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PODCAST

Behind the Franchise

Welcome to "Behind the Franchise" by Flamel.ai, the podcast where we dive deep into the world of franchising and explore the marketing strategies that fuel the growth of the industry"s most successful brands. Join us every other week as we sit down with the leading marketing minds behind top franchises, uncovering the secrets to their success and sharing insights that franchisors and franchisees can apply to their own businesses. "Behind the Franchise" is your go-to resource for the latest in growth

business marketing

All Episodes

00:40:00

Episode 51: The Power of Sharing Knowledge with Emily...

Behind the Franchise ·

2026/04/15

In this episode, host Paul Ehlinger sits down with Emily Hazard of Fortidia, where she helps grow powerhouse franchise brands like PostNet and AlphaGraphics. Emily shares her journey from being a marketer to stepping into franchise development, offering a behind-the-scenes look at what it really takes to scale a franchise network successfully. From building strong systems to fostering collaboration across locations, she breaks down the human side of franchising and why connection still wins in a

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00:39:40

Episode 50: Take the First Step with Stefan Figley

Behind the Franchise ·

2026/04/10

In this episode, host Paul Ehlinger sits down with Stefan Figley, President of 1-800-Packouts. Stefan shares his journey from global marketing analytics to leading franchise systems and how his experience across marketing, operations, and leadership shaped his approach to scaling service brands. From running analytics across 25 international markets to helping thousands of franchisees grow their businesses, he reveals the strategies behind building strong franchise networks and navigating the

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00:36:19

Episode 49: Shared Wins, Bigger Wins with Charles...

Behind the Franchise ·

2026/04/03

In this episode, host Paul Ehlinger sits down with Charles Bonfiglio, founder and CEO of Tint World Automotive Styling Centers. Charles shares his journey from growing up in Brooklyn to building one of the most recognizable brands in automotive aftermarket services. From opening his first shop in Florida to acquiring and transforming a small six-location tinting business into a rapidly expanding franchise system, Charles reveals the lessons he learned about scaling, leadership, and building a brand

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00:35:15

Episode 48: Growing a Passionate Community with...

Behind the Franchise ·

2026/03/26

In this episode, host Paul Ehlinger sits down with Stacey Ryan, President of School of Rock, to explore leadership, culture, and franchise growth in a global education brand. Stacey shares her journey from consultant to president, leading a mission-driven organization that impacts tens of thousands of students worldwide. They discuss maintaining intentional culture, scaling franchises internationally, and empowering teams while embracing personal and professional growth.Listeners will hear:How

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00:43:57

Episode 47: Purpose Driven Innovation with Sebastien...

Behind the Franchise ·

2026/03/20

In this episode, host Paul Ehlinger sits down with Sebastien Lagree, founder of the globally recognized Lagree Fitness method. Sebastien shares his journey from aspiring action movie star to building one of the most innovative fitness brands in the world. What began as a necessity-driven pivot into Pilates evolved into a revolutionary workout system — complete with patented machines, international studios, and bold innovation powered by technology and AI.From being fired to cashing out credit cards

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00:32:17

Episode 46: The Industry of Opportunity with Scott...

Behind the Franchise ·

2026/03/13

In this episode, host Paul Ehlinger sits down with Scott Redler, restaurant industry veteran, Co-Founder of Freddy’s Frozen Custard & Steakburgers and President of Mokas Coffee & Eatery. Scott shares his 50-year journey from a hotel and restaurant management grad to scaling one of the most recognizable fast-casual brands in the country, and now helping lead Mokas Coffee & Eatery into its next phase of franchise growth.From opening Freddy’s with no intention of franchising to building a

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00:36:01

Episode 45: Curiosity, Grit, and Community with Gina...

Behind the Franchise ·

2026/03/06

In this episode, host Paul Ehlinger sits down with Gina Schaefer, founder and CEO of Logan Hardware and a trailblazer in the Ace Hardware cooperative system. Gina shares her unlikely journey from the tech industry to opening a hardware store in Washington, DC and how curiosity, grit, and community helped her build a thriving multi-location business.From navigating a male-dominated industry to serving on the Ace board as only the second woman elected in nearly a century, Gina reveals the leadership

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00:34:49

Episode 44: Build with the Basics First with David Smith

Behind the Franchise ·

2026/02/27

In this episode, host Paul Ehlinger sits down with David Smith, Vice President of Digital Marketing at Go Mini’s Franchising, to explore how modern franchise brands are evolving through data, systems, and franchise AI. From shifts in consumer behavior to building a proprietary operating system, David shares what it really takes to modernize franchise marketing without losing trust at the local level.Listeners will hear:How consumer behavior shifted from phone calls to text and digital-first booking

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00:48:35

Episode 43: Building Real Connections on Social with...

Behind the Franchise ·

2026/02/20

In this episode, host Paul Ehlinger sits down with Genevieve Coulson, Director of Social Media at Goldfish Swim School. Genevieve shares her decade-plus journey in social media marketing and what it really takes to build authentic, high-performing franchise social strategies in an era shaped by Franchise AI.From balancing national brand consistency with local storytelling to navigating how AI workflow optimization can support human connection, Genevieve offers a refreshingly practical look at how to

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00:29:37

Episode 42: Franchise Law and Legal Strategy with Ari...

Behind the Franchise ·

2026/02/13

In this episode, host Paul Ehlinger sits down with franchise attorney Ari Stern, partner of Fox Rothschild LLP, for a deep, practical conversation at the intersection of franchising, dispute resolution, and franchise AI. As the first lawyer to appear on the show, Ari shares how he unexpectedly found his niche in franchise law and why proactive legal strategy matters more than ever as brands adopt new technologies.From real-world arbitration stories to the risks of relying too heavily on AI-generated

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00:38:24

Episode 41: Standing on the Shoulders of Giants with...

Behind the Franchise ·

2026/02/06

In this episode, host Paul Ehlinger welcomes back Adam Contos for his second appearance on Behind the Franchise. Former CEO of RE/MAX and current partner at Area 15 Ventures, Adam brings a seasoned perspective on private equity, leadership, and what it really takes to scale franchise brands without losing the soul of the business.Building on their first conversation around AI and leadership, Paul and Adam dive into how private equity and family offices are reshaping franchising today, what emerging

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00:33:59

Episode 40: Retail Theater with Brian Britton

Behind the Franchise ·

2026/01/30

In this episode, host Paul Ehlinger sits down with Brian Britton, CEO of Kilwins, to unpack what it really takes to lead an 80-year-old legacy brand into its next era of growth. From private equity transition to modern marketing, Brian shares how Kilwins is scaling thoughtfully without losing the magic that made the brand iconic in the first place.From franchise marketing strategy to embracing modern tools and data, Brian explains how Kilwins is laying the foundation for long-term expansion while

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00:27:19

Episode 39: Growth Through Culture and Systems with...

Behind the Franchise ·

2026/01/23

In this episode, host Paul Ehlinger sits down with Del Salinas, VP of Franchise Development at Caring Senior Service. Del shares how a 34-year-old brand has grown intentionally and why culture, systems, and people-first leadership have fueled long-term success.From building a robust internal support team to developing proprietary technology, Del explains how Caring Senior Service balances high-tech tools with high-touch relationships. He walks through how they evaluate franchise candidates for

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00:40:30

Episode 38: Quest for Evergreen Content with Alex...

Behind the Franchise ·

2026/01/16

In this episode, host Paul Ehlinger sits down with Alex Gilleland, Brand Manager at Dryer Vent Superheroes. Alex shares how growing up in franchising shaped his data-driven mindset and why ROI-first thinking, localization, and trust-building content outperform flashy campaigns every time.From running ads for major brands like Sport Clips and Cold Stone to leading marketing for a fast-growing home services franchise, Alex breaks down what actually works for emerging brands competing against massive

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00:37:19

Episode 37: Understanding the Bones of a Brand with...

Behind the Franchise ·

2026/01/09

In this episode, host Paul Ehlinger sits down with Sherif Mityas, CEO of BRIX Holdings, to unpack a career that spans aerospace engineering, big-box retail, Hollywood Video, TGI Fridays, and now an eight-brand restaurant portfolio with more than 300 locations. Sherif shares how cross-brand insights, consumer occasion mapping, and franchisee passion shape BRIX’s growth playbook — and why understanding the ‘bones of a brand’ matters more today than ever.Listeners will hear:How Sherif’s

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00:33:29

Episode 36: Dream Big and Grow Smart with Heather Ripley

Behind the Franchise ·

2025/12/19

In this episode, host Paul Ehlinger sits down with Heather Ripley, founder and CEO of Ripley PR. Heather shares her journey from early copywriting days to becoming one of franchising’s top PR voices — including how she landed a home-service brand on Celebrity Apprentice and helped founders sell their companies by mastering media momentum. From overcoming repeated ‘no’s’ from TV producers to building long-term client relationships, Heather walks through the systems, strategy, and storytelling that

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00:33:11

Episode 35: The Mindset That Builds with Gavin Lantzy

Behind the Franchise ·

2025/12/12

In this episode, host Paul Ehlinger sits down with Gavin Lantzy, Head of Franchise Sales at Daisy. Gavin shares his journey from college-age multi-unit franchisee to helping build the largest smart-home installation brand in the country. From acquiring 17 companies in 18 months to building a national support infrastructure with 41 full-time experts, he pulls back the curtain on what it really takes to scale a modern home-tech franchise.Listeners will hear:How Gavin went from running a student

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00:38:18

Episode 34: Turning Crisis into Growth with Evan Hackel

Behind the Franchise ·

2025/12/05

In this episode, Paul Ehlinger sits down with Evan Hackel of Ingage Consulting to explore the nuances of franchise leadership, growth, and organizational purpose. Evan shares insights from his 40-year career in franchising, including and launching businesses, rescuing a bankrupt franchise, and building purpose-driven organizations. He emphasizes the importance of vision, collaboration, and engaging franchisees and frontline employees to drive both growth and satisfaction.Key takeaways

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00:45:44

Episode 33: Building Confidence and Community with...

Behind the Franchise ·

2025/11/26

In this episode, host Paul Ehlinger sits down with Jami Stigliano, founder and CEO of DivaDance. Jami shares her journey from coaching dance teams in Austin to creating a national dance franchise built around confidence and community. She opens up about rebuilding her system, embracing EOS, and learning to delegate as her company scales — all while balancing motherhood, marriage, and massive brand growth.Listeners will hear:How Jami turned her passion for dance into a purpose-driven franchise

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00:45:21

Episode 32: Building Success Together with Brittney...

Behind the Franchise ·

2025/11/21

In this episode, host Paul Ehlinger sits down with Brittney Lincoln, VP of Franchise Growth at Limitless Franchise Growth and founder of Females in Franchising. Brittney shares her journey from selling franchises to scaling major brands like Club Pilates and StretchLab, revealing the strategies — and lessons learned — behind growing a franchise network from 10 to 500+ units.Listeners will hear:How Brittney navigated founder-market fit and built a franchise community supporting female leaders.The

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52 results

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