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PODCAST

Media And Marketing w/Jon Rognerud

Jon Rognerud interviews noted experts in entrepreneurship, business building, growth hacking, paid media, sales & marketing. The podcast aims to dispel myths, reveal what"s working now and how failures and successes impacted the lives of business leaders, entrepreneurs and marketers - and how it made them better. Jon Rognerud is from Norway, went from being a top 10 musician, turned to software development, and created 3 books on SEO and web optimization for Entrepreneur Press and is currently a

business

All Episodes

02:45

EP 151 - The Psychology of Audiences (Facebook Ads)

Media And Marketing w/Jon Rognerud ·

2025/11/05

Most Facebook advertisers we help think it's the algorithm that's failing them. Or wait... is it the ad creative? The message maybe? AND... why is it so expensive to advertise on Facebook? It must be Facebook charging me for its algorithm messing them up, they say. Watch the video and learn what is the most likely culprit and how to fix it. Watch this video on "Offers" - https://youtu.be/WEQ3TkUkbm8 🚀 Book 1:1 Coaching & Get a Free Business Audit: 👉 https://bit.ly/joncoach ✅ 3 THINGS I LEARNED

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12:22

EP 150 - Here Is Part 3 Of The "Help First Close"...

Media And Marketing w/Jon Rognerud ·

2025/10/21

In this broadcast, I'm sharing what to say when offering assistance to close the high ticket sale. This, along with a specific script to use, perfect for those offering services. This is all about the right mindset psychology so you can learn how to sell more effectively using these business tips. These sales techniques are simple, yet effective. #consulting #coaching #highticket #sales #businessgrowth 🚀 Book 1:1 Coaching & Get a Free Business Audit: 👉 https://bit.ly/joncoach ✅ 3 THINGS I LEARNED

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05:08

EP 149 - Selling High Ticket Consulting - The Secret...

Media And Marketing w/Jon Rognerud ·

2025/10/20

Learn how to sell high ticket programs with consistency. In this broadcast, I'm sharing some simple yet powerful sales techniques for coaches, consultants, agencies and experts that you can use to improve your sales close results. Learn how to sell more effectively with these business insights, drawing inspiration from proven strategies. Let me know if you try this, and what results you get. This advice will provide leadership and help you achieve your goals. Check out my YouTube channel for more

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07:13

EP 148 - The Mindset For Selling High Ticket Programs...

Media And Marketing w/Jon Rognerud ·

2025/10/18

Are you a coach or consultant trying to master high ticket selling? This broadcast shares simple yet effective sales techniques for beginners to improve their closing rate. I'll be sharing years of experience and sales tips to help you build your sales skills and become a better closer. Check out my YouTube channel for more videos: https://youtube.com/jonrognerud #consulting #coaching #highticket #sales #businessgrowth 🚀 Book 1:1 Coaching & Get a Free Business Audit: 👉 https://bit.ly/joncoach ✅ 3

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04:12

EP 147 - The Digital Growth Decoded (Jon Rognerud...

Media And Marketing w/Jon Rognerud ·

2025/08/31

Welcome to "Digital Growth Decoded," the episode where we break down the strategies that actually build businesses. The world of online marketing often feels like pure chaos—I mean, a million different directions, conflicting advice, and money just... disappearing into a black hole. Success is boiled down to three timeless pillars. Listen to my podcasters discuss the philosophy, structure, background and approach I take with clients. And, best of all - this is timeless - even with AI and new "shiny

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0:59

EP 146 - 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐌𝐚𝐤𝐢𝐧𝐠 𝐓𝐡𝐢𝐬 $𝟏𝟎𝟎𝐊 𝐆𝐫𝐨𝐰𝐭𝐡 𝐌𝐢𝐬𝐭𝐚𝐤𝐞?...

Media And Marketing w/Jon Rognerud ·

2025/01/17

𝐀𝐫𝐞 𝐘𝐨𝐮 𝐌𝐚𝐤𝐢𝐧𝐠 𝐓𝐡𝐢𝐬 $𝟏𝟎𝟎𝐊 𝐆𝐫𝐨𝐰𝐭𝐡 𝐌𝐢𝐬𝐭𝐚𝐤𝐞? (𝐅𝐨𝐫𝐦𝐮𝐥𝐚 𝐑𝐞𝐯𝐞𝐚𝐥). Read the below and click the link here: https://jonrognerud.com WARNING to business owners losing money on marketing: Your competitors are spending thousands to acquire new clients... while secretly bleeding profit. But smart business owners just discovered a counterintuitive 3-part formula that: • Turns $1 into $2 (or more) WITHOUT spending more on ads • Extracts hidden revenue from your

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11:05

EP 145 - Boost Your Profits: Discover Funnel Secrets...

Media And Marketing w/Jon Rognerud ·

2024/10/20

Chaosmap is owned by Jon Rognerud, a serial entrepreneur with over 15 years of experience in digital marketing. Chaosmap.com is a digital marketing agency that helps businesses grow their online presence and generate leads. They offer a variety of services, including Google (search, YouTube) and Facebook advertising, SEO, copywriting, and conversion rate optimization. The company's website highlights their success stories, featuring testimonials from satisfied clients who have seen significant

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09:56

EP 144 - How To Create Effective YouTube Ads (Google...

Media And Marketing w/Jon Rognerud ·

2024/03/25

The ABCDs guide has best practices, backed by data, to help you create effective video ads. The ABCDs of effective YouTube video ads are attention, branding, connection, and direction. (But, as you'll learn - there are options for "related paths" to take in this Google YouTube Checklist) The "ATTENTION" example video: Google (Cheetos) Video (Mentioned in my video) https://www.youtube.com/watch?v=ldG-hnNaTlQ Core of ABCDs SUMMARY - Document - Download:

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07:02

EP 143 - Max Clicks Or Max Conversions? (For Beginner...

Media And Marketing w/Jon Rognerud ·

2023/10/06

To learn more: https://chaosmap.com/book-me In this episode, we're going to discuss the difference between Google ads max clicks and max conversions. I'll help you to figure out what's best for your business. If you're new to Google ads and are wondering which bid strategy type to use, this episode is for you. This will help you get started, and begin to track and optimize your campaigns for the best results. Contact me for more and visit my YouTube channel at https://youtube.com/jonrognerud

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06:30

EP 142 - The YouTube Algorithm (It's a nightmare??!!)

Media And Marketing w/Jon Rognerud ·

2023/09/28

I looked at the human (emotional) side of the youtube algorithm, and what drives success - virality, views, click thru rates, retention, watch rates. It's a simplified, fun & different version of what you hear about (mostly). Go to https://youtube.com/jonrognerud - to subscribe and watch! Follow me for more solutions: https://linkedin.com/in/jrognerud HAVE FUN, HUMAN!

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07:15

EP 141 - Use This Content Structure For More Leads,...

Media And Marketing w/Jon Rognerud ·

2023/09/19

https://chaosmap.com - TOFU - MOFU - BOFU What do these acronyms mean, and how can you use them in your Digital Marketing projects and content organization? How do you get more leads, prospects and sales into your business with this layered approach? TOFU - top of funnel MOFU - middle of funnel BOFU - bottom of funnel Are you leveraging this structure and organization in your business now? See the full video on https://www.youtube.com/watch?v=rwz1RuBAfl8 and see the chart. If you have a B2B

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10:51

EP 140 - How I Built A Highly Converting YouTube Ads...

Media And Marketing w/Jon Rognerud ·

2023/09/17

https://chaosmap.com - "How I Created A Highly Converting Google YouTube Audience" Learn the 3 steps to build a highly converting youtube ads audience and why it works so well. I post about my own findings and research, and if you like it - please subscribe and share - and tell me how it works for you. Fair? P.S. I love making these and hope you can use it in your business. And, the overall goal is that you implement these strategies so much you may consider partnering up with us. ENJOY! - Jon

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0:46

EP 139 - YouTube Ads: What Questions You Must Ask...

Media And Marketing w/Jon Rognerud ·

2023/07/05

LEARN MORE: https://chaosmap.com Here are the top 10 questions to ask before launching any new ad campaigns on YouTube networks: 1. What are your primary goals for advertising on YouTube? Are you looking to increase brand awareness, generate leads, or drive sales? 2. Who is your target audience? Can you provide details about their demographics, interests, and online behaviors? 3. What type of video content are you planning to create for your YouTube ads? Will you be producing educational,

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33:03

Expert Interview Sean Kemp: 4 Effective Principles...

Media And Marketing w/Jon Rognerud ·

2019/10/16

LISTEN - today, we're going to learn a lot about how to create authority and brand positions, copy angles, marketing and sales strategies for big growth. In specific, 4 principles on how to lift your brand and voice above the "noise" to generate more sales fast. These insights and frameworks function extremely well right now, and you'll hear how Sean took himself from living at home to $100k revenue in less than 8 months. Sean Kemp is one of the masters of persuasion, copywriting and is an expert

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43:18

SEO Expert And Professor Steve Wiideman Reveals His...

Media And Marketing w/Jon Rognerud ·

2019/10/08

Today, we’re going to talk about Search Engine Optimization Strategy and hear from one of the leading experts, Steve Wiideman. Here are some of the key areas we cover with "SEO Steve"... A - What brought you to SEO / background - and what were some of the biggest struggles/learnings from building your own SEO services firm? B – There’s many SEO optimization strategies. There’s LOCAL SEO (maps), national, international SEO. There are vertical optimization strategies like images, videos, books,

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11:56

What Platform Gets Maximum Results: Google or...

Media And Marketing w/Jon Rognerud ·

2019/07/17

There's an ongoing discussion about which platform (Google or Facebook) to use. Which one works best for your business, or any business? We get questions about this often at the agency. Our simple answer is this: where does you customer, client or patient "live"? Serve them content and ads on those platforms, optimize your funnel and watch your KPI's. However, it goes deeper than that. It's about the intent of the audience and your message to market match - for starters. Today, I'll cover the

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14:12

Friday Footage: Why Wistia Rules The Webinar Tracking...

Media And Marketing w/Jon Rognerud ·

2019/07/13

Happy Friday once again! QUESTION: Have you ever run a webinar or VSL online? Sure you have. Well, are you able to track and watch the visitors as they review your webcast so you can improve it (or sections of that presentation)? Possibly... Most of the solutions out there don't provide a seamless way to do this. In today's Friday Footage, I take a look at an example from our own world, and you can see the process for tracking with Wistia. The big question is this: Where do people drop off during

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10:41

Spying On Health Expert Dr Weil (Revealing Top 20...

Media And Marketing w/Jon Rognerud ·

2019/07/10

Did you know? To build trust and authority online, one of the best things you can do is to create content that serves your audience with what they are looking for. That's not enough though. You need to make sure it is "EAT" driven: E)xpert level, A)uthoritative, T)rustworthy". If you are in the health/wellness space, you can learn a lot from looking at your competitors. So... Today, I wanted to take a look at a top "guru" in the health/wellness space, Dr. Weil at drweil.com (bookmark it!) What are

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12:55

How To Quickly Find New SEO Traffic - EP #116

Media And Marketing w/Jon Rognerud ·

2019/07/09

ASSUMPTION: Here's what you have right now: A. You know SEO (Search Engine Optimization), and have implemented some of this for your website. B. You already have keywords ranked and traffic is coming in. C. But, you want a shortcut to find new traffic quickly so you can grow your business. There are several ways to do this, but here's a place to start: 1) Find out what keywords are ranked on page 2 in Google 2) Pick the 2-3 best ones (buyer keywords) 3) Apply on-page tactics to rank higher (Title

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19:40

Friday Footage - Ontraport vs. Infusionsoft: Who...

Media And Marketing w/Jon Rognerud ·

2019/07/05

The CRM/Marketing Automation wars are ongoing, and not stopping anytime soon. Two of the big players in the small-to-mid market are Infusionsoft (now Keap) and Ontraport. So, which one is better? It depends. On you. Your goals. Your direction. Your expectations. Listen to my thoughts in today's episode and got to https://facebook.com/chaosmapmarketing to get a full visual. Ontraport comparison grid: https://ontraport.com/tools/software-comparisons/infusionsoft Infusionsoft: https://keap.com Great

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