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PODCAST

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Expert mode marketing technology, AI, and CX insights from top brands and Martech platforms fill every episode, focusing on what leaders need to know to build customer lifetime value and long-term business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and tech platforms discussing the industry"s trends, like AI adoption, first-party data strategies, artificial intelligence in the consumer journey, consumer data privacy, omnichannel customer

business marketing

All Episodes

28:06

#769: Zoom CMO Kim Storin on why growth problems are...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/17

In a world obsessed with conversion rates and customer acquisition costs, have we forgotten the one thing that actually makes both of them better?Agility requires more than just the ability to react quickly to market signals. It demands a stable, strategic core—a brand—that provides the necessary context and direction to ensure your pivots are purposeful, not just panicked. Today, we're going to talk about a fundamental truth that many organizations are wrestling with: what looks like a growth

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33:39

#768: Infios Chief Innovation Officer Eugene Amigud...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/14

How can large organizations embrace the speed and adaptability of a startup while navigating the complexities of established processes and legacy systems, especially in the rapidly changing world of AI-driven consumer experiences?Agility requires adopting new technologies while fundamentally shifting how teams operate, experiment, and learn from data. It demands a cultural evolution that embraces change and empowers individuals to respond quickly to market demands. Today, we're going to talk

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21:56

#767: Krisp.ai Co-Founder Arto Minasyan on voice AI...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/13

What if your customers could talk directly to your brand, without scaling your your customer service teams to a 1:1 capacity? This episode is brought to you by Krisp.ai, the all-in-one voice AI that makes every conversation sound professional. With industry-leading noise cancellation, real-time accent conversion, accurate transcription, and smart call summaries, Krisp helps teams and individuals stay clear and productive. Trusted worldwide and powering over 75 billion minutes of conversations each

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29:38

#766: Square CMO Lindsey Irvine on connecting with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/12

As we’re increasingly inundated with AI-generated content and algorithm-driven ads, what’s more powerful: yet another new technology, or the authentic voice of the small business owner on the corner? Agility requires not just reacting to market shifts, but deeply understanding the very fabric of the communities you serve and having the conviction to amplify their voices over your own. It’s about finding strength not in shouting louder, but in listening closer. Today, we're going to talk about how

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25:04

#765: Hexagon AB's George Chang on building a unified...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/10

When it comes to your digital experience, how often does a ‘great idea’ from a senior leader’s gut feeling get completely dismantled by actual user data?Agility requires the willingness to be wrong and the systems to prove it quickly. It’s about building a culture that values learning over being right and relentlessly iterates based on real human behavior, not internal assumptions. Today, we're going to talk about moving beyond ‘best practice’ and intuition to build a truly data-driven digital

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19:33

#764: Closing the gap between brand promise and brand...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/07

What if your brand's voice is drifting off-key in the ears of your customers, and you're the last one to know?Agility requires more than just rapid execution; it demands a real-time, nuanced understanding of customer sentiment and the ability to translate that intelligence directly into action. We are here at Sitecore Symposium in Orlando, Florida, and today we're going to talk about closing the gap between brand promise and customer perception. In an era of endless customer reviews, social media

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28:53

#763: Pega CTO Don Schuerman on how AI can pay down...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/06

Pega provides the leading AI-powered platform for enterprise transformation. The world’s most influential organizations trust Pega’s technology to reimagine how work gets done by automating workflows, personalizing customer experiences, and modernizing legacy systems. Since 1983, Pega’s scalable, flexible architecture has fueled continuous innovation, helping clients accelerate their path to the autonomous enterprise. Learn more at Pega.comWhat if the most valuable use of AI in the enterprise is

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27:06

#762: Scaling a brand while maintaining local...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/05

With customer expectations constantly evolving, how can large organizations avoid using obsolete methods and instead embrace agility to thrive and drive meaningful growth? Agility requires both adapting to change and anticipating it in the first place. It demands a willingness to experiment, learn, and iterate quickly, especially when it comes to connecting with your target audience in new and innovative ways. Today, we're going to talk about the challenges and opportunities of scaling a brand

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29:03

#761: Treasure Data CEO Kaz Ohta and CMO Karen Wood...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/03

What if the very foundation of your marketing cloud, the one you've spent years building, is at worst actually giving your AI amnesia, and at best missing key opportunities to connect with your customers? Agility requires more than just reacting quickly; it demands an intelligent foundation that can anticipate customer needs and empower your teams to act on them with confidence and precision. Today, we're going to talk about the AI-driven reinvention of marketing. For years, marketing clouds have

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28:06

Intuit Mailchimp's Diana Williams on moving from...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/11/03

During the chaos of the holiday season, is it possible for small retailers to turn their fragmented customer data into a perfectly timed, personalized marketing, or are they destined to just add to the noise? Agility requires not just collecting customer data from every channel, but having the insight and tools to act on it in the moments that matter most. It’s the ability to translate a customer signal into a relevant experience, instantly. Today, we're going to talk about how small and mid-sized

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25:47

#760: Nestlé's Daniel Damasio on successful marketing...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/31

When customers continually demand hyper-local relevance, is the concept of a "global brand" an asset or a liability?Agility requires not just the ability to pivot, but the intelligence to know *when* and *how* to pivot based on real-time customer understanding. This means moving beyond global assumptions and empowering local teams with the data to make smarter, faster decisions. Today, we are here at Treasure Data’s CDP World in Las Vegas, and we're going to talk about one of the biggest

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32:18

#759: Transcend's Phyllis Fang on personalization...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/30

With AI making it easier than ever to generate content, and consumers demanding more privacy than ever, is the promise of true 1:1 personalization now an impossible myth? Agility requires both adaptation to new AI-based tools and methods while also navigating the complex and shifting landscape of consumer trust and data privacy. It's about being responsive to both the opportunity and the responsibility. Today, we're going to talk about the central paradox facing marketers: the mandate for deep,

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28:19

#758: Lovesac CEO Shawn D. Nelson on building a...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/29

What if bankruptcy, a global financial crisis, and other hurdles along the way aren’t the end of your brand, but instead a way to help you define what it truly is? Agility requires a willingness to experiment and adapt, not just in your technology stack, but also in your organizational structure and the very culture of your company. It also demands a deep understanding of your customer and a commitment to delivering personalized experiences.Today, we're going to talk about building a resilient

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21:02

#756: Eagle Eye CRO Jeff Baskin on maximizing your...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/24

Are retailers leaving money on the table by treating retail media networks as just another advertising channel, rather than a strategic lever for growth and profitability?Agility requires a willingness to adapt and evolve strategies in response to real-time data and changing consumer behaviors. It also demands a commitment to iterative testing and optimization, allowing brands to continuously refine their approach to retail media.Today, we're going to talk about how advanced AI is transforming

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27:13

#755: Sitecore CMO Michelle Boockoff-Bajdek and...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/23

In the race to adopt AI, how do we avoid creating a sea of sameness and alienating the very customers we're trying to connect with?Today, we're going to talk about the intentional design of our marketing future. We’ll explore how leading brands are moving beyond the hype of AI to build practical, collaborative frameworks between humans and machines, shifting from outdated customer segments to real-time signals, and ultimately, creating experiences that are not only efficient but deeply empathetic

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30:28

#754: Robin Ross on what happens to retail when your...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/22

What if your perfectly crafted brand message, your multi-million dollar ad campaign, and your carefully designed user experience are completely ignored by your next customer... because your next customer is a machine? Agility requires not just adapting to changing customer behaviors, but completely rethinking the very definition of a "customer interaction." It means building the technical and strategic flexibility to engage with autonomous agents as effectively as we do with people. Today, we are

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27:32

#753: Wrike CMO Christine Royston on building...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/20

Is your marketing organization built for disruption or doomed to be disrupted? Agility requires both rapidly responding to market changes while also anticipating and shaping your products or services to map to evolving customer expectations. This means embracing new technologies and strategies while maintaining a laser focus on delivering value. Today, we're going to talk about how leading marketing organizations are leveraging AI and collaborative work management to not only survive but thrive in

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20:29

#749: Using identity resolution for stronger customer...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/10

Are you building a brand that's building customer relationships—and the data behind them—to last or one that's just trying to keep up with today’s omnichannel consumer?Agility requires not just reacting to change but anticipating it and even shaping it. It demands a deep understanding of your customer and the ability to adapt your strategies in real-time. Today, we're going to talk about the critical role of data reliability and identity resolution in building an agile brand. To help me discuss

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25:17

#748: A winning AI-supported content strategy with...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/09

How can large organizations harness the power of AI for content creation while simultaneously mitigating the risks that come with exponentially scaling content volume and velocity? Agility requires adaptation to new ways of working as well as adapting governance and oversight processes to maintain brand integrity and manage risk in the new paradigm that AI has helped to create. It also requires the ability to quickly react and adjust content strategies in response to real-time performance data and

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16:45

#747: Building a strong content strategy by listening...

The Agile Brand with Greg Kihlström®: Expert Mode... ·

2025/10/08

Is your content strategy guided more by hunches than data? Agility requires being nimble enough to adapt everything from a single post to key components of your content strategy based on how real customers are interacting and engaging. Today, we are in New York City at Contentsquare’s CX Circle and we're going to talk about listening to what your customers want and how they interact with your content to help a brand create the strongest possible content strategy. To help me discuss this topic, I’d

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