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PODCAST

lipservice with Sonia Elyss

Welcome to lipservice, the podcast that unveils the secrets to success for beauty brands and content creators alike. Join beauty industry specialist and influencer marketing veteran, Sonia Elyss as she tells the authentic and thoughtful stories at the intersection of the beauty industry and creator economy. In each episode, we bring you interviews with beauty entrepreneurs, marketing experts, and content creators who share their genuine stories, wins & stumbles, tips, and key strategies that have

arts fashion & beauty

All Episodes

36:50

Ep 29.

lipservice with Sonia Elyss ·

2024/10/31

—If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:Instagram and TikTokJoin lipservice world, the free community helping beauty creators connect and elevate.Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

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49:38

Ep 28. Building Beauty Different: How MOB Beauty's...

lipservice with Sonia Elyss ·

2024/10/24

Ready to dive into what ACTUALLY goes into building an indie beauty brand with intention? In this episode, I'm sitting down with Alisha Gallagher, co-founder of Mob Beauty, to unpack how she went from working alongside industry icons like Laura Mercier to co-creating a brand that's redefining conscious beauty.Get ready for a no-BS conversation about what it really takes to build genuine community in beauty (spoiler: it's way more work than most brands want to put in), why pre-made palettes

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53:21

Ep 27. From Viral Mascara Reviews to Multi-Million...

lipservice with Sonia Elyss ·

2024/10/17

Join Sonia as she sits down with beauty content creator and entrepreneur Kelly Rose Sarno in this candid episode of lipservice. Discover how Kelly transformed her passion for makeup into a thriving career, from her viral Puff Me hair product video (on Facebook!) to managing a team of 13 across two successful companies.Highlights include:Kelly's unexpected path from Facebook live-streaming to TikTok stardomBalancing family life with content creation and business managementThe importance of

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46:15

Ep 26. Talent Agency Secrets Revealed: Beauty Creator...

lipservice with Sonia Elyss ·

2024/10/10

Welcome to lipservice, the podcast where we uncover the beauty industry's best-kept secrets. In this episode, Sonia sits down with Becca Bahke, CEO of Illuminate Social, to discuss the intricacies of talent management in the beauty creator space.Key topics include:Criteria for successful brand partnershipsThe current value of Instagram vs. TikTok for creatorsInsider tips on negotiating better rates and longer-term dealsEssential metrics brands look for in potential collaborationsWhen and

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10:48

Ep 25. Creator Hotline Q&A: Building Relationships...

lipservice with Sonia Elyss ·

2024/10/08

Welcome back to lipservice world, for your a solo episode with your host, Sonia Elyss. Grab a notebook because this episode is full of advice for beauty content creators! 💄✨In this episode, Sonia gets real about the ups and downs of her own content creation journey, sharing her personal struggles after a 3.5-week hiatus. But that's just the warm-up!Dive into the juicy stuff as Sonia spills the tea on:The secret sauce to sustainable success in the beauty industry 🔑How to handle a brand

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52:21

Ep 24. From Beauty Influencer to Brand Builder: Rudi...

lipservice with Sonia Elyss ·

2024/10/03

Join Sonia Elyss as she sits down with beauty creator and brand builder Rudi Berry in this insightful episode of lipservice the podcast. Discover how Rudi transformed her passion for beauty into a thriving career, from her early days on YouTube to collaborating with major brands like Neutrogena and developing her own products.Highlights include:Rudi's unexpected path from music business to beauty content creationThe importance of authenticity and professionalism in building brand

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45:05

Ep 23. Latina Beauty Creators Rising: Hilda Franco's...

lipservice with Sonia Elyss ·

2024/09/19

In celebration of Latin Heritage Month, join Sonia as she sits down with emerging Latina beauty creator Hilda Franco in this inspiring episode of lipservice world. Discover how Hilda went from casual Instagram stories to landing a coveted Sephora partnership, all while embracing her Salvadorian roots. Sonia applauds her as a fellow latina and someone who doesn't speak Spanish and two chat about all the amazing opportunities content creation can provide. Highlights include:Hilda's unexpected

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62:25

Ep. 22 From Authenticity to Bora Bora: Navigating the...

lipservice with Sonia Elyss ·

2024/09/12

Join Sonia as she sits down with rising beauty content creator Michelle York in this captivating episode of lipservice Podcast. Michelle opens up about her unexpected journey from casual Instagram stories to viral TikTok success, sharing candid insights on authenticity, dealing with online negativity, and the realities of content creation as a career.Highlights include:Michelle's organic path to content creation and how she found her nicheThe importance of passion and authenticity in

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43:49

Ep 21. Shedding Imposter Syndrome with Amanda Frisch...

lipservice with Sonia Elyss ·

2024/07/25

Sonia interviews Amanda Frisch, a two-time Ulta Beauty Collective member (and Doctorate of performing arts) about her journey as a content creator. What started as a passion project has become a full-time business across multiple platforms. Amanda talks about niching down, what she learned from the UBC and her top tips for shedding imposter syndrome as a content creator. Sonia and Amanda get into pricing and partnerships on the BONUS FOOTAGE available for lipservice members on Geneva! Join

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29:16

Ep 20. How Creators Can Build A Beauty Product...

lipservice with Sonia Elyss ·

2024/07/18

Ever dreamed of launching your own beauty product business? Make your dream a reality with Blanka. Launching a product based business in the beauty industry is full of risk: start up costs, development costs, order minimums —the list is endless. Blanka puts a stop to many of the issues surrounding this volatile industry and helps you reach your entrepreneurial goals. Sonia interviews the CEO of Blanka around the details of working with creators, what she sees as the future of the product

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55:00

Ep 19. The Key to Effective Negotiation &...

lipservice with Sonia Elyss ·

2024/07/11

Sonia sits with Rachel Anise, a communications professor, published author, ex-model and long-time content creator. Rachel walks us through her unique journey with content creation starting with long-form blogging and evolving over 10+ years to today where she is on the verge of launching her own haircare brand. Rachel uses her professional background to inform the way she shows up as a creator and educates the audience on how to negotiate brand deals (with her win,win,win method), how to

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13:09

Ep 18. Sonia’s 39th Birthday (a solo episode)

lipservice with Sonia Elyss ·

2024/07/01

Join Sonia for a quick birthday episode. A few thoughts, a few tears and a whole lot of gratitude. —If you like the podcast, you'll love connecting with Sonia directly on social. Feel free to drop a comment or DM on:Instagram and TikTokJoin lipservice world, the free community helping beauty creators connect and elevate.Ready to upgrade your presence on social? Book a Profile Audit. It's the same price as a Stanley Cup but offers a way better return on investment.

en

52:55

Ep 17. Showing Up As Your Authentic Self and Living...

lipservice with Sonia Elyss ·

2024/06/27

Krysten Wags is a triple threat: Content Creator, Actor and Marketer. As a personality online she's your best friend and acts like it. Sonia interviews Krysten about her journey from Actor to Content Creator and how she ended up as the Associate Content Director at Laundry Service (an advertising agency). The episode touches on what happens from the agency perspective as well as the highs and lows of creating paid collabs when you also have a 9-to-5 job. Connect and support Krysten on

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50:36

Ep 16. Five Questions with Kailey Waskall of...

lipservice with Sonia Elyss ·

2024/06/20

Sonia interviews Kailey Waskall, an Occupational Therapist and Accessibility Consultant who marrier her love for beauty and passion for accessibility in her online persona, @occupationbeauty. Kailey discusses what she has learned on her creator journey and the investments she has made along the way. She discusses the challenges and fears around showing up online and not caring about what might be "cringe" to others. Kailey has her sights set on creating a more accessible beauty industry and

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47:50

Ep 15. From Creator to CEO, How Susan Yara Sees the...

lipservice with Sonia Elyss ·

2024/06/13

Long-time content creator and Naturium Founder, Susan Yara joins Sonia in the episode where they look at things from a creator and brand perspective. The duo discuss imposter syndrome, consistency, what it takes to create content for 10+ years and what Naturium looks for in a partnership. If you’ve ever watched Susan’s content and wondered “how does she do it all!?” we address that too! Susan gives informative and straight shooting advice in this episode, you won’t want to miss a

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38:07

Ep 14. Five Questions with @ElenaDuqueBeauty and...

lipservice with Sonia Elyss ·

2024/06/06

Sonia chats with Elena Duque, an Esthetician & TV beauty expert as well as someone who has been on QVC, NBC and CBS. She took her experience in skincare and social media to TikTok during the pandemic then parlayed that into hosting and TV segments. Elena walks us through her journey on TikTok and what it takes to produce a TikTok segment. We discuss TikTok Shop, being 'early' to TikTok and what it's like to lose motivation as a creator. Elena's favorite follows: Erin ParsonsPainted By

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40:13

Ep 13. How To Roll With The Punches and Evolve As A...

lipservice with Sonia Elyss ·

2024/05/30

After getting her influencer marketing start at Ulta Beauty and launching the first Ulta Beauty Collective, Evelyn has gone on to do great things on the brand and creator side of the influencer marketing industry. Sonia interviews Evelyn about her experience and thoughts on what it takes to "make it" as a creator as well as some of the behind-the-scenes facts and figures of what goes into the Ulta Beauty Collective program. If you find Evelyn's perspective refreshing, don't forget to

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56:56

Ep 12. Carving Out A Niche After 30 Years in Beauty...

lipservice with Sonia Elyss ·

2024/05/23

After working in the beauty industry for 30 years, Leah was ready to create something “for us, by us” and dove into formulating a concealer specifically for beauty-lovers 40+. Shortly after, Maxine’s Revenge was born (and named by her TikTok followers!) Leah embraced TikTok as a Founder, Creator & Sales person, selling out her stock (with help from influencers!) quickly and building her brand in public for her now 29K followers.In this episode, Sonia helps Leah tell her story of

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45:44

Ep 11. Behind the Curtain of Beauty Brand Marketing...

lipservice with Sonia Elyss ·

2024/05/09

Sonia sits down with Diane Saw, the Global Director of Brand Marketing at Violette_FR. One of beauty industry’s fastest growing brands and a brand name on countless beauty creator wish lists right now.Diane walks us through her experience in advertising and marketing and how she landed this dream role as well as some of the details behind creator strategy at this effortless brand. If getting noticed and gifted by a brand like Violette_FR is on your wishlist, take notes! Diane gives key tips

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39:22

Ep 10. The Year Of ‘Yes’ With Over 50 Beauty Creator...

lipservice with Sonia Elyss ·

2024/05/02

The creator journey can start anywhere at any age. For our guest this week, the journey started in her 50’s with a push from her teenage daughters. Sonia interviews Cherie Seaswan, a later in life creator who is bringing a bit of spice to the makeup over 50 content conversation.Cherie shares how she stumbled into content creation and her current motto for her “Year of Yes” which has recently led her to opportunities modeling as the face of a skincare brand and featured on Good Morning

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