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PODCAST

Blue-Collar BS

Brad Herda and Steve Doyle

The age-old excuse "we can"t find good people" is busted by two business coaches, Brad Herda and Steve Doyle. Blue-Collar BS features the top blue-collar business owners, thought leaders, and experts to share strategies on attracting and retaining top talent across ALL generations--including Gen Z"s (and why they should not be overlooked). Blue-Collar BS helps blue-collar business owners like you build a business that"ll thrive for decades by turning that blue-collar bullsh*t into some blue-collar

business careers

All Episodes

26:49

Retention Goldmine: Why Aaron’s Techs Never Leave

Blue-Collar BS ·

2025/08/22

We’ve all worked places where the culture sucked. Aaron Beay decided to build the one he always wanted and five years later, no one’s left.We brought Aaron on because of the culture he’s created one that actually retains young talent, and not by accident. After 18 years in the field, burnout pushed him to try teaching. That part-time gig turned into a full-blown strategy for recruiting and training a team that’s never left his side in five years. Yeah, you read that right 100% retention.Aaron

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32:54

From Boiler Room to Business Boss: Chris Mesker's...

Blue-Collar BS ·

2025/08/15

Ever thought about owning a franchise but had no idea what kind would actually fit? Chris Mesker’s been there and most people don’t realize how many are built for the trades.In this episode, we dig into what franchise ownership really looks like, especially for those of us coming from the trades, stuck in a job you hate, or just done working for someone else. Franchising isn’t just fast food. There’s a whole world of blue collar opportunities out there, from dog poop pickup to drone powered power

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24:25

Ditch the Diploma and Grab a Wrench

Blue-Collar BS ·

2025/08/08

If you’ve listened to the show for a while, you know that we are big believers that not everyone is meant for a 4-year university. It looks like the mainstream media has also picked up on that, and we're excited to dive into what that means for the future of work.Brad and I had a fantastic conversation this week about a significant cultural shift: high schoolers increasingly choosing the trades over traditional college. We discussed the rising trend of graduates earning substantial, debt-free

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34:08

From Airstream Dreams to Leading Shipyards with Frank...

Blue-Collar BS ·

2025/08/01

We’ve heard a lot of “that’s how we’ve always done it” in the trades but Frank Manning is showing how to lead with humility, trust, and a hands-on mindset.Frank is the President of Diversified Marine, isn’t your typical shipyard boss. He stumbled into the marine industry after a failed business venture and has been hooked ever since. Leading one of the top tugboat building teams on the West Coast, Frank brings a rare mix of humility and confidence to an industry dominated by legacy and tradition.In

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31:19

What Happens When BROADs Call BS

Blue-Collar BS ·

2025/07/25

We did something a little different this week a crossover with Erin and Lori from BROADcast for Manufacturers. We tackled how fear based leadership and economic uncertainty are gutting decision-making, hiring, and trust across the shop floor.We dug into why leaders freezing up or worse, constantly changing course is killing morale and productivity. A recent Russell Reynolds report gave us a solid starting point, but the real value came from real experience: what happens when leaders react instead of

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30:07

From $9 an Hour to CEO: Jacob Emery’s Blueprint for...

Blue-Collar BS ·

2025/07/18

We’re talking with Jacob Emery, a guy who went from digging trenches at $9 an hour to running the company and that’s just half the story. Jacob’s not just leading R & R Pipeline in central Ohio, he’s also building a culture that challenges the old-school, cutthroat mindset in the trades. What really hit us was the moment someone looked him in the eye and asked, “What the hell are you doing with your life?” That one question flipped a switch.Jacob grew up around heavy equipment, started working

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30:45

How to Lead People Who Don’t Think Like You with...

Blue-Collar BS ·

2025/07/11

We’ve known George for nearly a decade, and what stands out most is his ability to connect with people across industries, titles, and generations. This episode is packed with helpful tips on how he’s learned to lead by listening, adapting, and meeting people where they are.Our longtime friend George McCaughan is joining us this week to talk about how to lead people across generations from union guys on the factory floor to young lawyers in a Florida firm. He’s done it all, and he’s still calling BS

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24:26

Fireworks, Food, and Freedom: The 4th of July Episode

Blue-Collar BS ·

2025/07/04

We figured, hey it’s the 4th of July. Let’s skip the heavy stuff and just talk food, fireworks, and all the random things that make this holiday what it is.This week, we're keeping it light because it's the 4th of July and nobody needs a lecture while they're flipping burgers or chasing kids around the backyard. We’re talking backyard games, cookout must haves, fireworks chaos, and all the weird traditions that somehow make this holiday one of our favorites.Steve breaks down what 4th of July looks

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30:22

Teen Worker Tells All: What Gen Z Really Thinks About...

Blue-Collar BS ·

2025/06/27

We’ve always wanted to hear it straight from the source so this week, we brought in a real Gen Zer (and Steve’s daughter) to break down what it’s actually like to be young and working today.This one’s personal and eyevopening. We’re joined by Kayla, Steve’s high school aged daughter, who’s already on her third job and has plenty to say about what’s working (and what’s not) in the workplace. From bad bosses to “walk of shame” exits, she gives us the kind of honest feedback most business owners will

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31:00

Branding, Grit, and the New Face of Construction with...

Blue-Collar BS ·

2025/06/20

We knew Stefanie Couch was gonna bring the heat when she showed up in her pink hat and yep, she delivered. We’re talking branding in the trades, leading teams across generations, and how to stand out without selling out.She grew up in a family lumber yard, crushed it in the corporate world, and now she runs her own agency helping construction companies fix what’s not working usually starting with their marketing (or lack of it). Stefanie’s got strong opinions and real experience, which is exactly

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21:36

Hey Boomers; How do you stop the dumpster fire

Blue-Collar BS ·

2025/06/13

We're not here to sugarcoat it—some of the worst dumpster fires we see in business start at the top. And we know, because we’ve either helped put them out or accidentally started a few ourselves.This episode came out of a real conversation about leadership gone sideways—owners jumping in to save the day when what they really need to do is get out of the way. From a 6:15 a.m. client text to job site chaos that didn’t need to happen, we broke down how leaders (especially ones clinging to control)

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31:00

The Blueprint for Business Boldness with Precious...

Blue-Collar BS ·

2025/06/06

We weren’t ready for the energy Precious L. Williams brought into this episode—and honestly, we needed it. From sales rooms to stages, she’s the kind of speaker who doesn’t just hold attention—she demands it.Precious doesn’t play it safe—and that’s exactly why we wanted her on. She’s built her brand by saying what most people won’t, and in this episode, she’s dropping truth about what it really takes to stand out, whether you're in sales, pitching your business, or just trying to find your voice in

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22:11

Dear Younger Leaders: Be Curious, Not Clueless

Blue-Collar BS ·

2025/05/30

If you’re leading a team right now and feeling like every decision could make or break the future—you’re not alone. We’ve been hearing from a lot of younger leaders who are staring down uncertainty and aren’t sure which move to make next. We’ve both been there, and in this conversation, we’re digging into how to handle the pressure without freezing or freaking out.It’s easy to lead when everything’s steady. But what about when the world feels like it’s shifting under your feet? From tariffs and

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34:02

Plumbers, SEO, and $8.5 Million: The Ryan Redding Story

Blue-Collar BS ·

2025/05/23

Today’s guest, Ryan Redding, didn’t hold back — we got into how AI, customer experience, and smart leadership are rewriting the rules for trades businesses.Ryan shared how he accidentally found his way into marketing for the trades and how that detour turned into building Levergy, a digital marketing agency focused on helping home service companies grow smarter and stronger. Ryan’s journey wasn’t traditional — it was built on real-world experience, quick learning, and finding smart ways to grow

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26:56

Touch It Once... But Not Like That

Blue-Collar BS ·

2025/05/16

We’ve both looked at our to-do lists and thought, “Yeah… not today.” The harder the task, the easier it is to avoid. Let’s talk about why that happens—and what to do when procrastination starts running the show.We’ve all been there—staring at a task we know we should handle but keep pushing to the bottom of the pile. In this episode, we talk about why we do that and what to do instead.James Clear might call it habit formation. We like to call it getting shit done. We dig into why “touch it once”

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28:02

High-Tech Redneck James Hatfield

Blue-Collar BS ·

2025/05/09

We’ve all wasted time chasing jobs that go nowhere—or worse, driving across town for something we could’ve solved with one look. That’s why when James Hatfield showed us how LiveSwitch works, it felt like the most obvious tool every crew should be using.James Hatfield isn’t your average tech guy—he calls himself a high-tech redneck, and once you hear his story, you’ll get why. From painting houses and power washing driveways to leading a tech company helping blue collar pros get their time (and

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21:30

Why Your New Hires Suck (And It’s Probably Your Fault)

Blue-Collar BS ·

2025/05/02

When your team isn’t clear on what success looks like, it usually means expectations weren’t defined early on. Whether it’s a new hire just starting out or a long-time employee unsure about how to move up, we’ve seen how unclear expectations can lead to frustration—for everyone. In this episode, we’re talking about how to create clear, realistic pathways for growth, accountability, and performance, without overcomplicating the process.We’re kicking off Q2 with a real talk about what owners and

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30:18

The Right People Faster, It's Not Complicated with...

Blue-Collar BS ·

2025/04/25

Ever had an employee who’s great at their job but completely struggles when promoted to a leadership role? We've been there too. In this episode, we’re joined by Talmar Anderson to talk about why hiring and leadership often go sideways — and what you can do to fix it.Hiring the right people isn’t just about filling seats — it’s about building a solid team that can grow with your business. In this episode, Talmar Anderson, CEO of Boss HQ, joins us to break down the key mistakes business owners make

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28:43

Raises for Some, Rage for Others

Blue-Collar BS ·

2025/04/18

Ever told your team it’s been a great year — only to leave some employees wondering why they’re not getting a raise? We break down how that misstep can crush morale and what leaders can do to fix it.We break down a real-world scenario where leaders gave hourly employees a raise but blindsided their salaried team with nothing but an email. The result? Chaos, frustration, and a whole lot of unanswered questions.If you’ve ever struggled to navigate compensation talks, this episode is packed with

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40:54

The Trailer Ain't the Field with Coty Fournier

Blue-Collar BS ·

2025/04/11

Have you ever wondered what it really takes to succeed in the construction industry? Coty Fournier didn’t take the usual path — and that’s exactly what made her stand out.In this episode, we sit down with Coty Fournier, a seasoned construction professional with decades of experience and a whole lot of wisdom to share. Coty's journey didn’t follow the typical route — no family ties in the trades, no early passion for construction — but her decision to pursue construction management at Michigan State

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186 results

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