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PODCAST

Behind the Franchise

Welcome to "Behind the Franchise" by Flamel.ai, the podcast where we dive deep into the world of franchising and explore the marketing strategies that fuel the growth of the industry"s most successful brands. Join us every other week as we sit down with the leading marketing minds behind top franchises, uncovering the secrets to their success and sharing insights that franchisors and franchisees can apply to their own businesses. "Behind the Franchise" is your go-to resource for the latest in growth

business marketing

All Episodes

00:38:18

Episode 34: Turning Crisis into Growth with Evan Hackel

Behind the Franchise ·

2025/12/05

In this episode, Paul Ehlinger sits down with Evan Hackel of Ingage Consulting to explore the nuances of franchise leadership, growth, and organizational purpose. Evan shares insights from his 40-year career in franchising, including and launching businesses, rescuing a bankrupt franchise, and building purpose-driven organizations. He emphasizes the importance of vision, collaboration, and engaging franchisees and frontline employees to drive both growth and satisfaction.Key takeaways

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00:45:44

Episode 33: Building Confidence and Community with...

Behind the Franchise ·

2025/11/26

In this episode, host Paul Ehlinger sits down with Jami Stigliano, founder and CEO of DivaDance. Jami shares her journey from coaching dance teams in Austin to creating a national dance franchise built around confidence and community. She opens up about rebuilding her system, embracing EOS, and learning to delegate as her company scales — all while balancing motherhood, marriage, and massive brand growth.Listeners will hear:How Jami turned her passion for dance into a purpose-driven franchise

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00:45:21

Episode 32: Building Success Together with Brittney...

Behind the Franchise ·

2025/11/21

In this episode, host Paul Ehlinger sits down with Brittney Lincoln, VP of Franchise Growth at Limitless Franchise Growth and founder of Females in Franchising. Brittney shares her journey from selling franchises to scaling major brands like Club Pilates and StretchLab, revealing the strategies — and lessons learned — behind growing a franchise network from 10 to 500+ units.Listeners will hear:How Brittney navigated founder-market fit and built a franchise community supporting female leaders.The

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00:45:21

Episode 32: Building Success Together with Brittney...

Behind the Franchise ·

2025/11/21

In this episode, host Paul Ehlinger sits down with Brittney Lincoln, VP of Franchise Growth at Limitless Franchise Growth and founder of Females in Franchising. Brittney shares her journey from selling franchises to scaling major brands like Club Pilates and StretchLab, revealing the strategies — and lessons learned — behind growing a franchise network from 10 to 500+ units.Listeners will hear:How Brittney navigated founder-market fit and built a franchise community supporting female leaders.The

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00:40:05

Episode 31: Building Fun, Scalable Franchises with...

Behind the Franchise ·

2025/11/14

In this episode, host Paul Ehlinger sits down with James Luy, co-founder of The Franchise Dept. and partner at Bin Blasters. James shares his journey scaling innovative franchise concepts and how technology, including AI automation tools, is transforming the way franchisors grow, operate, and support their franchisees. From cleaning garbage bins to creating scalable, profitable home service systems, James reveals how a mix of fun, efficiency, and forward-thinking marketing drives lasting franchise

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00:33:28

Episode 30: The Power of Collaboration with Dan Sher

Behind the Franchise ·

2025/11/07

In this episode, host Paul Ehlinger sits down with Dan Sher of AlphaGraphics for the past 18 years. Dan shares his journey from a PR agency director to a seasoned franchisee, explaining how his marketing and technology background helped him thrive in the world of print and marketing communications. From leveraging peer networks to adopting emerging technologies like AI, Dan reveals the strategies and lessons learned behind building a successful franchise business.Listeners will hear:How Dan’s

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00:36:24

Episode 29: Leading with Confidence & Humility with...

Behind the Franchise ·

2025/10/31

In this episode, host Paul Ehlinger sits down with Beth Toenies, Vice President of Franchise Development at BELFOR Franchise Group. Beth shares her journey from a journalism graduate to becoming president of a company at just 26, and now leading growth across 15 powerhouse brands in restoration and home services. From navigating male-dominated industries to embracing AI in franchising, Beth’s story is one of adaptability, emotional intelligence, and people-first leadership.Listeners will hear:How

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00:34:30

Episode 28: Growing with the Right Team with Rick Peroe

Behind the Franchise ·

2025/10/24

In this episode, host Paul Ehlinger sits down with Rick Peroe, a franchise veteran with decades of experience in system support, training, and franchise development. Rick shares his journey from a short-term seasonal role to leading franchise expansion at Heart to Home Meals, and reveals the insights that have shaped his approach to franchising. Listeners will hear:How Rick “fell into franchising” and discovered his passion for helping franchisees build dreams.Why he believes the right people, not

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00:29:07

Episode 27: Startup Smarts & Local Marketing with...

Behind the Franchise ·

2025/10/17

In this episode, host Paul Ehlinger sits down with Derick Jaros, owner of Customboxes.io and former executive at Home Depot, Yext, and other Fortune 500 companies. Derick shares how his career journey — from corporate strategy and e-commerce leadership to launching his own digital services firm — shaped his philosophy on growth, local marketing, and creating meaningful customer experiences.Listeners will hear:Why Derick believes growth can be “productized” and repeatable across industries.The

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00:43:48

Episode 26: Going Viral & Staying Authentic with Leah...

Behind the Franchise ·

2025/10/10

In this episode, host Paul Ehlinger sits down with Leah Pinkes, Franchise Marketing Coordinator at Oh Deer, an all-natural deer tick and mosquito control service franchise. Leah shares her journey from intern to full-time marketing lead and dives into the strategies behind building an authentic, community-focused social media presence across multiple franchise locations. From viral content to local SEO, she reveals the hands-on approach to marketing that drives growth while keeping franchisees

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00:39:08

Scaling Fast and Selling Smarter with Bennett Maxwell

Behind the Franchise ·

2025/10/01

In this episode, host Paul Ehlinger sits down with Bennett Maxwell, CEO of Franchise KI. Bennett shares his journey from door-to-door sales to scaling one of the fastest-growing cookie brands in America. From selling 450 franchises in less than two years to navigating lawsuits, he reveals the strategies — and lessons learned — behind building and scaling at lightning speed.Listeners will hear:How Bennett went from hustling sponsorships in high school to building multimillion-dollar sales teams.Why

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00:41:39

The Pink Carpet Treatment with Vanessa Yakobson

Behind the Franchise ·

2025/09/26

In this episode, host Paul Ehlinger sits down with Vanessa Yakobson, CEO and partner of Blo Blow Dry Bar, LashKind, and MYNC. Vanessa shares her journey from nonprofit fundraising to leading one of North America’s largest beauty and wellness franchise systems. From pioneering the blow dry bar category to scaling with customer experience at the core, she reveals how Blo continues to evolve while staying true to its values.Listeners will hear:How Blo created the blow dry bar category and grew it into

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00:36:23

Episode 23: Bring Your Own Chair to the Table with...

Behind the Franchise ·

2025/09/19

In this episode, host Paul Ehlinger sits down with Erika Wilson, CMO at Sound Income Group, a parent company supporting financial advisors through multiple subsidiaries, including a national franchise brand. Erika shares her journey from traditional advertising into the financial services world and how she built a marketing approach that balances creativity with the strict compliance of a regulated industry.Listeners will hear:How Erika transitioned from print and media buying to financial services

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00:46:37

Episode 22: Growing Brands: Beyond the Tactics with...

Behind the Franchise ·

2025/09/15

In this episode, host Paul Elinger sits down with Megan Stewart, partner at The Grow CMO, a marketing consultancy that helps brands in periods of rapid growth or transition. Megan shares how her background in journalism and storytelling informs her approach to marketing, blending data-driven performance with creative brand-building.Listeners will hear:How Megan balances performance marketing with creative strategy to maximize ROI while building brand equity.Her approach to advocating for marketing

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00:37:38

Episode 21: Swinging Into the Future - Tech, Golf &...

Behind the Franchise ·

2025/09/05

In this episode, host Paul Elinger sits down with Ethan Grob, co-founder and CEO of Another 9, a fully automated, 24/7 indoor golf simulator franchise. Ethan shares how his background in technology, retail, and product development inspired him to reimagine golf as a seamless, tech-driven, and approachable experience.Listeners will hear:How Another 9 blends digital booking and smart access with a premium private golf suite.Why the brand’s “turnkey by design” model makes it just as simple for

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00:34:08

Party with the Beast: Adam Contos on Leadership,...

Behind the Franchise ·

2025/08/20

In this powerhouse episode of Behind the Franchise, host Paul Ehlinger sits down with Adam Contos, former CEO of RE/MAX, to talk about the wild ride from SWAT commander to franchise titan. Adam shares the gritty realities of leadership, the psychology behind overcoming fear, how to navigate challenging franchisee dynamics, and why AI is already reshaping the future of franchising. Whether you're a founder, franchisee, or exec, this episode delivers gold on mindset, transformation, and what it

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00:29:41

Episode 19: Building the Disney World for Dogs with...

Behind the Franchise ·

2025/08/15

Join us for an inspiring conversation with Dan & Ashley, the husband-and-wife duo behind Pet Bar, the fast-growing pet grooming franchise known as the “Disney World for dogs.” From closing their tanning salons to launching their first Pet Bar in 2015, Dan & Ashley share how a personal grooming need for their schnauzer turned into a booming pet grooming business with over 30 locations.In this episode, you’ll hear:How they turned a simple self-wash dog grooming idea into a thriving franchise

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00:32:20

Episode 18: Cleaning Yards, Changing Lives: How Julie...

Behind the Franchise ·

2025/08/06

In this inspiring Behind the Franchise episode, Julie Harrell, President of Cooper’s Scoopers, shares her unlikely journey from healthcare management to building one of the fastest‑growing mobile pet waste removal franchises in the U.S. Julie explains how she discovered a deeper purpose in the “poop business”—educating pet owners about environmental health, supporting franchisees with meaningful systems, and using franchise growth as a force for community impact. She dives into her founding timeline

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00:43:41

Episode 17: Talk is Cheap with Fred Hassen and...

Behind the Franchise ·

2025/08/01

In this episode of Behind the Franchise, host Paul Ehlinger sits down with Fred Hassen and Alfredo Rivera, the powerhouse duo behind Sit Means Sit, one of the largest dog training franchises in North America. From Fred’s unexpected entry into the dog world at age 40 to building a 170+ location business, they share an unfiltered look at the grit, growth, and guiding principles that built their empire.Discover how integrity, authenticity, and a passion for dogs transformed a van-based hustle into a

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00:36:35

Episode 16: Bold Leadership & Brand Growth with Sally...

Behind the Franchise ·

2025/07/23

In this powerful episode of Behind the Franchise, host Paul Ehlinger sits down with industry powerhouse Sally Facinelli, CFE, a 29-year veteran in franchising. Sally shares the raw, real, and inspiring journey that’s defined her career — from international expansion in the dot-com era to leading high-growth franchise brands and shaping the future of female leadership in the space.🔥 Key Topics Covered:How Sally scaled Aussie Pet Mobile from 13 to 500+ locations globallyWhy franchising is more than

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