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PODCAST

Legal Marketing Lab

Custom Legal Marketing, an Adviatech Company

An Adviatech Company

business management & marketing

All Episodes

How To Create A Podcast Without Boring Your Listeners...

Legal Marketing Lab ·

2020/01/22

Creating a podcast might be the next thing on your digital marketing to-do list, but have you considered the strategies you’ll need to find and keep an audience engaged? A podcast should be more than just another piece of your law firm’s marketing strategy. You have to attract listeners and keep your audience coming back […]

en-US

Is Spotify A Missed Advertising Opportunity For Lawyers?

Legal Marketing Lab ·

2019/07/29

Records, cassettes, CDs, mp3 – this is the evolution of portable recordings. Now that we are in the streaming era of digital media, new ways have emerged for you listen to music, books, and shows wherever you go. One company that provides streaming digital media is Spotify. Spotify is a streaming service that provides access […]

en-US

14:21

15 Ways to Spring Your Marketing Forward

Legal Marketing Lab ·

2015/03/18

These 15 tips will help you get your law firm marketing plan ready for spring.

en-US

3:42

Local SEO for 2015

Legal Marketing Lab ·

2015/02/17

In July 2014, Google released the Pigeon algorithm update. As 2015 gets underway, learn how important it is for law firms to understand the effects of Pegeon on local SEO strategies.

en-US

3:17

How Your Firm Should Combine PR and SEO Strategies –...

Legal Marketing Lab ·

2014/12/15

Listen as we outline some strategies companies may sue to integrate their PR and SEO marketing.

en-US

6:57

Building Quality Links

Legal Marketing Lab ·

2014/12/04

In this month's CLM Lab podcast, we talk about the history of link building and what is in store for the future. Quality links are still at the center of your search engine marketing campaign and we look at new ideas and debunk old ones in this month's Custom Legal Marketing Lab.

en-US

3:01

Google Pigeon to Reshape Local Listings – Podcast

Legal Marketing Lab ·

2014/10/13

Google released a new algorithm, nicknamed Pigeon, which alters the way local search results are generated in Goog Maps and Google Web.

en-US

5:53

Does Yelp Deliver More Web Traffic than Legal...

Legal Marketing Lab ·

2014/10/07

Building a trustworthy Yelp profile is clearly important for prospective client approval. With this information in hand, everyone at the Custom Legal Marketing Lab wanted to dig a little a deeper. Does Yelp’s popularity also convert to more referral traffic? That is, do these visitors to your Yelp profile then visit your law firm’s website […]

en-US

3:16

Retargeting Means Never Having to Say Goodbye to Your...

Legal Marketing Lab ·

2014/09/22

If your law firm wants to take advantage of a 10-20 percent conversion rate, try retargeted ads. Find out how that works in this podcast.

en-US

15:35

The End of Google Authorship – A Special Edition Podcast

Legal Marketing Lab ·

2014/09/09

Google’s Authorship project has officially ended. How will this impact your law firm's website and author profiles? Read the full story.

en-US

2:06

On Google Plus You Can Now Be Anyone You Like – Podcast

Legal Marketing Lab ·

2014/09/08

Three years ago, Google launched Google+, but you could only use your real name to participate. The rules have now changed.

en-US

3:19

Manual Link Penalties are not Forever – Podcast

Legal Marketing Lab ·

2014/07/28

If you receive a manual action or unnatural links penalty on your website, it is not forever. [powerpress}

en-US

2:17

Google Gets the Searches but Yahoo Gets the Traffic –...

Legal Marketing Lab ·

2014/07/14

Yahoo is back in the web traffic game - maybe or maybe not. Find out more.

en-US

2:27

Paid Search Clicks on the Move and Rising – PODCAST

Legal Marketing Lab ·

2014/06/23

A Marin Software study has projected that smartphones and other mobile devices will account for 50 percent of paid search clicks by December 2015.

en-US

2:37

Your Firm May Lose Reviews Following Yahoo Yelp...

Legal Marketing Lab ·

2014/06/09

When Yahoo and Yelp got together, no one expected that they would lose years of positive reviews from their Yahoo local listings.

en-US

7:40

How many of your law firm’s visitors use a mobile...

Legal Marketing Lab ·

2014/05/06

We wanted to know what percentage of visitors on law firms’ websites were using mobile devices. Then we wanted to see how this demographic compared with the global average. Read the full Lab Report.

en-US

2:34

Click to Call These Days Makes Good Sense – Podcast

Legal Marketing Lab ·

2014/03/25

Most people needing a lawyer want to talk to them right away, not spend time on a small smartphone key board filling out forms.

en-US

7:45

How many visits does it take to convert a visitor?

Legal Marketing Lab ·

2014/03/15

We wanted to know how many times a visitor visits a law firm’s website before contacting them. Do people like to research, view their options, or contact a law firm the first time they visit the firm’s website? Read the full Lab Report.

en-US

2:24

Yahoo’s New Local Search Design Resembles Googles –...

Legal Marketing Lab ·

2014/03/11

Yahoo's new Local search design looks like Google's Local format. However, there are some beneficial differences.

en-US

3:02

The Latest Statistics On Browser Preferences Are Here...

Legal Marketing Lab ·

2014/02/18

According to w3schools.com, Google Chrome has the healthiest market share. Although Safari and Opera are still in use, Chrome, Firefox and IE are still the top contenders. Knowing which browsers visitors use to surf your site is helpful in making changes or adding more advanced design elements.

en-US

35 results

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