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PODCAST

Sound Advice- The Music Industry Podcast

Sound Advice is the podcast for independent artists, creatives and anyone interested in the behind the scenes of the music industry. We sit down with music business professionals to navigate the complexities of music marketing, making merch, gigs, AI and so much more. Sound Advice was created to democratise access to music business experts by sharing their best tips and tricks on a free-to-access platform, and so far we’ve spoken to industry professionals from BBC Introducing, AWAL, PRS for

music music interviews

All Episodes

00:33:44

#058: Every type of music industry deal, explained |...

Sound Advice- The Music Industry Podcast ·

2025/01/28

I'm joined again by Nikki Camilleri this week to discuss every type of deal going in the music industry today, what they all mean, and when to sign them (or crucially NOT sign). We cover everything from record deals to publishing, music industry development deals and loads more.If you like this episode please rate the podcast wherever you're listening to help others find the show :)

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00:30:05

#057: Turning Followers into Superfans | Nikki...

Sound Advice- The Music Industry Podcast ·

2025/01/21

For our first episode of the year, I spoke to artist development specialist and Forbes 30 under 30 honoree Nikki Camilleri, who has over a decade of experience working for some of the biggest music companies in the world, including Warner Music, Believe Group and Glastonbury Festival. Nikki shares her expert insights into what it really takes to grow as an artist in today’s music industry, building a fanbase, turning social media growth into something financially sustainable and why labels are

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00:31:46

#056: 5 Key Insights for 2025 | Giles Bidder, Rosanna...

Sound Advice- The Music Industry Podcast ·

2024/12/17

It's the final episode of the year! To wrap things up for 2024 we're looking back at 5 key insights from the podcast over the last twelve months to take with you into the new year and make 2025 the year your journey as an artist truly takes off!Featuring clips from: #024 with Marwen Tlili #027 with Gui Goldschmied #028 with Rosanna Connolly #033 with Giles Bidder #039 with Simon Pursehouse

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00:31:09

#055: Mark Davyd on Funding the Future of Live Music...

Sound Advice- The Music Industry Podcast ·

2024/12/10

This week I’m delighted to be joined by Music Venue Trust CEO and owner of the legendary Tunbridge Wells Forum Mark Davyd to talk about their huge news; thanks to the MVTs advocacy, it is now government policy that all tickets to arena and stadium tours should include a £1 contribution that goes directly to supporting grassroots music in the UK.I spoke to Mark about why grassroots music venues need support now more than ever, how they got this groundbreaking levy approved, how it should be

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00:30:59

#054: Building a Team and Getting More Gigs (Live...

Sound Advice- The Music Industry Podcast ·

2024/12/03

In part two of our live panel with Future Yard's Cath Hurley and Boot Music's James Booton, we spoke about building a team, getting gigs and securing funding to take your music career to the next level without signing to a record label.If you like this episode please give the podcast a rating as this really helps others find the show :)

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00:35:26

#053: Navigating Your Local Music Scene (Live from Nu...

Sound Advice- The Music Industry Podcast ·

2024/11/26

In the second live panel at our music industry event Nu Wave, I spoke to Cath Hurley of Future Yard and James Booton of Boot Music about the state of the Liverpool music scene, why gig attendances are down and how to meet people and get involved in your local music scene. This is part one of the panel with Cath & James, part 2 will be out next week. If you enjoy this episode please give us a 5 star rating wherever you're listening as this really helps more people discover the show, thank you

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00:35:01

#052: Music Marketing 101 (Live from Nu Wave) | Mali...

Sound Advice- The Music Industry Podcast ·

2024/11/19

Last week we put on our first ever live music industry event Nu Wave, bringing the best of Liverpool's indpendent music community together under one roof for a night of live music and insightful panels. For the first of these panels I was joined by Mali Anthony of MalantMedia and Simeon Scheuber-Rush of The Musicians Union to talk about how artists can get their music heard, the secrets behind success on social media and the right time to look for a manager. If you enjoy this episode, I would

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00:24:18

#051: Nu Wave Preview Special

Sound Advice- The Music Industry Podcast ·

2024/11/05

Our first ever live panel Nu Wave is just one week away, get your tickets here: ⁠https://www.fatsoma.com/e/ifos4umr/nu-wave⁠ This week I thought I'd talk about what to expect from Nu Wave, introduce the panelists and chat to our bands Thirst and Sea Goth! Nu Wave is just a week away on the 13th of November at The Kazimier Stockroom, I'd love to see you there :)

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00:28:31

#050: Networking Made Easy | Mali Anthony (MalantMedia)

Sound Advice- The Music Industry Podcast ·

2024/10/29

It's episode 50! This week I'm joined by returning guest Mali Anthony of MalantMedia to talk about how to network in the music industry. We discuss how to get the best of industry events, overcoming networking anxiety, getting to know your local scene and loads more.We also discussed our upcoming event Nu Wave, an indpendent music industry conference and gig at the Kazimier Stockroom in Liverpool on the 13th of November. Tickets are available now, get yours for a great night of networking, live

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00:40:09

#049: The Biggest Takeaways from Open Sauce | Astles,...

Sound Advice- The Music Industry Podcast ·

2024/10/22

Last week I went to LIMF Academy's Open Sauce event at District, a day of roundtable discussions on the issues facing artists in Liverpool today. At the event I sat down with singer/songwriter Astles, rapper Koj, mixing engineer Mike Cave and artist development coach Basil Reynolds to discuss what the future of the industry may hold. Tickets to our first event Nu Wave are ON SALE NOW: ⁠https://www.fatsoma.com/sound-advice/promotions/ifos4umr/nu-wave⁠ Astles:

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00:27:28

#048: How To Plan Your First Tour | Adam Ainsley...

Sound Advice- The Music Industry Podcast ·

2024/10/14

King Liar, one of Liverpool's best live bands, are about to embark on their first ever tour, taking their act to Leeds and Manchester alongside Garden of Humans. I sat down with frontman Adam Ainsley to discuss how the band organised their tour entirely independently, how to break out of your local scene and their analytical approach to amazing live shows. Get tickets for King Liar's tour: https://linktr.ee/kingliar.gardenofhumans.tour

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00:25:25

#047: Is It Too Late To Stop The AI Revolution?

Sound Advice- The Music Industry Podcast ·

2024/10/07

Decided to try something a bit different this week, an episode with no guest! I wanted to talk through the recent news of an open letter against AI Music from the Artist Rights Alliance, signed by hundreds musicians including Billie Eilish, Chappell Roan and Jon Bon Jovi to name but a few. I talk through my thoughts on how AI could effect musicians jobs, why AI seemingly came out if nowhere, and what the future of the music industry could look like. Let me know what you think of this type of solo

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00:37:55

#046: Building a Buzz Around Your Band | Peter...

Sound Advice- The Music Industry Podcast ·

2024/10/01

How do you make people want to come to your gigs again and again, buy your merch, tell all their friends about you and listen to your songs on repeat? To find out, this week I spoke to artist manager, promoter and music reviewer Peter Wintersgill to lift the lid of building a culture around a band that gets people talking. In this episode we take a deep dive into a band Peter is currently managing, one of Liverpool's best up-and-coming bands Atlas Botanic, covering how they turn every show into a

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00:38:36

#045: Would You Buy Shares in your Favourite Band? |...

Sound Advice- The Music Industry Podcast ·

2024/09/24

Would you become a shareholder in your favourite artists? Is Blockchain technology the key to the future of the music industry? This week I spoke to Karl Parsons, founder of music tech startup BandShare about his solution to a problem so many artists face: not having the money upfront to pay for costs like recording, marketing or touring, creating a cycle where grassroots artists can't break out of their scene without securing highly-competitive grants or a record deal advance. Karl shares

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00:27:24

#044: The Easy Way to Make The Algorithm Love You |...

Sound Advice- The Music Industry Podcast ·

2024/09/17

New features are the easiest way to make the algorithm love you; social media platforms release updates with new ways of sharing content every year, and are desperate to push these to the top of your feed to show users. This episode is all about how artists can take advantage to promote their music. I spoke to social media experts Eloise and Georgia from the Social Commuter podcast about Instagram's latest artist-focussed features, the downfall of Twitter and how to build your brand online. Listen

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00:20:53

#043: Making Your Passion Profitable | Johnsy's Shots

Sound Advice- The Music Industry Podcast ·

2024/09/10

This week, I spoke to photographer, promoter and local legend Johnsy about how her journey from taking photos on her lunch break to building a sustainable career as a music freelancer, working on everything from giving bands their first gig at The Jacaranda to taking photos at some of the biggest festivals in the UK. We discuss how she made the leap to freelance, building a live music community and her dream to own her own music venue. 📷: https://www.instagram.com/johnsysshots/

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00:30:28

#042: A Beginner's Guide to Brand Deals | Danny West...

Sound Advice- The Music Industry Podcast ·

2024/09/03

This week I spoke to Danny West, Partnerships and Publishing Lead at Leeds-based music development organisation and label Come Play With Me, to get an introduction into the ever growing world of brand partnerships. Collaborating with companies can be a great way to fund your music career without giving away any rights to your music, and opportunties are becoming more and more popular.Danny dives into how he's facilitated major brand partnerships with the likes of JD Sports, Adidas &

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00:39:34

#041: Why Music Needs a Union | Simeon Scheuber-Rush...

Sound Advice- The Music Industry Podcast ·

2024/08/27

Why does music need a union? This week, I spoke to Simeon Scheuber-Rush, regional officer for the Musicians' Union to find out why the MU exists and what it does to support its members. We also delve into some of the biggest issues facing musicians today, such as composer buyouts, the impact of the pandemic and underpaid session work, as well as exploring the Musicians' Union's campaigns to create a fairer music industry, such as their support of Universal Basic Income and for reform in

en

00:27:28

#040: Building a Die-Hard Fanbase on TikTok | Laro

Sound Advice- The Music Industry Podcast ·

2024/08/19

In this episode, we sit down with Liverpool pop artist Laro to discuss how she’s harnessed the power of TikTok to build a loyal and engaged fanbase. Laro shares her unique approach to creating the tight-knit 'forget-me-nots' community, from exclusive group chats to personal fan interactions that have given her a small but rapidly growing group of superfans. Discover her strategies for staying consistent on TikTok, the secret to making quality social media content without getting burnt out,

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00:40:45

#039: WTF is Music Publishing? | Simon Pursehouse...

Sound Advice- The Music Industry Podcast ·

2024/08/13

Music publishing can be complicated, but it's an underutilised tool that earns artists around the world millions every year. To demystify how this crucial revenue stream works, I sat down with Simon Pursehouse, one of the founding members at Sentric Music, a company that over the last two decades has tranformed from a university project into one of the biggest independent publishing companies in the world.In this episode we break down how streaming royalties work, why most artists are missing

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