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PODCAST

B2B Marketing Excellence & AI Podcast

Whether you"re guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies. Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to: - Reach and engage your ideal audience - Build trust through meaningful content and messaging - Leverage AI tools like ChatGPT to boost efficiency and creativity - Equip lean teams to do

business marketing

All Episodes

00:19:47

Direct Mail & AI: Old-School Impact with New-School...

B2B Marketing Excellence & AI Podcast ·

2025/09/04

Direct Mail & AI: Old-School Impact with New-School ToolsDirect mail is making a comeback — and when paired with AI, it becomes an even stronger marketing tool. In a digital-first world, a tangible piece of mail can stand out, build trust, and validate your brand. Add AI into the mix, and you can streamline the process, refine yourmessage, and connect with prospects in smarter, more personal ways. In this episode, Donna Peterson shares how direct mail can deliver old-school impact while leveraging

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00:28:38

Marketing Capital Equipment: Lessons from...

B2B Marketing Excellence & AI Podcast ·

2025/08/28

Marketing Capital Equipment: Lessons from Wintersteiger Solutions & Kohler Leveling North AmericaMarketing industrial equipment is complex — long sales cycles, high-stakes investments, and the need for absolute trust.In this episode of B2B Marketing Excellence & AI, Donna Peterson sits down with Brent Fischmann, Managing Director ofWintersteiger Solutions, to explore how companies under the Wintersteiger umbrella — including Kohler Leveling North America —approach these challenges.Brent shares how

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00:29:13

How Pennant Moldings Uses AI and Traditional B2B...

B2B Marketing Excellence & AI Podcast ·

2025/08/21

How Pennant Moldings Uses AI and Traditional B2B MarketingB2B Marketing Excellence & AI Podcast with Donna PetersonIndustrial marketing isn’t like selling shoes or software. It takes time, trust, and a strong understanding of how real relationships drive long-term results.In this episode, I sit down with Brian Contini, VP of Sales and Marketing at Pennant Moldings, to hear what’s actually working for their team right now. We talk about how they’re combining traditional methods—like trade shows and

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00:19:52

B2B Personalized Video Marketing: How to Get in Front...

B2B Marketing Excellence & AI Podcast ·

2025/08/14

In-person meetings will always be the gold standard for building relationships. But in B2B, you can’t always sit across the table right away. That’s why B2B Personalized Video Marketing is such a powerful tool—it lets people see you, hear you, and understand your perspective before the first handshake.At World Innovators, we’ve seen this work firsthand. When I send an email with a short, personal video, people who have never met me before click because they want to see what I have to say. That video

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00:39:18

Standing Out on YouTube: Expert Tips for Lead Generation

B2B Marketing Excellence & AI Podcast ·

2025/08/07

Ever get lost down a YouTube rabbit hole when you were supposed to be checking your own channel? You click to review your latest video and somehow end up watching celebrities or cat videos instead. You're not alone—and this distraction problem is exactly what's happening to your potential B2B customers too.In this episode, I talk with Nate Woodbury, CEO of Be The Hero Studios and author of "Influence on YouTube." Nate reveals why most YouTube advice actually hurts B2B companies and shares his proven

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00:25:50

How To Optimize B2B Marketing Campaigns For ROI

B2B Marketing Excellence & AI Podcast ·

2025/07/31

How To Optimize B2B Marketing Campaigns For ROIHave you ever tried to finish a round of golf as the sun goes down? It gets dark, you swing, but you can’t really see where the hole is — you’re just hitting into the dark. That’s what many B2B brands are doing with their marketing: they’re executing campaigns without clearly knowing where the target is or how to measure success.In this episode, I talk with Lori Turner Wilson, CEO of RedRover Sales & Marketing Strategy and author of The B2B Marketing

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00:17:26

Demystifying Prompt Engineering: Simplifying AI for...

B2B Marketing Excellence & AI Podcast ·

2025/07/24

In this episode of B2B Marketing Excellence, Donna Peterson breaks down the intimidating term “prompt engineering” and shows how it’s simply a smarter, more consistent way to work—no tech degree required.Drawing from her experience with generative AI and recent insights from the Vanderbilt Prompt Engineering course, Donna shares practical ways to use prompts for repetitive marketing tasks like campaign planning and list recommendations. You’ll hear how creating simple, reusable prompts not only

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00:26:06

How to Effectively Market High-Value Offers in a Long...

B2B Marketing Excellence & AI Podcast ·

2025/07/17

How to Effectively Market High-Value Offers in a Long Sales CycleEpisode Summary:In this episode, Donna Peterson, President of World Innovators, shares practical strategies for marketing offers with longer decision timelines and higher price points.Whether you’re promoting an executive education program, industrial equipment, or a multi-thousand-dollar event registration, Donna explains why relationship-building across multiple touchpoints is essential. The conversation focuses on how to educate

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00:21:07

Purpose, Personalization, and AI – What B2B Can Learn...

B2B Marketing Excellence & AI Podcast ·

2025/07/10

What if you could scale meaningful relationships—without sacrificing authenticity? In this second part of my conversation with Patrick McCullough, President of Hallmark Business Connections, we talk about how B2B companies can use tools like AI and ChatGPT to enhance personalization without losing the heart of what matters: trust, care, and connection.Patrick shares how companies are balancing automation with empathy and gives practical advice for leaders who want to deepen relationships with

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00:24:58

Real Beats Robotic: Why Your Voice and Face Matter...

B2B Marketing Excellence & AI Podcast ·

2025/07/03

Real Beats Robotic: Why Your Voice and Face Matter More Than Ever-Are you tired of all the AI-generated content flooding your inbox and feed? You’re not alone—and your prospects feel it too.In this episode of the B2B Marketing Excellence & AI Podcast, I share why showing your real face and voice in videos and podcasts is one of the most powerful ways to build trust today.If you're an industrial brand or a B2B company trying to stand out, it’s not about saying more—it’s about showing up more

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00:21:23

Warm Up Trade Show Leads with ChatGPT

B2B Marketing Excellence & AI Podcast ·

2025/06/26

Trade shows are full of energy, great conversations, and promising connections — but too often, those leads go cold once the event ends. In this episode, I share a practical 3-step approach to help you turn those moments into momentum.Drawing on real-world experiences and conversations I’ve had with industrial teams, we’ll walk through:How to pre-target the right audience so you're not just showing up — you're showing up prepared.Why onsite storytelling matters more than sales pitches.What it takes

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00:23:36

Lead with Meaning: A Conversation with Hallmark’s...

B2B Marketing Excellence & AI Podcast ·

2025/06/19

If you think Hallmark is just about greeting cards and holiday movies, think again. In this first of a two-part conversation, I sit down with Patrick McCullough, President of Hallmark Business Connections, to explore how over 110 years of creating emotional connection can teach B2B brands how to build stronger, more meaningful relationships—with customers, employees, and even themselves.Patrick brings years of experience helping companies foster loyalty and purpose by focusing on what really

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00:17:38

Gain The Right Leads, Not Just More

B2B Marketing Excellence & AI Podcast ·

2025/06/12

In this episode, we walk through practical ways manufacturing companies can generate and nurture more leads. If your team isn’t seeing enough opportunities coming in, it might be time to revisit your approach.You’ll hear how to:• Identify the right audience based on your best customers• Increase visibility using trusted industry-specific channels• Improve lead capture on your website with clear messaging and helpful resources• Build relationships with consistent, value-based content•

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00:17:49

Real Ways I Used ChatGPT to Save Time & Stay Sharp

B2B Marketing Excellence & AI Podcast ·

2025/06/05

Real Ways I Used ChatGPT to Save Time & Stay Sharp-On my morning walk this week, I looked up the hill and stopped in my tracks — there was a bear. No warning, just a moment that forced me to change direction. And that’s exactly what business can feel like today. Things shift quickly, and we need to be ready to pivot.That moment reminded me just how valuable a tool like ChatGPT can be — not for flashy gimmicks, but for real, day-to-day support. In this episode, I share exactly how I used ChatGPT over

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00:31:02

From Chaos to Clarity: How Sales Teams Can Use ChatGPT

B2B Marketing Excellence & AI Podcast ·

2025/05/29

Struggling to find the time to personalize your sales messages while staying authentic and relevant? Gartner reports that 72% of all emails are unopened and we are going to help you get your emails opened. In this episode of the B2B Marketing Excellence & AI podcast, Donna Peterson shares how industrial sales teams can break through the noise using ChatGPT—not just to automate outreach, but to make it more human.At World Innovators, we’ve spent over 40 years helping industrial brands build real

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00:25:45

Why Is It So Hard to Instill Trust in B2B Marketing?

B2B Marketing Excellence & AI Podcast ·

2025/05/22

Episode Title: Why Is It So Hard to Instill Trust in B2B Marketing?Host: Donna Peterson, President of World InnovatorsPodcast: B2B Marketing Excellence & AIIn this powerful episode, Donna Peterson takes listeners on a personal and professional journey into one of the most important—and elusive—elements of B2B marketing: trust.With over 30 years of experience helping industrial brands build lasting relationships, Donna opens up about the hard lessons she's learned from her own mother, the founder of

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00:17:35

GPTs Replaced Endless File Searching

B2B Marketing Excellence & AI Podcast ·

2025/05/15

Episode Title: GPTs Replaced Endless File SearchingShow Notes:In this episode of the B2B Marketing Excellence & AI Podcast, I talk about a common frustration — when your computer crashes and you're forced to transfer everything. That happened to me recently, and instead of just moving over cluttered files, I decided to create a better system.I used this opportunity to build personalized GPTs (Generative Pretrained Transformers) inside ChatGPT to help me organize information so I could stop digging

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00:17:01

Cold to Connected: Making Your Email Marketing...

B2B Marketing Excellence & AI Podcast ·

2025/05/08

Cold to Connected: Making Your Email Marketing MeaningfulB2B Marketing Excellence & AI Podcast with Donna PetersonAre your emails building real relationships—or just filling inboxes?In this episode, I share how to create meaningful connections through email marketing that actually resonate with your audience. I’ll walk you through why industry-specific lists from trusted publishers make all the difference, and how segmenting those lists can lead to better engagement.You’ll hear how I use AI tools

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00:17:51

Streamline Your B2B Marketing Workflow with AI

B2B Marketing Excellence & AI Podcast ·

2025/05/01

In this episode of the B2B Marketing Excellence and AI podcast, Donna Peterson addresses the real challenges facing B2B marketers today — being asked to achieve more with fewer resources, leading to burnout and avoidable mistakes.Donna shares her personal experience with reevaluating and improving her workflow, focusing on practical steps she took to streamline processes using tools like ChatGPT, HubSpot, Dropbox, and Asana. She explains how documenting workflows and providing clear, detailed inputs

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00:12:07

Turning Clicks into Registrants: Strategies for...

B2B Marketing Excellence & AI Podcast ·

2025/04/24

http://www.worldinnovators.com

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