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PODCAST

Soulful Sales With Ruth Poundwhite

Ruth Poundwhite

Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way.Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite

business entrepreneurship

All Episodes

20:49

#81: How to Sell Every Day (And Feel Good About Doing...

Soulful Sales With Ruth Poundwhite ·

2026/02/20

Want to know a secret about selling? The people who feel calmest about it aren’t the ones selling less, they’re the ones who sell more often. And this episode will show you why.In this episode, I’m sharing why selling every day isn’t about being pushy or exhausting yourself - it’s about building momentum and confidence. I talk about how setting a simple “sell every day” challenge has helped me (and my clients) move through perfectionism, overthinking, and fear of annoying people.I also walk you

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63:09

#80: Burnout, Boundaries & Bodies Roundtable Discussion

Soulful Sales With Ruth Poundwhite ·

2026/02/13

Today's special roundtable discussion is a really important one, all about listening to our bodies, setting boundaries and running our businesses in a way that is truly sustainable for the future and not based on how we think we should be able to sustain it.With Sage Grayson, Dama Jue, Kate Kordsmeier, Liz Stapleton, Steph Blake, and Ruth Poundwhite.Pssst... click here to access a free bundle of goodies from us!🎧 Tune in to hear us answer:How do you know the difference between needing a break

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17:26

#79: My Biggest Money Mess Yet, and the Financial...

Soulful Sales With Ruth Poundwhite ·

2026/02/06

In 2024, I seriously messed up the money side of my business and it came with a lot of stress, shame, and some very real consequences. But it also became one of the biggest periods of growth I’ve ever had as a business owner.In this episode, I’m opening up about exactly what happened, what it taught me about managing my finances as a limited-company owner, and the mindset shifts that helped me move from “I’ve completely failed” to feeling steady, confident, and back in control.🎧 Tune in to hear:The

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60:59

#78: Making More Money with Less Time, Energy &...

Soulful Sales With Ruth Poundwhite ·

2025/12/19

If you’re thinking ahead to 2026 - whether you’re just starting to dream or wanting to put a solid plan into place - today’s extra special roundtable discussion is for you!In this discussion we talk about what worked and what didn’t in 2025, what we are setting our sights on for 2026, plus the number 1 thing we’d focus on if we had to make more money with less time and effort.With Destini Copp, Monica Froese, Sage Grayson, Kate Kordsmeier, Liz Stapleton, Steph Blake, Tara Reid and Ruth

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89:26

Bonus: 3 Soulful Shifts to Close the Year With...

Soulful Sales With Ruth Poundwhite ·

2025/12/12

If selling felt heavy this year, if you didn’t meet all your goals, or you’re ready to call in more for 2026 this bonus episode is for you! I’m sharing the three shifts that can set you up for more soulful sales next year. But be quick, this is a limited episode, only available to listen to until the end of Saturday December 13th.Links:Soulful Sales Society MembershipQUICK LINKS: 👋 Join the free Soulful Sales Community on Skool to connect with other heart-led business owners selling their way. ✨

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40:20

#77: Honouring All Parts of Yourself - ADHD,...

Soulful Sales With Ruth Poundwhite ·

2025/12/05

If you’ve ever felt like you’re too many things at once, that you should fit into one neat box, or that your spiritual or intuitive side has to stay hidden to be taken seriously – this conversation is for you. Plus my guest, Nikhi Joshi, even shares a beautiful channelled message at the end of the episode to help you connect with your next chapter. In this episode, I open up about what it really means to honour all parts of ourselves – even the ones we’ve learned to mask in order to “fit” into work,

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24:52

#76: Breaking Up with Facebook: Why I Moved My...

Soulful Sales With Ruth Poundwhite ·

2025/11/28

I have finally left Facebook, and in this episode I'm sharing why I am moving some of my offers over to Skool, why I love the platform, and beyond that, how I'm taking a risk to shake things up in the name of simplicity and choosing what supports me.This shift has been brewing behind the scenes for a long time, and it feels both exciting and vulnerable to finally talk about it. After years of feeling drained by Facebook’s distractions, limitations, and lack of genuine connection, I knew I

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22:06

#75: How I Went From High-Ticket Burnout to Serving...

Soulful Sales With Ruth Poundwhite ·

2025/11/21

A few years ago, serving thousands of students felt completely out of reach. I was exhausted, caught in feast-or-famine, and couldn’t imagine having the energy to grow. Everything shifted when I rebuilt my business around rhythms and systems that actually supported me, not the other way around.In this episode, I’m sharing the turning point that changed everything: the real behind-the-scenes of walking away from high-pressure launches and into a business that feels spacious, sustainable, and

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29:36

#74: Building an Offer Ecosystem That Makes Selling...

Soulful Sales With Ruth Poundwhite ·

2025/11/14

Selling can be simpler than we sometimes make it! In this episode, I chat with Lauren Diana Scalf about building a flexible suite of offers, setting up small-but-mighty systems to sell those offers, and creating pathways to sell behind the scenes that feel good for you and your clients.Lauren and I dive into what it really means to build an “offer ecosystem” - one that lets your clients find exactly what they need when they need it, and lets you sell sustainably without pushing beyond your capacity

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64:28

#73 : Behind the Scenes of My Mastermind’s Black...

Soulful Sales With Ruth Poundwhite ·

2025/11/07

It’s almost that time of year again - the countdowns, the emails, the big sales energy everywhere you look! If you’re wondering what to do for Black Friday, and want to do it in a way that feels good to you, then you’ll want to listen to this episode where my mastermind buddies and I share how we’re planning ahead of time.This isn’t a “here’s the one right way to do it” episode. We each approach Black Friday differently - from early planners to last-minute queens - and we’re sharing what’s working

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17:49

#72: Why Your Weirdness Is Your Sales Superpower...

Soulful Sales With Ruth Poundwhite ·

2025/10/31

Today, I'm talking about possibly the scariest part of running your own business: showing up as your real self. And that's especially scary when you've always felt a little bit weird, a little bit different, a little bit wrong. Over the years, I’ve learned that the parts of us we try to hide - our quirks, rhythms, and sensitivities - are exactly what make us magnetic to the right people. In this episode, I’m sharing how embracing my weirdness helped me sell more authentically and feel

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14:46

#71: 5 Lessons From a Year Inside My Mastermind Group

Soulful Sales With Ruth Poundwhite ·

2025/10/24

Sometimes the most powerful shifts in business come from saying yes before you feel ready. A year ago, I joined a mastermind that I was both excited and terrified to be part of - and it has been so powerful for my business. In this episode, I’m opening up about what I’ve learned from being part of this small but mighty group of amazing business owners who have become a key part of my journey.Over the past year, this mastermind has taught me so much about connection, collaboration, and courage. From

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18:37

#70: Meet My Secret Sales Team Members (Hint: They’re...

Soulful Sales With Ruth Poundwhite ·

2025/10/17

As a business and life coach I feel I “shouldn’t” say this but: sometimes (often) I see myself as a chaotic mess. And something that’s helping me A LOT behind the scenes is what I call my AI Support Team. In this episode, I’m sharing how I’ve built this AI Support Team that helps me run my business in a way that actually works with my brain, not against it. Think: making faster decisions, writing emails in minutes, choosing offers that fit my energy, and even getting a pep talk when self-doubt

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61:37

#69: How To Get Traffic & Sales Without Social Media

Soulful Sales With Ruth Poundwhite ·

2025/10/10

If you’ve ever wondered how to grow your audience and make consistent sales without showing up on social media every day, this episode is for you.In this roundtable conversation with my mastermind - which we jokingly call the “Weird Hermits” - we share how we’re building thriving businesses using email, SEO, collaborations, and bundles. You’ll hear how we each attract traffic and sales while honouring our energy and boundaries.With Destini Copp, Monica Froese, Sage Grayson, Kate Kordsmeier, Faith

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19:49

#68: The Mindset Shifts Helping Me Go Big Without...

Soulful Sales With Ruth Poundwhite ·

2025/10/03

I’m going big this quarter. I’ve set myself a bold goal, and I’ve got a hard deadline with a trip to Thailand at the end of the year. But I refuse to let my business growth come at the cost of my wellbeing. So, in this episode, I’m pulling back the curtain on how I’m actually supporting myself right now: the mindset shifts, the boundaries, and the small but powerful practices that are making the momentum sustainable. Plus, I also have a free masterclass to help you boost your own Q4 sales with

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18:02

#67: How I’m Planning for a Q4 Sales Boost Without...

Soulful Sales With Ruth Poundwhite ·

2025/09/26

In this episode, I’m taking you behind the scenes of how I’m setting myself up for a big Q4 sales boost - and what I learned from last year’s best-ever quarter. Including the public challenge that stretched me, the daily email experiment that transformed my sales, the mindset shifts that freed up energy, and the new strategies (including AI systems) I’m leaning into this year.As you know, I'm not about hurting harder! This is more about recommitting to your goals, letting go of what’s not

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46:40

#66: Selling Within Your Capacity with Monica Herald

Soulful Sales With Ruth Poundwhite ·

2025/09/19

What if your business could grow at a pace that actually feels good, and adapt when life happens? Today’s episode is a heartfelt exploration of working within your capacity, staying true to your energy, and still creating the results you want. In this episode with Monica Herald, we cover: boundaries as “values in action”, building wiggle room into your sales plan, redefining goals and productivity, feeling good about your limits and mindfully using AI to support capacity. Episode Highlights: ...

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65:51

#65: What's Working & Not Working in 2025 for...

Soulful Sales With Ruth Poundwhite ·

2025/09/12

Recurring revenue is often seen as the holy grail for online business owners — steady income, less launch stress, more freedom. But let’s be honest: it’s not always as easy as it sounds.In this episode, I’m joined by my brilliant mastermind as we share real talk about what’s actually working for us in 2025.Featuring myself alongside Destini Copp, Kate Kordsmeier, Sage Grayson, Faith Mariah, Liz Stapleton and Monica Froese.Pssst... we have another pitch free panel planned for Sep 25th on getting

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42:37

#64: Upgrading Your Offers in the Age of AI with...

Soulful Sales With Ruth Poundwhite ·

2025/09/04

AI is reshaping the online course landscape - and our offers can’t stay static if we want to keep connecting and creating impact. In today’s episode, we’ll explore how to refresh and upgrade your offers for the AI era in ways that feel sustainable and supportive for you.In this interview with Monica Froese, we cover: the real reason “lifetime access” can be a trap in the AI era, how to identify and fix friction points in your programs, smart ways to use AI without losing your personal touch, and

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99:35

#63: The Summer of AI - Real Talk on AI & Business...

Soulful Sales With Ruth Poundwhite ·

2025/08/29

AI is everywhere right now, but a lot of the conversations around it feel overwhelming or just plain out of alignment for heart led business owners. That is why my mastermind decided to get together to have a real public conversation about how we are actually using AI, what's working, what's still feeling messy and how it's changing the way we run our businesses.Featuring myself alongside Destini Copp, Kate Kordsmeier, Liz Stapleton, Steph Blake and Tara Reid.Pssst... The Aligned AI

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204 results

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