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PODCAST

The Ryan Sullivan Show

Ryan R. Sullivan

The Ryan Sullivan Show is an audio and video podcast dedicated to helping you start, launch, and grow your podcast and audience. Our guest episodes range from celebrities like Rob Dyrdek to HBO producers, business moguls, and content creators. Subscribe and follow on your favorite platform to catch our weekly episodes. To listen, watch and discover more, visit www.podcastprinciples.com

business marketing

All Episodes

51:16

I Debated Alex Sheridan...The Agency vs. In-House...

The Ryan Sullivan Show ·

2025/07/07

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/scriptThis week’s episode is a special treat..I sit down with Alex Sheridan to do something previously unheard of in LinkedIn circles: Disagree.Alex and I are in the same industry and we provide similar services but with one central difference, which we talk about in this debate.Should you hire freelancers, vendors, finally give in to those incessant Fiverr commercials?Or is it more frugal to build an internal team of editors

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20:35

How Much Time Does it Take to Start a Podcast? → Be...

The Ryan Sullivan Show ·

2025/06/30

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/scriptFor most people, podcasting boils down to one thing:Costs.And not just money – but also time and effort – two inputs that can wear you down if you don’t have a proper system (and proper help) to produce your podcast.I’m joined by my occasional co-host and the General Manager of Podcast Principles – Jack Gallagher.We discuss the amount of time it takes not only to make episodes week-in and week-out, but also how long you’ll

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11:16

3 Podcast Growth Tips That Nobody Talks About, But...

The Ryan Sullivan Show ·

2025/06/23

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/scriptIf I knew these three things before I started my podcast – I would’ve gotten so much further, so much faster..And the real kicker?Nobody talks about these three things, at all. In the last 8 years I’ve been in the podcasting industry, I haven’t once heard of these points. Seriously. And yet, these factors are some of the biggest movers in the podcasting world – and I’m sharing them with you

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29:04

How Much Should You Spend to Start a Podcast? → The...

The Ryan Sullivan Show ·

2025/06/16

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIt’s one of the most annoying aspects of starting a podcast: Figuring out how much time and money it will cost you.Even more importantly, what do you need to launch and maintain a successful podcast?With so many details and areas of discomfort, it’s no wonder most people put podcasting on the backburner.In this episode, Jack and I break down the real costs of launching a show; from the obvious to the hidden

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12:08

This is Why Your Marketing Funnel is Broken — And...

The Ryan Sullivan Show ·

2025/06/09

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverThe marketing funnel is dead, or at least it’s not what it used to be. In this episode, I break down why traditional funnel thinking no longer fits the way people actually make buying decisions today.Gone are the days of direct and immediate action. Buyers aren’t moving in a straight line, they’re bouncing between podcasts, LinkedIn posts, YouTube videos, and newsletters before they ever raise their hand.These

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12:02

How to Find and Hire Your First Podcast Producer on...

The Ryan Sullivan Show ·

2025/06/02

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/scriptAs podcasting has grown, so too have the production teams that make the podcast happen.You have a graphic designer for your thumbnails and visuals, an audio editor for your audio, a video editor for your video editing – the list doesn’t go on, but it isn’t very short either.This problem has made the podcast producer a hot commodity since these guys can handle most of what you need, if not all of it.The question is: how do

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45:49

The Podcast Producers Guide to Hiring Podcast Editors...

The Ryan Sullivan Show ·

2025/05/26

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/scriptIt’s a question that many podcasters will travel far and wide to find the answer to:Should I get a VA, or a dedicated podcast producer for my show?At the end of the day – none of us have a crystal ball. And few of us have the appetite or experience for hiring. So, sit back, relax and let Jack and I lay out all of the pros and cons of both and what they bring to the table!Whether you’re just starting out or scaling up, this

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16:59

[Throwback] This Podcast Strategy Works 100% of the...

The Ryan Sullivan Show ·

2025/05/19

It’s one of the biggest motivators for podcasters – making money off your podcast.Which is all fine and good! After all, we help B2B podcasters, we’re no strangers to a bottom line.The issue here is the ways that people conventionally think will help them ‘get that money’.But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads???Tune in and let’s sort this all out!More Content Strategy ↘ How to Post Shorts on LinkedIn ➜

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01:31:40

Behind the Scenes of Podcast Principles → How We...

The Ryan Sullivan Show ·

2025/05/12

In this week’s episode, I’m joined by my right-hand man and the general manager of Podcast Principles, Jack Gallagher!Jack sits down with me to discuss some major areas in podcasting, from A.I.’s place in production and content creation – to calibrating the expectations of “success” in podcasting and why you shouldn’t sweat the numbers for *at least* 6 to 12 months.We also zoom in on some of the benefits we’ve seen from both minimal and maximal outsourcing, what managing and running a podcast looks

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36:21

We Replaced All of Our Marketing With 1 Podcast | The...

The Ryan Sullivan Show ·

2025/05/05

Grab our free podcast script → https://mailchi.mp/podcastprinciples.com/scriptYou can market your ENTIRE business with just one podcast.Enter the “4-5-1” system, the answer to your prayers – you, the owner, founder or CEO who is out there running, marketing and selling for your business every day.This system is designed to streamline not only your marketing, but also simplify your strategy.__________________________________________________📌 Jump In Here:0:00 - Introduction1:47 - Making marketing

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20:23

The 10 LinkedIn Shorts Hacks That Changed Everything

The Ryan Sullivan Show ·

2025/04/28

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverLinkedIn’s new video feed has been here for a minute – and it doesn’t look like it’s going anywhere..And although the algorithm is pushing short-form video content, that doesn’t mean that there shouldn’t be at least a *little* thought into some key areas I cover in this week’s episode.Are you ready to skip the trial-and-error phase and get closer to results? This episode will arm you with all of the information

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47:18

The $15,000 Lesson that Changed My Business

The Ryan Sullivan Show ·

2025/04/21

Notes

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13:49

How to Convert Anybody into a Paying Client Using...

The Ryan Sullivan Show ·

2025/04/14

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverSo your content is bringing in prospects, now what?The best part of course.. Turning those prospects into clients! Easier said than done, but exciting nonetheless.In this week’s episode, I share another segment from a recent webinar I did – where I address this bottom part of the funnel – the portion where people are considering buying, but need that extra push, or shift in mindset to get them to the other

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04:39

The Best [Free] Video Editing Apps, Tools and Tricks...

The Ryan Sullivan Show ·

2025/04/07

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIt’s 2025 and everyone is telling you that you need to use video to market your business.However, like a lot of things in life, it can be difficult to sift through people’s opinions to get to simple, core steps – and creating content (specifically video) is no different.In this week’s short video, I’m sharing a moment from one of my webinars where I hit some broad, big steps you can take towards getting started on

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18:33

Simple Formula to Generate Video Content for Any...

The Ryan Sullivan Show ·

2025/03/31

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverEveryone has an opinion on how to create great video content—but have you noticed how few actually show you how to do it? The internet is full of advice, but what’s often missing is a clear, actionable system for producing videos that engage your audience and drive results.In this week’s episode, I’m giving you an exclusive sneak peek into a recent webinar where I break down my proven content ecosystem—a strategic

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08:51

Is This the Death of LinkedIn Video?

The Ryan Sullivan Show ·

2025/03/24

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverLinkedIn video is slowly dying.Okay – well the video isn’t – but the old way of doing video on LinkedIn (is dying).If you’ve seen my previous video, you know that the algorithm is changing – which means, the way that we do things is going to change as well. But don’t worry, video is still king on LinkedIn.But with more players in the game, it takes more to stand out. Content that performs well will have to have a

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11:52

LinkedIn's New Video Feed + New Algorithm Broken Down...

The Ryan Sullivan Show ·

2025/03/17

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoveLinkedIn has once again made some big changes to their platform..For over a year now, the long-awaiting “video feed” seems to finally be coming to fruition as LinkedIn makes the move towards short(er) content. With Tik Tok, YouTube Shorts and this new trend towards attention deficits, LinkedIn has become the most recent convert to the run-and-gun style content.The difference?They’re making it easier to consume and

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55:28

The State of B2B Podcasting w/ Chris Walker and Ryan...

The Ryan Sullivan Show ·

2025/03/10

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIn this week’s very special episode – I’m joined by Chris Walker, marketing genius and trailblazer in the digital content space. Chris is the CEO of Passeto and Chairman of the famous “Refine Labs” – sought after by companies large and small for their ability to accelerate revenue growth and improve marketing ROI using sophisticated data analysis and flexible, modern strategies that fit each client uniquely.Chris

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30:58

Only Listen to This If You Might Start a Podcast in...

The Ryan Sullivan Show ·

2025/03/03

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverWhat do an investor and a podcaster have in common?In this week’s episode, I’m exploring that very question with guest (and client) Philip Jayhawk Chan!I sit down with Philip to discuss this shift towards the “modern CEO” and this new shift towards founders and owners steering their proverbial digital marketing ship more and more.We also cover what Philip is currently doing to stay up with this trend, what got him

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06:55

The Wild Underworld of Podcasts Charging Their Guests...

The Ryan Sullivan Show ·

2025/02/24

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverYou’ve heard me talk about the ‘holy grail’ before – making money from podcasting.For most, it’s advertisements and sponsorships that come to mind. But there’s another method of making money from podcasting: charging your guests.Now it’s not common – and it’s (for sure) controversial as a media practice. So much so, that it is now being regulated by the FTC.Whether this is how you want to make your bones in the

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265 results

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