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PODCAST

Ice Cream for Everyone Podcast

Willem van der Horst

Candid conversations inquiring into the nature of play and work, creativity, games, design, marketing communications, brand strategy, and more.

business management & marketing

All Episodes

01:02:41

Designing Marketing Experiences with Jennifer...

Ice Cream for Everyone Podcast ·

2019/05/06

I've had an excellent conversation about design with Jennifer Severns, including some fun geeking out on Marvel superhero movies (tiny spoiler for Captain Marvel, FYI) and video games. Jennifer is the Chief Experience Officer at the American Marketing Association, they recently went through a large rebranding exercise and a complete overhaul of their internal systems that we talk about in the episode as well. "I have an infographic of the scientific method printed out in my office, hanging on

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01:07:46

Soulful Brand Design with Jim Pietruszynski, Partner...

Ice Cream for Everyone Podcast ·

2019/04/24

I invited Jim to be a guest on the podcast and he was gracious enough to invite me to chat in person at the lovely Soulsight offices in Chicago's downtown Loop. Soulsight is an award-winning branding agency working with some of the largest businesses in the world, such as MillerCoors, Kraft-Heinz, or Pepsico. They rethink and design the experience of brands such as Blue Moon, Sol Mexican Lager, Henry's Hard Sodas. Jim is a partner in the agency, and co-authored The Big Book of Packaging. We

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01:04:45

Living Playfully with Emma Worrollo, Founder & Chief...

Ice Cream for Everyone Podcast ·

2019/04/19

I had a fantastic conversation with Emma Worrollo, Founder and Chief Creative Officer of The Pineapple Lounge. It's a research agency specializing in better understanding children, teens, families, and helping brands connect with them. I came across the Pineapple Lounge and Emma while participating on an expert online panel about play, I thought the agency and Emma's work at the intersection of brands, creative communications, families, and play seemed fascinating. Emma shared her experience of

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01:22:00

Revealing Uncomfortable Truths with Mark Pollard,...

Ice Cream for Everyone Podcast ·

2019/04/10

I'm pretty sure a lot of people will be looking forward to this conversation, and for me it's sort of been a while coming. I met up with Mark Pollard over a couple of years ago in London, had just bought a new digital audio recorder I didn't really know how to use properly (and barely do now, just about enough to record one-on-one conversations), so the recording wasn't particularly good and to set that episode aside. I was happy to catch up with Mark and we had an excellent conversation about

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01:08:46

The Case For Boredom with Rob Estreitinho, Senior...

Ice Cream for Everyone Podcast ·

2019/04/03

This new conversation with Rob Estreitinho went by in a flash, it was a brilliant chat and I hope you enjoy listening to it as much as I enjoyed recording it. I even wondered if it was a little abrupt in my managing the end of it, but I was just conscious of time. We talked about meeting in London a few years ago, how Rob views strategy and defines it for people not in the creative communications industry, about his growing up in Portugal and what he enjoyed playing at and with growing up, about

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59:25

Planning Dirty & Playing In Nightmares with Julian...

Ice Cream for Everyone Podcast ·

2019/03/27

In this new episode of the podcast, I had a great conversation with Julian Cole. Julian is a communications planner with a wealth of experience with some of the best creative advertising and marketing agencies. He was Head of Comms Planning at BBDO in New York last, and recently got back from 14 months traveling to many far flung and exotic locations. I'd come across Julian's work quite a few times. I appreciate the originality of thinking, that he shares and teaches the way he does strategy and

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31:26

Introducing Playful Strategy

Ice Cream for Everyone Podcast ·

2019/03/11

I can't believe it's already been nearly three months since the last episode I published for the podcast! I've been spending time formulating what Ice Cream for Everyone is about, and finally got to a version I'm happy to share, and is on my updated website front page as well. In the episode I'm quite simply sharing what I've been up to over the winter, this sort of manifesto, and a set of personal beliefs that I've been working on and helped me refine what the website, and this show is about

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01:03:44

Creating Beautiful Games with Jamey Stegmaier

Ice Cream for Everyone Podcast ·

2018/12/15

Happy Holidays everyone! It's nearly the end of the year and while it has been a slow one for the Ice Cream for Everyone Podcast I'm really happy to finish the year with an awesome guest, Jamey Stegmaier of Stonemaier Games. Jamey is an award-winning board game designer, particularly known for quite intricate, strategy oriented games with beautiful pieces and design. He's also known in the industry for the knowledge he shares about design and crowdfunding. He raised $3.2 million on Kickstarter

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01:07:01

Designing Custom Folsom Skis with Co-Founder MikeMcCabe

Ice Cream for Everyone Podcast ·

2018/11/08

A month already since the last episode of the podcast, and a (low) record breaking number, this being only the 4th episode published this season. I recorded this a while back over the summer, so it's a little overdue and at the same time it's right in time for the skiing season. My guest for this episode is Mic McCabe, one of the co-founders of Folsom Skis in Denver, Colorado. As you may know if you follow me on social media, I really got back into skiing pretty seriously two years ago. I hadn't

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01:01:31

Disney Strategic Alliances & Radical Toymaking with...

Ice Cream for Everyone Podcast ·

2018/10/05

In this podcast episode I have a fascinating conversation with Jack Riback, who created and headed the department of Strategic Alliances for Disney Studios. I met Jack quite randomly while listening to jazz at the Green Mill Lounge, in Uptown Chicago, got talking and it seemed he had interesting stories to tell so I invited him for a recording. That said I also have to apologize for the quality of the sound, we had a few technical issues and I ended up calling Jack's phone, which didn't turn out to

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01:08:32

Happy 4th with Evil Corp: The Board Game with Alfie &...

Ice Cream for Everyone Podcast ·

2018/07/05

Happy 4th July to everyone in the United States of America! So far I'm celebrating with podcast editing but I'm about to go catch the end of the Cubs game at a friend's patio so I'll be celebrating properly there in Murican fashion with baseball! I'm very excited about this episode, I had a fun and interesting conversation with my friends Alfie Dennen and Allix Harrison d'Arcy to talk about the board game they designed, currently being funded on Kickstarter, Evil Corp. Evil Corp is a game in which

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27:24

Season 3 Debut: News, game mechanisms, upcoming guests

Ice Cream for Everyone Podcast ·

2018/06/27

About time I get back to publishing after a 6 month long Christmas break from the podcast! This is an experimental update talking about what I've been up to, skiing, talking about board games and game mechanisms, upcoming guests and a few more bits and pieces. Mentioned in this episode: Evil Corp Board Game on Kickstarter Alien Frontiers (board game) Kingsburg (board game) The Voyages of Marco Polo (board game) Chicagoland Games Dice Dojo GenCon Folsom Custom Skis Worker Placement board game

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04:21

Happy Holidays Season 2 Finale

Ice Cream for Everyone Podcast ·

2017/12/23

Happy Holidays everyone!! Perhaps not that much of a seasonal climax, this year we finish the Ice Cream for Everyone Podcast sans guests, just a few minutes of yours truly to wish you happy holidays / Christmas / Chanukah (at the time of recording) / Festivus / Kwanza / However you celebrate the end of year - and a happy new year! That's about it, I've just arrived in the South of France to spend the holidays with family in the Pyrénées Mountains and am looking forward to it! The show will be on

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56:40

Under Think It with Santy Chief Strategy Officer Adam...

Ice Cream for Everyone Podcast ·

2017/12/07

The podcast is back with a new episode after a brief Thanksgiving hiatus - also slightly due to scheduling breakdowns too. I'm excited, this was a great conversation. Adam Pierno, Chief Strategy Officer at creative agency Santy, reached out to me on Twitter and invited me to be a guest on his podcast, The Strategy Behind Everything, in which we talked about tabletop games. I finally managed to organize my schedule properly to have Adam on my show to talk about his background as a creative in the

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30:46

Artist Vicky Hoffman on Art & Advertising

Ice Cream for Everyone Podcast ·

2017/11/08

I haven't had any guests having worked in both advertising agencies, in marketing as a client, and in fine arts so far. I thought it would be a great perspective to have so I invited my friend Vicky Hoffman to join me for a conversation. It's a little bit shorter than usual, as I'm exploring and experimenting with different lengths for the show, and admit I was running out of time to plan for this episode as well. We talked about Vicky's experience studying metalsmithing and enamels, her career in

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04:30

Happy Halloween Update

Ice Cream for Everyone Podcast ·

2017/10/25

Hi there! Unfortunately I've been running behind original plans for the podcast and don't have a guest today. New guests coming up, in the meantime just an update for a few minutes talking about what is going on right now. In short: I have been freelancing at Energy BBDO in Chicago for a few months now, an advertising agency. and officially switched to working there full time. Ice Cream for Everyone will keep going on here on the website, blog, newsletter, podcast pretty much as per usual - and it's

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01:03:36

Professional Magical Girl Meghan Dornbrock, Modifier...

Ice Cream for Everyone Podcast ·

2017/10/11

For this new episode of the podcast, I had an excellent conversation with fellow gamer and podcaster Meghan Dornbrock. Meghan has a lot of different and fascinating projects going on, including a video game in development, many illustrations, the Modifier podcast (which is also part of the One Shot Gaming Podcast Network). I first learned about Meghan and her podcast via Twitter, liked the different projects I came across on her main website, enjoyed listening to a few episodes of her podcast and

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01:00:28

Itchy Feet Web Comic & Travel Game Creator Malachi...

Ice Cream for Everyone Podcast ·

2017/09/28

I had a great conversation with Malachi Rempen: screenwriter, traveler, and creator of the Itchy Feet web comic and travel card game. Malachi recently and successfully crowdfunded the Itchy Feet Travel card game. We covered some good ground talking about storytelling and the importance of having the end in mind, travel stories, marketing, the Kickstarter project he recently finished, cinema influences with the Coen Brothers, writing advice, and much more. Enjoy! Some of the information mentioned

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57:47

Designing Pinstripe & Atmospheric Story-driven Games...

Ice Cream for Everyone Podcast ·

2017/09/13

I hadn't played any video games in a long while and I'm glad I got back into it thanks to Thomas Brush's beautiful Pinstripe game. As I explain in the episode, I came across Pinstripe's Kickstarter crowdfunding campaign last year, really liked what I saw and participated in bringing the game project Thomas had already been working on by himself for several years to fruition. The game was released on Steam a few months ago and I played through it. I really enjoyed the design, style, storytelling,

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01:01:00

Siftly's Expert Job Matching with Frank Striefler

Ice Cream for Everyone Podcast ·

2017/08/30

I had the chance of organising a conversation with seasoned brand strategist turned entrepreneur Frank Striefler. Inspired by dating sites matching potential partners, and frustrated by his own experience as a candidate and as a hiring manager in the creative communications and marketing industries, Frank created a job matching site: Siftly.com. I've had Siftly on my radar as it had been growing in popularity over the past few years, and also because it started as a dedicated platform by and for

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87 results

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