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PODCAST

Media And Marketing w/Jon Rognerud

Jon Rognerud interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. The podcast aims to dispel myths, reveal what"s working now and how failures and successes impacted the lives of business leaders, entrepreneurs and marketers - and how it made them better. Jon Rognerud is from Norway, went from being a top 10 musician, turned to software development, and created 3 books on SEO and web optimization for Entrepreneur Press and is currently a

business

All Episodes

11:43

How To Start Your Life In Advertising - EP #114

Media And Marketing w/Jon Rognerud ·

2019/07/04

In 1923 a slender book was published by the advertising agency of Lord & Thomas. It was called Scientific Advertising and it was the first edition of a significant piece of work for advertisers. This book has been updated many times over the years - and is available at Amazon. (Links below) It was written by Claude Hopkins, a genius advertising pioneer. Many of his works has been updated and republished, so check them out. "My life in advertising" and "Scientific advertising" are available as a

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11:38

Friday Footage: Use These Charting Apps To Solve...

Media And Marketing w/Jon Rognerud ·

2019/06/28

Humans are visual creatures. I can certainly speak to that, beats boring text every time! It's easy to engage prospects in conversation when looking at a visual representation of what you have. When it comes to presenting marketing funnels and process diagrams for example, there's nothing like using visual objects to quickly and easily present the information. Most of our clients enjoy seeing charts, diagrams, flowcharts and statistics to understand our business strategies and approach to a problem

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14:40

7 Secrets To Get Sales Security From Ads - #111

Media And Marketing w/Jon Rognerud ·

2019/06/28

How can you guarantee sales for your online business? You need to make sure you cover these areas first: 1) target the right audience, in the right region with your ads and expand with lookalikes 2) message to market match 3) ad copy to landing page congruency 4) landing page user behavior tracking with Hotjar.com or Crazyegg.com 5) A/B test ads and A/B test landing pages 6) Quiz your audience and learn why they're not buying 7) Track everything with Google Analytics and understand attribution BUT,

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10:02

No Video Ad Design Skills? (Do This!) - EP #110

Media And Marketing w/Jon Rognerud ·

2019/06/27

Did you know: Video and video advertising are not going away any time soon! In fact, if you download the free 2019 Social Media Marketing Industry Report from Michael Stelzner, you'll see why: https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2019/ In fact, videos are a powerful way to present your brand, products and services. Best of all - you can use videos to shortcut the selling cycle. The challenge is... how do you design them and churn them out quickly? (Warning: make

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25:05

Mindset Coach Extraordinaire Malorie Nicole: The...

Media And Marketing w/Jon Rognerud ·

2019/06/24

Today, I'm delighted to bring on a rising star in the business coaching world, Malorie Nicole. Her sole purpose in life is to help solopreneurs, entrepreneurs and business owners stuck in the hamster wheel of struggle... get OUT. She helps to create better businesses, decrease stress and grow quicker by becoming the who you are trying to be. I ask her questions about the 3 top issues facing most business owners. You might be surprised about the different ways she discusses solutions, and so there is

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13:50

Friday Footage: How To Re-purpose A Podcast Instantly...

Media And Marketing w/Jon Rognerud ·

2019/06/22

Happy Friday...Summer Solstice Day! Let's talk podcasting & content...When publishing a podcast you have to use tools to help you. One of those tools is libsyn.com (that's what I use for my podcasting). It takes care of so much... including distributing to the podcast ready "stations", like iTunes, Spotify, Google Play, Stitcher, etc. However..., I'm not demo'ing libsyn today. Repurposing the podcast even broader, say to YouTube for example, you need more... So... www.repurpose.io to the rescue

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16:05

The Fastest Path To High Ticket Sales - EP #107

Media And Marketing w/Jon Rognerud ·

2019/06/21

If you love selling more, faster - this episode is for you! And, if you are trying to get new, high quality prospects into your professional services business, what is the fastest way to get them to speak to you, to serve them, and to close them? Traditionally, it's to take them through a "first touch" campaign, then retarget and message them repeatedly, and then cram even more content until they buy. I'd like to share a model that works really well and shortcuts the traditional customer journey

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15:03

Living The Dream: What It Means To Me - EP #105

Media And Marketing w/Jon Rognerud ·

2019/06/18

Are you "Living The Dream"? First... Let's see what Google thinks it is. We found a dictionary result at the top of the page: To experience the achievement of every success that one has aspired to achieve, especially from a career. Quora says: "doing what you want to do… or… living the type of life you want to live without any regrets. achieving all your goals. Enjoying the fruits of your labour. Being in real life now who you had wished to be when you were younger." While these definitions are just

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14:20

Friday Footage: How To Create Doodle Facebook Ads...

Media And Marketing w/Jon Rognerud ·

2019/06/14

Videos are all the rage on Facebook...and have been for a while! Question is... Are you using videos in your ads? You should. You must. Plus, they become even more powerful assets when used with Facebook advertising. You can use them for "% watched", meaning you can retarget viewers that have shown interest in the the videos based on engagement. If a viewer watched 25% of the video for example, you can show ads to only these people. You are building a relationship, improving your own "know, like,

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14:11

Marketing, But No Sales? Here's The Problem - EP #103

Media And Marketing w/Jon Rognerud ·

2019/06/13

The goal of today's episode is to educate you and to solve the "my marketing is working, but I get no sales" challenge. We'll cover: "vanity metrics" vs. "true numbers" Of course, we'll talk about the sales process. And, I'll touch on these three audience buckets: Today Buyers Future Buyers Never Buyers When you understand the user journeys, the concept of cold, warm and hot traffic, that's the first step. Then, leverage communication and targeting around the 3 circles of custom audiences (above),

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10:19

RESEARCH REPORT: What Are The Major Internet Trends...

Media And Marketing w/Jon Rognerud ·

2019/06/13

NEWSFLASH! Mary Meeker has launched her annual Internet Trends report, and presented her findings recently at the Vox/Recode Code Conference in Scottsdale, AZ. If you are not following Mary and watching out for this in-depth research, you are skipping on critical trend data and research. Meeker highlighted slowed growth in e-commerce sales, increased internet ad spending, data growth, as well as the rise of freemium subscription business models, telemedicine, photo-sharing, interactive gaming, the

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11:21

"My Business Is Different" - #101

Media And Marketing w/Jon Rognerud ·

2019/06/11

"But my business is different". Took this from marketing guru Dan Kennedy. How true, and somewhat contentious. Why? Look, All Businesses Have The Same Fundamental Functions In Common… They have either a customer or a client or a patient… They provide either a good or a service or both… They may go to the customer location or bring the customer to their location… They have to have some method of attracting new ones… They need some method that’s selling repeatedly to and keeping ones they already

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13:50

NEW: How To Guarantee High Converting Landing Pages -...

Media And Marketing w/Jon Rognerud ·

2019/06/11

Today, we break down a "sure-fire" way to create a "optimal" design for any industry. (Note: You need to test this and don't steal copy/text from others!) Yes, we leverage the COMPETITION to do this work and research. Here's how to get started: 1) Search google 2) Click on the ads that relate to your business 3) Review landing pages, messages, angles 4) Sign up to see how they develop more content 5) Model for yourself, but don't copy! If you'd like to drive more traffic and leads to your business,

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19:42

Friday Footage: How To Make Your SEO Scream - #099

Media And Marketing w/Jon Rognerud ·

2019/06/08

Friday Footage: I'll show / demo a power tool for Search Engine Optimization (SEO) what will make your SEO scream! Any webmaster and business owner that is somewhat tech savvy should take a look at Screaming Frog (a solid SEO Spider)! In today's Friday Footage, we'll review some of the key areas you should look at. WARNING: A tool like this can be 'scary' in the hands of the wrong person. Make sure you know what you are doing. AND...don't make any changes to your website without a proper strategy

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10:09

What? A $2 Billion Dollar Sales Letter? - #098

Media And Marketing w/Jon Rognerud ·

2019/06/07

Dear Reader: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the future. Recently, these two men returned to college for their 25th reunion. They were still very much alike. Both were happily married. Both had three children. And both, it turned

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11:49

When Planning Events, Workshops, Conferences...Don't...

Media And Marketing w/Jon Rognerud ·

2019/06/06

(Brought to you by www.selloutmyevent.com) The most important first step in planning out events is a clear strategy with a well defined and specific goal. This is obvious, right? However, the thing we see often gets missed is that there is little/low effort placed on managing the expectations of deliveries across timelines. So... how can you avoid this management nightmare and get everybody on the team ready for the next event, workshop, conference or concert? And, perhaps more importantly, make

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17:18

Friday Footage: Facebook Lead Generation - Fast,...

Media And Marketing w/Jon Rognerud ·

2019/05/31

It's Friday Footage! That means it's DEMO time.... So, let's get into it: Using Facebook Lead Gen campaigns, you can get fast results, and yes - it's freaky and furious too! However, this is not the only way of course, and there are caveats to this. Watch today's demo - where I show you one of the accounts that we often use for testing and for our www.selloutmyevent.com training courses. -- If you want to learn more, just reach out: http://www.jonrognerud.com/calendar Happy Friday!

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12:32

Reputation Management: How To Remove Content From...

Media And Marketing w/Jon Rognerud ·

2019/05/31

We get requests from our clients to remove content (pages, images, etc) from Google search results I'll discuss some of the options available to you in the broadcast today. Some will be specific to your own content, and we'll talk about related information and topics of reputation management in search. This approach will help keep wrong or 'bad' pages out of the Google index and can also be used to clean up a cluttered page structure. And, in the cases of not wanting pages to display personal

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10:06

Facebook Ads: Sneaky Trick To Expose Killer Facebook...

Media And Marketing w/Jon Rognerud ·

2019/05/30

Here's a trick you can use to find many Facebook resources that might otherwise be hidden to you. In specific, I'm talking about their helpful guides that you didn't know existed. At least not easily found. For example, "Your Guide To Facebook Bid Strategies"... did you know about that one? Well, here it is: https://www.facebook.com/business/m/one-sheeters/facebook-bid-strategy-guide Do you want to see more of them? Let's use SEO (Google search trick) to find more of them:

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17:18

Customer Appreciation: What It Really Means (Not What...

Media And Marketing w/Jon Rognerud ·

2019/05/29

Appreciating your customers, clients, patients is more important than you might think. There's another dimension I'd like to share today. While improving the quality of interactions with your customers is important ... through systems and processes that can be optimized through back end data - there is ONE thing that you probably have missed. You'll learn the obvious strategies you can use to improve quality of communication and customer support. There's a deeper level though... P.S. The word is:

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