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PODCAST

The Branding Laboratory

Are you a CEO, entrepreneur, or solopreneur with a drive to build a distinctive brand that resonates with your audience? Are you an industry influencer who understands the importance of authenticity and compelling storytelling in shaping your digital footprint? The Business Branding Laboratory is the podcast for you! Every episode of The Branding Laboratory offers a blend of theory and practice, making complex branding strategies accessible and actionable. We delve into the essence of innovative

business entrepreneurship

All Episodes

42:29

Stop Living Against Your Design: Stefanie Carlstedt...

The Branding Laboratory ·

2026/04/22

What if your burnout isn't a productivity problem — it's a design problem?In Episode 87 of The Branding Laboratory, we sit down with Stefanie Carlstedt, a human design business coach and manifesting generator who spent years following every marketing tip, guru strategy, and morning routine she could find — only to lose herself completely in the process. She built a big business. Then she burned it down. Not because of failure, but because it was profoundly misaligned with who she is.Now Stefanie

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28:54

The Pressure That Broke Me Made Me a Mental...

The Branding Laboratory ·

2026/04/15

What if the pressure you're running from is actually the thing that's supposed to build you? Alex Bolowich — elite mental performance coach and son of a legendary college soccer coach — spent four years at Creighton playing through injuries, online harassment, and a nervous system that shut down under pressure. That experience became his life's work.Key Topics CoveredWhy mental performance isn't therapy — it's a trainable skill with real science behind itThe performance identity trap that breaks

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36:20

The 4 Questions Every Founder Should Ask Before...

The Branding Laboratory ·

2026/04/11

You're putting in the work — the content, the social posts, the funnel. So why does marketing still feel like pushing a boulder uphill? In this episode, Deevo sits down with Kelly Schuknecht (Two Mile High Marketing) to get honest about what's really going on when marketing stops feeling light.Topics CoveredThe 4-question framework for annual marketing reflectionWhy messaging confusion is the root cause most founders missThe marketing ≠ sales ≠ branding equation every founder needs to

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41:45

How Authentic Leadership Builds a Strong Business |...

The Branding Laboratory ·

2026/04/10

What does it really take to build a business rooted in who you are — not just what you sell?In this episode, host Deevo, Chief Experience Officer and Brand Storyteller, sits down with Scott Hogan, Founder of SaltWrap Company and author of Built from Broken, for a raw and reflective conversation that goes far beyond business strategy.Scott opens up about the early injuries and personal struggles that shaped his path — and how his mother's approach to natural healing planted the seeds for a company

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59:19

From Silicon Valley to Canned Water: A Serial...

The Branding Laboratory ·

2026/04/08

What does it take to build a brand from nothing—no inherited network, no industry experience, no AI buzzword on your pitch deck? Jennifer Millard, five-time founder and Maine Entrepreneur of the Year, chose to bet on water. Canned, local, and rooted in one of America’s most beloved states. This episode is a masterclass in conviction.Key TopicsThe Rising Tides thesis and how Maine Love revives idle breweriesRaising $2.2M without AI on the pitch—and why capital clarity mattersTitles vs. real power:

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34:40

To Scale a Business, You Need a 40,000-Foot...

The Branding Laboratory ·

2026/02/28

In this episode of The Branding Laboratory, host Deevo, Chief Experience Officer of The Brand Storyteller and Fusion Creative Brands, sits down with Charlie Sells, Founder of Clarity Over Everything, to explore the core principles of business growth and brand momentum. From understanding your unique identity to cutting through complexity, Charlie shares actionable strategies for entrepreneurs who want to scale their business effectively. They discuss why a 40,000-foot perspective is essential for

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35:02

The Surprising Truth About Marketing Weakness Nobody...

The Branding Laboratory ·

2026/02/20

In this thought-provoking episode of The Branding Laboratory, host Deevo, Chief Experience Officer of Brand Storyteller and Fusion Creative Brands, sits down with Aleksandra Ceho, Founder and Principal Astrologer of Astrologer Royale, for a powerful conversation on identity, timing, and courageous reinvention. Aleksandra shares the bold story of walking away from her career as a kinesiologist in January 2010 with no backup plan—calling it the best leap of her life. What followed was the rise of a

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59:22

This Speaker’s $7 Million Selling-from-Stage Strategy...

The Branding Laboratory ·

2026/02/13

Join Deevo, Chief Experience Officer of The Brand Storyteller, on The Branding Laboratory as he sits down with Kat Halushka, business strategist and visibility expert. In this episode, they explore the powerful intersection of values, leadership, authenticity, and personal development, revealing how entrepreneurs can leverage their voice to grow their business. Kat shares her journey from Belarus to Canada and how she discovered the $7 million selling-from-stage strategy that helps entrepreneurs

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01:05:14

When Job Descriptions Read Like Ransom Notes with...

The Branding Laboratory ·

2026/01/29

n this episode of The Branding Laboratory, host Deevo, Chief Experience Officer at The Brand Storyteller, sits down with Mark Wojcik, Founder and CEO of The Wojcik Group and a veteran talent acquisition strategist. Together, they explore why human connection continues to outperform automation in recruiting and leadership, even in an AI-driven world. Mark shares hard-earned insights from his journey through sales failure, recruiting disruption, and leadership growth. The conversation challenges

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55:35

Why My Business Took Off When I Stopped Selling Hard...

The Branding Laboratory ·

2026/01/22

In this episode, Chief Experience Officer Deevo of The Brand Storyteller sits down with Cam Beaudoin, Founder of The Frequent Speaker & Accessibility Consultant to unpack how to build a personal brand that is rooted not just in visibility, but in truth, values, and lived experience. This conversation goes beyond tactics and titles—diving into the emotional and strategic realities behind modern entrepreneurship, public speaking, and brand building. Cam Beaudoin shares his journey from IBM

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20:29

You Can’t Scale What You Haven’t Faced with Lidia...

The Branding Laboratory ·

2026/01/22

Most people think growth problems are about strategy, tactics, or effort.They’re not.In this conversation with Lidia Axe, we talk about the part of business most people avoid looking at — the story underneath it. The patterns you keep repeating. The ceilings you keep hitting. The way your past quietly shapes how you show up as a leader, a creator, and a business owner.Your business isn’t separate from you. It’s a reflection of how you think, what you believe, and how you’ve learned to move through

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01:06:04

How Ordinary Entrepreneurs Become Influential Leaders...

The Branding Laboratory ·

2026/01/08

In this episode of The Branding Laboratory, host Deevo (Chief Experience Officer for The Brand Storyteller) sits down with Hollis Carter, the visionary CEO and co-founder of Baby Bathwater Institute. Moving beyond the rigid structures of traditional corporate leadership, Hollis shares his unique journey as a lifelong entrepreneur who turned a "scratch-your-own-itch" experiment into an elite, one-of-a-kind community for high-level founders. The conversation dives deep into the philosophy of

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37:09

What People Say About You After You Leave the Room...

The Branding Laboratory ·

2026/01/01

In this insightful episode, Deevo sits down with Reggie Gaither, Senior Vice President at Southern First Bank and a master of relationship-driven leadership. With over twenty years of experience in commercial banking, Reggie reveals how he successfully integrates his authentic self into a corporate environment. As a brand storyteller, Deevo guides the conversation through the nuances of building trust, the power of a "connector" mindset, and why personal integrity is the ultimate currency in

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01:10:01

From American Idol Star to Business Powerhouse with...

The Branding Laboratory ·

2025/12/25

In this episode of The Branding Laboratory, host Deevo, Chief Experience Officer for The Brand Storyteller, sits down with dynamic founders Justin Guarini and Kim Walsh Phillips of the Elite Speakers Network. The conversation explores their transition from the heights of Broadway and marketing agency success to creating a powerhouse business that turns speakers into high-earning authorities. They dive into the "easy yes" offer strategy, the mindset shift required for entrepreneurial scaling, and the

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43:01

Why Humor Can Change Your LIFE with Kim Coleman

The Branding Laboratory ·

2025/12/18

In this episode of The Branding Laboratory, host Deevo sits down with Kim Coleman, a professional comedian, speaker, and certified Laughter Yoga facilitator. The conversation moves beyond the stage to explore how laughter serves as a vital tool for healing and resilience. Kim opens up about her journey through a challenging divorce, describing it as a "dark season" that eventually forced her toward self-awareness and personal transformation.The duo discusses the concept of observational comedy and

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55:57

The BEST Business Advice For Rapid Success with Dr....

The Branding Laboratory ·

2025/12/11

This episode of The Branding Laboratory features host Deevo, Chief Experience Officer for The Brand Storyteller and Fusion Creative brands, in a fascinating conversation with Dr. Austin Zelan, a highly successful 27-year-old entrepreneur.Austin, known for his meteoric rise, tackles the core challenge faced by many creatives: balancing innovation and discipline within structured business systems. He argues that processes don't hinder creativity; they provide the freedom to innovate, knowing that

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01:00:53

How to Grow Your Business From Lead Quantity to Trust...

The Branding Laboratory ·

2025/12/04

This episode of The Branding Laboratory, hosted by Deevo, Chief Experience Officer for The Brand Storyteller, dives deep into building authentic, high-quality business relationships over simply chasing high volume. Devo and his guest, digital marketing architect Jason Wright, founder of Intentionally Inspirational, discuss the philosophy that trust is a system, not a tactic.Jason advocates for a "quality over quantity" approach, emphasizing that one relationship can change your life and business. He

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01:01:52

How To Build Effective Marketing in Business with...

The Branding Laboratory ·

2025/11/27

In this episode of The Branding Laboratory, host Deevo sits down with Hannah Balliet of Ugly Mug Marketing to dismantle the modern obsession with vanity metrics. They explore a hard truth: why clarity must always precede creativity, and how businesses burn cash by launching ads before nailing their brand messaging.Hannah reveals why beautiful design means nothing without robust backend sales systems and follow-up processes to support it. Whether you’re a solopreneur or scaling an agency, this

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50:56

Modernizing Business Ops: Workday Ninja's Alane Boyd...

The Branding Laboratory ·

2025/11/20

Welcome to The Branding Laboratory! Host Deevo, Chief Experience Officer for The Brand Storyteller and a master photographer/serial entrepreneur, dives deep with Alane Boyd, co-founder of Workday Ninja and Arvo. This episode explores the critical shift in modern marketing, demanding a strong personal brand united with the company brand, and the challenges of sales in the post-radio, social-media-saturated era.Alane, a powerhouse in business modernization, shares her journey from selling a social

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54:59

How Lee Black Turns Purpose Into Impact

The Branding Laboratory ·

2025/11/13

Welcome to The Branding Laboratory, where host Deevo speaks with Lee Black about building a business driven by genuine purpose, especially within the challenging mental health and substance abuse (SUD) industry.Lee, who tragically lost loved ones to addiction, realized that many successful businesses "look successful, but somehow they feel hollow" . This drove him to open a substance abuse and mental health facility in Charlotte. When asked when marketing stopped being about "clicks and data and

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