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PODCAST

The Branding Laboratory

Are you a CEO, entrepreneur, or solopreneur with a drive to build a distinctive brand that resonates with your audience? Are you an industry influencer who understands the importance of authenticity and compelling storytelling in shaping your digital footprint? The Business Branding Laboratory is the podcast for you! Every episode of The Branding Laboratory offers a blend of theory and practice, making complex branding strategies accessible and actionable. We delve into the essence of innovative

business entrepreneurship

All Episodes

51:52

Not Just a Slide Deck with Emily Schneider

The Branding Laboratory ·

2025/08/07

She calls herself a visual storyteller, but Emily Schneider is much more than that. In this episode, we dive into the art of presence, clarity, and quiet leadership. From redefining perfectionism to transforming corporate presentations into emotional narratives, Emily shares her journey from being a perfectionist performer to a purpose-driven creative. She opens up about pivotal life moments, the power of curiosity, and how embracing imperfection helped her build a business that’s as heart-centered

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44:09

Adam Torres on Turning Your Story Into a Movement

The Branding Laboratory ·

2025/07/31

In this episode, I sit down with Adam Torres, co-founder of Mission Matters, a global media brand that helps leaders amplify their stories through podcasts, books, and PR. With over 6,000 podcast episodes under his belt and a mission to elevate voices worldwide, Adam shares his journey from financial advisor to media mogul, the importance of personal branding, and how he’s shaping the future of content distribution.

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36:11

Turning Purpose into a Platform with Shay Wheat

The Branding Laboratory ·

2025/07/24

In this engaging episode, Shay Wheat, CEO of Grace and Ease Productions, shares her inspiring journey from aspiring doctor to sought-after event producer for transformational leaders. Shay reveals how she blends spirituality, strategy, and business acumen to create high-impact, experience-driven events that amplify brands and foster genuine community. Listeners gain insights into her holistic approach—integrating marketing, sales, and fulfillment and learn why her events feel like “home.” Shay also

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01:01:06

Liz Steblay on Reinvention, Risk, and the Road to...

The Branding Laboratory ·

2025/07/17

In this episode, Liz and I dived deep into the post-COVID shift toward self-employment, the rise of fractional and consulting roles, and the mindset it takes to make the leap from corporate to entrepreneur. We talk about the importance of self-awareness, narrowing your niche, building systems, and conquering the ever-present “FUD monster” (fear, uncertainty, and doubt). Liz shares her own journey. From accidental consultant to multi-business founder and the lessons she’s learned about building a

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49:15

Less Scroll. More Impact. Katie Brinkley on Using...

The Branding Laboratory ·

2025/07/10

Everyone’s out here chasing visibility but very few are building it with intention.This week on The Branding Laboratory, I’m joined by Katie Brinkley, a real one in the world of podcasting and content strategy. She’s not just another marketing voice online. She’s the one behind the voices, helping CEOs and leaders stop blending in and start owning their lane.From NFL locker rooms to podcast studios, Katie’s story isn’t just inspiring, it’s strategic.And she’s here to break down how to stop posting

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01:01:19

Gregory Vetter on Stepping Back, Waking Up, and...

The Branding Laboratory ·

2025/07/03

What happens when your personal values become your business advantage?In this episode of The Branding Laboratory, Deevo sits down with Gregory Vetter, a bold entrepreneur, opens up about how honesty, grit, and alignment shaped both his leadership and the company’s explosive growth. From pitching Whole Foods out of the back of a car to building a national brand, this is the raw truth behind scaling a business without selling out your soul.✅ Why clarity in values is a business advantage✅ How growing

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01:39:34

The Greatest Journey with Hilary Porta: Transforming...

The Branding Laboratory ·

2025/06/26

Welcome back to The Branding Laboratory! In this powerful episode, host Deevo sits down with Hilary Porta, founder of R3 International, a transformational coach and life architect who works with Fortune 500 leaders, elite military professionals, and Hollywood visionaries.Hilary shares her incredible journey—from corporate refugee to a high-performance coach who helps people rewire their subconscious, break free from limiting beliefs, and align their inner world with outer success. We dive deep into

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01:13:57

50 - Unlocking the Power of Self-Awareness and...

The Branding Laboratory ·

2025/06/20

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO of Build My Team, Dr. Michael Neal. Michael explores branding, entrepreneurship, and leadership, stressing the importance of creating value, self-awareness, and collaboration. Michael shares insights on overcoming entitlement, building confidence, and focusing on strengths in business and personal growth. He discusses how identifying problems and serving others leads to meaningful success, offering practical

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55:44

49 - Embracing Authenticity: How Personal Growth...

The Branding Laboratory ·

2025/06/11

In the episode of The Branding Laboratory, Deevo Tindall talks with the Principal and Marketing Strategist of Geek Haus, Leonard Scheiner. Leonard shares his journey from a corporate Chief Marketing Officer (CMO) to founding his own PR and marketing agency, Geek Haus. The discussion emphasizes the importance of personal responsibility, authenticity, and the interplay between personal and professional growth. Leonard highlights the challenges and rewards of entrepreneurship, stressing the need for

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01:05:57

48 - Love Means Business: Building Unbreakable Bonds...

The Branding Laboratory ·

2025/06/05

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO, Emily Green. Emily explores themes of authenticity in branding, personal growth, and the blending of personal and professional identities. Emily shares her journey, from overcoming a challenging family situation to building a successful career. She emphasizes the importance of authenticity, self-awareness, and building meaningful relationships. She also touches on the responsible use of social media and the

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55:58

47 - Music Compound with Jenny Townsend: Navigating...

The Branding Laboratory ·

2025/05/29

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, CEO, and President of Music Compound, Jenny Townsend. Jenny shares her entrepreneurial journey, highlighting the significance of supporting children's passions over imposing predetermined paths. She explores the challenges of parenting within a standardized educational system and stresses the need for fostering individuality and critical thinking. Want to learn more about Jenny's work? Click HERE, HERE, and HERE.Think

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58:37

46 - Chris Hood: Adapting to Change: Understanding...

The Branding Laboratory ·

2025/05/22

In the episode of The Branding Laboratory, Deevo Tindall talks with the Author, Podcast Host, Keynote Speaker, and Digital Strategist, Chris Hood. Chris discusses how brands can navigate rapid technological advancements, particularly AI, to enhance customer engagement. Chris emphasizes a customer-centric approach, advocating for understanding customer needs before adopting new technologies. They also delve into the implications of AI on critical thinking and the importance of agility in development

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41:36

45 - Teresa Blaes: Authentic and Unstoppable: How...

The Branding Laboratory ·

2025/05/15

In the episode of The Branding Laboratory, Deevo Tindall talks with Teresa Blaes. Teresa shares her journey of helping ministries and faith-based businesses clarify their messages and connect with their audiences. She explores overcoming self-doubt, the importance of authenticity, and the power of storytelling in branding. Teresa emphasizes the need for genuine engagement and shares impactful stories, including how her podcast saved a listener's life. Want to learn more about Teresa's work? Click

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47:36

44 - The Free Spirits Company with Milan Martin:...

The Branding Laboratory ·

2025/05/08

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, CEO, and Board Chair of The Free Spirits Company, Milan Martin. Milan shares his journey from advertising to creating non-alcoholic spirits, emphasizing the importance of branding, storytelling, and consumer psychology. He discusses the growing trend of moderation in drinking, the misconceptions about non-alcoholic beverages, and the cultural shift towards "dry dating." Milan highlights the challenges of launching a new

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01:02:18

43 - The Self-Care Revolution: Why Taking Time for...

The Branding Laboratory ·

2025/05/01

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and Hybrid Business and Retreat Strategist, Alison Katschkowsky. Allison shares her journey from competitive athletics to becoming a self-care advocate, highlighting the need for introspection and balance. She discusses practical strategies for integrating self-care into busy lives, the societal pressures that hinder it, and the importance of aligning business with personal values. The episode encourages listeners to

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01:09:58

42 - Big Impact Books with Melanie Herschorn:...

The Branding Laboratory ·

2025/04/24

In the episode of The Branding Laboratory, Deevo Tindall talks with the Book Marketing and Publishing Strategist of Big Impact Books, Melanie Herschorn. Melanie shares her journey from celebrity publicist to her current role, emphasizing the importance of personalized marketing strategies for authors. Melanie covers entrepreneurship challenges, the necessity of clear marketing plans, and the balance between creativity and technical execution in book publishing. Melanie also discusses her focus on

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59:38

41 - North 12 Partners with Shay Prosser: The Power...

The Branding Laboratory ·

2025/04/17

In the episode of The Branding Laboratory, Deevo Tindall talks with the Chief Strategy and Growth Officer of North 12 Partners, Shay Prosser. Shay shares her journey from the corporate world to entrepreneurship. She discusses the importance of having a clear purpose, actionable strategies, and effective execution to avoid burnout. Shay introduces her "12-point roadmap to accelerate growth" and stresses the importance of aligning employees with the right roles. The episode offers valuable insights

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01:04:28

40 - LiveWellWithElle with Andrielle Mylin: Breaking...

The Branding Laboratory ·

2025/04/10

In the episode of The Branding Laboratory, Deevo Tindall talks with the Coach of LiveWellWithElle, Andrielle Mylin. Andrielle shares her journey of resilience and transformation, discussing her turbulent upbringing, abusive relationships, and the loss of loved ones. Andrielle delves into themes of authenticity, vulnerability, and the importance of breaking free from toxic cycles. Andrielle emphasizes the healing power of sharing one's story and offers insights into recognizing and escaping

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01:04:30

39 - IdeaScale with Nick Jain: The Power of Personal...

The Branding Laboratory ·

2025/04/03

In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of IdeaScale, Nick Jain. Nick shares insights from his diverse career, emphasizing the importance of being data-driven, transparent, and goal-oriented. He discusses how his immigrant upbringing instilled resilience and a scrappy mentality, which he applies at IdeaScale. The conversation covers the strategic use of generative AI in marketing, the significance of continuous learning, and the balance between personal well-being

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01:10:31

38 - From Imposter Syndrome to Empowerment: A Journey...

The Branding Laboratory ·

2025/03/27

In the episode of The Branding Laboratory, Deevo Tindall talks with the Marketing Consultant of Andre' Savoie Consulting, Andre Savoie. Andre discusses the significant influences in their life, including their parents and mentors, and reflects on their leadership and parenting philosophies. He emphasize the importance of allowing individuals to learn from their choices and the consequences, fostering autonomy and growth. The conversation also touches on overcoming imposter syndrome, the value of

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77 results

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