISODE, WE GET INTO: Why your offer might be the best kept secret—and how that's quietly ruining your biz The truth about selling without needing people to “experience you” first A real story about my content repurposing specialist (yes, she knows I’m telling it 👀) The exact messaging mistake so many women are making (and how to stop) W...

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18:22

22: [PINCH OF GLITTER] Standing out in 2025 with your...

Unicorn Messaging ·

2025/06/26

How can your brand actually stand out in 2025 — when AI is everywhere and everything feels... the same? It seems like everything that could be said has already been said. Everyone's using ChatGPT, everyone's talking about the attention economy, and the noise is louder than ever. As a business owner, you’re probably thinking: What do we do? In today’s, bite-sized (but spicy) episode, we’re diving deep into how leverage AI without losing your brand soul — and how to create messaging that ...

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23:37

21: [Pinch of Glitter] The No-Shame Crash Course Into...

Unicorn Messaging ·

2025/05/22

Your visuals are sexy, your brand is polished—but your DMs are a ghost town. Why? Because you skipped the part that actually makes people care: your messaging. Today we're getting into a one-on-one level course for what is messaging strategy. It's a bit of a buzz word, but what does messaging strategy even really mean? So this episode is for those of you in the back of the class that want to raise your hand and ask this question, but feel kind of dumb doing it because everyone in...

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18:01

20: [MAGIC MOMENT] The Messaging Mistake I Confused...

Unicorn Messaging ·

2025/05/08

Feeling the pull to have more of me in your world? DM me on Instagram: @mywritehandwoman Work on Your Messaging or Copy with Me: The Website Find Your Brand Messaging Superpower: Take the Quiz Sign Up for the Exact Factor Sprint

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46:11

19: [HELP ME] How to Position Multiple Offers so They...

Unicorn Messaging ·

2025/04/17

Are you juggling multiple offers and worried your messaging is getting muddy? Take a deep breath- because this is my speciality. Today we have a client on Kristina Bleiler from Gem Creatives who wants to expand in her business, but is concerned about her multiple offers competing with each other. She thinks she has two completely different markets- or does she? In this episode, we are going to revamp her brand messaging and learn how to craft a clear, compelling strategy tha...

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37:28

18: [HELP ME] Create luxury brand messaging AND keep...

Unicorn Messaging ·

2025/04/03

Are you struggling to find the sweet spot between luxury branding and an approachable, unforgettable message that resonates with your ideal clients? In today's episode I am doing a copy roast and walking you through a real-time messaging transformation with Sarah Beth of Sarah Beth & Co. Today you'll learn how to take a luxury brand and infuse it with the perfect mix of personality and approachability—without losing that high-end edge. Key takeaways: Discover the secrets to crafting luxur...

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9:19

Goodbye Bold Founder, Hello Unicorn Messaging!

Unicorn Messaging ·

2025/04/03

Goodbye Bold Founder and hello Unicorn Messaging! Today I want to explain why The Bold Founder is getting a makeover to become Unicorn Messaging. The one thing I feel so strongly about when it comes to founders, specifically women founders getting bolder, is messaging. So I am niching down to share my zone of genius with you all, magical messaging, and explain what you can look forward to with Unicorn Messaging being in your ears the first Thursday of the month. Feeling the pull to have...

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4:10

What is Unicorn Messaging?

Unicorn Messaging ·

2025/04/03

Welcome to Unicorn Messaging! But why unicorn? It feels so airy and very fantasy, but unicorn is very intentional. The idea behind unicorn messaging is that good messaging just isn't enough. There is so much noise out there on social media. The internet is saturated and we actually have an attention span that is worse than goldfish. There are probably a hundred thousand people who want to do what you're doing or are doing what you're doing. And my thing is how do we filter out that nois...

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44:36

17: M&A 101 for Female Founders: Debunking the Myths...

Unicorn Messaging ·

2024/12/26

Today, we are talking about something that almost feels a little taboo in the business world because it's something we all know happens, today we are talking about the scary words of merger and acquisitions. For a lot of us female small business founders it feels like this giant stretchy thing that we're never going to even have to think about and it’s only for large corporations like Snapchat. So I'm bringing on Lacey Madison who is the M&A gal, because she is a four times business owner...

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29:10

16: 7 ways to actually hit your 2025 founder goals...

Unicorn Messaging ·

2024/12/12

Tis the season to set some goals, but a lot of us, sometimes may feel like no matter how hard we try to set our business goals, we just don't accomplish them. Maybe January 1st rolls around and it's a time when you feel shame, stress, or guilt that you won't hit the most explosive and exciting business goals you dream of. Well, today I want to let you in on a secret on how to actually hit your founder goals and set your business up for success, but flexibly and realistically. I want your next...

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36 results

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