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PODCAST

Soulful Sales With Ruth Poundwhite

Ruth Poundwhite

Welcome to the Soulful Sales Show where we talk about believing in the value of your offers, getting them in front of your right people, and selling more of what you do in YOUR unique way.Find out more at https://ruthpoundwhite.com or follow Ruth on Instagram @ruthpoundwhite

business entrepreneurship

All Episodes

29:36

#74: Building an Offer Ecosystem That Makes Selling...

Soulful Sales With Ruth Poundwhite ·

2025/11/14

Selling can be simpler than we sometimes make it! In this episode, I chat with Lauren Diana Scalf about building a flexible suite of offers, setting up small-but-mighty systems to sell those offers, and creating pathways to sell behind the scenes that feel good for you and your clients.Lauren and I dive into what it really means to build an “offer ecosystem” - one that lets your clients find exactly what they need when they need it, and lets you sell sustainably without pushing beyond your capacity

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64:28

#73 : Behind the Scenes of My Mastermind’s Black...

Soulful Sales With Ruth Poundwhite ·

2025/11/07

It’s almost that time of year again - the countdowns, the emails, the big sales energy everywhere you look! If you’re wondering what to do for Black Friday, and want to do it in a way that feels good to you, then you’ll want to listen to this episode where my mastermind buddies and I share how we’re planning ahead of time.This isn’t a “here’s the one right way to do it” episode. We each approach Black Friday differently - from early planners to last-minute queens - and we’re sharing what’s working

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17:49

#72: Why Your Weirdness Is Your Sales Superpower...

Soulful Sales With Ruth Poundwhite ·

2025/10/31

Today, I'm talking about possibly the scariest part of running your own business: showing up as your real self. And that's especially scary when you've always felt a little bit weird, a little bit different, a little bit wrong. Over the years, I’ve learned that the parts of us we try to hide - our quirks, rhythms, and sensitivities - are exactly what make us magnetic to the right people. In this episode, I’m sharing how embracing my weirdness helped me sell more authentically and feel

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14:46

#71: 5 Lessons From a Year Inside My Mastermind Group

Soulful Sales With Ruth Poundwhite ·

2025/10/24

Sometimes the most powerful shifts in business come from saying yes before you feel ready. A year ago, I joined a mastermind that I was both excited and terrified to be part of - and it has been so powerful for my business. In this episode, I’m opening up about what I’ve learned from being part of this small but mighty group of amazing business owners who have become a key part of my journey.Over the past year, this mastermind has taught me so much about connection, collaboration, and courage. From

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18:37

#70: Meet My Secret Sales Team Members (Hint: They’re...

Soulful Sales With Ruth Poundwhite ·

2025/10/17

As a business and life coach I feel I “shouldn’t” say this but: sometimes (often) I see myself as a chaotic mess. And something that’s helping me A LOT behind the scenes is what I call my AI Support Team. In this episode, I’m sharing how I’ve built this AI Support Team that helps me run my business in a way that actually works with my brain, not against it. Think: making faster decisions, writing emails in minutes, choosing offers that fit my energy, and even getting a pep talk when self-doubt

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61:37

#69: How To Get Traffic & Sales Without Social Media

Soulful Sales With Ruth Poundwhite ·

2025/10/10

If you’ve ever wondered how to grow your audience and make consistent sales without showing up on social media every day, this episode is for you.In this roundtable conversation with my mastermind - which we jokingly call the “Weird Hermits” - we share how we’re building thriving businesses using email, SEO, collaborations, and bundles. You’ll hear how we each attract traffic and sales while honouring our energy and boundaries.With Destini Copp, Monica Froese, Sage Grayson, Kate Kordsmeier, Faith

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19:49

#68: The Mindset Shifts Helping Me Go Big Without...

Soulful Sales With Ruth Poundwhite ·

2025/10/03

I’m going big this quarter. I’ve set myself a bold goal, and I’ve got a hard deadline with a trip to Thailand at the end of the year. But I refuse to let my business growth come at the cost of my wellbeing. So, in this episode, I’m pulling back the curtain on how I’m actually supporting myself right now: the mindset shifts, the boundaries, and the small but powerful practices that are making the momentum sustainable. Plus, I also have a free masterclass to help you boost your own Q4 sales with

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18:02

#67: How I’m Planning for a Q4 Sales Boost Without...

Soulful Sales With Ruth Poundwhite ·

2025/09/26

In this episode, I’m taking you behind the scenes of how I’m setting myself up for a big Q4 sales boost - and what I learned from last year’s best-ever quarter. Including the public challenge that stretched me, the daily email experiment that transformed my sales, the mindset shifts that freed up energy, and the new strategies (including AI systems) I’m leaning into this year.As you know, I'm not about hurting harder! This is more about recommitting to your goals, letting go of what’s not

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46:40

#66: Selling Within Your Capacity with Monica Herald

Soulful Sales With Ruth Poundwhite ·

2025/09/19

What if your business could grow at a pace that actually feels good, and adapt when life happens? Today’s episode is a heartfelt exploration of working within your capacity, staying true to your energy, and still creating the results you want. In this episode with Monica Herald, we cover: boundaries as “values in action”, building wiggle room into your sales plan, redefining goals and productivity, feeling good about your limits and mindfully using AI to support capacity. Episode Highlights: ...

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65:51

#65: What's Working & Not Working in 2025 for...

Soulful Sales With Ruth Poundwhite ·

2025/09/12

Recurring revenue is often seen as the holy grail for online business owners — steady income, less launch stress, more freedom. But let’s be honest: it’s not always as easy as it sounds.In this episode, I’m joined by my brilliant mastermind as we share real talk about what’s actually working for us in 2025.Featuring myself alongside Destini Copp, Kate Kordsmeier, Sage Grayson, Faith Mariah, Liz Stapleton and Monica Froese.Pssst... we have another pitch free panel planned for Sep 25th on getting

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42:37

#64: Upgrading Your Offers in the Age of AI with...

Soulful Sales With Ruth Poundwhite ·

2025/09/04

AI is reshaping the online course landscape - and our offers can’t stay static if we want to keep connecting and creating impact. In today’s episode, we’ll explore how to refresh and upgrade your offers for the AI era in ways that feel sustainable and supportive for you.In this interview with Monica Froese, we cover: the real reason “lifetime access” can be a trap in the AI era, how to identify and fix friction points in your programs, smart ways to use AI without losing your personal touch, and

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99:35

#63: The Summer of AI - Real Talk on AI & Business...

Soulful Sales With Ruth Poundwhite ·

2025/08/29

AI is everywhere right now, but a lot of the conversations around it feel overwhelming or just plain out of alignment for heart led business owners. That is why my mastermind decided to get together to have a real public conversation about how we are actually using AI, what's working, what's still feeling messy and how it's changing the way we run our businesses.Featuring myself alongside Destini Copp, Kate Kordsmeier, Liz Stapleton, Steph Blake and Tara Reid.Pssst... The Aligned AI

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40:49

#62: Boundaries That Protect Your Energy & Strengthen...

Soulful Sales With Ruth Poundwhite ·

2025/08/21

What if the most loving thing you could do for your clients… was to stop saying yes to everything?In today’s episode, Suzanne Culberg shares one of her business boundaries that genuinely shocked me - and how it not only strengthened her offers but also saved her sanity, with zero guilt.In this interview we talk about recognising the quiet ways our boundaries slip, why saying “no” can sometimes be the most generous thing you do, and how to create limits that feel both loving and liberating. Plus the

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27:50

#61: The Newsletter Monetization Mindset Shift with...

Soulful Sales With Ruth Poundwhite ·

2025/08/15

What if your weekly newsletter could do more than just “keep your audience warm”? What if it could bring in consistent income in and of itself, build deeper trust, and get clicks, opens and sales - even if your list is small?Today’s interview with Destini Copp is about just that, with a fresh take on weekly newsletters and how to monetise them, without them feeling like shouting into the void or constantly bombarding people with sales content. Pssst... Destini is speaking at the upcoming Aligned AI

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18:16

#60: 5 Ways I'm Using AI to Help Me Sell In Alignment...

Soulful Sales With Ruth Poundwhite ·

2025/08/08

In this episode, I’m diving into five practical ways I’ve been using AI to support my sales, in alignment with my capacity. Think: more emails without burnout, launch planning with less overthinking, offers that fit my energy, and tools to support my members more deeply (without losing the human touch). This isn’t about doing everything with AI. It’s about finding the right support, at the right time, so you can free up energy for the stuff that really matters - connection, creativity, and yo...

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29:12

#59: 5 Things I Would Tell Myself When I Was...

Soulful Sales With Ruth Poundwhite ·

2025/03/05

If you’ve ever looked at someone further along in business and thought, ‘I could never do what they do,’ this episode is your reminder that we all start at zero feeling scared, messy, and unsure. In this extra special episode, I’m sharing a throwback to a time when I didn’t know if I could do any of this, when I was terrified to show my face even in a photo, and the lessons I learned from doing it anyway, without having everything figured out in advance. It’s time to normalise the messy feelings on

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15:58

#58: 5 Lessons From Tracking 2 Very Specific Sales Goals

Soulful Sales With Ruth Poundwhite ·

2025/02/25

I recently tracked my sales for 2 specific goals: going a month with daily, new customers plus my goal to welcome 200 new members. In this episode, I’ll share my key lessons - especially when it comes to my sales mindset and seeing what works.💭 [3:32] "I make more sales when I am properly tracking. I really do need to add a massive caveat to this though and say that sometimes it is hard."💭 [6:00] "The fact that you are in there tracking the numbers regularly is reinforcing and

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13:07

#57: Why You Need to Embrace Email Unsubscribes

Soulful Sales With Ruth Poundwhite ·

2025/02/11

Ever feel hurt when you see how many people unsubscribed from your emails? And does that feeling ever make you question what to send and how often to send your emails? If so, today’s episode is for you!💭 [3:52] "Have you ever made a decision about whether to send an email or what to say in an email or how much to sell based on a fear of people unsubscribing?"💭 [5:11] "The people who are unsubscribing are not your dream clients... or not your dream clients YET"💭 [7:21] "A

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17:31

#56: Giving Yourself Permission to Deliver Less in...

Soulful Sales With Ruth Poundwhite ·

2025/02/04

Have you ever felt resentful at how much you give to your clients in your offers? Or have you ever added more to your offers because you're feeling shaky on their value? If so, this episode is for you. I'll share why less can actually be so much more for our offers, plus how to experiment with finding the right way of delivering that supports your energy, personality, and values.💭 [3:04] "The outcome of your offer is what gives it its value. And to give people the outcome in the

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16:40

#55: My Email Marketing Goals & Plans for 2025

Soulful Sales With Ruth Poundwhite ·

2025/01/28

There’s one thing that’s central to all of my marketing that I want to expand on in 2025. In this episode I’ll share ALL of my email marketing goals, and how I’m planning to reach them this year.💭 [5:52] "If you wanna simplify the marketing and selling in your business, you need to boil it down to how are you growing your audience, how are you nurturing your audience, and how are you selling to your audience."💭 [10:31] "I definitely wanna give myself permission to send more emails

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196 results

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