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PODCAST

The 5 Minute Business Boost®

In this ongoing weekly podcast series, Sam will discuss all things small business in Victoria, Australia.It could be topics related to business development, marketing, photography, or even a combination of all three.Also, community development and volunteering... possibly some small business advocacy and information for the NFP sector as well.There will be discussions, reviews, tips, tricks, guests, and so much more, depending on how your host, Sam Hicks, is feeling.So, possums, listen up, and here

business entrepreneurship

All Episodes

17:53

Guest Series - Jon Inch - Director - Mansfield Debt...

The 5 Minute Business Boost® ·

2025/12/16

In this episode, the last one for 2025, Sam chats with Jon from Mansfield Debt Recovery about the realities of debt collection for small business owners. With more than half of Australian small businesses experiencing cashflow-negative months due to late payments, understanding when and how to engage a debt collector is essential.Jon walks through the key moments to seek help, what the debt-collection process actually involves, the red flags to watch for, and the common myths around what debt

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8:50

The secret sauce behind a great value proposition

The 5 Minute Business Boost® ·

2025/12/02

In this episode of the 5-Minute Business Boost, I am unpacking one of the most important tools in your marketing toolkit: your value proposition. It’s the simple, powerful sentence that tells customers who you help, what problem you solve and why you’re the best choice.If your messaging feels a bit fuzzy or you struggle to explain your business without rambling, this episode will help you sharpen your clarity fast.You’ll learn:• Why a strong value proposition matters more than ever• the three

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12:31

Omnichannel made simple: how small businesses can...

The 5 Minute Business Boost® ·

2025/11/25

In this episode, Sam demystifies the buzzword “omnichannel” and breaks it down into something practical, achievable, and genuinely helpful for small business owners. If your Instagram, website, Google Business Profile, and email list all feel like separate versions of you, you don’t have an omnichannel strategy — you just have a bunch of channels. Today, we fix that.Sam unpacks what omnichannel actually means, why customers now expect it, and the simple steps you can take to create a consistent

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40:10

Guest Series - Lars Klint - Principle Developer...

The 5 Minute Business Boost® ·

2025/11/18

In this episode, Sam is joined by Lars Klint — Principal Developer Advocate at Atlassian, long-time Microsoft Azure MVP, author, trainer, community leader, classic car collector, and part-time wrangler of Australian Outback Internet.Lars works deeply in the world of cloud computing, particularly within the Atlassian ecosystem (including Jira, Confluence, and DevOps tools) and Microsoft Azure’s global cloud platform.He’s been in the software community for over 20 years and co-organises DDD Melbourne,

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9:36

Setbacks to comebacks: how to turn failure into...

The 5 Minute Business Boost® ·

2025/11/11

In this candid episode, Sam shares the reality of small-business slip-ups — from misquotes and budget blowouts to those “oh no” moments when everything goes sideways. You’ll learn practical ways to pause, reset, and turn failure into forward motion.You’ll hear about:How to handle mistakes without spirallingWhy reflection beats self-blame every timeTurning failure into feedbackUsing support networks for recoverySimple steps to regroup and rebuild confidenceKey Quote: “Success isn’t final, failure

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11:28

Digital Marketing Etiquette for Small Businesses – Pt...

The 5 Minute Business Boost® ·

2025/11/04

If you joined us for part 1 of this 2-part series, we talked about website etiquette — the dos, don’ts, and cringe-worthy moments to avoid online.Today, we’re looking at part two: Social Media Etiquette for Small Businesses.This is where most people get tripped up, whether it’s shouting in all caps, oversharing, or forgetting to fact-check before hitting “post.”Let’s fix that together.---------------------If you love the episode… subscribe, share, and like. I’d love a review, or let me know about a

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23:33

Help Sam – I Think I’m Agency Ready (Business...

The 5 Minute Business Boost® ·

2025/10/28

Alright, business builders, here’s the big one — the moment you start thinking… “I think I’m ready to work with a marketing agency.”It’s exciting, right? You’ve put in the hours, grown your customer base, and built something pretty special, but now you’re wondering how to take it to that next level.That’s when most business owners hit this stage — you’ve maxed out your personal capacity, and now you’re asking, “Okay, who can help me scale?”Well, today’s chat is for you. I am unpacking what it really

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8:38

Digital Marketing Etiquette for Small Businesses –...

The 5 Minute Business Boost® ·

2025/10/21

Your website is your first impression — your digital handshake. In this episode, we explore the golden rules of online etiquette for small businesses, covering website user experience, accessibility, and trust. Learn how to make your site more professional, user-friendly, and aligned with Australian best practices.From reducing pop-up overload to using Aussie English that resonates with your local audience, this episode is packed with practical tips (and a few pet peeves) to help you stand out

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31:17

Guest Series - Lynda McAlary-Smith - Victorian Small...

The 5 Minute Business Boost® ·

2025/10/14

In this episode of the 5-Minute Business Boost, Sam sits down with Lynda McAlary-Smith, Victorian Small Business Commissioner, to unpack how the VSBC helps business owners resolve disputes, cut red tape, and create a fairer playing field across Victoria.Lynda shares insights from the front line — from supporting farmers through debt mediation to helping councils become genuinely small-business friendly. They discuss the top challenges facing business owners right now, the power of local networks,

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12:29

Clarkson’s farm: small business lessons from the...

The 5 Minute Business Boost® ·

2025/10/07

What can small business owners learn from Jeremy Clarkson’s wild leap into farming? In this episode of The 5-Minute Business Boost, we look at the trials, tribulations, and triumphs of Clarkson’s Farm — from battling the elements to reinventing revenue streams with a farm shop, a pub, and a butchery.Beyond the laughs, Clarkson highlights the resilience needed to succeed in business, the importance of surrounding yourself with the right people, and the power of storytelling in building a loyal

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12:45

Staying true: Tyler, the Creator’s world tour through...

The 5 Minute Business Boost® ·

2025/10/01

In this episode, I share insights from Tyler, the Creator’s world tour stop at Rod Laver Arena—where music, creativity, and entrepreneurship collide. From his DIY beginnings with Odd Future to global success across music, fashion, and design, Tyler shows us the power of discipline, reinvention, and authenticity.For families, his story highlights the value of supporting teens’ passions and encouraging self-expression. For business owners, it’s a reminder to stay true to your brand, embrace change,

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14:16

Choosing the right CRM for your small business...

The 5 Minute Business Boost® ·

2025/09/24

Running a small business in Australia comes with big challenges and even bigger opportunities.In this episode, discover why a CRM isn’t just for big companies — it’s essential for any team that wants to organise contacts, follow up reliably, and protect customer data in 2025. We’ll compare top options like HubSpot, Bigin, EngageBay, and Less Annoying CRM, covering real costs, ease of use, privacy, support, and the key tech features that matter.You can tune in for practical, actionable advice

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7:57

Conversions in Digital Marketing: Turning browsers...

The 5 Minute Business Boost® ·

2025/09/17

A conversion is more than a sale — it’s any action that moves your audience closer to becoming a customer. In this episode, I break down the difference between macro and micro conversions, explore where conversions happen (from social media and Google Business Profile to your website), and share how trust, accessibility, and user experience all play a role.We’ll also talk about how AI and personalisation are transforming conversions for small businesses, why optimisation is never a one-off project,

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47:02

Guest series – Trevor (Trev) Renison and The Great...

The 5 Minute Business Boost® ·

2025/09/10

In this special episode, Sam talks to Trevor Renison—tradie, mentor, and founder of Trev’s Story—about smashing the stigma of mental health in Australia’s trades sector. After 47 years in the industry and overcoming intense personal battles,Trev is undertaking "The Great Barrow Push": walking 600km from Marysville to Canberra, wheelbarrow in hand, to raise awareness and funds for suicide prevention.Trev’s journey is raw, honest, and urgent. Hear firsthand why tradies are at risk, what stops them

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18:37

Guest Series - Stacey Higgins - Insurance Essentials:...

The 5 Minute Business Boost® ·

2025/09/03

In this episode, Sam sits down with Stacey “Sparkle” Higgins, Broker Account Manager at Community Insurance Solutions, to talk all things small business insurance.With nearly 20 years of experience across finance, banking, farming, and small business, Stacey shares her top three insurance tips every owner should know.From avoiding underinsurance to navigating the rising costs of cover in today’s tough market, this episode is packed with practical insights and real-life stories that show why having a

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11:35

The Art of selling by not selling: lessons from the...

The 5 Minute Business Boost® ·

2025/08/27

In this episode, Sam explores how iconic Australian brand R.M.Williams redefined the art of selling through their Father’s Day campaign featuring legendary actor Bryan Brown AM. Discover why storytelling, authenticity, and subtle calls to action can drive deeper engagement and long-lasting customer loyalty—without the hard sell. Sam breaks down the campaign’s use of narrative marketing, the power of using well-known ambassadors, and how blending social impact with brand messaging creates memorable

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12:07

Unlikely Partners: What small businesses can learn...

The 5 Minute Business Boost® ·

2025/08/20

Unlikely Partners: What small businesses can learn from the collaboration and branding of Martha Stewart & Snoop DoggWhen you picture a dynamic business duo, Martha Stewart and Snoop Dogg might not be the first pair that comes to mind.Yet, for nearly two decades, the domestic goddess and the hip-hop legend have served as perhaps pop culture’s most effective example of creative collaboration.Sam talks about the lessons we can gain from these two

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23:27

Challenges facing Small Businesses in Regional Victoria

The 5 Minute Business Boost® ·

2025/08/13

This episode explores the real challenges facing small businesses in regional Victoria—from rising costs and labour shortages to digital struggles, shifting forestry policy, and increasing compliance burdens.Drawing on recent local research and direct feedback from business owners across sectors, including trades, retail, agriculture, hospitality, and more, Sam highlights why small businesses are vital to community resilience and what support they urgently need.Listeners will gain insight into the

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12:35

When it’s time to leave: a practical guide to exit...

The 5 Minute Business Boost® ·

2025/08/06

Ready to move on from your small business?In this episode, Sam discusses breaking down the essentials of effective exit planning—why starting early matters, the key steps every business owner should take, and practical options for passing the baton. Whether you’re considering retirement, a sale, or transitioning to a family member, you’ll hear expert tips on maximising value, smoothing the handover, and avoiding common pitfalls.Get straightforward advice and bite-sized tips to help you plan your

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13:05

Ozzy Osbourne: Legendary lessons in personal branding...

The 5 Minute Business Boost® ·

2025/07/30

In this episode, Sam dives into the legendary career of Ozzy Osbourne—the “Prince of Darkness”—and uncovers powerful lessons in personal branding, resilience, and innovation that every small business owner can apply. From pioneering heavy metal with Black Sabbath to reinventing himself as a solo artist, reality TV star, and festival creator, Ozzy’s journey is a masterclass in staying true to your brand while adapting to change.We explore how his authenticity built lifelong fan loyalty, how

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134 results

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