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PODCAST

The Branding Laboratory

Are you a CEO, entrepreneur, or solopreneur with a drive to build a distinctive brand that resonates with your audience? Are you an industry influencer who understands the importance of authenticity and compelling storytelling in shaping your digital footprint? The Business Branding Laboratory is the podcast for you! Every episode of The Branding Laboratory offers a blend of theory and practice, making complex branding strategies accessible and actionable. We delve into the essence of innovative

business entrepreneurship

All Episodes

55:57

The BEST Business Advice For Rapid Success with Dr....

The Branding Laboratory ·

2025/12/11

This episode of The Branding Laboratory features host Deevo, Chief Experience Officer for The Brand Storyteller and Fusion Creative brands, in a fascinating conversation with Dr. Austin Zelan, a highly successful 27-year-old entrepreneur.Austin, known for his meteoric rise, tackles the core challenge faced by many creatives: balancing innovation and discipline within structured business systems. He argues that processes don't hinder creativity; they provide the freedom to innovate, knowing that

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01:00:53

How to Grow Your Business From Lead Quantity to Trust...

The Branding Laboratory ·

2025/12/04

This episode of The Branding Laboratory, hosted by Deevo, Chief Experience Officer for The Brand Storyteller, dives deep into building authentic, high-quality business relationships over simply chasing high volume. Devo and his guest, digital marketing architect Jason Wright, founder of Intentionally Inspirational, discuss the philosophy that trust is a system, not a tactic.Jason advocates for a "quality over quantity" approach, emphasizing that one relationship can change your life and business. He

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01:01:52

How To Build Effective Marketing in Business with...

The Branding Laboratory ·

2025/11/27

In this episode of The Branding Laboratory, host Deevo sits down with Hannah Balliet of Ugly Mug Marketing to dismantle the modern obsession with vanity metrics. They explore a hard truth: why clarity must always precede creativity, and how businesses burn cash by launching ads before nailing their brand messaging.Hannah reveals why beautiful design means nothing without robust backend sales systems and follow-up processes to support it. Whether you’re a solopreneur or scaling an agency, this

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50:56

Modernizing Business Ops: Workday Ninja's Alane Boyd...

The Branding Laboratory ·

2025/11/20

Welcome to The Branding Laboratory! Host Deevo, Chief Experience Officer for The Brand Storyteller and a master photographer/serial entrepreneur, dives deep with Alane Boyd, co-founder of Workday Ninja and Arvo. This episode explores the critical shift in modern marketing, demanding a strong personal brand united with the company brand, and the challenges of sales in the post-radio, social-media-saturated era.Alane, a powerhouse in business modernization, shares her journey from selling a social

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54:59

How Lee Black Turns Purpose Into Impact

The Branding Laboratory ·

2025/11/13

Welcome to The Branding Laboratory, where host Deevo speaks with Lee Black about building a business driven by genuine purpose, especially within the challenging mental health and substance abuse (SUD) industry.Lee, who tragically lost loved ones to addiction, realized that many successful businesses "look successful, but somehow they feel hollow" . This drove him to open a substance abuse and mental health facility in Charlotte. When asked when marketing stopped being about "clicks and data and

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58:44

Dr. Schroeter Christiane Shares Ways to Grow Your...

The Branding Laboratory ·

2025/10/31

The Branding Laboratory: Dr Christiane Schroeter on multiplayer brands, scaling growth, and aligning brand strategy with performance marketing. Dive into "The Branding Laboratory" with host Deevo and special guest Dr Christiane Schroeter, founder of backstory and creator of the Multiplayer Brand concept. This episode goes beyond surface-level "better branding" to explore how enterprises can achieve real impact and scalable growth. Dr Christiane his journey from marketing leadership to consulting,

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01:00:49

Jed Morley on Clarity: The Branding Laboratory's Key...

The Branding Laboratory ·

2025/10/23

Dive into "The Branding Laboratory" with host Deevo and special guest Jed Morley, founder of backstory and creator of the Multiplayer Brand concept.This episode goes beyond surface-level "better branding" to explore how enterprises can achieve real impact and scalable growth. Jed shares his journey from marketing leadership to consulting, detailing pivotal moments at BambooHR and Consensus (formerly Demo Chimp).The conversation delves into the essential synergy between brand strategy and performance

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01:04:47

Visible & Profitable: Shayna Davis on B2B at The...

The Branding Laboratory ·

2025/10/16

What if the very thing holding you back in business isn’t your offer, your audience, or even your marketing… but your mindset about visibility and value?In this electrifying conversation, Shayna Rattler Davis, speaker, strategist, and CEO whisperer, joins us to redefine what it really means to be “visible and profitable.” She breaks down why influence is the new currency and how most entrepreneurs are spending it all wrong.From landing six-figure corporate deals to mastering the art of the

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50:42

50 Minutes Business Conversation with Dan Fisher

The Branding Laboratory ·

2025/09/23

In this episode, I sit down with Dan Fisher, EP, editor, and Emmy-winning storyteller behind Bottle Rocket Media, to talk about the real work of building a creative company that lasts. We get into leadership without ego, why listening is the most underrated skill, how to protect the original idea when clients pull you off course, and what it took to rebuild the business after 2020 (including the surprising role SEO played in saving the company).If you’re a founder, creator, or agency leader trying

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41:38

David Ask on Inventing, Hustling, and Encouraging

The Branding Laboratory ·

2025/09/18

Sometimes the best ideas come from the most ordinary places. For David Ask, it was a simple conversation with his brother-in-law that turned into Stat Guard Plus, a little piece of plastic that locks down your thermostat and ended up in Home Depot, Lowe’s, and thousands of stores across the country.In this episode, David and I talk about what it really takes to bring an idea to life—the mistakes, the late nights, the knockoffs, the grit. We get into manufacturing overseas, protecting your vision,

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45:33

Marla Ballard on Moving Beyond Ego and Stepping Into...

The Branding Laboratory ·

2025/09/11

In this milestone episode, Deevo sits down with Marla Ballard, CEO of You2Shine, to explore the deep work of healing trauma, embracing authenticity, and stepping fully into who you were meant to be.Marla opens up about her journey from sales and entrepreneurship to becoming a leader in quantum personal development—a path recognized by Forbes in 2024. Together, they dive into: Why we carry hidden patterns and blind spots The difference between ego-driven ambition and purpose-driven ambition How

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01:08:31

Why Most Pitches Fail (and What to Do Instead) with...

The Branding Laboratory ·

2025/09/04

🔥 Most pitches get ignored. Most PR strategies fail. But what if you could flip the script and turn rejection into recognition?In this episode of The Branding Laboratory, Deevo sits down with Bryce North, founder of Pitch Pro and a PR disruptor who went from being $100K in debt to building a media empire that gets people noticed for the right reasons.Bryce shares the raw truth about why traditional PR is broken, how attention without trust is worthless, and the exact mindset shift that helped him

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01:00:08

How 70% Failure Built a 30% Legacy with Colin Hirdman

The Branding Laboratory ·

2025/08/28

How do you build businesses without losing your soul?This week on The Branding Laboratory, Deevo sits down with Colin Hirdman, serial entrepreneur, Co-Founder of Monkey Island Ventures, and Chief Rainmaker at Rainmaker. From starting his first company right out of college to co-founding multiple ventures with lifelong friends, Colin has launched over a dozen businesses. Many failed, some thrived, and along the way he learned why relationships, resilience, and community matter more than quick wins.In

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01:10:30

Why Alignment Beats Hustle Every Time with Brandon Allen

The Branding Laboratory ·

2025/08/21

What if leadership wasn’t about being the loudest voice in the room, but about creating the kind of culture people actually want to be part of?Brandon Allen has spent years in the trenches with founders and leaders, and he gets real about what it takes to build influence that lasts. From shifting out of “do everything yourself” mode, to leading in a way that pulls the best out of people, Brandon breaks down the mindset and habits that separate bosses from true leaders.This isn’t theory, it’s

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58:10

How to Stop Drowning in Data and Start Swimming in...

The Branding Laboratory ·

2025/08/14

In this mind-expanding episode, I sit down with Charlie Johnson, the pioneering Chief Consciousness Officer, who’s bringing radical self-awareness and neutrality into corporate leadership. We dive deep into why traditional leadership is failing, how AI and societal shifts are exposing suppressed truths, and why consciousness—not spirituality—is the missing link in business success today.

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51:52

Not Just a Slide Deck with Emily Schneider

The Branding Laboratory ·

2025/08/07

She calls herself a visual storyteller, but Emily Schneider is much more than that. In this episode, we dive into the art of presence, clarity, and quiet leadership. From redefining perfectionism to transforming corporate presentations into emotional narratives, Emily shares her journey from being a perfectionist performer to a purpose-driven creative. She opens up about pivotal life moments, the power of curiosity, and how embracing imperfection helped her build a business that’s as heart-centered

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44:09

Adam Torres on Turning Your Story Into a Movement

The Branding Laboratory ·

2025/07/31

In this episode, I sit down with Adam Torres, co-founder of Mission Matters, a global media brand that helps leaders amplify their stories through podcasts, books, and PR. With over 6,000 podcast episodes under his belt and a mission to elevate voices worldwide, Adam shares his journey from financial advisor to media mogul, the importance of personal branding, and how he’s shaping the future of content distribution.

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36:11

Turning Purpose into a Platform with Shay Wheat

The Branding Laboratory ·

2025/07/24

In this engaging episode, Shay Wheat, CEO of Grace and Ease Productions, shares her inspiring journey from aspiring doctor to sought-after event producer for transformational leaders. Shay reveals how she blends spirituality, strategy, and business acumen to create high-impact, experience-driven events that amplify brands and foster genuine community. Listeners gain insights into her holistic approach—integrating marketing, sales, and fulfillment and learn why her events feel like “home.” Shay also

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01:01:06

Liz Steblay on Reinvention, Risk, and the Road to...

The Branding Laboratory ·

2025/07/17

In this episode, Liz and I dived deep into the post-COVID shift toward self-employment, the rise of fractional and consulting roles, and the mindset it takes to make the leap from corporate to entrepreneur. We talk about the importance of self-awareness, narrowing your niche, building systems, and conquering the ever-present “FUD monster” (fear, uncertainty, and doubt). Liz shares her own journey. From accidental consultant to multi-business founder and the lessons she’s learned about building a

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49:15

Less Scroll. More Impact. Katie Brinkley on Using...

The Branding Laboratory ·

2025/07/10

Everyone’s out here chasing visibility but very few are building it with intention.This week on The Branding Laboratory, I’m joined by Katie Brinkley, a real one in the world of podcasting and content strategy. She’s not just another marketing voice online. She’s the one behind the voices, helping CEOs and leaders stop blending in and start owning their lane.From NFL locker rooms to podcast studios, Katie’s story isn’t just inspiring, it’s strategic.And she’s here to break down how to stop posting

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