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PODCAST

Blue-Collar BS

Brad Herda and Steve Doyle

The age-old excuse "we can"t find good people" is busted by two business coaches, Brad Herda and Steve Doyle. Blue-Collar BS features the top blue-collar business owners, thought leaders, and experts to share strategies on attracting and retaining top talent across ALL generations--including Gen Z"s (and why they should not be overlooked). Blue-Collar BS helps blue-collar business owners like you build a business that"ll thrive for decades by turning that blue-collar bullsh*t into some blue-collar

business careers

All Episodes

33:51

Ms. Swiss and the Sisterhood of Trades with Nush

Blue-Collar BS ·

2026/02/27

Nush knew by sophomore year that traditional college wasn't her path. Automotive classes in high school led to NASCAR Technical Institute, then CNC machining when motorsport jobs required connections she didn't have. Now she's built Sisterhood of Trades, a Discord community of 850 women worldwide supporting each other across different trades. We explore why women still face basic safety issues like inaccessible restrooms and unlit parking lots that employers ignore while claiming to support women

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30:29

When Ego Paves the Wrong Road with Bryce Harem

Blue-Collar BS ·

2026/02/20

Fresh out of college with a construction management degree, Bryce walked onto job sites telling field crews how to build based on what the book said.Fast forward to 2022 when he became a general manager and led his company to their largest financial loss ever at $1.5 million, forcing him to lay off 66 people.Instead of quitting, Bryce stood in front of the 35 remaining employees, wrote "I'm sorry" on a whiteboard, and owned the failure completely.We explore how treating people like numbers on a

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25:50

Shoebox Accounting & Other Bullsh*t That’s Costing You

Blue-Collar BS ·

2026/02/13

Too many trades and construction business owners ignore their accounting until tax season hits, then spend days manually entering receipts from shoeboxes instead of using technology that does it automatically. We tackle the business operations side that gets pushed aside when you're busy doing the work that actually gets you paid. Steve reveals his manual QuickBooks process while Brad walks through why people fail to pay themselves properly, the three different rates you should be charging as

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33:28

Who's Sucking Now with DT

Blue-Collar BS ·

2026/02/06

Starting with a shop vac in a Ford Ranger, DT built a grease trap company that now runs 14 trucks across Washington State with his sights set on going national before turning 40. He's built a team that runs the business smoothly when he's not there, and employees talk up the company so much they're recruiting people from completely different industries. We explore how unconventional leadership creates this level of ownership, why creative benefits matter when you can't compete with corporate

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31:56

Chasing Checks Sucks with Joe Kaye

Blue-Collar BS ·

2026/01/30

Home service is now 4% of the US workforce and the fastest growing industry in the country, yet many successful businesses still struggle with basic invoicing and cash flow management. Joe Kaye, a tech veteran who worked construction through college, started exploring investments in blue collar businesses and discovered a massive gap between the amount of work available and the systems companies used to actually get paid. He teamed up with co-founder Luke to build Procured, a field service

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30:30

You Good, Bro? with Jessica Hallahan

Blue-Collar BS ·

2026/01/23

Construction is the second leading industry for death by suicide, yet most leaders don't know how to recognize when someone's struggling or how to have those check-in conversations. Jessica Hallahan grew up in a household full of addiction and poverty, became a drug and alcohol counselor, then burned herself out at age 24 before founding Journey to Yourself to help individuals and teams build resilience. We explore how different generations approach mental health from boomers who view it as

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20:19

OnlyFans for Engineers? Let's Talk Strategy

Blue-Collar BS ·

2026/01/16

Most business owners are sitting here in early January without any real plan for 2026 because they're still trying to close out 2025. Steve makes the case for one single measurable outcome that determines a successful year while Brad pushes back with the reality of "we just want more" thinking. Using gross margin improvement as an example, we walk through how to get every department aligned on the same goal, why supplier accountability is an untapped opportunity, and how to turn objectives into

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33:15

Inviting Women In, Changing the Game with Meaghan Ziemba

Blue-Collar BS ·

2026/01/09

Manufacturing has a storytelling problem and it's costing the industry talent to the skilled trades. Meaghan Ziemba, a technical writer with a master's degree who's been in the industry since 2008, got tired of watching male hosts ignore her suggestions to interview women in manufacturing. So she started Mavens of Manufacturing during the 2020 pandemic and has since interviewed over 200 women, creating a movement that's now bringing Gen Z into the industry through TikTok. We explore the broken rung

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27:10

The wins, you know you have them

Blue-Collar BS ·

2026/01/02

Most business owners get so stuck in daily operations overwhelm that they forget everything they accomplished throughout the year. Brad shares his process for helping clients identify wins they didn't even realize they had, while Steve explains the psychology behind why your success list is actually programming you for future achievements. We tackle the recency effect in performance reviews, why most people announce seven goals when they should focus on two, and how to use your wins as a catapult

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34:22

Grandma Had It Right: Wealth, Wisdom & Generational...

Blue-Collar BS ·

2025/12/26

Most blue collar business owners see real estate as either something they have to deal with or a major expense eating into their profits. Brad sits down solo with millennial real estate investor Geoff Stuhr to explore how property ownership can become a wealth building tool instead of just another overhead cost. We discuss the generational differences in approaching property ownership, why selling your building and leasing it back might make more sense than you think, and the three critical factors

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26:54

Bonus or BS? Let’s Talk Holiday Compensation

Blue-Collar BS ·

2025/12/19

With Christmas less than a week away, we tackle one of the most uncomfortable conversations happening in blue collar businesses right now: the holiday bonus. What happens when bonuses have become an expectation rather than a reward? We talk through why delaying bad news creates disengagement, how to communicate with empathy when bonuses aren't happening, and the critical mistake of buying yourself a new Denali while telling employees there's no money for bonuses. Plus, we dive into the difference

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34:50

The Bookkeeping Badass You Didn’t Know You Needed;...

Blue-Collar BS ·

2025/12/12

With Steve out on college tours, I sit down solo with Beth Carter, the self-proclaimed badass bookkeeper who talks to trades clients like actual human beings instead of reciting profit and loss statements like a robot. We discuss why your aunt Sue probably shouldn't be doing your books, the difference between quality bookkeeping and data entry, and how a negative $250,000 bank account on a balance sheet is a pretty good sign something's gone horribly wrong. We explore the generational divide in how

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33:38

Serve First, Sell Later-It’s That Simple

Blue-Collar BS ·

2025/12/05

We dive into what separates great customer service from terrible experiences using Steve's recent dealership visits as an example. On this episode we discuss how behavioral styles impact sales performance, why most customer service failures are actually leadership problems, and the critical difference between selling to someone versus letting them buy from you. We explore how sales managers can better support different personality types on their teams and why rigid scripts often create more problems

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22:09

From Best Buy Battles to Amazon Anxiety

Blue-Collar BS ·

2025/11/28

Remember when Black Friday meant people fighting at store entrances and camping out for deals? We dive into how one of America's biggest shopping traditions became a ghost town in just five years and what it reveals about how businesses must constantly evolve.In this episode, we get nostalgic about our completely different Black Friday experiences. Brad loved the event getting up early, hitting Home Depot for tool deals, and making it a tradition. Steve? He watched the chaos on TV from his couch and

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35:36

Raised in the Projects, Powered by Purpose Terry Taylor

Blue-Collar BS ·

2025/11/21

Terry Taylor grew up moving 40 times before graduating high school, attending 25 different schools, and finding his path through sports instead of the wrong crowd. In this raw and honest episode, Terry shares how basketball and football taught him the perseverance, competitiveness, and accountability that propelled him from an hourly worker to plant manager at one of the biggest aerospace companies in the world all without a degree.Now with his MBA earned at age 50 (graduating summa cum laude with a

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30:50

Skilled Trades Don’t Recruit Themselves - Joe...

Blue-Collar BS ·

2025/11/14

In this episode, we talk with Joe McClaran, a millennial talent acquisition manager who's passionate about changing perceptions of the skilled trades. Joe shares his journey from mortgage collections and food service to becoming a skilled trades advocate, and discusses the real challenges and opportunities in recruiting and retaining young talent in the construction industry.Joe reveals the truth about recruiting in construction: the six-month reality check when weather extremes separate the

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20:44

When Personal Problems Clock In Too

Blue-Collar BS ·

2025/11/07

Brad's morning at Panera turned into an accidental observation study on how personal drama is infiltrating the workplace. Surrounded by Gen X and Boomer professionals complaining about family issues, relationship problems, and personal grievances with coworkers, he witnessed something that used to be unthinkable people bringing their entire personal lives into professional spaces.The once-impenetrable wall between work and personal life has shrunk to a speed bump. For Gen X professionals, that

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58:33

Built Tough: Women Leading Manufacturing Becca and...

Blue-Collar BS ·

2025/10/31

Two Gen X women who worked their way through male-dominated manufacturing share stories about earning respect, managing up, and why facts beat emotions every time. Becca and Jennifer reunite with Brad who used to manage them back when they all worked at Bucyrus to discuss leadership lessons.Both women rose from early roles to director level positions Becca now leads marketing at Super Products making truck mounted vacuums, while Jen oversees materials management. Their journeys reveal how women

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25:05

Gen Z Bossing Boomers with Class with Collin Thomey

Blue-Collar BS ·

2025/10/24

At 22 years old, Colin Thomey manages staff members twice his age while running his own golf performance business on the side. His journey from retail frustration to golf course general manager reveals what happens when Gen Z enters leadership roles in family businesses.Colin learned early on in his career that coming on too strong with new ideas instead of taking time to understand the family business, their margins, memberships, and existing staff dynamics.The turning point came when Colin asked

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24:50

Shorty Shorts, Tank Tops, and Customer Service

Blue-Collar BS ·

2025/10/17

When is a job really finished? This episode explores the gray area between completed work and customer satisfaction through Steve's personal experience as both contractor and homeowner in a landscaping project gone sideways.The conversation centers around a classic scenario: contractor completes work per original scope, homeowner calls four months later wanting additional work done. Steve built a retaining wall but explicitly excluded soil reclamation from his scope now the homeowner wants that dirt

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193 results

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