x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

B2B Marketing Excellence & AI Podcast

Whether you"re guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies. Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to: Reach and engage your ideal audience Build trust through meaningful content and messaging Leverage AI tools like ChatGPT to boost efficiency and creativity Equip lean teams to do more

business marketing

All Episodes

00:27:02

How B2B Leaders Can Use AI to Review the Year and...

B2B Marketing Excellence & AI Podcast ·

2026/01/06

In this episode, Donna Peterson walks leaders through a simple but powerful way to review the past year and plan the next one with clarity and intention. You’ll learn why slowing down to reflect actually saves time, how five pen-and-paper questions can reveal what truly moved your business forward, and how AI tools like ChatGPT can support deeper insight without replacing your judgment or voice. This is a working episode designed to help you protect your time, strengthen relationships, and build

en

00:21:55

How Do B2B Companies Hold Onto Their Purpose as They...

B2B Marketing Excellence & AI Podcast ·

2025/12/26

As AI-generated content continues to flood the B2B landscape, many brands are asking an important question: How do we hold onto our purpose, and make sure the people we serve truly understand it?In this episode, Donna Peterson sits down with Abe Wang from Collaborative Drug Discovery (CDD) to explore how a highly technical, scientific company stays deeply purpose-driven while growing, innovating, and communicating authentically. From internal culture and humanitarian initiatives to writing a book as

en

00:20:47

How Do I Make AI Sound Like Me? Protecting Your...

B2B Marketing Excellence & AI Podcast ·

2025/12/18

How Do I Make AI Sound Like Me? Protecting Your Voice, Brand & Relationships with AIIn this episode of B2B Marketing Excellence & AI, Donna Peterson addresses one of the most common and valid concerns she hears in AI training sessions: How do I make AI sound like me without losing my voice or my brand?For relationship-driven B2B brands with long sales cycles and repeat customers, voice consistency is everything. Donna explains why rushing to use AI without intention can weaken trust, dilute your

en

00:23:49

How Can AI Agents Help B2B Brands?

B2B Marketing Excellence & AI Podcast ·

2025/12/11

How Can AI Agents Help B2B Brands?Episode Length: 23:49Host: Donna Peterson — World InnovatorsEpisode Overview:In this episode, Donna explores the growing question: How can AI agents truly help B2B brands?Many B2B organizations feel the pressure to adopt AI but struggle to understand where it fits or how to begin without overwhelming their teams. Using a simple concierge analogy, Donna explains how AI agents can guide prospects more intentionally, strengthen your existing marketing message, and

en

00:22:57

Why B2B Marketers Hesitate to Choose an AI Tool and...

B2B Marketing Excellence & AI Podcast ·

2025/12/04

Why B2B Marketers Hesitate to Choose an AI Tool and How to Move Forward with ConfidenceIn this episode, Donna Peterson talks about the real fears many B2B marketers face when thinking about using AI tools and large language models. She explains why choosing an AI tool can feel overwhelming and why many industrial brands, executive education programs, and companies with long sales cycles hesitate to get started.Donna highlights three concerns she hears most often:• Not knowing which large language

en

00:16:29

How Association Membership Can Boost SEO and Drive...

B2B Marketing Excellence & AI Podcast ·

2025/11/27

In this special Thanksgiving episode, Donna Peterson, President of World Innovators, shares a meaningful story of transformation — how shifting from a 'sales-first' mindset to a 'give-first' philosophy became the foundation for deeper trust, stronger relationships, and sustainable business growth.Drawing from her decades of experience in industrial and B2B marketing, Donna highlights one of the most overlooked marketing tools available to businesses today: active association membership.This episode

en

00:34:40

How can legacy industrial brands stay visible when...

B2B Marketing Excellence & AI Podcast ·

2025/11/20

Many legacy industrial brands assume that steady sales today mean they will stay strong tomorrow. In this episode, we talk about why that belief can create blind spots for companies with long histories, loyal customers, and strong reputations.Donna welcomes Ken Spaeth from Cutting Tool Engineering Magazine (CTE) to explore how industrial brands can protect their visibility and maintain trust in a market that is always changing. Ken works directly with manufacturers every day, and he shares what he

en

00:25:54

How Can B2B Marketers and Sales Teams Strengthen...

B2B Marketing Excellence & AI Podcast ·

2025/11/13

How Can B2B Marketers and Sales Teams Strengthen Results by Slowing Down Their Content Strategy?In this episode of B2B Marketing Excellence & AI, Donna Peterson shares an honest reflection on her lifelong tendency to rush, whether lifting weights or creating marketing campaigns, and what it taught her about strength, patience, and long-term results.Donna explains how slowing down helped her focus on what truly matters and how that same mindset applies to B2B marketing and sales alignment. When teams

en

00:41:41

What Digital Shifts for Small B2B Teams Make the...

B2B Marketing Excellence & AI Podcast ·

2025/11/06

Episode Title: What Digital Shifts for Small B2B Teams Make the Biggest Impact?Host: Donna Peterson, World InnovatorsGuest: Josh Blankenship | OuterBoxEpisode Length: 41 min 41 secEpisode Overview:When sales and marketing aren’t aligned, it drags out an already long B2B sales process. But when small teams connect those dots, and use AI intelligently, the results are transformational.In this episode, Donna Peterson sits down with Josh Blankenship of OuterBox to talk about:Aligning sales & marketing

en

00:25:45

How to Use AI to Uncover What Your B2B Audience is...

B2B Marketing Excellence & AI Podcast ·

2025/10/30

Episode: Use AI to Uncover What Your B2B Audience Is Really AskingHost: Donna Peterson, Owner & President, World InnovatorsLength: 25:46Episode SummaryMost brands still publish first and pray later. In this episode, Donna shows a better path: start with the exact questions your audience is already asking, then use AI to surface, validate, and organize those questions into high-performing content across podcast, blog, email, social, and newsletters.You’ll learn simple, practical ways to capture

en

00:31:01

Data That Delivers: Governance & Authentic AI Content

B2B Marketing Excellence & AI Podcast ·

2025/10/23

Episode Title: Data That Delivers: Governance & Authentic AI ContentHost: Donna Peterson, Owner & President of World InnovatorsGuest: David Clemen, Editor & Publisher of Global Market NewsEpisode Summary-In this episode, host Donna Peterson sits down with David Clemen, Editor and Publisher of Global Market News, to unpack what truly drives database performance in 2025 and why the era of “bigger is better” lists is over.Together they explore how data governance, clear naming conventions, and regular

en

00:18:49

Email Marketing & AI: How to Fill Seats for...

B2B Marketing Excellence & AI Podcast ·

2025/10/16

Event registrations are coming in later than ever- and for organizers of industrial auctions or executive education programs, that last-minute hesitation can make or break success. In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson dives into how marketers can adapt, creating campaigns that not only drive registrations but ensure people actually attend.Donna explains how email marketing remains the most dependable way to reach key decision-makers, especially when

en

00:30:24

Higher Education Marketing in the Age of AI: Building...

B2B Marketing Excellence & AI Podcast ·

2025/10/09

In this episode of B2B Marketing Excellence & AI, Donna Peterson sits down with Bridgette Lehrer, a Global Audience Engagement Leader at UC Berkeley, to talk about what it really takes to build trust in higher education marketing today.They explore how to stay personal and purposeful as technology continues to evolve — and how a thoughtful balance between traditional and digital marketing can create a stronger sense of community.Bridgette shares practical ways her team nurtures long-term

en

00:16:40

How to Get Your Team to Embrace AI: Leadership,...

B2B Marketing Excellence & AI Podcast ·

2025/10/02

Episode: How to Get Your Team to Embrace AI: Leadership, Training & The WhyHost: Donna Peterson, World InnovatorsEpisode Summary-Many forward-thinking CEOs and leaders are embracing AI — but struggle with one key challenge: how to get their teams on board. In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson shares practical strategies to inspire buy-in, align employees with AI tools, and create a culture of experimentation.Drawing from leadership principles and her own

en

00:17:35

The Power of Public Speaking: Transforming Your Business

B2B Marketing Excellence & AI Podcast ·

2025/09/25

For years, Donna Peterson dreaded public speaking — sweaty palms, shaking knees, and sleepless nights before client presentations. But everything changed when she joined Toastmasters, discovering that public speaking isn’t just about overcoming nerves — it’s also a powerful traditional marketing channel that can accelerate business growth.In this episode of the B2B Marketing Excellence & AI Podcast, Donna shares how public speaking helped her build confidence, elevate the World Innovators brand, and

en

00:11:23

Event Organizers Would Never Sell You This

B2B Marketing Excellence & AI Podcast ·

2025/09/18

Episode: Event Organizers Would Never Sell You ThisHost: Donna Peterson, World InnovatorsHave you ever registered for a conference and suddenly been flooded with emails offering to sell you the attendee list? The truth is: those lists are illegal, inaccurate, and dangerous for your brand.In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson breaks down why attendee list offers are scams, how shady vendors scrape and fake this data, and the serious risks companies face

en

00:34:21

How Leaders Build Trust Through Transparency

B2B Marketing Excellence & AI Podcast ·

2025/09/11

Episode: How Leaders Build Trust Through TransparencyHost: Donna Peterson, World InnovatorsGuest: Alfred Leach, President of Leach AdvisorsEpisode Summary-Today, businesses everywhere are facing disruption — from leadership changes and mergers to geopolitical uncertainty, supply chain pressures, and new technologies like AI. In these moments of transition, trust becomes the most valuable currency a company has.In this episode, host Donna Peterson speaks with Alfred Leach, President of Leach

en

00:19:47

Direct Mail & AI: Old-School Impact with New-School...

B2B Marketing Excellence & AI Podcast ·

2025/09/04

Direct Mail & AI: Old-School Impact with New-School ToolsDirect mail is making a comeback — and when paired with AI, it becomes an even stronger marketing tool. In a digital-first world, a tangible piece of mail can stand out, build trust, and validate your brand. Add AI into the mix, and you can streamline the process, refine yourmessage, and connect with prospects in smarter, more personal ways. In this episode, Donna Peterson shares how direct mail can deliver old-school impact while leveraging

en

00:28:38

Marketing Capital Equipment: Lessons from...

B2B Marketing Excellence & AI Podcast ·

2025/08/28

Marketing Capital Equipment: Lessons from Wintersteiger Solutions & Kohler Leveling North AmericaMarketing industrial equipment is complex — long sales cycles, high-stakes investments, and the need for absolute trust.In this episode of B2B Marketing Excellence & AI, Donna Peterson sits down with Brent Fischmann, Managing Director ofWintersteiger Solutions, to explore how companies under the Wintersteiger umbrella — including Kohler Leveling North America —approach these challenges.Brent shares how

en

00:29:13

How Pennant Moldings Uses AI and Traditional B2B...

B2B Marketing Excellence & AI Podcast ·

2025/08/21

How Pennant Moldings Uses AI and Traditional B2B MarketingB2B Marketing Excellence & AI Podcast with Donna PetersonIndustrial marketing isn’t like selling shoes or software. It takes time, trust, and a strong understanding of how real relationships drive long-term results.In this episode, I sit down with Brian Contini, VP of Sales and Marketing at Pennant Moldings, to hear what’s actually working for their team right now. We talk about how they’re combining traditional methods—like trade shows and

en

147 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...