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PODCAST

Soulful Sales With Ruth Poundwhite

Ruth Poundwhite

Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way.Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite

business entrepreneurship

All Episodes

99:35

#63: The Summer of AI - Real Talk on AI & Business...

Soulful Sales With Ruth Poundwhite ·

2025/08/29

AI is everywhere right now, but a lot of the conversations around it feel overwhelming or just plain out of alignment for heart led business owners. That is why my mastermind decided to get together to have a real public conversation about how we are actually using AI, what's working, what's still feeling messy and how it's changing the way we run our businesses.Featuring myself alongside Destini Copp, Kate Kordsmeier, Liz Stapleton, Steph Blake and Tara Reid.Pssst... The Aligned AI

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40:49

#62: Boundaries That Protect Your Energy & Strengthen...

Soulful Sales With Ruth Poundwhite ·

2025/08/21

What if the most loving thing you could do for your clients… was to stop saying yes to everything?In today’s episode, Suzanne Culberg shares one of her business boundaries that genuinely shocked me - and how it not only strengthened her offers but also saved her sanity, with zero guilt.In this interview we talk about recognising the quiet ways our boundaries slip, why saying “no” can sometimes be the most generous thing you do, and how to create limits that feel both loving and liberating. Plus the

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27:50

#61: The Newsletter Monetization Mindset Shift with...

Soulful Sales With Ruth Poundwhite ·

2025/08/15

What if your weekly newsletter could do more than just “keep your audience warm”? What if it could bring in consistent income in and of itself, build deeper trust, and get clicks, opens and sales - even if your list is small?Today’s interview with Destini Copp is about just that, with a fresh take on weekly newsletters and how to monetise them, without them feeling like shouting into the void or constantly bombarding people with sales content. Pssst... Destini is speaking at the upcoming Aligned AI

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18:16

#60: 5 Ways I'm Using AI to Help Me Sell In Alignment...

Soulful Sales With Ruth Poundwhite ·

2025/08/08

In this episode, I’m diving into five practical ways I’ve been using AI to support my sales, in alignment with my capacity. Think: more emails without burnout, launch planning with less overthinking, offers that fit my energy, and tools to support my members more deeply (without losing the human touch). This isn’t about doing everything with AI. It’s about finding the right support, at the right time, so you can free up energy for the stuff that really matters - connection, creativity, and yo...

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29:12

#59: 5 Things I Would Tell Myself When I Was...

Soulful Sales With Ruth Poundwhite ·

2025/03/05

If you’ve ever looked at someone further along in business and thought, ‘I could never do what they do,’ this episode is your reminder that we all start at zero feeling scared, messy, and unsure. In this extra special episode, I’m sharing a throwback to a time when I didn’t know if I could do any of this, when I was terrified to show my face even in a photo, and the lessons I learned from doing it anyway, without having everything figured out in advance. It’s time to normalise the messy feelings on

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15:58

#58: 5 Lessons From Tracking 2 Very Specific Sales Goals

Soulful Sales With Ruth Poundwhite ·

2025/02/25

I recently tracked my sales for 2 specific goals: going a month with daily, new customers plus my goal to welcome 200 new members. In this episode, I’ll share my key lessons - especially when it comes to my sales mindset and seeing what works.💭 [3:32] "I make more sales when I am properly tracking. I really do need to add a massive caveat to this though and say that sometimes it is hard."💭 [6:00] "The fact that you are in there tracking the numbers regularly is reinforcing and

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13:07

#57: Why You Need to Embrace Email Unsubscribes

Soulful Sales With Ruth Poundwhite ·

2025/02/11

Ever feel hurt when you see how many people unsubscribed from your emails? And does that feeling ever make you question what to send and how often to send your emails? If so, today’s episode is for you!💭 [3:52] "Have you ever made a decision about whether to send an email or what to say in an email or how much to sell based on a fear of people unsubscribing?"💭 [5:11] "The people who are unsubscribing are not your dream clients... or not your dream clients YET"💭 [7:21] "A

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17:31

#56: Giving Yourself Permission to Deliver Less in...

Soulful Sales With Ruth Poundwhite ·

2025/02/04

Have you ever felt resentful at how much you give to your clients in your offers? Or have you ever added more to your offers because you're feeling shaky on their value? If so, this episode is for you. I'll share why less can actually be so much more for our offers, plus how to experiment with finding the right way of delivering that supports your energy, personality, and values.💭 [3:04] "The outcome of your offer is what gives it its value. And to give people the outcome in the

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16:40

#55: My Email Marketing Goals & Plans for 2025

Soulful Sales With Ruth Poundwhite ·

2025/01/28

There’s one thing that’s central to all of my marketing that I want to expand on in 2025. In this episode I’ll share ALL of my email marketing goals, and how I’m planning to reach them this year.💭 [5:52] "If you wanna simplify the marketing and selling in your business, you need to boil it down to how are you growing your audience, how are you nurturing your audience, and how are you selling to your audience."💭 [10:31] "I definitely wanna give myself permission to send more emails

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26:46

#54: What’s Still Working To Sell Our Offers In 2025?

Soulful Sales With Ruth Poundwhite ·

2025/01/21

Have you been overwhelmed with the noise lately about what is no longer working and what we should be doing instead? In this episode I’ll offer a different perspective, plus share the exact strategies that are working fir me and my clients, and how to support yourself to make them work for you too.💭 [3:45] "I had a better year in 2024 than I did in 2023, despite all year my story being 'things aren't going as well this year'."💭 [4:56] "It's more important to

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20:16

#53: What I’m Doing More & Less of to Sell My Offers...

Soulful Sales With Ruth Poundwhite ·

2025/01/14

Let's talk practical selling strategies for 2025. Here is what has been working for me and what I plan to do more of this year (plus a few things I am intentionally going to let go of).💭 [5:01] "I'm not just gonna do something because everyone else is doing it and get distracted from what actually really works for my business."💭 [10:25] "There is nothing like running a summit for establishing yourself as a voice in your niche. There is just nothing like a summit that leads

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17:49

#52: Selling Ins & Outs for 2025

Soulful Sales With Ruth Poundwhite ·

2025/01/07

If you are ready to let go of what’s not serving you and embrace a better way of selling in 2025, then stay tuned! Because in this episode I share my selling ins and outs for 2025.💭 [3:45] "We really don't wanna be afraid to sell every day in 2025. Let us all make more of a difference by making it super clear this year what we have available for people to buy that can help them." 💭 [10:36] "I stopped allowing myself to have big goals because I was too tired."💭 [14:27]

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14:27

#51: 3 End of Year Planning Tips to Boost Your Sales...

Soulful Sales With Ruth Poundwhite ·

2024/12/17

It's the final podcast episode of 2024 and I'm going to share with you three planning tips that help me jump back into selling, the soulful way, in the new year.💭 [03:31] "Set aside the time for yourself as if you were a client, book it into your calendar so that you can relax and not get caught up in all the end of year, new year noise if it's not the right time for you."💭 [04:27] "Know what you are selling in January (within reason!)"💭 [07:40] "One thing

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54:27

#50: Sell Your Business Experiments With Ruth Ridgeway

Soulful Sales With Ruth Poundwhite ·

2024/12/10

Today’s episode is all about something that’ll help you meet your business goals AND get paid along the way to reaching them. I’m talking about creating and selling your business experiments.Today's guest, Ruth Ridgeway, is a serial business experimenter & rule breaker who focuses on showing people how to create more freedom, fun & passive income in their life and online business.Episode Highlights:💭 [04:59] "So as I'm doing it and as I'm testing out new ideas, new

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17:01

#49: How To Reconnect To Yourself (& Why It Will...

Soulful Sales With Ruth Poundwhite ·

2024/11/26

If you’re in a season of getting all the things done, working on big goals and focusing on practical action steps but are craving more connection to yourself, then this episode is for you. I’ll share how and why it’s so important to stay grounded to boost our sales and more importantly improve our wellbeing as business owners.Quotes From This Episode:02:40: "There does not need to be any benefit to pausing and connecting with yourself beyond the fact that it helps you, beyond the fact that it

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16:09

#48: 5 Low Lift Special Offer Ideas (For Black...

Soulful Sales With Ruth Poundwhite ·

2024/11/19

If you know you want to run a special discounted offer or a flash sale, but you need to keep it simple and low energy, this episode is for you.Quotes From This Episode:10:53: "Just send some emails out to your past clients, give them a special offer to come back and work with you."12:23: "Let it be easy."14:14: "If it doesn't feel good, you can totally sit this one out if that is what is right for you."Mentioned In This Episode: Lizzy Credit $9 Course (aff link)My

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16:25

#47: How to Feel Less Anxious When You Launch (3...

Soulful Sales With Ruth Poundwhite ·

2024/11/12

No matter how long you have been in business, launching can bring up all the feelings. So in today's episode, I'm sharing 3 practical strategies to help you feel less anxious when you launch.Quotes From This Episode:03:49: "The more I can schedule in advance, the more able I am to detach from the launch."08:15: "Sometimes when a launch doesn't go well, we can debrief and we can learn from it, but sometimes it just doesn't go well for unknown reasons"13:13

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17:43

#46: Why I Set Big Goals, Why You Might Not, and a...

Soulful Sales With Ruth Poundwhite ·

2024/11/05

It is so easy to freak out, beat yourself up or start worrying about your entire business when you have a bad month. If you haven’t made as many sales as you wanted to this month, here’s how I suggest you approach it instead.Quotes From This Episode:02:12: "I often set goals that I fail to hit"06:49: "When I set a big and exciting goal, it totally changes things in my brain and helps me to think, okay, who do I need to be? What kind of business owner do I need to be? And what kind of

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18:52

#45: What to Do When You Have a Poor Sales Month

Soulful Sales With Ruth Poundwhite ·

2024/10/29

It is so easy to freak out, beat yourself up or start worrying about your entire business when you have a bad month. If you haven’t made as many sales as you wanted to this month, here’s how I suggest you approach it instead.Quotes From This Episode:00:55: "It's important to allow ourselves to freak out if that's how we feel, but we need to find a constructive way to move past that"13:30: "Your business is not defined by any 1 month, but it will be defined by how you keep

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11:24

#44: Black Friday Sales: Yes or No? (How to Make an...

Soulful Sales With Ruth Poundwhite ·

2024/10/22

Are you on the fence about whether to run a Black Friday offer? Maybe it feels too noisy or overwhelming, but you also don’t want to miss out on a good opportunity. Here are a few questions to help you make an empowered decision either way, and to do it all without the stress.Quotes From This Episode:00:02: "The energy around Black Friday in previous years for me has definitely been scrambling, stressful, overwhelming. I've gotta do this. I should do this. And I don't think

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205 results

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