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PODCAST

Tactical & Practical

Giving you highly actionable marketing advice from someone who"s been in the weeds of profitably growing ecom brands. To get involved in the conversation & clarify anything Nate talks about in this podcast, tweet @NateLagos any of your Tactical & Practical questions! If your shopify store needs helping increasing revenue & profit, check out our sponsor Intelligems.io for all your split testing needs.

business marketing

All Episodes

9:07

Discounts Are Like Binge Drinking

Tactical & Practical ·

2025/11/27

Discounts are like binge drinking- Lots of fun in the short term (big revenue boost) - Leads to bad behavior (hacky marketing) - Creates shallow, meaningless relationships (low LTV customers) - Terrible Hangovers (awful performance after the sale) - It's more acceptable to do around major holidays (if you're doing it august I assume your life & business are not going well) ...But a great offer is like sharing a pour of Kentucky's finest bourbon. It starts with meaningful connection (strong

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31:03

How Connor MacDonald Plans For Next Year

Tactical & Practical ·

2025/11/21

The CMO of The Ridge is back on the pod to break down how he's thinking about 2026, including 103 ideas to improve performance next year, an increased focused on retention, on-site merchandising strategy, and organic social.

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8:07

The Best Ad I Saw All October

Tactical & Practical ·

2025/11/05

The best ad I saw in all of October didn't come from a DTC brand you've heard of... It wasn't even a DTC brand...In this episode I break down the best ad of October & teach you how you should be applying the principles that make it a great ad to your next batch of creative. If you want your ads to work better, start testing creative, copy, and offers on your WEBSITE with Intelligems.io. Use code NATE10 to get 10% off your subscription price.

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15:15

Lazy marketers are better than wasteful ones

Tactical & Practical ·

2025/10/30

I think marketers should be lazyMaybe "efficient" is the better word. But tbh I'd rather lazy over a marketer who doesn't understand the difference between activity and productivity My job as a CMO is basically to make the company the most money while spending the least money Hit our biz goals as efficiently as possible. But I've been getting DMs from CEOs that sound like, "I feel like my marketing team is doing a ton of work, but we're not making an progress. What are we doing wrong

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13:13

2 UNDEFEATED Advertising Tactics

Tactical & Practical ·

2025/10/16

2 Undefeated Advertising Tactics, regardless of any algorithm change, or the channel, or the year... these two tactics, when executed well & consistently, will improve the effectiveness of your advertising 100% of the time:1. Understand your customers' REAL consideration journey. How long does it take someone from discovery to purchase? What micro decisions do they need to make along the way before they make the final purchase decision? What are the external & internal factors that are capable of

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8:09

7 Metrics To Measure FUNNEL FILLING Effectiveness

Tactical & Practical ·

2025/10/07

7 ways to measure the effectiveness of your FUNNEL FILLING:1. Google Search Volume 2. Total REACH (all ad & organic channels) 3. Cost Per 1,000 Accounts Center Accounts Reached (Meta) 4. New Visitor Percentage (Meta) 5. Blended Cost Per New Site Session 6. Blended Cost Per New Lead 7. Revenue Per Lead (short time frame: 7-, 14-days etc) What else would you add? October is FUNNEL FILLING SZN for ecom, but a lot of marketers rely on HOPE to make sure it's going well without any concrete data,

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12:54

Trickle Down Tactics

Tactical & Practical ·

2025/09/12

None of you should be copying & pasting the same exact tactics that 9-figure brands use in their marketing to your 6-, 7-, or even 8-figure/yr brands.You should take inspiration from them, but then run those tactics through the FILTER of your brand, your budget, your bandwidth, your skillset, and your customer base, before applying those tactics. In this episode of Tactical & Practical, I talk about how we've taken inspiration from Ridge's creator strategy with MKBHD, Portland Leather Goods' Meta

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10:26

I Quit My Job (3 biggest lessons learned)

Tactical & Practical ·

2025/09/09

Tactical & Practical is brought to you by Intelligems.io - your one-stop-shop for PROFIT GROWTH. Split test prices, offers, progress bars, content, and anything else you can think of on your website to maximize your top and bottom line. Here are the 3 biggest lessons I learned during my time at OG, and how you can apply them to your growth marketing channels: You’re not selling what you think you’re selling. Make sure you are marketing what your customers REALLY, maybe even subconsciously,

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9:47

Practical Price Anchors

Tactical & Practical ·

2025/08/26

$25 will buy you a bottle of Jack Daniel's in a liquor store, but only 4 shots of Jack in a bar.When my wife & I go to Five Guys for dinner we usually spend $40, but last night we got it delivered so we paid $75. At my local steakhouse, the tomahawk at $149 makes the $91 ribeye look like an amazing deal. And at the movie theater, I never get the medium popcorn for $12.50 because the large is only 50 cents more. The way we perceive prices as consumers can be manipulated by other closely

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11:10

PRO Checklist: Countdown To Black Friday

Tactical & Practical ·

2025/08/19

I'm running through our MANDATORY website testing checklist before Black Friday in this episode. It's going to guarantee that our funnel is as dialed in as possible before we get to Nov 1st and have to start scaling aggressively.If you feel like your website testing strategy has been a little sloppy, or maybe a little inconsistent, send this to your team and make sure you're dialed in for Christmas. This episode wouldn't be possible with our website split testing partner: Intelligems.io - the

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9:03

How Marketing Should Influence Product Development

Tactical & Practical ·

2025/08/16

I'm not a watch designer by any means... in fact, most of you have seen the way I dress, I have no business working in the fashion industry whatsoever...But, there are still some instances where marketing needs to inform product development. 1. When there's low hanging fruit based on sales data 2. When the product launch calendar needs to support performance marketing 3. When there's customer feedback 4. When you need new products to expand your TAM I break down these 4 points with real world

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11:43

Countdown To Black Friday: INFLUENCERS

Tactical & Practical ·

2025/08/08

Countdown to Black Friday: 112 DaysI'm doing a series of episodes counting down to this holiday shopping season and teaching you how to prepare for it. First up, I wanted to talk about scaling your influencer program ahead of Q4. Done well, influencer should be the highest return on ad spend you see in your business, but it's also one of the hardest channels to scale, which is why you need to start NOW if you haven't already. The buyer pool explodes in November & December, so I think most brands

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10:14

How To Create New Acquisition Offers

Tactical & Practical ·

2025/08/07

In this episode, I deep dive my process for creating, testing, and scaling profitable acquisition offers.Tactical & Practical is brought to you by Intelligems.io - our profit growth platform. Unlock more profit from every site visitor by split testing offers, prices, images, and a whole lot more with Intelligems. Schedule a demo today and let 'em know I sent you!

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31:23

Concussed Copywriting (LIVE FROM NYC)

Tactical & Practical ·

2025/08/01

On this episode, I share the full keynote I gave at the DTC Growth Summit in New York last week, where I show you my entire copywriting process, share my ChatGPT prompts, and explain how copywriting has become a huge performance lever for us.We wouldn't be able to test all this copy without our sponsor: Intelligems.io - your one stop shop for all your split testing needs. Go to intelligems.io, schedule a demo, and let 'em know I sent ya!

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13:08

Feeling Ignored? 3 Steps to Make Leadership LISTEN

Tactical & Practical ·

2025/07/29

Do you ever feel like leadership isn't listening to the marketing team? I've been there More often than not, I actually think it's the marketer's fault. We need to do a better job of: - communicating problems that we foresee on the horizon, even if they're not impacting us today - Showing data that proves these problems will eventually impact the top & bottom line (it's not the CEO's job to care about your email CTR or whatever metric you're looking at, but show them how it'll impact the

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15:21

Nate Answers Your DMs

Tactical & Practical ·

2025/07/24

In this episode, Nate answers your questions in the DMs about:- Static vs Video Meta Ads - AI Tools - The neccessary Tech Stack for $10mm/yr brands - And how aggressively to scale ad spend Tactical & Practical is sponsored by Intelligems, the one-stop-shop for PROFIT GROWTH & OPTIMIZATION for all shopify stores. Go to Intelligems.io and schedule a demo so you can start testing copy, images, offers, pricing, and a whole lot more to increase your top and bottom line.

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7:14

My 10 Word Marketing Strategy

Tactical & Practical ·

2025/07/18

My entire marketing strategy can be distilled down into 10 words“Acquire as many high-value customers as you can afford” Before I bring on a new resource, channel, tactic, or SaaS, asking myself these questions has brought a ton of clarity to my decision making process, and prevents us from chasing shiny objects “Will this help me acquire more high-value customers?” Or “Will this allow me to afford more high-value customers?” Let’s break down the strategy word by word, so you

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11:10

5 Reasons Why I Don't Use Cost Caps

Tactical & Practical ·

2025/07/16

One guy's opinion. Do whatever you want with this info, I don't care, I'm just tryna sell watches and the perspective I share in this episode has help us do that a lot. Tactical & Practical is sponsored by Intelligems.io - our one-stop-shop to grow & optimize our PROFIT. It lets you test a ton of elements on your site, from prices & offers, to copy, content, and structure. If you're not focused on testing your website, you're leaving money on the table, so go schedule a demo, let 'em know I sent

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9:53

Should You Charge Customers For Shipping?

Tactical & Practical ·

2025/06/25

To offer free shipping, or to charge for shipping, that is the question.This episode dives into how you can use different shipping offers to create more PROFIT in your biz, with real examples from 3 brands. Tactical & Practical is sponsored by Intelligems.io - your one stop shop for profit growth. Intelligems allows us to test content, prices, and offers all across our shopify store using PROFIT as our north star metric. Unlike most SaaS, Intelligems doesn't charge you a % of revenue generated

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8:33

Skoal, Chevy, and Browning

Tactical & Practical ·

2025/06/18

In the new song, "Skoal, Chevy, & Browning" Morgan Wallen uses the positive attributes that those^ brands have, and likens them to the type of man he hopes to become."Be a friend like Skoal, always there in a pinch Love your woman like a Chevy, steady as a rock When you've got something to say, do it like your Browning, and try to shoot 'em straight" This is the EXACT principle I covered in an episode a few weeks ago: Original Grain says their watches are Rugged & Dependable, like the men who

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78 results

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