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PODCAST

lipservice with Sonia Elyss

Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have

arts fashion & beauty

All Episodes

44:29

Ep 9. Identifying Self-Sabotage & Accepting...

lipservice with Sonia Elyss ·

2024/04/25

Meet Ehlie Luna, a professional makeup artist, singer and creator who has gone from playing with her Mother's makeup to becoming the face of Milk makeup's new Jelly Tint. Learn more about her journey as a creative, what her initial reaction was to the invite from Milk and how she thinks about creativity and content creation in a unique and beautiful way. This episode is sure to leave you inspired to go to the event, accept the offer and try something new with your content! Sonia left

en

25:13

Ep 8. Lipservice Creator Hotline and 5 Questions with...

lipservice with Sonia Elyss ·

2024/04/18

Join Sonia for a new series where she answers community questions in her "Lipservice Creator Hotline" segment. In this episode she answers questions from @dermagals and @itsamandasuarse regarding media kits and finding inspiration to post. Submitting questions is a special perk for the lipservice world community on Geneva and the Broadcast Channel, see info on how to join below! In addition, Sonia interviews micro-creator, Amanda Suarse about her journey as a creator with 2,000 followers on

en

56:25

Ep 7. How Showing Up on Twitter and Being Authentic...

lipservice with Sonia Elyss ·

2024/04/11

Sonia and Karol sit down for a chat about how Karol Rodriguez became @karolskorner. What the organic journey from College kid to Professional MUA has looked like for Karol and what it's like to get personal, carve out boundaries, connect with brands and create deep connections online. Karol is a professional makeup artist and creator in NYC navigating the intersection of professionalism meets authenticity online. If you have ever wondered "What if a brand sees this?" before hitting post,

en

42:04

Ep 6. "Your Why, Has to Be Bigger Than You" How...

lipservice with Sonia Elyss ·

2024/04/04

We're back with another episode featuring Michelle Spieler, a mature beauty creator who just launched a product collab with MOB beauty. As a follow up to our first episode together (listen here to catch up), Sonia dives in deeper on Michelle's weekly posting schedule, which platform she is finding significant growth on, the "state of the union" for mature beauty creators and her monetizing strategy. As always Michelle brings tons of value and inspiration for beauty creators of any age.Shop

en

42:59

Ep 5. A Decade Of Influencer Marketing With Beauty...

lipservice with Sonia Elyss ·

2024/03/28

Join Sonia in interviewing Eileen Dautruche, a Beauty Executive, Digital Marketing Expert and early (2008) Blogger/Influencer. Eileen started her career as a 19 year old blogger and now she works at one of the most sought-after beauty brands in the world (Bobbi Brown!).Sonia asks Eileen about her career journey and the evolution of the beauty influencer over the past 10 years. Additionally the two dive into some of the biggest mistakes they are seeing today's creators make when interacting

en

44:02

Ep. 4. How To Invest In Yourself and Never Cold Pitch...

lipservice with Sonia Elyss ·

2024/03/22

In this juicy episode, Sonia interviews Kristen Bousque, a creator coach and anti-pitch champion, the founder of Soulcial Suite and someone who has worked in the creator economy for years. Curious about what to charge? How to connect with brands? What you should invest in your journey? This episode is for you! Stick around for the entire episode because Sonia and Kristen list the price tag for what they are investing in as well as dish about times they invested and it failed (yikes!). Learn

en

50:44

Ep 3. Applying to the Ulta Beauty Collective? Kevin...

lipservice with Sonia Elyss ·

2024/03/14

Join Sonia while she chats with recent Ulta Beauty Collective member Kevin Lee. We talk about what the experience has done for him as a Creator personally and professionally as well as his number 1 takeaway after a year of mentorship with one of the beauty industry's biggest retailers.Kevin has one of the smallest follower counts of the current creators in the UB Collective but that didn't stop him from taking every opportunity that came his way. We discuss his top tips for applying to UB

en

40:09

Ep 2. Predicting Beauty Industry Trends with Addison...

lipservice with Sonia Elyss ·

2024/03/07

If you’re curious about how trends grow and evolve in the beauty industry, this episode is for you. Join Sonia as she interviews Addison Cain, a trend forecaster for SPATE NYC. In this episode, we talk about how TikTok impacts the trend lifecycle, 2024 predictions for the beauty industry, and some of our favorite trend observations in the right now.Instagram: @addisoncainSpate IG and TikTok: @spatenycAddison’s must-follow accounts:Trendmood1Jude ChaoPerfume HaikuJoseph ColbourneGetty Images

en

41:12

Ep 1. How To Get On the PR List (And Stay There) with...

lipservice with Sonia Elyss ·

2024/02/29

Curious how to get on the PR list of one of New York’s fastest growing beauty communications agencies!? You’re going to need to listen to this episode. Sonia interviews Tyler Williams, the Founder of Nouveau Communications, a boutique beauty communications firm representing some of social media’s favorite brands including Salwa Petersen, Andrew Fitzsimons Hair, Medik8, CTZN cosmetics and many more. Tyler talks us through how he built Nouveau, how his team sources Creators for gifting and

en

35:53

Refresh Episode: Becoming A Creator After 40 With...

lipservice with Sonia Elyss ·

2024/02/22

Let's revisit one of Sonia's favorite interviews with a popular beauty creator. Take out your pen and paper because this one is full of hot tips and mindset gut checks. Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a

en

32:24

Refresh Episode: How to Avoid Reshoots and Achieve...

lipservice with Sonia Elyss ·

2024/02/20

Countdown to the official launch of lipservice the podcast is on! We revisit one of Sonia's favorite episodes from Brand Meet Creator to get you excited for what's to come! In this episode, Sonia uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to rehire over and over again. Get ready to take notes on this episode full of actionable tips for

en

5:41

Welcome to lipservice

lipservice with Sonia Elyss ·

2024/02/14

Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies

en

32 results

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