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PODCAST

The Branding Laboratory

Are you a CEO, entrepreneur, or solopreneur with a drive to build a distinctive brand that resonates with your audience? Are you an industry influencer who understands the importance of authenticity and compelling storytelling in shaping your digital footprint? The Business Branding Laboratory is the podcast for you! Every episode of The Branding Laboratory offers a blend of theory and practice, making complex branding strategies accessible and actionable. We delve into the essence of innovative

business entrepreneurship

All Episodes

01:01:19

Gregory Vetter on Stepping Back, Waking Up, and...

The Branding Laboratory ·

2025/07/03

What happens when your personal values become your business advantage?In this episode of The Branding Laboratory, Deevo sits down with Gregory Vetter, a bold entrepreneur, opens up about how honesty, grit, and alignment shaped both his leadership and the company’s explosive growth. From pitching Whole Foods out of the back of a car to building a national brand, this is the raw truth behind scaling a business without selling out your soul.✅ Why clarity in values is a business advantage✅ How growing

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01:39:34

The Greatest Journey with Hilary Porta: Transforming...

The Branding Laboratory ·

2025/06/26

Welcome back to The Branding Laboratory! In this powerful episode, host Deevo sits down with Hilary Porta, founder of R3 International, a transformational coach and life architect who works with Fortune 500 leaders, elite military professionals, and Hollywood visionaries.Hilary shares her incredible journey—from corporate refugee to a high-performance coach who helps people rewire their subconscious, break free from limiting beliefs, and align their inner world with outer success. We dive deep into

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01:13:57

50 - Unlocking the Power of Self-Awareness and...

The Branding Laboratory ·

2025/06/20

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO of Build My Team, Dr. Michael Neal. Michael explores branding, entrepreneurship, and leadership, stressing the importance of creating value, self-awareness, and collaboration. Michael shares insights on overcoming entitlement, building confidence, and focusing on strengths in business and personal growth. He discusses how identifying problems and serving others leads to meaningful success, offering practical

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55:44

49 - Embracing Authenticity: How Personal Growth...

The Branding Laboratory ·

2025/06/11

In the episode of The Branding Laboratory, Deevo Tindall talks with the Principal and Marketing Strategist of Geek Haus, Leonard Scheiner. Leonard shares his journey from a corporate Chief Marketing Officer (CMO) to founding his own PR and marketing agency, Geek Haus. The discussion emphasizes the importance of personal responsibility, authenticity, and the interplay between personal and professional growth. Leonard highlights the challenges and rewards of entrepreneurship, stressing the need for

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01:05:57

48 - Love Means Business: Building Unbreakable Bonds...

The Branding Laboratory ·

2025/06/05

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and CEO, Emily Green. Emily explores themes of authenticity in branding, personal growth, and the blending of personal and professional identities. Emily shares her journey, from overcoming a challenging family situation to building a successful career. She emphasizes the importance of authenticity, self-awareness, and building meaningful relationships. She also touches on the responsible use of social media and the

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55:58

47 - Music Compound with Jenny Townsend: Navigating...

The Branding Laboratory ·

2025/05/29

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, CEO, and President of Music Compound, Jenny Townsend. Jenny shares her entrepreneurial journey, highlighting the significance of supporting children's passions over imposing predetermined paths. She explores the challenges of parenting within a standardized educational system and stresses the need for fostering individuality and critical thinking. Want to learn more about Jenny's work? Click HERE, HERE, and HERE.Think

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58:37

46 - Chris Hood: Adapting to Change: Understanding...

The Branding Laboratory ·

2025/05/22

In the episode of The Branding Laboratory, Deevo Tindall talks with the Author, Podcast Host, Keynote Speaker, and Digital Strategist, Chris Hood. Chris discusses how brands can navigate rapid technological advancements, particularly AI, to enhance customer engagement. Chris emphasizes a customer-centric approach, advocating for understanding customer needs before adopting new technologies. They also delve into the implications of AI on critical thinking and the importance of agility in development

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41:36

45 - Teresa Blaes: Authentic and Unstoppable: How...

The Branding Laboratory ·

2025/05/15

In the episode of The Branding Laboratory, Deevo Tindall talks with Teresa Blaes. Teresa shares her journey of helping ministries and faith-based businesses clarify their messages and connect with their audiences. She explores overcoming self-doubt, the importance of authenticity, and the power of storytelling in branding. Teresa emphasizes the need for genuine engagement and shares impactful stories, including how her podcast saved a listener's life. Want to learn more about Teresa's work? Click

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47:36

44 - The Free Spirits Company with Milan Martin:...

The Branding Laboratory ·

2025/05/08

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder, CEO, and Board Chair of The Free Spirits Company, Milan Martin. Milan shares his journey from advertising to creating non-alcoholic spirits, emphasizing the importance of branding, storytelling, and consumer psychology. He discusses the growing trend of moderation in drinking, the misconceptions about non-alcoholic beverages, and the cultural shift towards "dry dating." Milan highlights the challenges of launching a new

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01:02:18

43 - The Self-Care Revolution: Why Taking Time for...

The Branding Laboratory ·

2025/05/01

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder and Hybrid Business and Retreat Strategist, Alison Katschkowsky. Allison shares her journey from competitive athletics to becoming a self-care advocate, highlighting the need for introspection and balance. She discusses practical strategies for integrating self-care into busy lives, the societal pressures that hinder it, and the importance of aligning business with personal values. The episode encourages listeners to

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01:09:58

42 - Big Impact Books with Melanie Herschorn:...

The Branding Laboratory ·

2025/04/24

In the episode of The Branding Laboratory, Deevo Tindall talks with the Book Marketing and Publishing Strategist of Big Impact Books, Melanie Herschorn. Melanie shares her journey from celebrity publicist to her current role, emphasizing the importance of personalized marketing strategies for authors. Melanie covers entrepreneurship challenges, the necessity of clear marketing plans, and the balance between creativity and technical execution in book publishing. Melanie also discusses her focus on

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59:38

41 - North 12 Partners with Shay Prosser: The Power...

The Branding Laboratory ·

2025/04/17

In the episode of The Branding Laboratory, Deevo Tindall talks with the Chief Strategy and Growth Officer of North 12 Partners, Shay Prosser. Shay shares her journey from the corporate world to entrepreneurship. She discusses the importance of having a clear purpose, actionable strategies, and effective execution to avoid burnout. Shay introduces her "12-point roadmap to accelerate growth" and stresses the importance of aligning employees with the right roles. The episode offers valuable insights

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01:04:28

40 - LiveWellWithElle with Andrielle Mylin: Breaking...

The Branding Laboratory ·

2025/04/10

In the episode of The Branding Laboratory, Deevo Tindall talks with the Coach of LiveWellWithElle, Andrielle Mylin. Andrielle shares her journey of resilience and transformation, discussing her turbulent upbringing, abusive relationships, and the loss of loved ones. Andrielle delves into themes of authenticity, vulnerability, and the importance of breaking free from toxic cycles. Andrielle emphasizes the healing power of sharing one's story and offers insights into recognizing and escaping

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01:04:30

39 - IdeaScale with Nick Jain: The Power of Personal...

The Branding Laboratory ·

2025/04/03

In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO of IdeaScale, Nick Jain. Nick shares insights from his diverse career, emphasizing the importance of being data-driven, transparent, and goal-oriented. He discusses how his immigrant upbringing instilled resilience and a scrappy mentality, which he applies at IdeaScale. The conversation covers the strategic use of generative AI in marketing, the significance of continuous learning, and the balance between personal well-being

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01:10:31

38 - From Imposter Syndrome to Empowerment: A Journey...

The Branding Laboratory ·

2025/03/27

In the episode of The Branding Laboratory, Deevo Tindall talks with the Marketing Consultant of Andre' Savoie Consulting, Andre Savoie. Andre discusses the significant influences in their life, including their parents and mentors, and reflects on their leadership and parenting philosophies. He emphasize the importance of allowing individuals to learn from their choices and the consequences, fostering autonomy and growth. The conversation also touches on overcoming imposter syndrome, the value of

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01:16:19

37 - Innovating with Pickle Juice: Strategies for...

The Branding Laboratory ·

2025/03/18

In the episode of The Branding Laboratory, Deevo Tindall talks with the Executive Vice President of The Pickle Juice Company, Filip Keuppens. Filip highlights his innovative journey in transforming pickle juice into a product that alleviates muscle cramps and provides electrolytes. He explores themes of innovation, consumer misconceptions, and branding challenges. Filip shares insights on product development, market differentiation, and the importance of authenticity in endorsements. The episode

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01:08:42

36 - Inn8ly with James Hipkin: The Power of Pathways:...

The Branding Laboratory ·

2025/03/13

In the episode of The Branding Laboratory, Deevo Tindall talks with the CEO and Founder of Inn8ly, James Hipkin. James shares his personal journey, including his decision to give up alcohol. James discusses his transition from the music industry to digital marketing, emphasizing the importance of strategy and understanding the audience. He highlights the need for value-driven content and effective website design. The episode offers insights into building impactful digital presences and underscores

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01:05:48

35 - Bosun with Nicole Grinnell: Balancing Work and...

The Branding Laboratory ·

2025/03/06

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of Bosun, Nicole Grinnell. Nicole discusses her journey from working in a family business to becoming a three-time business owner. Nicole shares insights on leadership, work-life balance, and the importance of nurturing relationships in business. She reflects on her personality traits, her passion for helping others succeed, and the challenges of balancing optimism with realism. The episode offers valuable advice for new

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01:34:07

34 - KCD with Kara Chaffin Donofrio: Hustle Less,...

The Branding Laboratory ·

2025/02/27

In the episode of The Branding Laboratory, Deevo Tindall talks with the Associate Broker and Realtor of KCD, Kara Chaffin Donofrio. Kara shares her journey through real estate and entrepreneurship, emphasizing the importance of authenticity and self-awareness. She discusses overcoming burnout through spirituality and integrating personal values into her business. The episode explores themes like intuition, incremental goal-setting, and the power of choice. Kara highlights the significance of serving

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01:00:45

33 - Tree and Leaf Partners with Andrew Galpin: Exit...

The Branding Laboratory ·

2025/02/20

In the episode of The Branding Laboratory, Deevo Tindall talks with the Founder of Tree and Leaf Partners, Andrew Galpin. Andrew shares his entrepreneurial journey, his leadership philosophies, and the role of faith in his life. Andrew discusses insights on balancing authenticity with professional demands, the importance of community, and the concept of being a "redemptive acquisition entrepreneur." The discussion emphasizes creating a meaningful legacy through business, maintaining integrity, and

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72 results

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