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PODCAST

Soulful Sales With Ruth Poundwhite

Ruth Poundwhite

Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way.Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite

business entrepreneurship

All Episodes

15:16

#88: How I Use AI to Tighten My Launch Emails and...

Soulful Sales With Ruth Poundwhite ·

2026/04/10

What if you didn't need to write new launch emails every time you relaunch an offer? What if the emails you already have, with a little bit of AI assisted tweaking, could actually perform better than anything you would write from scratch? That is what this episode is all about: saving time and energy each time you relaunch your offer.In this episode, I’m sharing how I actually use AI to refine and improve my existing launch emails rather than constantly starting from scratch. This is about

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23:52

#87: How I Use AI in My Business to Save Energy and...

Soulful Sales With Ruth Poundwhite ·

2026/04/03

As someone with limited energy and a brain that can so easily get stuck in overthinking and self-doubt, AI has genuinely changed the way I run my business. In this episode, I'm sharing five ways that I use AI to build more support behind the scenes so that selling and showing up feels lighter and more sustainable.I’m sharing how I actually use AI in a real, grounded way. I don't use it to replace me; it's a tool that can support me. For me, it’s about having something to help me get

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18:54

#86: 5 Lessons From 48 Business Owners About What’s...

Soulful Sales With Ruth Poundwhite ·

2026/03/27

I have just wrapped up the fourth annual Soulful Sales Summit where I spent time with 48 business owners talking about what's actually working and selling for them in 2026. And honestly, what they shared was both reassuring and surprising! So in this episode, I'm breaking down the five biggest lessons I've learned from my speakers, the shifts I'm noticing, and what they mean for those of us who want to sell in a more sustainable and human way in 2026.What really stood out to me

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15:32

#85: One Signature Offer or Multiple Offers? How to...

Soulful Sales With Ruth Poundwhite ·

2026/03/20

There is so much pressure online to find the one perfect offer and go all in on it. But the truth is there are many ways to build a sustainable business that works, and this episode will help you trust the path that fits you best.In this episode, I’m exploring the real decision behind choosing between one signature offer or multiple offers - and why it’s not as black and white as it’s often made out to be. I share my honest thoughts on what actually works in practice, and why so many of us end up

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17:07

#84: Reclaiming the Funnel: A Soulful Way to Automate...

Soulful Sales With Ruth Poundwhite ·

2026/03/13

Your sales should not have to depend on you feeling energetic, being super visible, and being seen everywhere on the internet. So today we're talking about why setting up a funnel might actually be one of the kindest things you can build in your business.And if the word funnel makes you feel a certain kind of way, then hopefully this episode is gonna change your perspective.Psst… join the Soulful Sales Society for just $7 until March 17 to actually build the next step in your funnel.In this

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15:10

#83: Why Selling Feels Different in 2026 (And What...

Soulful Sales With Ruth Poundwhite ·

2026/03/06

If selling your offers has felt a little bit different lately, you are not imagining it. AI has changed the online space, content is everywhere, and buyers are more discerning about where they spend their money, but I promise you, it is not all doom and gloom. And the good news is that you don't need to be creating brand new offers.You just need to be making smart tweaks that help them sell in 2026.Which is what I'm about to share in this episode. And if you want the full story, make sure

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13:13

#82: Selling, Summits & Showing Up Imperfectly: A...

Soulful Sales With Ruth Poundwhite ·

2026/02/27

This episode wasn’t planned. At all. I’m recording it messy, tired, mid-marathon-training, and deep in summit prep… because the message needed to be said. If you’re struggling with ‘shoulds,’ this one’s for you.🔗 Links:Donate to my London Marathon fundraiserGet your FREE ticket to the Soulful Sales Summit (starts Mar 9)Limited time: Get your free trial of the Soulful Sales Society Membership and complete the 7 day "sell every day challenge" FREE!🎧 I talk about:Honouring real capacity

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20:49

#81: How to Sell Every Day (And Feel Good About Doing...

Soulful Sales With Ruth Poundwhite ·

2026/02/20

Want to know a secret about selling? The people who feel calmest about it aren’t the ones selling less, they’re the ones who sell more often. And this episode will show you why.In this episode, I’m sharing why selling every day isn’t about being pushy or exhausting yourself - it’s about building momentum and confidence. I talk about how setting a simple “sell every day” challenge has helped me (and my clients) move through perfectionism, overthinking, and fear of annoying people.I also walk you

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63:09

#80: Burnout, Boundaries & Bodies Roundtable Discussion

Soulful Sales With Ruth Poundwhite ·

2026/02/13

Today's special roundtable discussion is a really important one, all about listening to our bodies, setting boundaries and running our businesses in a way that is truly sustainable for the future and not based on how we think we should be able to sustain it.With Sage Grayson, Dama Jue, Kate Kordsmeier, Liz Stapleton, Steph Blake, and Ruth Poundwhite.Pssst... click here to access a free bundle of goodies from us!🎧 Tune in to hear us answer:How do you know the difference between needing a break

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17:26

#79: My Biggest Money Mess Yet, and the Financial...

Soulful Sales With Ruth Poundwhite ·

2026/02/06

In 2024, I seriously messed up the money side of my business and it came with a lot of stress, shame, and some very real consequences. But it also became one of the biggest periods of growth I’ve ever had as a business owner.In this episode, I’m opening up about exactly what happened, what it taught me about managing my finances as a limited-company owner, and the mindset shifts that helped me move from “I’ve completely failed” to feeling steady, confident, and back in control.🎧 Tune in to hear:The

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60:59

#78: Making More Money with Less Time, Energy &...

Soulful Sales With Ruth Poundwhite ·

2025/12/19

If you’re thinking ahead to 2026 - whether you’re just starting to dream or wanting to put a solid plan into place - today’s extra special roundtable discussion is for you!In this discussion we talk about what worked and what didn’t in 2025, what we are setting our sights on for 2026, plus the number 1 thing we’d focus on if we had to make more money with less time and effort.With Destini Copp, Monica Froese, Sage Grayson, Kate Kordsmeier, Liz Stapleton, Steph Blake, Tara Reid and Ruth

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89:26

Bonus: 3 Soulful Shifts to Close the Year With...

Soulful Sales With Ruth Poundwhite ·

2025/12/12

If selling felt heavy this year, if you didn’t meet all your goals, or you’re ready to call in more for 2026 this bonus episode is for you! I’m sharing the three shifts that can set you up for more soulful sales next year. But be quick, this is a limited episode, only available to listen to until the end of Saturday December 13th.Links:Soulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨

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40:20

#77: Honouring All Parts of Yourself - ADHD,...

Soulful Sales With Ruth Poundwhite ·

2025/12/05

If you’ve ever felt like you’re too many things at once, that you should fit into one neat box, or that your spiritual or intuitive side has to stay hidden to be taken seriously – this conversation is for you. Plus my guest, Nikhi Joshi, even shares a beautiful channelled message at the end of the episode to help you connect with your next chapter. In this episode, I open up about what it really means to honour all parts of ourselves – even the ones we’ve learned to mask in order to “fit” into work,

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24:52

#76: Breaking Up with Facebook: Why I Moved My...

Soulful Sales With Ruth Poundwhite ·

2025/11/28

I have finally left Facebook, and in this episode I'm sharing why I am moving some of my offers over to Skool, why I love the platform, and beyond that, how I'm taking a risk to shake things up in the name of simplicity and choosing what supports me.This shift has been brewing behind the scenes for a long time, and it feels both exciting and vulnerable to finally talk about it. After years of feeling drained by Facebook’s distractions, limitations, and lack of genuine connection, I knew I

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22:06

#75: How I Went From High-Ticket Burnout to Serving...

Soulful Sales With Ruth Poundwhite ·

2025/11/21

A few years ago, serving thousands of students felt completely out of reach. I was exhausted, caught in feast-or-famine, and couldn’t imagine having the energy to grow. Everything shifted when I rebuilt my business around rhythms and systems that actually supported me, not the other way around.In this episode, I’m sharing the turning point that changed everything: the real behind-the-scenes of walking away from high-pressure launches and into a business that feels spacious, sustainable, and

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29:36

#74: Building an Offer Ecosystem That Makes Selling...

Soulful Sales With Ruth Poundwhite ·

2025/11/14

Selling can be simpler than we sometimes make it! In this episode, I chat with Lauren Diana Scalf about building a flexible suite of offers, setting up small-but-mighty systems to sell those offers, and creating pathways to sell behind the scenes that feel good for you and your clients.Lauren and I dive into what it really means to build an “offer ecosystem” - one that lets your clients find exactly what they need when they need it, and lets you sell sustainably without pushing beyond your capacity

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64:28

#73 : Behind the Scenes of My Mastermind’s Black...

Soulful Sales With Ruth Poundwhite ·

2025/11/07

It’s almost that time of year again - the countdowns, the emails, the big sales energy everywhere you look! If you’re wondering what to do for Black Friday, and want to do it in a way that feels good to you, then you’ll want to listen to this episode where my mastermind buddies and I share how we’re planning ahead of time.This isn’t a “here’s the one right way to do it” episode. We each approach Black Friday differently - from early planners to last-minute queens - and we’re sharing what’s working

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17:49

#72: Why Your Weirdness Is Your Sales Superpower...

Soulful Sales With Ruth Poundwhite ·

2025/10/31

Today, I'm talking about possibly the scariest part of running your own business: showing up as your real self. And that's especially scary when you've always felt a little bit weird, a little bit different, a little bit wrong. Over the years, I’ve learned that the parts of us we try to hide - our quirks, rhythms, and sensitivities - are exactly what make us magnetic to the right people. In this episode, I’m sharing how embracing my weirdness helped me sell more authentically and feel

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14:46

#71: 5 Lessons From a Year Inside My Mastermind Group

Soulful Sales With Ruth Poundwhite ·

2025/10/24

Sometimes the most powerful shifts in business come from saying yes before you feel ready. A year ago, I joined a mastermind that I was both excited and terrified to be part of - and it has been so powerful for my business. In this episode, I’m opening up about what I’ve learned from being part of this small but mighty group of amazing business owners who have become a key part of my journey.Over the past year, this mastermind has taught me so much about connection, collaboration, and courage. From

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18:37

#70: Meet My Secret Sales Team Members (Hint: They’re...

Soulful Sales With Ruth Poundwhite ·

2025/10/17

As a business and life coach I feel I “shouldn’t” say this but: sometimes (often) I see myself as a chaotic mess. And something that’s helping me A LOT behind the scenes is what I call my AI Support Team. In this episode, I’m sharing how I’ve built this AI Support Team that helps me run my business in a way that actually works with my brain, not against it. Think: making faster decisions, writing emails in minutes, choosing offers that fit my energy, and even getting a pep talk when self-doubt

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211 results

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