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PODCAST

The Marketing RV Podcast with Ranalli and Volpe

Podcast with Lorraine Ranalli and Gene Volpe

Lorraine Ranalli and Gene Volpe get together weekly from some of their favorite eating and drinking establishments to discuss everything from marketing to books and sports. There are plenty of off-color shenanigans, as well.

All Episodes

29:20

Episode 50 - Kyle Malnati: Calibrate Real Estate’s...

The Marketing RV Podcast with Ranalli and Volpe ·

2020/04/15

SYNOPSIS Marketing RV with Ranalli & Volpe is parked at Zoom for a vigorous discussion with entrepreneur commercial real estate broker Kyle Malnati. Calibrate Real Estate operates out of Denver, Colorado. It’s a boutique, broker-owned commercial and residential outfit that employs a dozen people. With a degree in finance, Kyle explains how his education set him up for success in commercial real estate, something he did not originally set out to do but stumbled upon after earning his degree. Some 15

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28:39

Episode 49 - Matt Johnson on Pursuing Results

The Marketing RV Podcast with Ranalli and Volpe ·

2020/04/08

SYNOPSIS Matt Johnson has successfully defined his niche business and his target client, and that’s exactly the focus of his podcast/marketing company Pursuing Results. In this second of a two-part show featuring Matt, Marketing RV with Ranalli & Volpe continued the conversation about three concepts in Matt’s book “Micro Famous”: getting seen, getting noticed, getting known. To get known and expand your client base, Matt quoted a real estate coach who once said, “Stop saying new things to the same

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27:42

Episode 48 - Matt Johnson on Becoming Micro Famous

The Marketing RV Podcast with Ranalli and Volpe ·

2020/04/01

SYNOPSIS Matt Johnson of Pursuing Results was our special guest on yet another two-part Marketing RV podcast with Ranalli & Volpe. In this episode we dove deep into Matt’s soon-to-be-released book “Micro Famous” but not before Gene derailed the conversation with Bublé vs. Bubly. Admittedly, that is some good advertising. Gene was one of the lucky few to get an advanced copy of “Micro Famous, and one of the concepts he found intriguing was: Get seen. Get noticed. Get known. Beginning with getting

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26:30

Episode 47 - Laura Kasper of Monarch Staffing—Social...

The Marketing RV Podcast with Ranalli and Volpe ·

2020/03/25

SYNOPSIS In this episode of Marketing RV with Ranalli & Volpe, Laura Kasper of Monarch Staffing talked about hiring practices, how marketing does not just play a role in HR but when done right, is woven into it for maximum results. She also offered great tips by sharing the principles that have made her company successful, such as their core values: integrity, responsiveness, commitment to quality, and community service. One of the many community service opportunities in which Monarch is currently

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27:04

Episode 046 – Laura Kasper, Monarch Staffing:...

The Marketing RV Podcast with Ranalli and Volpe ·

2020/03/11

SYNOPSIS Marketing RV with Ranalli & Volpe pulled up to Monarch Staffing in Springfield, Delaware County, to interview founder, CEO, and Madam Butterfly Laura Kasper about the relationship between recruiting and marketing. Whether you own or run a small, mid-sized, or large business, you need to understand the benefits of integrating HR with marketing. Recruiting today amounts to partnering with diverse groups that span five generations. It is no surprise that Laura’s career began in marketing

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35:54

Episode 45 - Seth Lejeune, The Selling of A President

The Marketing RV Podcast with Ranalli and Volpe ·

2020/03/04

SYNOPSIS This episode goes off the rails from the beginning! Seth Lejeune, of Ask Seth Anything, draws a connection between politics and marketing setting off one of the Marketing RV with Ranalli & Volpe hosts (guess which) and priming the other to agitate further (guess which). All the yackers in this episode agree that marketing political thought is big business, which is an undeniable fact in this current political cycle that will see billions of ad dollars spent on both sides of the aisle. Where

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29:40

Episode 44 - Seth Lejeune on Marketing & Passive Income

The Marketing RV Podcast with Ranalli and Volpe ·

2020/02/28

SYNOPSIS Longtime followers of Marketing RV with Ranalli & Volpe might remember meeting Real Estate guru Seth Lejeune in the fall of 2019, episode 032. Since then, Seth made a career move that will position him to attain his long-term goal of earning a reliable stream of passive income. Listen to his plan and how he is bringing it to fruition. If you like this episode, share it. If you don’t, tell us why—you can follow Marketing RV, Gene, and Lorraine on your favorite social platforms. If you’d like

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24:53

episode 43 - Jessica Wickersham & Vanessa Deussing on...

The Marketing RV Podcast with Ranalli and Volpe ·

2020/02/19

SYNOPSIS Marketing RV with Ranalli & Volpe continues to delve into CFF’s Venture Philanthropy approach to fund raising. We carried into this episode the discussion of the Delaware Valley chapter’s unique business development and marketing discussion with Executive Director Jessica Wickersham and Senior Development Director Vanessa Deussing. If you missed Episode 042, check it out to get the background on the strides this 65-year-old organization has made as it looks to a day when it might no longer

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27:53

Episode 042 – CFF’s Jessica Wickersham & Vanessa...

The Marketing RV Podcast with Ranalli and Volpe ·

2020/02/12

SYNOPSIS In this episode, the Marketing RV with Ranalli & Volpe pulled up to the Delaware Valley chapter of the Cystic Fibrosis Foundation to discuss how this organization competes with the throngs of other worthy charities looking for support. Guests Jessica Wickersham, Executive Director, and Vanessa Deussing, Senior Development Director, provided a wealth of information about how their foundation operates, the successes it has achieved in its 65-years, and the challenges it faces. You’ll learn

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27:49

Episode 041 – Building Your Personal Brand

The Marketing RV Podcast with Ranalli and Volpe ·

2020/02/04

SYNOPSIS In this episode of Marketing RV with Ranalli & Volpe, we discuss personal branding as not only a strategy for individual momentum, but also a strategy for moving an entire organization forward, depending upon how its executed. Lorraine begins by discussing a valuable presentation she recently attended with keynote speaker Kate Shields, CEO of Vault Communications. Gene, our digital architect, responds to the nuggets of information Lorraine shares from Kate’s presentation. The concept of

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31:15

Episode 40 – Lorraine & Gene get naked about their...

The Marketing RV Podcast with Ranalli and Volpe ·

2020/01/29

SYNOPSIS Setting the tone for the new year and associated business planning, this episode of Marketing RV with Ranalli & Volpe gets naked, in the candid sense, about a 2020 vision. For most businesses, this sort of discussion would be private and confidential. Instead, we sort through our first-year growing pains publicly to reveal our principal goal for the new year. After Gene regales us with his wardrobe secrets, we discuss criticism we received in 2019 and how it helped us hone our podcast

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40:29

Episode 039 – Forensic Accounting with Bob Simpson,...

The Marketing RV Podcast with Ranalli and Volpe ·

2020/01/22

SYNOPSIS Picking up where episode 038 left off, Marketing RV with Ranalli & Volpe continued to get the inside scoop on identity and tax fraud from Bob Simpson, Partner at Brinker Simpson & Company. You’ll never believe who was revealed to be the fraudster in one of the cases for which Bob’s firm was hired to investigate. The need for Forensic Accounting has led to college courses and entire majors on the subject. Before delving into more CSI stories, Bob schooled the hosts on sales tax and how

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23:13

Episode 038 - Forensic Accounting with Bob Simpson,...

The Marketing RV Podcast with Ranalli and Volpe ·

2020/01/15

SYNOPSIS Marketing RV with Ranalli & Volpe starts the new decade on the road, pulling up to the accounting firm of Brinker Simpson & Company in Springfield, Pa. to interview Partner Bob Simpson. Lorraine and Gene set out to understand the ins and outs of an accounting firm and how they market their services but became awestruck when Bob mentions the emergence of Forensic Accounting. Bob proceeded to tell stories about fraud, potential fraud, and the $40B—YES! $40,000,000,000—fraud industry preying

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21:33

Episode 037 – The Random Act of Kindness Echo

The Marketing RV Podcast with Ranalli and Volpe ·

2020/01/09

SYNOPSIS When Gene saw a colleague from Florida post about a random act of kindness, he decided to bring the concept home, to Philadelphia. In this episode of Marketing RV with Ranalli & Volpe, Gene reveals how his rendition literally and figuratively had an echo effect. Learn how he came up with The RAKE—random acts of kindness echo—and what he plans to do with it. Follow Marketing RV, Gene, and Lorraine on your favorite social platform and let us know what you want to hear about more, or less,

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29:33

Episode 036 – Agent of Excellence

The Marketing RV Podcast with Ranalli and Volpe ·

2019/12/11

SYNOPSIS Finally! Gene gives us details about his super-secret trip to Disney for the Agent of Excellence conference, which was the brainchild of Monica Shay. In this episode of Marketing RV with Ranalli & Volpe, Gene reveals a plethora of tangible marketing nuggets that can easily be applied to any business or endeavor. Monica is one of Gene’s clients and a Disney aficionado. She organized the educational retreat for Real Estate agents around the country and it was so successful that she’s already

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37:28

Episode 035 – Colorado Entrepreneurs Will Grimes and...

The Marketing RV Podcast with Ranalli and Volpe ·

2019/11/20

SYNOPSIS WARNING: Gene invites guests with potty mouths, but we love Will Grimes and Eli Schmidt of Day One Dollar Zero. In part two of the interview with the Denver real estate moguls, Marketing RV with Ranalli & Volpe dug deeper into the pairs penchant for network marketing—both social media and tangible, old fashioned, face-to-face connectivity. Will summed it up best, “In sales, your objective is to create the best relationship possible in order to have the most influence.” In this show, Will

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24:51

Episode 034 - Colorado Entrepreneurs Will Grimes and...

The Marketing RV Podcast with Ranalli and Volpe ·

2019/11/13

WARNING: This podcast contains inappropriate language—from our guests, not us! Will Grimes and Eli Schmidt of the Day One Dollar Zero podcast join Marketing RV with Ranalli & Volpe from their Denver, Colorado base. In just year two of their joint real estate venture, Grimes and Schmidt have earned rank among the top one percent producing agencies. These millennials have been through the gamut. Will is a Special Operations Command (SOCOM) veteran with CIA experience. Prior to real estate, he worked

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36:31

Episode 033 - Gene Goes to Disney

The Marketing RV Podcast with Ranalli and Volpe ·

2019/10/30

SYNOPSIS Lorraine is not recording in a tunnel, although it sounds like she is. Episode 33 of Marketing RV with Ranalli & Volpe is a video podcast focused on Gene’s impending trip to Disney where he will present the marketing angle at Agent of Excellence training in the Disney Institute. Monica Shay, Gene’s client and a Disney aficionado, organized the educational retreat for Real Estate agents around the country. Aware of Disney’s corporate training program and “Be Our Guest: Perfecting the Art of

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41:15

Episode 032 – Seth Lejeune

The Marketing RV Podcast with Ranalli and Volpe ·

2019/10/10

SYNOPSIS Seth Lejeune is a realtor, marketer, writer, podcaster, and Renaissance man. Keep your eyes on this guy. He was also the featured guest on Episode 32 of Marketing RV with Ranalli & Volpe. Broadcasting from Nick’s Roast Beef in West Chester, Pa., on a weekday afternoon, Seth came onto the show because he has a genuine interest in chatting with people about business and life. That interest was also the impetus for The Mastermind Book Club, which Seth started with previous Marketing RV guest

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29:04

Episode 031 – John Jam and the Real Estate Market

The Marketing RV Podcast with Ranalli and Volpe ·

2019/10/04

031 – John Jam and the Real Estate Market SYNOPSIS John “Jam” Jamgochian is the featured guest in episode 31 of Marketing RV with Ranalli & Volpe. With a refreshing approach to real estate sales, Jam unveiled the secrets to thriving in the market amid rapid changes over three decades. What he did not say but is evident, is that he has the right attitude. John has a friendly, approachable demeanor and he is open to new ideas and change. Isn’t that key to success in any industry? John explained

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