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PODCAST

Tactical & Practical

Giving you highly actionable marketing advice from someone who"s been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

business marketing

All Episodes

13:55

Market To The Individual, Not The Averages

Tactical & Practical ·

2025/06/13

In this episode, I show you how to evaluate the results of split tests based on different cohorts (new vs returning site visitors, mobile vs desktop traffic, cold vs warm traffic), so you can stop marketing to the averages, and start marketing to individuals.Tactical & Practical is brought to you by Intelligems.io Intelligems is our profit-optimization platform, and it's the reason why we're able to dig into the results of these tests at the cohort level, and roll our personalized experiences

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10:29

Where Should You Send Your Ad Traffic?

Tactical & Practical ·

2025/06/11

In this episode, I break down a super overlooked tactic: how to find your best-performing ad traffic destinations. The results might surprise you as much as they surprised me. This episode is brought to you by Intelligems.io If you don't know, Intelligems is the software that shows me all the blue bars I've been sharing - it's the results of split tests we've ran through their software on our shopify store, and it's one of the most impactful tools we have in our tool kit. Plans start at just

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16:45

5 Ways To Craft Profitable Acquisition OFFERS

Tactical & Practical ·

2025/06/06

In this episode, Nate covers 5 ways to make your customer acquisition MORE PROFITABLE, with real examples & case studies of each.Tactical & Practical is sponsored by Intelligems.io - If you want to test more offers on your website that'll make you more money, schedule a demo with intelligems and start offer-testing today!

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14:05

Messaging MATTERS

Tactical & Practical ·

2025/06/05

Copywriting is a performance lever. Tbh, it's one of the biggest performance levers we have... but I slept on it for WAY TOO LONG early in my career. In this episode, I break down some copy we wrote & tested that increased CVR & Profit Per Session of our top landing pages by double digit percentages. You owe it to your shareholders to start testing messaging on your website, so take 13 minutes to watch this pod & start writing new copy today. We can't test our copy without today's sponsor -

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14:41

Your Ad Account Is NOT a Reliable Testing Ground,...

Tactical & Practical ·

2025/05/27

Everyone complains about how unreliable Meta is... but those people will tell you that it's the only viable testing ground for new creative... It's not.We test creative on our website first, then roll out winners to our ad account, and it's paid off big time. This episode covers how we test messaging, visuals, and site structure elements on our website to massively increase our top & bottom line. This website testing wouldn't be possible without our sponsor: Intelligems.ioIt allows us to

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25:08

A Deep Dive On Price Testing

Tactical & Practical ·

2025/05/23

Everything you need to know about price testing, neatly packaged into one, 25 minute podcast episode:Nate is proud to partner with Intelligems.io for a 6-part series to get you up to speed on all things PROFIT-OPTIMIZATION. This series will focus on split testing high impact areas of your website & customer journey to make sure you're adding the most dollars possible to your top & bottom line. Stay tuned for the rest of the series.

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14:31

Intro To Split Testing Like a PRO

Tactical & Practical ·

2025/05/21

Nate is proud to partner with Intelligems for a 6-part series to get you up to speed on all things PROFIT-OPTIMIZATION. This series will focus on split testing high impact areas of your website & customer journey to make sure you're adding the most dollars possible to your top & bottom line. Stay tuned for the next 6 episodes!

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14:25

Who You Should (& SHOULD NOT) Listen To

Tactical & Practical ·

2025/05/15

In this episode, Nate teaches you how to discern who you should, and who you shouldn't take marketing advice from.Tactical & Practical is sponsored by Intelligems.io - the ultimate profit optimization tool for shopify brands.

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19:20

Nate ROASTS Cold DMs

Tactical & Practical ·

2025/05/09

In this episode, Nate ROASTS (and coaches) some of the worst cold DM-ers in his inbox. Enjoy some laughs, and maybe send this episode to the next guy who sends you an awful DM.Intelligems.io is the ultimate profit-growth tool for Shopify stores, and if you're not actively testing elements of your website like prices, offers, copy, images, and more, then you're leaving an INSANE amount of money on the table. Go get a demo of Intelligems right now and let 'em know I sent ya!

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12:46

ROAS Doesn't Matter, AOV Does

Tactical & Practical ·

2025/05/07

In this episode, Nate breaks down some common misconceptions about how marketing performance is evaluated, and shows you how to focus on profit rather than ROAS or CAC.This episode is brought to you by Postscript's Tariff Relief Fund: https://postscript.io/tariff-relief-fund And shoutout to our main sponsor, Intelligems.io for being the most reliable & impactful SaaS, helping us grow our top line revenue and profit by split testing every aspect of our website.

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12:52

Lessons From Lynchburg (At The Jack Daniel's Distillery)

Tactical & Practical ·

2025/05/02

Lynchburg is a tiny town in Tennessee that is home to the biggest whiskey brand in the world.And while I didn't talk to anyone there about ecommerce marketing tactics, I think there's a lot DTC brands could learn from how they do things at Jack Daniel's. So, in today's episode of tactical & practical, I'm going to talk through how inspired I've been by their: 1. Long Term Thinking & Strategy 2. Product Expansion & Elevation 3. Culture of people who really care about what they do. I hope you

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11:24

I'm Upset

Tactical & Practical ·

2025/04/29

I'm upset - mainly at myself, and at a lot of voices in the ecom industry for not preaching CONSISTENCY. Every tactic is branded as a "quick fix" or "unlimited money hack" - and that's not true. Real growth comes from executing simple tactics, excellently, and consistently, for a long, long time. That's what I want you to take away from this episodeTactical & Practical is sponsored By Intelligems.io & Postscript.io

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19:19

PROFIT MORE: Our Bundles Are RIPPING

Tactical & Practical ·

2025/04/24

In this episode, I break down the evolution of our bundle strategy, and how it's become a big part of what we do, even at a brand where buying multiple items isn't all that common.Brought to you by Intelligems.io & Postscript.io Intelligems is the ultimate profit-growth platform, and after 2 years of being a paying customer, it's clear to me that EVERY shopify brand should consistently testing their website content, copy, images, prices, offers, shipping thresholds, and a whole lot more. You

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13:18

Overcome Tariffs By Price Testing

Tactical & Practical ·

2025/04/15

In this episode, Nate brings his 2 years of price testing experience to the spotlight, to specifically give you a tactical roadmap of how to extract the most profit possible in a world where your COGS might DOUBLE.This episode is very fittingly sponsored by the best price testing software in the game: Intelligems.io - They can also help you test every element of your shopify store to add more dollars to your top and bottom line. Sign up for Intelligems.io today!

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11:33

The BILLION Dollar Headline Format

Tactical & Practical ·

2025/04/08

I've seen 7-, 8-, 9-figure brands, and even a BILLION dollar brand CRUSH with this simple headline format.In this episode of tactical & practical, I break down exactly how you can use this for your brand. Enter Nate's copywriting giveaway here: https://docs.google.com/forms/d/e/1FAIpQLSfqFH8zqq5AFefNBNtYV0SFnR-MkdT_ybmxMMovcvHne1lzvw/viewform Sponsored By Intelligems.io - the PERFECT solution for split testing on your website to increase your top & bottome line!

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17:36

Clear Your Funnel, Empty Your Warehouse, Fill Your...

Tactical & Practical ·

2025/04/03

This episode is all about how to MAXIMIZE the end of your biggest sales of the year.Tactical & Practical is brought to you by Intelligems.io - the one-stop-shop for all things PROFIT GROWTH. Test anything on your website in order to maximize revenue & profit per site visitor with Intelligems! Tell 'em I sent you, and start adding dollars to your bottom line today!

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11:52

Don't JUST Listen To Your Customers, Watch Their Actions

Tactical & Practical ·

2025/03/31

On this episode, Nate discusses how traditional customer feedback can be BIASED & INACCURATE. But, he shows you how to extract valuable customer feedback from their behavior, and how to apply it to your business. Tactical & Practical is brought to you by Intelligems.io - the one-stop-shop for all things PROFIT GROWTH. Test anything on your website in order to maximize revenue & profit per site visitor with Intelligems! Tell 'em I sent you, and start adding dollars to your bottom line today!

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11:20

Be a Top 10% Marketer

Tactical & Practical ·

2025/03/19

On this episode, Nate explains why creating products & content for the top 10% of earners in America will be absolutely required for success in ecom. Tactical & Practical is sponsored by Intelligems.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're

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7:44

Easy 7-Minute Tactic To Increase FB Ad Performance

Tactical & Practical ·

2025/03/07

On this episode, Nate explains the simplest, but one of the mostTactical & Practical is sponsored by Intelligems.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on the table, so go checkout

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10:42

How & Why We Run Creator Whitelisted Ads On Meta

Tactical & Practical ·

2025/03/04

On this episode, Nate explains how & why he runs Creator Whitelisted Ads On FacebookTactical & Practical is sponsored by Intelligems.io & Postscript.io Intelligems is the ULTIMATE profit optimization tool, and they've become a MASSIVE part of our growth strategy. Testing prices, copy, content, & personalized experiences consistently on our website has driven a huge amount of incremental revenue & profit for us in the last 2 years! If you're testing your website constantly, you're leaving money on

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78 results

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