x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

The Marketing RV Podcast with Ranalli and Volpe

Podcast with Lorraine Ranalli and Gene Volpe

Lorraine Ranalli and Gene Volpe get together weekly from some of their favorite eating and drinking establishments to discuss everything from marketing to books and sports. There are plenty of off-color shenanigans, as well.

All Episodes

31:35

Episode 030 – 3 Management Tips from Moshulu GM...

The Marketing RV Podcast with Ranalli and Volpe ·

2019/09/25

030 – 3 Management Tips from Moshulu GM Michelle Delp SYNOPSIS Nightlife helps steer The Moshulu’s popularity thanks to Kevin Friel, Director of Special Events and Nightlife for Fearless Restaurants. In this episode of Marketing RV, Ranalli & Volpe discussed some of the themed events hosted by the Moshulu. It’s the second of a two-part interview with Moshulu General Manager Michelle Delp where we learn about the Cannabis party and the Emo Sad & Boujee concert. What? You have to listen. In

en

27:42

Episode 029 – Moshulu, Part I: Marketing History with...

The Marketing RV Podcast with Ranalli and Volpe ·

2019/09/18

029 – Moshulu, Part I: Marketing History with Michelle Delp SYNOPSIS The Moshulu was the ship shown bringing Vito Andolini (Corleone) to New York in Godfather part 2, but it was actually not a passenger vessel. The 115-year-old four-masted sailboat was used to transport and store coal, other cargo, and mostly grains at some point during its life. Before being towed to the U.S. in 1970, the Moshulu played a role in both World Wars and had multiple owners in multiple countries. It’s not clear

en

34:31

Episode 028 – Fr. Smith’s Camino de Santiago Memoirs

The Marketing RV Podcast with Ranalli and Volpe ·

2019/09/04

028 – Fr. Smith’s Camino de Santiago Memoirs SYNOPSIS As difficult as it may be to write and then publish a book, marketing it is the most challenging phase of the process. This episode of Marketing RV with Ranalli & Volpe is the second of a two-part interview with Fr. Richard Smith, who is rapidly becoming a Camino de Santiago aficionado. Fr. Smith is in the process of obtaining a publisher for A Long Walk with God (working title), the book that resulted from reflections of his first Camino

en

30:21

Episode 027 - Fr. Smith’s Camino de Santiago Pilgrimage

The Marketing RV Podcast with Ranalli and Volpe ·

2019/08/28

027 – Fr. Smith’s Camino de Santiago Pilgrimage SYNOPSIS Marketing RV with Ranalli & Volpe pulled up to The Coffee Station in Morton, Pa. to chat with Fr. Richard Smith of Our Lady of Perpetual Help parish and author of the soon-to-be released book A Long Walk with God (working title). Fr. Smith did not set out to write a book when he embarked on the journey millions of others had taken over the thousand year history of the Camino de Santiago. Rather, the book resulted from copious written

en

43:18

Episode 026 - Metadata Marketing

The Marketing RV Podcast with Ranalli and Volpe ·

2019/08/21

026 – Metadata Marketing SYNOPSIS Where do you draw the line between marketing and eavesdropping, or is there a line to be drawn? The collection of metadata and how it affects anyone using any sort of web-related technology is the main topic of discussion in this episode of Marketing RV with Ranalli & Volpe. Marketing RV’s second video podcast picks up where Episode 025, Promotional Potpourri, fell short. That is, a detailed discussion about the Netflix’s The Great Hack. It all begins with the HBO

en

31:18

Episode 025 - Promotional Potpourri: A Ranalli &...

The Marketing RV Podcast with Ranalli and Volpe ·

2019/08/14

025 – Promotional Potpourri: A Ranalli & Volpe Video Podcast SYNOPSIS In a stream of consciousness the conversation between Ranalli & Volpe in this episode bounces from Delco’s beloved drive-through dairy shop and The Great Hack to Matty Roberts and selling T-shirts to Area 51 stormers. Add a little pot, politics, and non-profit and voila, and you’ll get a potpourri of marketing ideas for your 30-minute investment. First, the mess. This show starts out like a modern-day version of the Stooges

en

35:02

Episode 024 - Marty McDonald: Navigating the Digital...

The Marketing RV Podcast with Ranalli and Volpe ·

2019/08/07

024-Marty McDonald: Navigating the Digital Landscape SYNOPSIS From bionic goat missile launchers and Area 51 to Orwellian TVs that watch us, Marketing RV with Ranalli and Volpe dives deeper into the conversation about conspiracies and the marketing lessons to be learned from them. Episode 024 is the second part of our interview with Marty McDonald of Bad Rhino, Inc. Marty, an electronic marketing expert, explains the risks and rewards associated with technology that is not only at our fingers,

en

28:33

Episode 023 - Marty McDonald—an Area 51 Marketing Lesson

The Marketing RV Podcast with Ranalli and Volpe ·

2019/07/31

023 - Marty McDonald—an Area 51 Marketing Lesson SYNOPSIS There’s a huge marketing lesson to be learned from the online activity surrounding Area 51. Marty McDonald of Bad Rhino laid out the specifics in this episode of Marketing RV with Ranalli and Volpe. As we discussed the founding and ten-year success of Bad Rhino, one of the country’s leading electronic marketing firms, Marty revealed insights into effective social media marketing. Unless you’re willing to post with an intention to trigger a

en

36:03

Episode 022 - The Cyclical Nature of Marketing

The Marketing RV Podcast with Ranalli and Volpe ·

2019/07/24

022 – The Cyclical Nature of Marketing SYNOPSIS Part II of Marketing RV with Ranalli and Volpe with special guest Larry Cetlin of Cetlin Design Group, focuses on the cyclical nature of marketing. By trade, Larry is an artist. In a matter of minutes, Larry can translate your concepts into a freehand sketch. Given the digital landscape, he has adapted his raw talent to various new media over the years. Larry’s perspective is invaluable because he has seen it all over the years. In fact, he said that

en

31:08

Episode 021 - Integrated Marketing with Cetlin Design

The Marketing RV Podcast with Ranalli and Volpe ·

2019/07/17

021 - Integrated Marketing with Cetlin Design SYNOPSIS With so many channels of communication at our fingertips, literally, it is imperative to remember that Integrated Marketing is and always has been a key to success and sustainability. Marketing RV with Ranalli and Volpe dropped by the studio of Cetlin Design Group, where creativity abounds, and chatted with Founder Larry Cetlin. Has electronic communication merely changed the art of design or has the art been compromised permanently? “In our

en

31:18

Episode 020 – Four Marketing Methods that Work for...

The Marketing RV Podcast with Ranalli and Volpe ·

2019/07/10

020 – Four Marketing Methods that Work for Carmine’s Pizzeria SYNOPSIS Sitting in a booth at Carmine’s Parkside with two of the managers, Marketing RV with Ranalli and Volpe uncovers an unintentional marketing strategy that works well for the Chester Springs, Pennsylvania pizzeria. Adopt these four methods and make the strategy work well for your business, too. Word of mouth is the oldest and most effective form of publicity. If your product and service are good, this will be of utmost use to you

en

38:16

Episode 019 – Surveillance Techniques Create New...

The Marketing RV Podcast with Ranalli and Volpe ·

2019/07/03

019-Surveillance Techniques Create New Insurance Opportunities SYNOPSIS Have you ever found yourself talking about something like shoes, and then the next time you’re on Facebook ads for shoes populate in your newsfeed? Perhaps you noticed car ads on unrelated sites you surfed after having searched a few auto dealerships. Technology is great, isn’t it? Marketers are living the dream with tools that help them better target audiences. That same technology is being used to track the patterns of those

en

31:22

Episode 018 – Internal Communication Affects Marketing

The Marketing RV Podcast with Ranalli and Volpe ·

2019/06/26

018 – Internal Communication Affects Marketing SYNOPSIS Ranalli asks Volpe if Rhonda Byrne’s The Secret can be applied at the organizational level, which triggers a healthy conversation about personal fortitude, communication strategy, and servant leadership—all of which directly impact corporate culture. The Secret was the catalyst for the discussion because Gene recently prompted Lorraine to re-read the book. Simultaneously, she re-read The Little Money Bible. Through an analysis of the books’

en

35:37

Episode 017 -Marketing vs. Business Development with...

The Marketing RV Podcast with Ranalli and Volpe ·

2019/06/19

017 - Marketing vs. Business Development with BHCU SYNOPSIS Ranalli and Volpe love to eat. We’re just going to start every write-up with that line. We could leave it there but read further to get some info about this episode that will make you want to listen. When Ranalli put a call out on LinkedIn for a host site for the podcast, BHCU Business Development Officer James Pace offered his company’s conference room. Realizing Marketing RV is usually recorded at a restaurant, the BD pro reached out to

en

33:30

Episode 016 - Fitness: How A Program Markets Itself

The Marketing RV Podcast with Ranalli and Volpe ·

2019/06/12

016 – Fitness: How A Program Markets Itself SYNOPSIS Ranalli and Volpe love to eat, which is likely why they choose to do their Marketing RV podcast from restaurants and bars. So, just what were they thinking when they invited a personal trainer on the program? Truth be told, the dynamic podcast duo is conscientious about physical appearance, too. In fact, Gene balances his brews with barbells, and vice versa, hence his Barbells and Brews podcast—but that’s another subject for another blog post

en

33:45

Episode 015 - This Ma & Pa Can Hold Its Own Against...

The Marketing RV Podcast with Ranalli and Volpe ·

2019/06/05

SYNOPSIS It’s always parochial in Philadelphia! Callistus or Donato’s? That question sparked a very enjoyable, relatable, and interesting conversation between Marketing RV hosts Ranalli and Volpe and Antonella’s Italian Kitchen owners Antonella and Ray Santacroce at their Bryn Mawr, PA establishment. Gene was born and raised in the same neighborhood where Ray and Antonella grew up, albeit a few years after the restaurateurs. Most restaurants fail within the first year. So, how did Antonella and

en

33:44

Episode 014 – Invoking Multiple Senses for Optimal...

The Marketing RV Podcast with Ranalli and Volpe ·

2019/05/29

SYNOPSIS Lorraine and Gene dig deep into the food and beverage to understand the marketing philosophy that differentiates Autograph Brasserie in Wayne, PA from a myriad of restaurants. One of Fearless Restaurants’ nine unique restaurants, Autograph features themed dining areas and every room, including the restrooms, is adorned with signed photos and album covers of noted actors and musicians. From the oversized lounge and the boulevard to the fresh and easy sycamore room and the handsome clubroom,

en

33:18

Episode 013 – Problem Solving

The Marketing RV Podcast with Ranalli and Volpe ·

2019/05/22

SYNOPSIS Lorraine and Gene take Marketing RV on the road to Autograph Brasserie in Wayne, PA. Another of the nine Fearless Restaurants does not disappoint. Typical of these establishments, Autograph provides experiences for the senses—from the exquisite food and creative beverages to the ambiance and well-appointed décor, this restaurant is a must-visit-and-return-often. Marketing RV guest du jour is Natalie Pantaleo, a creative problem-solving consultant and facilitator with a rich history in

en

31:18

Episode 012 – Customer Service is the Secret Sauce

The Marketing RV Podcast with Ranalli and Volpe ·

2019/05/15

Episode 012 – Customer Service is the Secret Sauce SYNOPSIS Marketing RV was invited to pull into White Dog Café, Wayne, and hung out for this second episode featuring General Manager Ettore Ceraso. The theme of this episode is simple yet crucial in terms of marketing, and Ettore is an expert on the topic. A native of Naples, Ettore immigrated to the United States as child and, with his family, settled in Philadelphia where he was educated and took a shine to the restaurant and hotel industry

en

32:30

Episode 011 – Growth Through PR

The Marketing RV Podcast with Ranalli and Volpe ·

2019/05/08

011 – Growth Through PR SYNOPSIS While Ranalli and Volpe broadcast from White Dog Café in Wayne, Pa., they explain their unique podcast model that marries new and traditional media, and they dig into the success of Fearless Restaurants. So, there’s a little something for every business enthusiast in this show. White Dog is all about being a good neighbor. Partnering with Alpha Bravo Canine, a local organization that raises and trains service dogs for veterans with PTSD, the three (soon to be four)

en

51 results