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PODCAST

Do This, NOT That: Marketing Tips with Jay Schwedelson

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive

business marketing

All Episodes

12:10

SPECIAL SERIES == The $5 Social Surge == | BATHROOM...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/12/01

A quick-hit Bathroom Break with Jay Schwedelson and Daniel Murray that actually makes social feel manageable again — from tiny boost budgets that move mountains to a commenting play that beats mindless posting. You’ll also hear why short video still wins, how to turn email into a social flywheel, and a sneaky Stories tactic Daniel swears by.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at

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18:23

Anti-Burnout PLAYBOOK For Personal Brands 🔥 GUEST!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/11/30

Most people cranking out content feel like they’re on a hamster wheel, and this one is Jay Schwedelson basically turning his own burnout into a live strategy session with Caleb Ralston. They get into why copying 400-post-a-week creators is wrecking your brain, how to reverse engineer a cadence that actually fits your life, and what it really means for a personal brand to “work.” If you care more about leads, trust, and reputation than vanity metrics, this convo will mess with how you think about

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08:07

Ask Us ANYTHING: Secret AI Trick! 200% Increased...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/11/28

AI sounds like a shortcut until your “great” ideas flop in the wild, and that is exactly what Jay Schwedelson digs into here. He breaks down a simple 100,000 person prompt that quietly flips AI out of generic creative mode and into deeper statistical thinking, then shares what happened when he A/B tested it on subject lines and CTAs. Plus, a surprisingly relatable question about hating phone calls turns into a legit strategy for staying connected without awkward calls or endless text threads.ㅤBest

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09:38

What’s Up THIS WEEK: Big Em Dash News!🫢GDPR getting...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/11/25

Getting ready for Thanksgiving has nothing on the chaos swirling around AI, privacy rules, and even Instagram trying to make you watch 20-minute reels. Before the turkey coma hits, Jay Schwedelson digs into everything from the death of the em dash to Google’s sneaky new flight deal superpower, plus a few very strong opinions on Netflix holiday movies. Somehow it all ties together in a way that’ll make your week a little smarter and a lot funnier.ㅤBest Moments:(00:00) ChatGPT finally admits the M

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12:30

SPECIAL SERIES == Growing Email Tactic in 2026! and...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/11/24

Holiday email engagement is somehow both nerdy and genuinely fun here, as Jay Schwedelson and Daniel Murray use Thanksgiving food opinions, Hallmark movies, and Bathroom-Break banter to get into why replies matter way more than most marketers think. They dig into how to engineer responses in your emails and stories, why reply rate is a killer signal for both humans and algorithms, and how AI plus simple prompts like “Reply GUIDE” can quietly blow up your results. It’s basically a playbook for

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22:05

Cvent Head of Global Events: PTO Matters! Embrace...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/11/21

Event folks like to joke about chaos, but Jay Schwedelson and Rachel Andrews get into what it actually takes to build a career inside that chaos. Rachel shares how she went from school events and holiday parties to leading a massive global events program, why “embrace the suck” is secretly great career advice, and what is really changing for attendees on-site. They also talk about burnout, boundaries, and how to build networking formats that do not make introverts want to hide by the coffee

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10:34

Ask Us ANYTHING: 5 Easy December Marketing Tests for...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/11/20

If you’re scrambling for a few last marketing wins before everyone mentally checks out for the holidays, Jay Schwedelson has you. He runs through ridiculously simple, data-backed plays you can still pull off in December to drive engagement, then pivots to underrated holiday movie picks you probably forgot existed. It’s fast, a little unhinged, and full of ideas you can steal right away.ㅤBest Moments:(01:12) Jerry’s question about easy, last minute tactics to drive end of year engagement before

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09:31

What’s Up THIS WEEK: #1 December Content Format!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/11/18

If you’re looking for a quick spark for your marketing this week, this one’s packed with clever timing plays and wild cultural moments that Jay Schwedelson breaks down with zero fluff. From riding the wave of Spotify Wrapped to the bizarre reality of Brown Friday, he pulls out the stuff brands can actually use right now and the stuff that’s just too ridiculous not to mention.ㅤBest Moments:(00:00) Why jumping on Spotify Wrapped is the smartest content move you can make this week(01:45) The wild

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10:55

SPECIAL SERIES == 20% Click-Through Increase! B2B +...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/11/17

Moving chaos, forgotten boxes, and the universal struggle of figuring out where the bathroom is in a new place somehow turn into the perfect setup for a smart chat about a wildly overlooked email tactic. You’ll hear how adding a simple animated gif can lift clicks, stop the scroll, and make your emails feel more alive, all thanks to the always blunt brilliance of Jay Schwedelson and the ever-game-for-any-topic energy of Daniel Murray.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials

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20:07

TED Chief Program & Strategy Officer: Career Growth...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/11/14

If your career path feels like a loop instead of a launchpad, this candid convo is your blueprint for building something smarter on purpose. Jay Schwedelson and Monique Ruff-Bell - Chief Program & Strategy Officer, TED - get into how to stop waiting for permission, add new lanes to your skill set, and turn curiosity, courage, and "how can I help?" into real leadership opportunities.ㅤConnect with Monique on LinkedIn and use her Linktree to dig into her talks, leadership insights, and ways to

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09:44

Ask Us ANYTHING: Wake the Dead (Your Email List) ☠️…...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/11/13

If you’ve ever wondered how to revive a dead email list or why people make a hard left into the airplane bathroom before takeoff, this one’s for you. Jay Schwedelson dives into his two favorite tactics to wake up unengaged subscribers before year-end—plus manages to work in an oddly passionate defense of Spirit Airlines. It’s classic Jay: part marketing brilliance, part relatable chaos.ㅤBest Moments:(01:32) Why year-end is the best time to send “letter-style” emails from an executive(02:00) How a

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07:07

What’s Up THIS WEEK: 6-7 is Over! Hallmark Movies!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/11/11

Bagel Bites just killed a meme, and Jay Schwedelson is here for it. From frozen snacks trying to be cool to the surprising power of lo-fi content, Jay breaks down what’s trending, what’s actually useful for marketers, and even how to hide your Instagram stories before you ruin a holiday surprise. Oh, and somehow it all ends with Hallmark movies and Mormon wives—because of course it does.ㅤBest Moments:(00:25) Bagel Bites tries to join the “six seven” trend—and proves it’s officially over(01:47) Why

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10:51

SPECIAL SERIES == Right Now! ‘Most’ = Massive...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/11/10

The holiday season brings a different kind of marketing energy, and Jay Schwedelson and Daniel Murray are all about helping you use it. Between roasting each other about running habits and gym classes, they dig into why “the most” might be the single most powerful word you can use in your end-of-year campaigns. From “most downloaded” to “most gifted,” this episode shows how to wrap up your content (literally) in ways people can’t resist.ㅤFollow Daniel on LinkedIn and check out The Marketing

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23:09

HUBSPOT CEO! Yamini Rangan 😲 AI Content MUST KNOWS!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/11/07

Marketers keep saying the funnel is dead, but this chat actually explains what changed and what to do about it. You’ll hear how to rethink content for 23-word questions, why website traffic is shrinking, and what to build instead, plus a hopeful take on AI that puts humans back in charge. And yes, Jay Schwedelson gets personal with Yamini Rangan about college drop-offs, plants that refuse to live, and the real reason personality now beats playbooks.ㅤFollow Yamini on LinkedIn and explore HubSpot’s

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08:55

Ask Us ANYTHING: Your Q4 Cheat Code😳 Regifting Rules...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/11/05

Feeling stuck on year-end content? Jay Schwedelson makes the case for a simple, printable calendar as your fastest way to spark signups between Nov 1 and Jan 15, with real numbers to back it up. He shares exactly how B2B, consumer, and nonprofit teams can spin a one-hour build into two months of lead gen, then weighs in on regifting etiquette and the very serious question of reused gift bags.ㅤBest Moments:(01:32) Calendar content is the simplest year-end boost for signups and downloads.(02:10) From

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10:13

What’s Up THIS WEEK: Cool NEW Subject Line TEST!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/11/04

Target’s Zoom layoff glitch, a sneaky subject line tweak that lifts opens, and why pop-up moments are the new marketing moat... this week’s quick hit has range. You’ll also hear why showing up well in Gemini matters more than ever and a spicy pop-culture rant from Jay Schwedelson about platform responsibility.ㅤBest Moments:(00:28) Target’s all-hands layoff Zoom glitches to a black screen and employees learn their fate by email instead.(01:45) Put brackets at the end of your subject line to spotlight

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13:23

SPECIAL SERIES == LinkedIn Tactic You’re NOT Doing!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/11/03

Big event energy meets scrappy growth hacks as Jay Schwedelson and Daniel Murray swap notes on pulling off virtual conferences and squeezing real results out of LinkedIn newsletters. From blindfold karaoke judged by Nick Lachey to the one move that drove 700 plus registrations in a week, this Bathroom Break packs more than a few stealable plays.ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at

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09:19

Ask Us ANYTHING: Stop Believing Your Inner Critic...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/31

Most of us have that voice in our head that says we’re not ready, not good enough, or just faking it—and Jay Schwedelson is here to shut that voice up for good. In this episode, Jay explains how negative self-talk sneaks into your brain, why it’s so convincing, and the weird trick he uses to stop it instantly. Plus, he somehow ties it all back to Mean Girls, Rocky, and Eddie Murphy.ㅤBest Moments:(01:15) Why switching careers into marketing isn’t as hard as you think(02:18) The sneaky power of

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21:02

Co-Founder Bizzabo! Connecting with People in an AI...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/30

You know that feeling when events seem like a gamble and AI looks like it might replace the whole point of showing up? Here’s the twist: showing up still wins. In this candid chat, Jay Schwedelson digs in with Alon Alroy on why micro events punch above their weight, how to make big conferences actually pay off, and what it takes to challenge a giant without a giant’s budget.ㅤFollow Alon Alroy on LinkedIn, follow Bizzabo on LinkedIn, and visit Bizzabo.com to explore their event platform and

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07:11

What’s Up THIS WEEK: NEW Subject Line Test TRENDING!...

Do This, NOT That: Marketing Tips with Jay Schwedelson ·

2025/10/28

Instagram just dropped a feature that’s going to change how you scroll, and probably how you argue with your friends. Jay Schwedelson dives into Instagram’s new Watch History tool, the oddly effective subject line hack that’s boosting open rates, and why OpenAI’s latest update might finally make Google nervous. Plus, a detour into Halloween costumes, reality TV, and a few questionable streaming picks.ㅤBest Moments:(00:34) Instagram finally adds a Watch History so you can find that video you lost in

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