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PODCAST

Content Amplified

Masset - Content Amplified

Content Amplified is all about how to get more out of your marketing content.Each 15-20 minute episode gives you one new way to get more out of your marketing content.We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday.

business marketing

All Episodes

18:13

Where Should AI End and Humans Begin?

Content Amplified ·

2025/10/23

Send us a text In this episode we interview Zach Presswood, Director of Advertiser Success at AdMarketplace, the largest vendor in the native search space. Zach shares how his team balances the precision of AI with the irreplaceable nuance of human creativity—an honest look at how marketers can draw the line without losing authenticity. What you'll learn in this episode: How to decide where AI belongs—and where it doesn’t—by using authenticity as your compass.The most valuable places to apply...

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19:09

Do Thought Leadership Ads Actually Work?

Content Amplified ·

2025/10/22

Send us a text In this episode we interview Katrine Rasmussen, a B2B marketer at fashion-tech company Pixelz. She shares a practical playbook for reaching enterprise buyers on LinkedIn with precision and credibility. What you'll learn in this episode: How to build ABM audiences on LinkedIn by combining target companies with exact job titles and locations—then keep them tight around the 300-person minimum for control and relevance.Why “thought leadership ads” outperform company-page ads on CPC...

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17:43

Is Everything Actually Content?

Content Amplified ·

2025/10/21

Send us a text In this episode we interview Molly Evola, Senior Content Marketing Manager at Customer.io. She shares a practical, system-first approach to turning everyday work into clear, consistent content. What you'll learn in this episode: How to unify product, marketing, sales, and lifecycle voices into one brand story—and keep it human to human. A simple hub-and-spoke plan: publish a guide, then repurpose it across email, blog, LinkedIn zero-click posts, and sales outreach.&n...

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17:57

Does Grassroots Marketing Still Win Hearts?

Content Amplified ·

2025/10/16

Send us a text In this episode we interview David Beach, actor and host of Awesome News Daily. He shares how stagecraft, warmth, and simple habits fuel authentic engagement without paid ads. What you'll learn in this episode: How to spark organic growth by “busking” online: show up, create curiosity, invite people in.Ways to turn Facebook into a campfire: post short, uplifting stories and reply with genuine warmth.A simple engagement ask that travels farther than “please subscribe”: encourage...

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19:26

How Do You Cut Through AI Noise?

Content Amplified ·

2025/10/15

Send us a text In this episode we interview Masha Tarasyuk, Director of Product Marketing at Codecademy, a leading platform helping people learn technical skills and thrive in their careers. What you'll learn in this episode: How to define and maintain a clear, authentic brand voice in the era of generative AIWhy jargon-free messaging builds trust—and how to achieve itTactics for amplifying internal voices and turning your team into storytellersHow real customer stories can outperform polishe...

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17:29

Are You Letting Customers Tell Your Story?

Content Amplified ·

2025/10/14

Send us a text In this episode we interview Lauren Sawyer, Head of US Events at Duel Tech. What you'll learn in this episode: Why small, intentional events can have massive marketing impactHow to identify and activate your most passionate customersTactical ways to turn real customer stories into your most effective marketing toolHow Lauren’s team avoids cold calls and spammy outreach while growing their brandThe overlooked power of event details—from name tags to take-home pizzaA practical fr...

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16:06

Are You Selling Features or Outcomes?

Content Amplified ·

2025/10/09

Send us a text In this episode we interview Vikram Maram, who leads product and growth at SMARTe, a sales intelligence platform. What you'll learn in this episode: How to turn feature lists into outcome statements customers remember.A simple rule to eliminate fluffy copy your competitors could reuse.Ways to cut website word count while sharpening your message.How to mine Slack communities for real buyer questions at scale.Questions that reveal evaluation criteria buyers actually use.A p...

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15:53

Is Your Content Valuable Enough to Sell?

Content Amplified ·

2025/10/08

Send us a text In this episode we interview Evan Read, Head of Marketing at Quipli, a vertical SaaS platform built for independent equipment rental businesses across the U.S. and Canada. What you'll learn in this episode: How to productize your content using AI tools like Replit and v0Why templates and interactive tools outperform traditional blog posts in the age of AI searchThe strategy behind building free micro-SaaS tools to increase inbound leadsHow Evan’s team turned non-indexable conte...

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17:54

Are You Still Writing for Humans? Does that need to...

Content Amplified ·

2025/10/07

Send us a text In this episode we interview Amit Gupta, longtime marketing leader at Fortanix with over 11 years of experience bridging tech and growth. Amit brings a sharp lens to the current AI revolution in content, and why most marketers are unprepared for what's coming next. What you'll learn in this episode: Why AI is now the first consumer of your content—not humansHow the shift from keyword to conversation is breaking traditional SEOWhy your Google Ads data is vanishing and what it me...

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17:31

Does Research Make the Best Marketing?

Content Amplified ·

2025/10/02

Send us a text In this episode we interview David Kyle Choe, Director of Product Marketing at a B2B SaaS company. He reveals why research and behind-the-scenes storytelling often outperform polished campaigns in building trust and brand authenticity. What you'll learn in this episode: Why documenting failed experiments and messy processes creates credibilityHow research can become content that strengthens your brandWhat brands like Story MFG, Anthropic, and Huckberry teach us about authentic ...

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12:41

How Do You Align Content and Promotion?

Content Amplified ·

2025/10/01

Send us a text In this episode we interview Matt Holden, Digital Marketing Manager at Delta Faucet Company. He shares how aligning content and promotional strategies creates clarity, empowers teams, and drives stronger campaigns. What you'll learn in this episode: Why true alignment means knowing the why behind every campaignHow to merge promotional and content calendars for clarity and focusWhy involving agency partners and cross-functional teams early leads to better resultsHow to give crea...

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16:15

Should You Build a Custom GPT?

Content Amplified ·

2025/09/30

Send us a text In this episode we interview Mick Essex, Head of Growth Marketing at Powr. He shows how small teams turn repeatable work into time-saving custom GPTs that actually ship. See Powr's custom GPTs. What you'll learn in this episode: The simple rule to decide prompt vs GPT: when you repeat a similar prompt three times, make a GPT instead. How adding a clear knowledge base and iterating with “always” and “never” instructions sharpens results fast. A blueprint for an A...

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15:35

Can customers power your growth?

Content Amplified ·

2025/09/25

Send us a text In this episode we interview Katie Hickey, Senior Director of Revenue and Growth Marketing at Dscout. What you'll learn in this episode: How to spot potential ambassadors using CSAT, NPS, and product usage signals—and why “beta participants” are gold.Practical asks that turn happy users into public advocates: webinars, testimonials, case studies, and referral stories.Smart incentives that respect the ask: swag, conference tickets, or gift cards—used thoughtfully and spari...

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18:43

Can sales and marketing finally align?

Content Amplified ·

2025/09/24

Send us a text In this episode we interview David Malmborg, VP of Marketing and Sales at Boostability, where he oversees a hyper-scalable SEO offering for small businesses. What you'll learn in this episode: Concrete meeting cadences: weekly team sessions and tight one-on-ones that keep decisions crisp and accountable. A shared vocabulary for the funnel: clear, company-wide definitions for lead, MQL, SQL, and deal stages. “Revenue requirements” modeling: start from closed-won,...

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16:08

What Does Real Value Look Like?

Content Amplified ·

2025/09/23

Send us a text In this episode we interview Sean Huntington, Marketing Director at Strive. What you'll learn in this episode: How to apply the “value pyramid”: primary product value, secondary educational value, and community value that compounds through peer-to-peer exchange.A simple test for resonance: build for one specific person first, then scale what works.Ways to escape vanity metrics: measure comments, replies, and introductions sparked—not just likes.How to find secondary value...

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12:11

Can You Cover Your Company Like a Beat?

Content Amplified ·

2025/09/18

Send us a text In this episode we interview Daniel Nasaw, content marketer and former journalist and national security editor at The Wall Street Journal. He shares how his newsroom roots inform his approach to B2B content—and why every marketer should think like a reporter. What you'll learn in this episode: What it actually means to "cover your company like a beat"How to identify internal subject matter experts and power centersWhy newsroom culture can supercharge your content teamThe role o...

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17:05

Can Demand Gen Be Personal And Scalable?

Content Amplified ·

2025/09/17

Send us a text In this episode we interview Justin Cruz, Director of Digital Marketing at TSIA. He shares how his team builds a demand engine that stays human, relevant, and repeatable. Subscribe to Justin's Substack. What you'll learn in this episode: How Justin defines personalization: relevant and timely messaging, not a first-name token.A simple definition of scalability: systems that compound results over time.Why only a small share of your market is ready to buy—and how that...

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18:52

Is Content the Engine Behind Growth?

Content Amplified ·

2025/09/16

Send us a text In this episode we interview Billy Cripe, Global Vice President of Marketing at Solifi, a leading financial services SaaS company. Billy shares deep insight into the intersection of content, scalability, and AI—grounded in years of experience across B2B SaaS, demand generation, and sales enablement. What you'll learn in this episode: Why content is more than a marketing asset—it's a gravitational force for engagementHow to measure content’s true impact beyond surface-level metr...

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20:26

Does your content reach the 95%?

Content Amplified ·

2025/09/11

Send us a text In this episode we interview Ryan Radcliff, who leads product marketing at SupportLogic. He walks us through how his team builds content programs that stick with out-of-market buyers—the “95%”—by being relentlessly helpful and consistent. What you'll learn in this episode: How to design weekly programs one or two people can ship on time, every time. A simple newsletter play: handwritten notes to 10,000 subscribers that build trust and spark replies. A low-fricti...

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18:07

How Is AI Changing Search?

Content Amplified ·

2025/09/10

Send us a text In this episode we interview Luke Hayes, a digital marketing and SEO strategist who has led programs at AT&T, Walgreens, Sonepar USA, and Honeywell, and now consults for nonprofits, mid-sized firms, law firms, and campaigns. What you'll learn in this episode: How to choose the right AI: large vs. small language models, conceptual models, and action-oriented agents—plus when to mix them. A practical prompt-writing framework: define role, context, constraints, and ...

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378 results

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