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PODCAST

Ice Cream for Everyone Podcast

Willem van der Horst

Candid conversations inquiring into the nature of play and work, creativity, games, design, marketing communications, brand strategy, and more.

business management & marketing

All Episodes

01:42:08

Playing Cthulhu Confidential with Colleen Berg,...

Ice Cream for Everyone Podcast ·

2021/06/13

For this new episode of the podcast I am joined by Colleen Berg, director strategic insights at The Palmerston Group.Colleen is a fellow strategist based in Canada, as well as a tabletop roleplaying gamer who regularly plays Dungeons & Dragons. I had the chance of being on a panel with Colleen for an episode of Mark Pollard's Sweathead podcast about freelancing (along with Lani Dourado as well), which is where I found out Colleen played Dungeons & Dragons. I reached out to her and asked if

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58:43

Playing Ironsworn Solo RPG Part 4: Narrative...

Ice Cream for Everyone Podcast ·

2021/05/14

This is a sequel episode to the series playing the Ironsworn solo roleplaying game, if you're new to it I recommend going back to the first episode in which I create the character I am playing, Terilius the Iron Monk. In this series while playing Ironsworn, I’m going to bookend each episode with a topic more or less related to the game session. In this fourth part of the series, I introduce the episode with mentions of the differences between writing a story, talk, or presentation with a classic

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01:18:31

Go Luck Yourself with Andy Nairn, CSO and co-founder...

Ice Cream for Everyone Podcast ·

2021/04/24

For this episode of the podcast I'm joined by Andy Nairn, Chief Strategy Officer and Co-founder of Lucky Generals, an award winning creative agency based in the UK and USA. Andy is one of the most respected and awarded brand strategists in the world, and he is publishing a new book: Go Luck Yourself, 40 ways to stack the odds in your brand's favour. The book coming out in June 2021, and you can already pre-order it now. We talked about luck, Andy's life and career, and this being the podcast

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01:01:54

Playing Ironsworn Solo RPG Part 3: Random creative input

Ice Cream for Everyone Podcast ·

2021/03/28

This is a sequel episode to the series playing the Ironsworn roleplaying game, if you're new to it I recommend going back to the first episode in which I create the character I am playing, Terilius the Iron Monk. In this series while playing Ironsworn, I’m going to bookend each episode with a topic more or less related to the game session. In this third part of the series, I also talk about using more or less random inputs to facilitate creativity in brainstorm and ideation sessions, and it's

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01:30:45

Surrealism and Creativity, Playing Itras By with...

Ice Cream for Everyone Podcast ·

2020/08/13

For this episode of the podcast I'm exceptionally joined by not one, but two guests, AND I hand over the reigns to Dina, who led us in playing a lovely demo of the Norwegian surreal tabletop roleplaying game Itras By. I happened to exchange a few tweets about roleplaying games with Dina who is based in Finland, and noticed her bio mentioned the fact she is hard of hearing. I was reminded of being in contact with Ashley last year, given she works with Rosie and Faris Yakob of Genius Steals, and I

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01:06:30

Happy Together with Marcelo Kuhn, Co-Founder at The Dojo

Ice Cream for Everyone Podcast ·

2020/08/05

For this new episode of the podcast, I am joined by Marcelo Peretti Kuhn, Co-Founder of The Dojo, and among other discussion points we demo the atmospheric tabletop roleplaying game Happy Together by French game designer and photographer, Gaël Sacré (the game is available in both French and English). I had the chance of attending an online session of The Dojo's Full Body Thinking method with Marcelo during the GroupThink Fest event earlier this year, during the lockdown. I loved the way they mix

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01:06:48

Space & Mindjammer RPG with Uma Rudd Chia; Creative...

Ice Cream for Everyone Podcast ·

2020/07/03

I am joined by Uma Rudd Chia today. Uma is a creative director, best selling author, global keynote speaker, and founder of the Female Idea. Originally from Malaysia, Uma lived worked internationally, and is now based in Singapore. We had the chance of working together years ago and being desk neighbours while working at the advertising agency Saatchi & Saatchi in Singapore. We kept in touch during the pandemic lockdown, and asked her if she'd be up for being on the show. I also asked her to

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01:05:38

Music & Apocalypse World RPG with Eric Woning

Ice Cream for Everyone Podcast ·

2020/06/02

Hi, and welcome to another episode of the Ice Cream for Everyone podcast, where play meets strategy. And both as an edited audio file (cleaned up sound, mostly) as well as on video for the first time! I am joined by Eric Woning, a brand and communications strategy director based in London. Eric has extensive experience with brands and digital, media, and creative advertising agencies like Mindshare, OMD, TBWA, and more. We follow each other on Twitter and I asked him if he’s up for being on the

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01:03:52

Playing Ironsworn Part 2: System & Feeling embarrassed

Ice Cream for Everyone Podcast ·

2020/05/21

This is a sequel episode to the series playing the Ironsworn roleplaying game, if you're new to it I recommend going back to the first episode in which I create the character I am playing, Terilius the Iron Monk. In this series while playing Ironsworn, I’m going to bookend each episode with a topic more or less related to the game session. In this episode given it is still the beginning I briefly go over what tabletop roleplaying games are, what a solo game is, the rules system for Ironsworn,

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01:02:09

Growth Marketing & Gambling with Rohan Kale

Ice Cream for Everyone Podcast ·

2020/05/17

I hope you and your close ones are safe in the midst of the worldwide pandemic, take care - and don’t hesitate reaching out, whether you have any questions about your brand and marketing communication strategy, or if you want to chat about anything. We have a guest joining me for this new podcast episode. Rohan Kale reached out, he is a Growth Marketing Consultant, who owns and manages a business developing animation videos, particularly dedicated to demonstration and marketing purposes, and also

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01:00:13

Playing Ironsworn Part 1: Character Creation, Brand...

Ice Cream for Everyone Podcast ·

2020/04/04

I'm pretty excited about this new episode, I'm looking forward to hearing what you think of it. I've had plans to begin recording a tabletop roleplaying game while musing about brand strategy and a few other topics, and it's finally beginning! In this episode, I'm creating the setting and playing character for Ironsworn, a roleplaying game that friends told me about and is designed to be played in a solo format (though not only, you can also play the same game with friends). In this game of

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27:00

Confined in Paris

Ice Cream for Everyone Podcast ·

2020/03/28

A month has gone by in a flash since the last episode I published, and the world has massively changed since - at least much of the world has, as the COVID-19 virus has been declared a global pandemic. In France we have been confined to our homes for the past two weeks, asked to stay home aside for work essential to running the country, going out for groceries, and minimal physical exercise. If you're reading I'm sure you know all this. Much of my world and media diet has been coronavirus related

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01:07:08

Quill RPG Author and Trollish Delver, Scott Malthouse

Ice Cream for Everyone Podcast ·

2020/02/27

We are back to a more traditional episode of the podcast this month, it follows the episode I recently published playing Quill, a letter-writing roleplaying game for a single player - you can go back to that one first if you'd like though it's not essential to following this conversation. After publishing the episode playing Quill, I reached out to Scott Malthouse, the author of the game, and he graciously accepted to take some time for a recording, a mere few weeks later and voilà! I hope you

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01:00:47

Playful Visit at The Louvre Museum

Ice Cream for Everyone Podcast ·

2020/01/20

I am experimenting new types of episodes for the podcast and would love to hear what you think of this one, given it's a first time for me. Before Christmas, I went out one day with my Zoom H5 audio recorder and recorded my observations visiting the Louvre Museum in Paris for the first time. Join me for a quite ignorant but hopefully entertaining audio experience from the most visited museum in the world! Mentioned in this episode: The Louvre Museum Nintendo & The Louvre partnership for 3DS

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01:00:42

Playing Quill, A Letter-writing Roleplaying Game for...

Ice Cream for Everyone Podcast ·

2020/01/03

Happy new year, I hope you had an amazing time over the holidays!! I can't believe it's 2020 already. Now I really feel old, still thinking of "the Twenties" as the 1920s now nearly twenty years into the 21st century. I'm sure people thought and said that a hundred years ago too. Check out Tim Urban's short post on Wait But Why about 2020 for some more of this kind of perspective in the kind of fantastic diagram he does so well - and just a little bit depressing too. I'm finally back with an

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13:42

Summer update on the way from Chicago to Paris

Ice Cream for Everyone Podcast ·

2019/07/05

Well for a change I'm kind of behind on all sorts of things (mainly the podcast, newsletter, and other similar side projects and ideas - like designing a board game, that hasn't gotten any love in a while. But I digress) I was about to fly from Chicago to Paris yesterday on the 4th July and after nearly 4 hours delay, the flight was cancelled. It just so happens that I'm in the middle of moving from Chicago to Paris, so they put me up in a hotel near the airport, rebooked on a flight a day later,

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01:05:06

Brewing the Sour Stouts of Roleplaying Games with...

Ice Cream for Everyone Podcast ·

2019/06/12

I first met Jason at GenCon in 2018, and have been meaning to have a conversation about his game designing since. We had a brilliant chat about coffee roasting, roleplaying game writing and design, some of his history, what he believes his game design is about, and some pointers for people interested in trying out tabletop roleplaying games. "I'm trying to make memorable, emotionally moving games that make people think about serious issues so that we can use games to teach people how to be

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52:31

Being helpful & enthusiastic with Jessica Greenwood,...

Ice Cream for Everyone Podcast ·

2019/06/05

I had a brilliant and lively conversation about the value of being helpful, enthusiasm, the craft of writing, storytelling, today's media landscape, and more with Jessica Greenwood, Chief Strategy Officer of R/GA. Jessica was a journalist before being hired as a strategist and advocates the importance of writing as a craft for strategists in the creative communications industry. Jess was named to Ad Age U.S. Women to Watch Class of 2019. "The big rub on strategists is that they prefer to be

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01:06:43

Brave Storytelling with Ama McKinley, Freelance...

Ice Cream for Everyone Podcast ·

2019/05/21

I am happy to share the inspiring and fun conversation I had with Ama McKinley a few weeks ago. I came across her Linkedin profile while browsing as I sometimes do, read her profile, some of her writing, and reached out given she seemed to have an interesting background. Ama is a freelance strategy consultant, poet, a griot (storyteller), writer, and more, based in Atlanta. Here are a couple of thoughts from her about storytelling in the marketing industry: "I think the word storytelling is

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01:11:05

Master P for Planner with Steve Bayley, Creata...

Ice Cream for Everyone Podcast ·

2019/05/10

Steve reached out a couple of months ago with an interest to be on the podcast, he seemed like he was up to a lot of interesting things so we organized meeting up for chat. We ended up unexpectedly talking about rap and hip hop, Steve's circuitous journey to becoming a planner working in advertising and marketing, his involvement with soccer, the non-league he launched, and many other fascinating stories. Steve is a compelling proof that a planner can come from all sorts of different background

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87 results

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