PODCAST

Legal Marketing Lab

Custom Legal Marketing, an Adviatech Company

An Adviatech Company

business management & marketing

All Episodes

2:54

When Should You Time Law Firm Tweets? – Podcast

Legal Marketing Lab ·

2014/02/04

If your law firm is active on Twitter, what time are you sending your messages out? For higher exposure, chose the right times carefully.

en-US

2:35

Google Will Find Paid Links And Penalize Your Site –...

Legal Marketing Lab ·

2014/01/21

At one time, buying paid links was the popular way to improve a law firm's search engine position. That practice is banned and link sellers try to promote footprint free paid links. Buyer beware!

en-US

3:09

Organic Promotion Carries New Costs On Facebook –...

Legal Marketing Lab ·

2014/01/07

Brace your law firm for another change from Facebook - paid organic link promotion.

en-US

3:34

How To Use Heatmaps To Improve Law Firm Website...

Legal Marketing Lab ·

2013/12/23

Heatmaps can show lawyers how website users interact with their content, navigation menu and other interactive elements on their site. This is a valuable marketing tool that identifies where lawyers can improve their sites.

en-US

3:09

New Clients Matter, Not Rankings – Podcast

Legal Marketing Lab ·

2013/12/09

Online marketin is valuable to law firms because it reaches out to large audiences of potential new people. However, don't forget the "rest" of the marketing pie when choosing your marketing strategy.

en-US

4:03

Speak To Clients Needs By Turning Benefits Into...

Legal Marketing Lab ·

2013/11/05

Attorney marketing is tricky because you must sell a service only a certain percentage of people need. No problem, provided you focus on benefits for clients and not features.

en-US

4:34

Nine Types Of Blog Entries To Keep Your Law Firm’s...

Legal Marketing Lab ·

2013/10/22

Marketers have been telling lawyers to blog for years, because content rules when it comes to online marketing. Blogging can be tedious if you are fresh out of ideas. Here are nine areas that might give your tired brain a boost for ideas.

en-US

3:37

More Clients Call Than Click On Your Law Firm Website...

Legal Marketing Lab ·

2013/10/08

When measuring the success of search engine marketing, many law firms look at leads sent to them from their websites. It seems leads via mobile are changing website lead dynamics.

en-US

4:09

The Health Of Your Law Firm Brand – PODCAST

Legal Marketing Lab ·

2013/08/20

Branding is a commonly maligned concept. Branding and marketing are not the same thing. Find out why.

en-US

4:10

Less Is More When It Comes To Law Firm Website Design...

Legal Marketing Lab ·

2013/08/06

Simplicity can be difficult. Simplicity in website design is difficult as well, as most people want to fill white space. Not a good idea. Check out why.

en-US

3:41

Getting Personal Leads To Getting New Clients – Podcast

Legal Marketing Lab ·

2013/07/08

People hire you because you ARE you. They do not hire logos. They want to know something about you and your firm before they connect with you. Check out how to do that.

en-US

6:25

Beat The Crowd: Tips for Rising Above the Competition...

Legal Marketing Lab ·

2013/04/01

What does modest growth for larger law firms have to do with marketing? In a word: competition. Check out tips for standing above the crowd.

en-US

3:09

How Your Law Firm Can Dominate Google for Hundreds of...

Legal Marketing Lab ·

2013/03/19

your SEO strategy is often centered around high-traffic, targeted keywords. However, there is another way to make use of variations on the theme. Check it out here.

en-US

5:30

Paying Attention to Your Law Firm Tagline – Podcast

Legal Marketing Lab ·

2013/03/08

Law firms have more considerations than other service providers and retail businesses when it come to choosing a name. Like it long or short? Here are a few things to consider.

en-US

2:40

Facebook’s Search Engine Facebook Graph May Affect...

Legal Marketing Lab ·

2013/02/18

Facebook's news about their new search engine in beta development, Facebook Graph, has left many law firms with questions about how to make sure their site is well-positioned when it is launched.

en-US

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Legal Marketing Lab

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