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PODCAST

Behind the Franchise

Welcome to "Behind the Franchise" by Flamel.ai, the podcast where we dive deep into the world of franchising and explore the marketing strategies that fuel the growth of the industry"s most successful brands. Join us every other week as we sit down with the leading marketing minds behind top franchises, uncovering the secrets to their success and sharing insights that franchisors and franchisees can apply to their own businesses. "Behind the Franchise" is your go-to resource for the latest in growth

business marketing

All Episodes

00:34:08

Party with the Beast: Adam Contos on Leadership,...

Behind the Franchise ·

2025/08/20

In this powerhouse episode of Behind the Franchise, host Paul Ehlinger sits down with Adam Contos, former CEO of RE/MAX, to talk about the wild ride from SWAT commander to franchise titan. Adam shares the gritty realities of leadership, the psychology behind overcoming fear, how to navigate challenging franchisee dynamics, and why AI is already reshaping the future of franchising. Whether you're a founder, franchisee, or exec, this episode delivers gold on mindset, transformation, and what it

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00:29:41

Episode 19: Building the Disney World for Dogs with...

Behind the Franchise ·

2025/08/15

Join us for an inspiring conversation with Dan & Ashley, the husband-and-wife duo behind Pet Bar, the fast-growing pet grooming franchise known as the “Disney World for dogs.” From closing their tanning salons to launching their first Pet Bar in 2015, Dan & Ashley share how a personal grooming need for their schnauzer turned into a booming pet grooming business with over 30 locations.In this episode, you’ll hear:How they turned a simple self-wash dog grooming idea into a thriving franchise

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00:32:20

Episode 18: Cleaning Yards, Changing Lives: How Julie...

Behind the Franchise ·

2025/08/06

In this inspiring Behind the Franchise episode, Julie Harrell, President of Cooper’s Scoopers, shares her unlikely journey from healthcare management to building one of the fastest‑growing mobile pet waste removal franchises in the U.S. Julie explains how she discovered a deeper purpose in the “poop business”—educating pet owners about environmental health, supporting franchisees with meaningful systems, and using franchise growth as a force for community impact. She dives into her founding timeline

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00:43:41

Episode 17: Talk is Cheap with Fred Hassen and...

Behind the Franchise ·

2025/08/01

In this episode of Behind the Franchise, host Paul Ehlinger sits down with Fred Hassen and Alfredo Rivera, the powerhouse duo behind Sit Means Sit, one of the largest dog training franchises in North America. From Fred’s unexpected entry into the dog world at age 40 to building a 170+ location business, they share an unfiltered look at the grit, growth, and guiding principles that built their empire.Discover how integrity, authenticity, and a passion for dogs transformed a van-based hustle into a

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00:36:35

Episode 16: Bold Leadership & Brand Growth with Sally...

Behind the Franchise ·

2025/07/23

In this powerful episode of Behind the Franchise, host Paul Ehlinger sits down with industry powerhouse Sally Facinelli, CFE, a 29-year veteran in franchising. Sally shares the raw, real, and inspiring journey that’s defined her career — from international expansion in the dot-com era to leading high-growth franchise brands and shaping the future of female leadership in the space.🔥 Key Topics Covered:How Sally scaled Aussie Pet Mobile from 13 to 500+ locations globallyWhy franchising is more than

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00:37:51

Episode 15: Building the Future of Pet Wellness...

Behind the Franchise ·

2025/07/16

Join Paul Ehlinger on Behind the Franchise as he sits down with Tim Vogel of Scenthound to uncover the behind-the-scenes tactics of scaling a data-driven pet care empire. From launching a single grooming van to building a network of 150+ franchise locations, Tim reveals how proprietary AI and longitudinal dog-health data are disrupting the pet wellness industry. Expect candid insights on overcoming “the serious shit moments,” removing bottlenecks from the CEO role, and the radical shift from

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00:38:04

Episode 14: Systems That Scale with Brooke Janousek...

Behind the Franchise ·

2025/07/03

In this episode of Behind the Franchise, host Paul Ehlinger sits down with Brooke Janousek, current CMO of Garage Experts and founder of The Grow CMO, for a deep dive into the realities of marketing leadership in franchising.Brooke shares her transition from running a thriving fractional CMO consultancy to taking on a full-time executive role—and why she made that move. Learn how she helped implement systems that scale, balanced brand creativity with performance, and stayed in sync with franchisees

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00:40:59

Episode 13: From Facebook Pioneer to Franchise...

Behind the Franchise ·

2025/06/20

In this episode of Behind the Franchise, host Paul Ehlinger sits down with Kristen Pechacek—CEO of MassageLuXe and a digital marketing pioneer—to unpack her journey from launching Facebook pages in the MySpace era to leading one of the fastest-growing wellness franchises in the U.S.Kristen shares how she turned early social media success into a powerful franchising career, with stops at the Minnesota Vikings, Self Esteem Brands, and now MassageLuXe. Learn how she scaled emerging brands, built out

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00:45:57

Episode 12: Bravery, Brands, & Bottom Lines with...

Behind the Franchise ·

2025/06/06

From startup hustle to CMO of a billion-dollar franchise platform, Felicia Reeves brings clarity, courage, and sharp strategy to the ever-evolving world of marketing. In this episode of Behind the Franchise, Felicia opens up about her early entrepreneurial journey, how she empowers franchisees across 10 brands, and why bravery, action, and understanding the P&L are at the heart of effective marketing. We unpack how she fosters a high-performance culture, balances creativity with data, and

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00:41:33

Episode 11: Sliders, Strategy & Staying Power: White...

Behind the Franchise ·

2025/05/23

In this episode of Behind the Franchise, Paul sits down with Lynn Blashford, CMO of White Castle, to talk about the iconic burger brand’s 104-year legacy, its fiercely intentional decision not to franchise, and the creative strategies that keep it relevant across generations. From Valentine’s Day table service to Harold & Kumar’s enduring impact, Lynn shares how White Castle blends tradition with innovation — all while staying true to its family-owned roots. If you’ve ever wondered how a 1921

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00:31:20

Episode 10: More Than Merch with Andrea Wiita of The...

Behind the Franchise ·

2025/05/15

In this episode of Behind the Franchise, Paul Ehlinger sits down with Andrea Wiita, founder of The Retail Method, to explore how smart retail strategy can supercharge brand loyalty and profitability in franchising. Andrea shares her journey from traditional retail with brands like JCPenney and Neiman Marcus to helping scale Orange Theory’s retail operations during a time of explosive growth. She unpacks the unique challenges and opportunities of retail in franchise environments, the importance of

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00:43:29

Episode 9: Franchise Smarter, Not Harder with Dawn...

Behind the Franchise ·

2025/04/25

On this episode of Behind the Franchise, host Paul Ehlinger is joined by franchise strategist and industry veteran Dawn Abbamondi of SMB Franchise Advisors. With a career spanning multi-unit corporate franchises, franchise consulting, and even franchise ownership, Dawn shares practical insights on brand development, innovation, and scaling the right way. She also breaks down how emerging brands can avoid common pitfalls, why founders need to let go to grow, and how franchisors must embrace

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00:34:16

Episode 8: Scaling Smart with Leigh Welch of Leigh...

Behind the Franchise ·

2025/04/11

In this episode of Behind the Franchise, host Paul Ehlinger sits down with franchise operations expert Leigh Welch, founder of Leigh Welch Consulting. With over a decade in the franchising industry, Leigh shares insights on the crucial role of franchisee support, the importance of investing in operational coaching from day one, and why early-stage brands often struggle with profitability. She also discusses the evolving landscape of franchising, the impact of AI on franchise operations, and the dos

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00:37:19

Figureoutable Marketing: Building Human-First Brands...

Behind the Franchise ·

2025/03/28

In this episode of Behind the Franchise, host Paul Ehlinger (CEO of Flamel.ai) sits down with Jay Kallman, founder of Revvy Marketing, to unpack the beautiful balance between data-driven strategy and human-first branding. With over 15 years in marketing, Jay shares her journey from working with major franchises to launching her own purpose-driven agency.She dives into why foundational marketing still matters, how to build trust in a tech-heavy world, and what it really means to “show love” as a

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00:53:17

Episode 6: Building a Franchise that Lasts with...

Behind the Franchise ·

2025/03/14

In this episode of Behind the Franchise, host Paul Ehlinger sits down with Kristopher Stuart, Chief Development Officer of Bloomin' Blinds, to discuss his unconventional journey from firefighter to franchise leader. Kris shares how growing up in a family-run business shaped his mindset, why he pursued firefighting alongside entrepreneurship, and how he ultimately discovered franchising as a vehicle for lasting impact.How firefighting and franchising share more in common than you thinkThe

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01:00:48

Episode 5: Momentum Toward Growth with Brooke Budke...

Behind the Franchise ·

2025/02/04

In this episode of Behind the Franchise, host Paul Ehlinger chats with Brooke Budke about her journey as the founder and CEO of Momentum Brands. They explore how she empowers franchisees, shares marketing tips for franchises, and continues to pursue growth both professionally and personally.Highlights of this episode include: Brooke shares how she got into franchising and how her journey led her to Momentum brands. Insights into how Brooke balanced her personal and professional life in

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00:38:21

Episode 4: Fired Up for Growth with Michael Sutton of...

Behind the Franchise ·

2025/01/15

In this episode of Behind the Franchise, host Paul Ehlinger chats with Michael Sutton about how he is expanding his business Grill Hero from Canada to the U.S., as well as just constantly elevating all aspects of the franchise.Highlights of this episode include: Michael sharing some of his milestones when founding Canadian BBQ Boys and transitioning and rebranding to business to Grill Hero The full rebranding journey and its lessons learned A deep dive into Grill Hero’s core values &

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00:41:43

Episode 3: Having Fun Growing Fast with Mark Amery of...

Behind the Franchise ·

2024/11/01

Dive into the pool of entrepreneurship with Mark Amery, founder and CEO of Puddle Pool Services! In this episode of Behind the Franchise, host Paul Ehlinger chats with Mark about building a fun, vibrant brand in the home services industry.Highlights: Mark's journey from a single home service brand to multiple successful franchises The importance of maintaining a personal touch as your franchise grows Innovative marketing strategies, including wrapping buses and joining Santa Claus parades How

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00:46:30

Episode 2 - Win as a Team with Kyle Kosco of Caring...

Behind the Franchise ·

2024/06/17

Welcome to Episode 2 of "Behind the Franchise"! In this episode, we chat with Kyle Kosco, VP of Marketing at ‪Caring Transitions who shares his journey from running a marketing agency to leading the marketing efforts of a thriving franchise. Discover how Caring Transitions supports seniors and their families during life transitions and learn about their unique "Caring for a Cause" initiatives.From his first 90 days on the job to building strong relationships with franchise

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00:53:16

Episode 1: Brand Better, Grow Faster with Jessica...

Behind the Franchise ·

2024/05/10

Welcome to the inaugural episode of "Behind the Franchise" where we dive deep into the strategies that drive franchise brand success. In this episode, host Paul Ehlinger is joined by Jessica Yarmey, CEO of SizzleSociety and former CMO of Club Pilates. Jessica shares her journey from a marketing enthusiast to a franchise brand leader, offering invaluable insights on scaling businesses effectively and sustaining brand integrity during rapid growth. Throughout the episode, Jessica discusses

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