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PODCAST

The Ryan Sullivan Show

Ryan R. Sullivan

The Ryan Sullivan Show is an audio and video podcast dedicated to helping you start, launch, and grow your podcast and audience. Our guest episodes range from celebrities like Rob Dyrdek to HBO producers, business moguls, and content creators. Subscribe and follow on your favorite platform to catch our weekly episodes. To listen, watch and discover more, visit www.podcastprinciples.com

business marketing

All Episodes

22:02

Is Podcasting Still Worth It in 2025?

The Ryan Sullivan Show ·

2025/11/17

🎬 Ready to start your podcast? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptIs podcasting still worth it in 2025?..or is there a smarter way to get the same upside? In this episode we get brutally honest about when you shouldn’t start a show, why compliance-heavy industries (hello, financial advisors) may want a different path, and how to use “ghost” content interviews and short-form video to capture the benefits without a full launch. If you already

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06:02

Shorts vs Long Form: Which Actually Grows Your Business?

The Ryan Sullivan Show ·

2025/11/17

🎬 Ready to start your podcast? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptDo you need 10–20 minute videos—or will a 60-second YouTube Short do the job? In this episode, we cut through the noise. You’ll learn when short form is perfect for reach and discoverability (including how Shorts can rank on Google) and when long form/podcasts are the engine that turns views into subscribers, emails, and calls.📌 Jump In Here:(0:00) - Introduction(0:45) - Pros of

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05:13

How to Get Any YouTube Video or Podcast to Appear in...

The Ryan Sullivan Show ·

2025/11/10

🎬 Ready to start your podcast? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptWant your videos to show up in Google? In this episode, I break down a simple, repeatable playbook to rank without getting lost in SEO theory. We run a “tactical test” you can do today: think like your prospect, search their real queries, spot outdated results, then publish a fresher, tighter video (plus shorts) to leapfrog what’s there. We also cover quick wins like ranking for

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40:48

How to Replace Your Marketing with a Podcast in 90...

The Ryan Sullivan Show ·

2025/11/03

🎬 Ready to start your podcast? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptI sat down with Jared Smith to show how a podcast can replace most of your marketing in ~90 days. Since 2020, my team at Podcast Principles has helped 2,000+ clients rack up 15M+ views and 500K downloads, and in this episode I share exactly what works for service businesses—law firms, finance, home services, and more.I break down choosing the right format (interview, solo, or

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48:48

Your Podcast Strategy Is Costing You Views (Unless...

The Ryan Sullivan Show ·

2025/10/27

🎬 Ready to start your podcast? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptYour podcast should grow your business, otherwise, what's the point?I sit down with my good friend Danny to unpack why a video-first podcast is the most versatile asset you can create. I detail how one 10+ minute recording into YouTube, audio, shorts, reels, blogs, newsletters, lead magnets, client training and more. We get real about strategy over hype: starting when your

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32:50

How to Get 20,000 Views Per Month on YouTube Using...

The Ryan Sullivan Show ·

2025/10/20

🎬 Ready to start your podcast? Steal my free script and title ideas below.https://mailchi.mp/podcastprinciples.com/scriptDoes YouTube actually bring clients? Yes (if you use Shorts correctly). We share a simple posting play (1 short/day), real client stats (thousands of views in days), how Shorts lift your long-form, and a lightweight path from views to your email list to everyone's favorite: sales.📌 Jump In Here:0:00 YouTube for business?0:27 The Shorts strategy1:07 LinkedIn vs YouTube3:12 Client

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27:09

[KEYNOTE] - How to Turn Any Business into a...

The Ryan Sullivan Show ·

2025/10/13

Most pros chase guests, virality, and sponsors. This keynote flips it.I show you how to build a business-first show that turns LinkedIn → Podcast → YouTube → Booking into a simple authority engine—no cold DMs, no ad-dependence, no download chasing.📌 Jump In Here:0:00 - Beginning0:35 - Origin story2:45 - Best Buy haul → first pod4:22 - First guest → Upwork idea6:30 - First $80 win8:12 - “Are you the podcast guy?” → $5K9:30 - Run your pod like a business10:58 - Plan11:43 - Podcasts as content

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31:43

Your Clients Pay YOU to Podcast: Step-by-step Guide...

The Ryan Sullivan Show ·

2025/10/06

🎬 Ready to hit record? Steal my free Script Science framework and craft tighter hooks, snappier middles, and clean CTAs, fast.👉 https://mailchi.mp/podcastprinciples.com/scriptWhat if I told you that someone else could pay YOU to podcast?And guess what, it's not a sponsor.In this episode, we first dissect sponsorships, how they function, and WHY you shouldn't be interested in them.We'll also show you how we managed to get one of our clients to pay for our very own podcast.📌 Jump In Here:0:00 - The

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10:11

Why Small Podcasts Make The Most Money | Steven...

The Ryan Sullivan Show ·

2025/09/29

🎬 Ready to hit record? Steal my free Script Science framework and craft tighter hooks, snappier middles, and clean CTAs, fast.👉 https://mailchi.mp/podcastprinciples.com/script“The biggest podcasts don’t make the most money.” In this episode, I break down why (and how) smaller, niche shows often out-earn mass-appeal giants. We cover the real drivers of podcast revenue: -audience value (specificity over size), -monetization models (services vs. sponsorships), -and business structure. I run quick

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08:50

3 Insanely Simple Steps to Sell ANY Financial Product...

The Ryan Sullivan Show ·

2025/09/22

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discoverMost founders avoid content because it feels cringe, awkward, or fake. In this episode, I lay out 8 non-cringe title frameworks that actually pull clients in, and the best part? It’s backed by proof: these exact titles have driven $5M+ in lifetime revenue for a client podcast that I examine today.You’ll get the psychology, plug-and-play phrasing, and examples so you can deploy them across YouTube, podcasts, and

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10:19

This Podcast Strategy PRINTS Money for Online Businesses

The Ryan Sullivan Show ·

2025/09/15

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discoverIn this episode I walk through the podcast strategy I use to make a show drive real revenue, not just downloads. I show you how to build “money episodes” your prospects actually want, the three topic styles that convert (tactical, philosophical, psychological), how I outline before I ever hit record so listeners know what they’ll get, and why story-led promotion beats “new episode” posts every time. 📌 Jump In

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10:19

This Podcast Strategy PRINTS Money for Online Businesses

The Ryan Sullivan Show ·

2025/09/07

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discoverMost founders avoid content because it feels cringe, awkward, or fake. In this episode, I lay out 8 non-cringe title frameworks that actually pull clients in, and the best part? It’s backed by proof: these exact titles have driven $5M+ in lifetime revenue for a client podcast that I examine today.You’ll get the psychology, plug-and-play phrasing, and examples so you can deploy them across YouTube, podcasts, and

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32:59

This Podcast Strategy Cuts Client Acquisition Costs...

The Ryan Sullivan Show ·

2025/09/01

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverPodcasts work great (obviously).But we can’t deny that there are some industries and professions that just… suit the connection that podcasting offers so much better than others.One of those industries is life insurance – specifically, IBC or the Infinite Banking Concept. I’m joined by Podcast Principles Producer, Jack Gallagher to examine why this is – as well as some other benefits that podcasting can bring you

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15:42

The Exact Prompts I Used to Build a Six-Figure Podcast

The Ryan Sullivan Show ·

2025/08/25

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIt’s obvious now. A.I. is here to stay.But with the sophistication that models like GPT brings to the table, comes a complexity to writing prompts to get the right output for not only copywriting, but also building and structuring your video content.In this video I share with you some of the prompts I use with my own show, and how you can start using them in your own content!📌 Jump In Here:0:00 - Introduction0:29

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06:32

The LinkedIn Video Feed Just Got Even Worse

The Ryan Sullivan Show ·

2025/08/18

LinkedIn is starting to look a lot more like TikTok or Instagram Reels, and that’s not by accident. In this solo episode, I break down the major changes happening on LinkedIn, specifically the rise of the new video-first feed.I’ll explain what this shift means for content, business owners, and professionals trying to stand out on the platform.Whether you're already posting on LinkedIn or just thinking about it, this episode will help you understand the algorithm, where things are headed, and how to

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30:40

The 3-Step LinkedIn Video System That Got Us 100+...

The Ryan Sullivan Show ·

2025/08/11

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIf you think making great podcast clips is just about hitting “Export” in Descript, think again.In this episode, Ryan continues his conversation with content strategist and founder Danny DelVecchio to pull back the curtain on the real systems behind high-performing video content.Danny breaks down how he uses long, highly-trained AI prompts to research, ideate, and rank content ideas for his clients, while still

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20:27

Part 1 - Danny Delveccio Uncovers The Simple Podcast...

The Ryan Sullivan Show ·

2025/08/04

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIn this episode, I sat down with my friend Danny to talk about what actually makes a podcast work, especially for founders who don't love being on camera.Danny walked me through the four versions of his show that didn’t stick, and what he learned from each one. We talked about why creating just one clip per guest didn’t scale, and how trying to force every conversation into a framework actually killed the

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25:13

3 Personal Stories That Aren’t Cringe (But Book Calls...

The Ryan Sullivan Show ·

2025/07/28

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverMost founders avoid personal stories in content because they don’t want to overshare, sound fake, or feel like influencers. But here’s the truth: when told right, these stories are powerful trust-builders — and they can directly lead to booked business.In this episode, Jack and Ryan break down three proven personal story templates that have led to real deals (for them and their clients). Plus, how to use these

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28:10

The Content Strategy That Gets Clients (Not Just Likes)

The Ryan Sullivan Show ·

2025/07/21

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIn this week’s episode, I’m joined once again by my business partner and podcast producer, Jack Gallagher!Together, we chat about the marketing funnel as a way to have your marketing “at-a-glance” and what each level in the funnel entails in terms of the type of content you’ll use and the type of engagement you should expect to receive.We also talk about the idea that you don’t want more calls, what most people

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07:47

Marketing Agencies Are Dead, Now What?

The Ryan Sullivan Show ·

2025/07/14

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discoverIn this episode, Ryan tackles the question no one in B2B wants to say out loud:Are marketing agencies obsolete?The answer? Yes. And your in-house marketing department might be next.Ryan breaks down why the traditional model, spending $100k+ on an agency or bloated internal team, isn’t just outdated, it’s inefficient. Instead: let the founder or principal be the face, supported by one sharp generalist and a subject

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