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PODCAST

The 5 Minute Business Boost®

In this ongoing weekly podcast series, Sam will discuss all things small business in Victoria, Australia.It could be topics related to business development, marketing, photography, or even a combination of all three.Also, community development and volunteering... possibly some small business advocacy and information for the NFP sector as well.There will be discussions, reviews, tips, tricks, guests, and so much more, depending on how your host, Sam Hicks, is feeling.So, possums, listen up, and here

business entrepreneurship

All Episodes

8:41

What problem do you solve? The critical question for...

The 5 Minute Business Boost® ·

2025/07/23

It’s one of the most powerful questions you can ask as a small business owner: What problem do you solve?In this episode of the 5-Minute Business Boost, we explore why this question matters more than ever—and how answering it clearly can transform your marketing, customer loyalty, and competitive edge.We’ll cover practical ways to uncover the real pain points of your audience, including:Customer feedback and behaviour analysisSocial listening and support team insightsCompetitor reviews and market

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7:39

How to use your website to boost book sales on Amazon...

The 5 Minute Business Boost® ·

2025/07/16

Your book is live on Amazon KDP—now what? In Part 2 of this series, we dive into how your website can become a powerful tool to boost book sales, grow your audience, and build your author brand. Whether you're using WordPress with WooCommerce or another setup, this episode offers practical steps to:Link to your Amazon book page using affiliate linksSet up your book in WooCommerce as an “External Product”Promote your book with blog posts, reviews, and lead magnetsDrive higher conversions with trust

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11:11

How to publish your book with Amazon KDP - a guide -...

The 5 Minute Business Boost® ·

2025/07/09

Ready to publish your book but not sure how? This episode of the 5-Minute Business Boost walks you through the basics of Amazon Kindle Direct Publishing (KDP)—a powerful self-publishing platform that offers global reach, print-on-demand, and zero upfront costs. Whether you’ve got a finished manuscript or already printed copies, this practical guide will help you understand how to:Set up your KDP accountPrepare and format your manuscriptUpload your filesChoose pricing, royalties, and print

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8:19

Your first Facebook Brand Awareness Campaign, part 2...

The 5 Minute Business Boost® ·

2025/07/02

Ready to get your business seen by more people—without blowing your budget?In this episode of the Five Minute Business Boost, Sam breaks down how to set up your very first Facebook brand awareness campaign with just $150 over three weeks.You’ll learn:The difference between “Awareness” and “Reach” objectives in Meta Ads Manager, and how to pick the right one for your goalsHow to create authentic, eye-catching ads using short videos or photos that showcase your story, team, or workspaceWhy a soft call

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14:53

Your first Facebook ad campaign - a step-by-step...

The 5 Minute Business Boost® ·

2025/06/25

In this episode, Sam breaks down how to place your very first Facebook ad—step by step. From setting a budget and choosing the right objective to using Meta’s AI tools to build your audience, this guide is perfect for small business owners getting started with paid ads. Sam also covers creative tips, how to set up your ad inside Ads Manager, and what to expect when you launch. It’s simple, actionable, and built for beginners.Next episode, Sam will talk about brand awareness campaigns.Source link for

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21:18

Social media schedulers for small business owners (...

The 5 Minute Business Boost® ·

2025/06/18

In this episode, I explore the power of social media schedulers for small business owners. Whether you're juggling Instagram, LinkedIn, or TikTok, these tools can help you show up consistently without losing your sanity. I break down the pros and cons of top platforms like Publer, Loomly, Blaze AI, and Sendible—plus share my insights from a year of testing.Learn what features to look for, how to avoid costly currency conversion traps, and why your next best marketing assistant might be a

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10:59

Ahead of the curve: future-proofing your marketing...

The 5 Minute Business Boost® ·

2025/06/11

Google’s AI Mode is changing how people search—and while it’s not yet available in Australia, it’s on the way. In this episode, I break down five practical, powerful takeaways from Exposure Ninja's Podcast #357 that small businesses can start using now to get ahead. We cover why brand mentions beat backlinks, why case studies matter more than testimonials, and how to future-proof your content and digital PR strategy for the AI-powered search landscape.This is about being ready before the rest of the

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12:09

What is Dropshipping and is it for you? (Business...

The 5 Minute Business Boost® ·

2025/06/04

In this episode, Sam break down the essentials of dropshipping — one of Australia’s most accessible eCommerce models. Learn how it works, why it’s gaining popularity, and what steps you need to take to launch your own dropshipping business. Sam covers key topics like choosing a niche, registering your business, finding reliable Australian suppliers, and using automation tools. Plus, based on research, and highlighted by AI, Sam highlights critical legal and compliance tips and shares three top

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19:24

Guest Series - Profit Acceleration Secrets – Ep 3 of...

The 5 Minute Business Boost® ·

2025/05/28

Ready to unlock serious profit acceleration for your small business?In Episode 105 of the 5-Minute Business Boost podcast, we welcome back Phil East to close out our 3-part series on Profit Acceleration Secrets. Phil dives into how digital marketing and drip campaigns can 10X your leads, nurture trust, and significantly increase lifetime customer value — with real case studies and actionable strategies.Pure gold in this series and thanks to Phil from Profit Improvers for being such a great sport and

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24:39

The fire levy, drought & regional farmers: a personal...

The 5 Minute Business Boost® ·

2025/05/21

In this episode, Sam offers a personal and practical perspective on how drought and the new Emergency Services and Volunteers Fund (ESVF) are impacting Victorian farmers and rural communities.She unpacks the changes to the fire levy, set to take effect in July 2025, and explains what these reforms mean for primary producers already managing the challenges of low rainfall, rising costs, and increased financial pressures.Sam also highlights the tough decisions being made by regional families and

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18:26

Guest Series - 2025 Victorian Law Week with Katie...

The 5 Minute Business Boost® ·

2025/05/14

Understanding Law in Everyday Life – with Katie from Mal Ryan & GlenIn this episode, I’m joined by Katie from Mal Ryan & Glen, Mansfield’s oldest law firm—serving the region since 1921. With deep community roots and offices in Mansfield and Alexandra, the firm is known for practical legal advice that supports locals through life, family, property, and business matters.Katie shares what Victorian Law Week is all about and how small business owners—and everyday people—can use it to better

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12:17

What kind of marketing plan works for you? (Even if...

The 5 Minute Business Boost® ·

2025/05/07

In this episode Sam is diving into marketing plans, even the ones scribbled on the back of a napkin.Because here’s the truth: any plan, no matter how simple or messy, is better than no plan at all.Why does it matter?A marketing plan gives you direction and focus. It stops you from spinning your wheels, guessing what to do next, or feeling overwhelmed by all the marketing options out there. The golden rule? Done is better than perfect.Start where you are, with whatever you have, a napkin, a note on

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38:39

Guest Series - Profit Acceleration Secrets – Sales...

The 5 Minute Business Boost® ·

2025/04/30

Phil East’s last episode ( ep91 ) was one of our most listened to—and he’s back to dive deeper in the second part of a three-part series for 2025.In this episode Phil chats to Sam about Sales Optimization & Client Retention.These strategies focus on extracting more value from existing customers and networks, which is often the fastest way to grow profits.Phil discusses how to maximize every customer interaction with four strategies.Upselling & cross-selling increase transaction

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19:05

Celebrating 100 Podcast Episodes: a somewhat...

The 5 Minute Business Boost® ·

2025/04/23

In this milestone 100th episode, Sam Hicks turns the mic on herself for a somewhat unscripted, somewhat scripted conversation about the journey so far.From starting her first business as a teenager to helping over 3,000 small businesses across Victoria, Sam shares personal stories, lessons learned, challenges faced, and what continues to drive her work today.It’s honest, reflective, and packed with insights for anyone on their small business path.NOTE - thank you to all my listeners for listening/

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13:25

Celebrating milestones online. ( Marketing & Business...

The 5 Minute Business Boost® ·

2025/04/16

In this episode, Sam chats about when in business, it’s easy to focus on the daily grind—quoting jobs, servicing clients, following up on sales, suppliers, cleaning, chasing invoices, juggling life and those pesky socials.But when was the last time you paused to celebrate a milestone?Whether it’s your first birthday, your hundredth sale, or winning an award, these are moments worth shouting about.And guess what? Celebrating them online isn’t just feel-good—it’s smart business too.Show note

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21:08

Guest Series - Phil East is back - 4 Smart Ways to...

The 5 Minute Business Boost® ·

2025/04/09

Back by popular demand! Phil East’s last episode ( ep91 ) was one of our most listened to—and he’s back to dive deeper.In this episode ( 1st of a series of 3 ), Phil shares four powerful strategies to accelerate profit without increasing your marketing spend.Learn how to craft a million-dollar message, attract high-quality leads, use bundling to boost sales, and create compelling offers that convert.The Profit Acceleration Simulator that Phil speaks about is available

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7:58

What’s the difference between a business case and a...

The 5 Minute Business Boost® ·

2025/04/01

If you’ve ever been told to “write a business case” or “you should have a business plan”—but weren’t exactly sure which one you needed or why—this episode is for you.In today’s episode, Sam is breaking down the difference between a business case and a business plan, and how small business owners like you can use both to make smarter decisions and grow with confidence.Grab a free business plan ( and a one-page action plan ) from Business VictoriaReach out directly to me at sam@samhicks.com.au, and I

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15:16

You are your brand: how your everyday actions define...

The 5 Minute Business Boost® ·

2025/03/25

In today's episode, Sam is speaking about how you are more than just a logoBranding is often reduced to a logo, a colour scheme, or a well-designed website. But real branding goes deeper—it’s how you conduct yourself, how people experience you, and how they feel after an interaction with you.As a small business owner, you are your brand. Whether you’re at work, attending an event, engaging online, or simply out in the community, your actions shape how people perceive you and your business.If you

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14:28

What happens to your social media and devices when...

The 5 Minute Business Boost® ·

2025/03/18

In this episode Sam is discussing "What happens to your social media and devices when you die?"We rarely think about it, but our social media accounts and devices often outlive us.If you run a business, your online presence—whether on Facebook, Instagram, LinkedIn, or other platforms—can become a question mark when you’re no longer here to manage it. The same applies to smartphones, tablets, and computers, many of which hold important business and personal data.An early disclaimer, this episode Sam

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10:42

Choosing the right note-taking app for your Business...

The 5 Minute Business Boost® ·

2025/03/11

Taking good notes can make all the difference when running a business or an organisation.Whether you need to capture key points from meetings, create action items, or record discussions, note-taking apps can save time and improve efficiency.But with so many options available, how do you choose the right one?Sam chats about investing in one and the options, both free and paid.Lets get

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134 results

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